2019 Summer Fashion Business Internship Report

Founded in 1998, Hangying Fashion Design Co., Ltd. is located in Humen Town, Guangdong Province, a famous clothing city. The Chinese registered trademark is “Airway” and the English registered trademark is “bf”.

Hangying is a private clothing enterprise that integrates women's fashion design, production and sales. The clothing is mainly targeted at middle and high-level white-collar professional ladies. Hang Ying is characterized by professional fashion. It is a professional and professional professional spirit of the younger generation. ! Hangying design accurately captures the fashion elements, pays full attention to the female body and line beauty, and shapes the connotation and temperament of women's elegance and youthful beauty.

Hangying clothing is made with fine materials, sophisticated materials and high quality. It is the best clothing choice for professional women. The company designs and processes the latest fashion apparel for Southeast Asian customers all the year round. It has a deep understanding of the apparel culture and can accurately grasp the trend and dynamics of the apparel.

On the afternoon of July 9, XX, under the drizzle, I followed the manager of Hang Ying to Guangzhou International Textile City and started my internship at Hang Ying. The first time I came to the big cloth market, my feeling was "good big". In May, I was internship in the Canton Fair. I already think that the trade fair of the Canton Fair is a big trading platform. I can't think of the big cloth. The market is as big as several Pazhou Halls. The Zhongda cloth market is divided into Jiuzhou cloth market, Yangtze River cloth market, Wufeng cloth market and other leather goods market. Guangzhou International Textile City is a new trading platform and has become the trading center of Zhongda cloth market. The cloth market is divided according to the type of products it operates. All the stalls are numbered in the form of English letters Roman numerals. Knowing the stall number, you can easily find the file.

On July 11, XX, I came to China Textile City alone. The manager arranged me to come over to find the fabric. After searching, I found the necessary cloth in Fengtaibu, so I took out the manager's business card and told the _ staff to follow up a group of customers, to talk about business in the cloth | _ to find the counterpart business | _ members.

4. When ordering, when you are a god, when the fabric has quality problems, you should return it when you are nothing.

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When I didn't have to run the market, I was assigned to work at the Hang Ying Wholesale and Retail Store. At the school, the teacher taught us to come forward to greet the customers when they saw customers entering the store. When I was working, I just wanted to do what the teacher taught, but I was dragged by the manager. The store manager told me that I had to wait until the customer was interested in asking the price model before going forward. I don't understand, the store manager once again analyzed, saying that if we are too enthusiastic, customers will think that we have a lot of profits, if we do not pay much attention to this sale, the chances of successful trading are even greater. Sure enough, the next time a customer enters the store to see the merchandise, I walked up and respectfully asked if she needed help. She didn't even answer me and left.

On the third day of working in the store, a Miss Li from Hainan came to look like nothing special, just like a white-collar worker. However, our store manager was very happy to see her, and chatted like a stranger in his hometown. Almost an hour passed, and Miss Li chose several styles to order. Later, I asked our store manager. Miss Li was also doing the clothing business. She was bold and bold. She opened a number of brand stores in Guangzhou, Shanghai, Hainan and other places. She listened to Miss Li’s own beauty in Guangzhou. The store has a turnover of 6 million in one quarter and a profit of 1.5 million. Hangying has a wholesale and retail store on the first floor of the Yellow River. There is a specialty store on the adjacent fourth floor of Daying. According to the clerk, there are many people who would rather go to the store to buy more expensive, and do not go to the wholesale retail store to buy, although it is The same merchandise, in the same place, also operates bedding. Since a newly opened store needs a large light box advertisement and signboard, I have learned a little about this, so I recommend myself. I used the time outside the work to make a rendering. The manager looked at the evaluation and said "59 points." I am very lost. I have used so many thoughts and time to make works that I have failed. I don't understand. I think the advertisement pictures are handled very well and they are also very pleasing. The manager said that the work failed because I focused on the picture, not on the market positioning of our products. Under the guidance of the manager, I removed those decorations and highlighted the positioning of “student bedding” before being adopted. So, I set out to follow up the renovation and opening of the new store. From the exhaust fan in the bathroom to the air conditioning in the store, from the indoor lighting layout to the installation of the light box advertisement, from the recruitment of personnel to the work arrangement, all large and small, complex The cumbersome things have benefited me a lot.

This internship made me experience the difference between college students and company employees. The college students are pursuing perfection, the company staff is doing things to pursue efficiency; the college students are naive, the company staff pays attention to the reality. As a college student, I think We must know how to learn with humility and be able to work hard to become an outstanding person.