Survey report on China's search engine market

XX China Search Engine Market Research Report

Xx Technology today announced a XX China Search Engine Market Survey Report, which was conducted after a computer-assisted random sample telephone interview survey of users in Beijing, Shanghai and Guangzhou. It can be seen from the results of the survey report that Baidu is still the leader of the Chinese search engine market, and its market share is more than 40% higher than Google. Compared with last year, google's market share in China fell by 12.3 percentage points. In particular, many google users have already "trusted" Baidu. It is worth noting that Google's downward trend has slowed down in the last six months. Whether it is the student user market or the non-student user market, Baidu's market share is ahead of Google. Behind Google are Yahoo Search, Sogou and Sina Search.

Search engine market share a year ago Current market share market share changes Baidu 51.5% 64.5% +13%
Google 32.9% 20.6% -12.3%
Yahoo Search* 3.7% 5.4% +1.7%
Sohu 4.6% 3.4% -1.2%
Sina 4.0% 3.5% -0.5%

For the search engine user group survey, google users still have earlier online experience than Baidu users, richer search engine experience, stronger search engine dependence, more search related to work or career. Important behavioral characteristics such as content. Interestingly, among non-student users, the average age and monthly income of google users are higher than those of Baidu users. Among student users, except Baidu, the market share of several other search engines is lower than their market share among non-student users.