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Online International Business News Nielsen Media Research recently released a research report saying that local brands are leading the Chinese advertising market, and their advertising investment in TV and print media far exceeds that of foreign consumer goods giants. Self-identification Graduation Civil Servants Self-identification Graduation Civil Servants In terms of advertising expenditures in the Chinese market, Chinese brands occupy 8 seats in the top 10. Five years ago, the trend gradually emerged, and local companies began to invest heavily in marketing and promotion. Self-identification Graduation civil servant self-identification Graduation civil servant P&G's skin care brand, one of the skin care brands, is ranked first in the advertising expenditure list in the Chinese market, with a total investment of 1.6 billion yuan. Another foreign brand on the list is P&G's Feirou shampoo, ranking 10th. Self-identified graduate civil servants self-identified graduate civil servants According to the survey, other brands in the rankings are Chinese brands, such as the melatonin of Qingdao Jiante Biological Investment Holdings Co., Ltd., which had an advertising expenditure of RMB 1.5 billion last year. China Mobile, the main mobile phone operator in China, ranked 5th with an advertising expenditure of RMB 1.3 billion. Self-identification Graduation Civil Service Self-identification Graduation Civil Servants The survey did not include other forms of advertising such as point-of-sale promotions and outdoor billboards, nor did it take into account the discounts that advertisers received from media companies on a regular basis. Self-identification Graduation civil servants self-identification Graduation civil servants said that many foreign companies have more concentrated advertising. Many of their success comes from the focus on market segments. Self-identified graduate civil servants self-identified graduate civil servants However, he pointed out that many local brands operate well because domestic brands have a wider distribution network than foreign companies. Domestic brands have invested heavily in advertising because it is trying to shift its products from distribution-led to brand-led. Self-identification of graduate civil servants self-identification Graduation civil servants Chinese companies' large advertising expenditures are affecting the business strategy of foreign advertising companies. Foreign-funded advertising companies are also looking forward to gaining a share of China's fast-growing consumer market. Most foreign-invested advertising companies still have more international customers than local Chinese customers, which means they have not yet taken full advantage of the spending of some local companies. According to Nielsen Media Research, the last time foreign brands dominated the Chinese TV and print media market was during 1998. Self-identification graduate civil servant self-identification graduate civil servant According to Nielsen, the overall advertising market value in China is more than 10 billion US dollars. In the first 8 months of this year, the market increased by 35% compared with the same period of last year.

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