2012 Summer University Social Practice Report Sample

In July of 2019, I walked into the company with a mentality of learning and exercising. As a college student, I know the importance of this internship . Of course, I will cherish this hard-won work. At the same time, I also take this opportunity to use this platform to fully apply the knowledge I have learned to my work, so as to improve work efficiency and accomplish my mission. In this internship, I am mainly responsible for this piece of salesman, mainly to develop customers. This seems to have little to do with information management and information systems. In fact, when I really touched this job, I found that many things in the book are everywhere in life, as long as you listen to it yourself. Thinking hard, we can put a lot of things in the book into life and work, so that life and work are more than enough.

First, the company's profile

The company is located in Lianyun Mountain, Jinkeng, Daban Town, Liuyang City, Hunan Province. For the drifting world, the company is not very large and belongs to a small and medium-sized enterprise.

During the summer vacation , it was during the peak period of rafting that various companies started their promotional activities, and the company was no exception. The company has carried out special events. Passengers take the air-conditioned coach to Liuyang Daxie. After a short break after the arrival, they begin to drift and enjoy the passionate and original drifting while enjoying the scenery on both sides. Then participate in the scenic spot. Feel cool in the shaded valley of the sun, and finally return to Liuyang by air-conditioned coach, ending the pleasant trip to Liuyang-Glacier Canyon 1-day tour.

The original price of this line is 228 per person, and the current price is only 148 per person. We call it a line. Another tour route is for passengers to drive to the rafting area, 128 per person, including rafting and expeditions, for five people to avoid one person's expenses, ten for two and so on, excluding Chinese food. This type is called a class b line.

Second, the main content of summer internship

2.1 Form of work

July 10th to August 10th, 2019 is the event period. The company has set up a publicity point in Liuyang Pedestrian Street. During the event, I was responsible for this promotion point. Due to the large flow of people from the morning to the night on the pedestrian street, my working hours are quite long. It is only closed from 8:00 am to 9:30 pm every day. During this period, there are only two hours of working hours at noon. The hardship and tiredness can be imagined. Plus, we only have a small tent to cover the shade, but in fact it is not very useful, the sun will still come in. Every day, the whole person can't stand the sun, and some people have heatstroke in this weather. However, fortunately, I hold on. After all, work is work, and no matter how hard you can't stand it, you can't bring emotions to customers. Whenever a customer comes to consult, we must also patiently introduce each of us to our drifting with a smile, trying to get customers to book tickets. When you encounter a difficult customer, you can't have a little dissatisfaction and can only explain it as much as you can.

2.2 Using access to classify customer data

With the continuous improvement of people's living standards, the development of the tourism industry has continued to develop and grow. At the same time, the company has grown up due to the low return on investment and the company. The company's competition is very intense, so the work pressure of the salesman can be imagined.

Customer information is critical to the salesperson. And in the hot summer, people who want to go drifting are even higher. This is the best time for the company to make a profit. When I first entered the company, I was in a state of groping because I didn't know much about anything. Customer data is very scattered and there is no classification of customers. For example, sometimes a customer who has only consulted once and a customer profile that has been visited several times are put together. This has caused me a lot of negative impact on customer tracking and catching customers. And greatly reduced my work efficiency. At the same time, the scattered information of customer data can easily lead to the negligence of customer data.

After a few days of exploration and learning, I first learned to classify customers. Customer classification is the classification of customers based on simple factor criteria, distinguishing customers from the factors that a company or several companies pay more attention to. The customer classification management mainly includes the following contents: determining the criteria for subdividing customer collections, and further analyzing the information of different customer collections. Differentiating management for different customer collections establishes and improves the resource configuration system. At present, in order to divide customers into different types, the main criteria are: customer importance to the customer, customer loyalty value. Based on the actual situation of the company, I am divided according to customer loyalty. Divide customers into diversified customers, new customers, regular customers, old customers, and loyal customers. 1People customers refer to customers who have consulted one or two times at the promotion point. This is a customer who needs to spend a lot of energy to fight for. 2 New customers refer to people who have strong desires to go drifting. 3 Regular customers refer to customers who have played there once or twice, and occasionally introduce people around them to drift. 4 Old customers have a long history with the company. People who often bring customers to the company, but also cooperate with other companies. 5 Loyal customers are people who have a high degree of trust with the company and have long-term cooperation with the company. However, loyalty is constantly changing. As long as the company's services to customers are right, it can win the trust of customers. Potential customers can be converted into new customers. New customers can be converted into regular customers. Regular customers can be converted into old customers. Old customers can Turn into a loyal customer. The reverse is also true. If the company does not pay attention to providing customer service level and arbitrarily damages the customer's interests, it is possible for new customers, regular customers, old customers, loyal customers to terminate the transactions with the company, and even to the competitors of the company.

It is precisely because the customer's loyalty is constantly changing, if the manual processing of these materials alone is too large. At this point I thought of using a database to store and organize the data. Use access to program all customer data into the computer. It is mainly composed of four tables. Customer information form, contact log information table, salesperson table, invoice. The fields in the customer information table are customer number, customer name, age, mobile phone number, customer type, customer first visit time, contact log information table, departure date, salesperson number. The fields in the contact log information table include the customer number, contact date, chase record, and tracking date. The fields in the salesperson table are the salesperson number, the salesperson name, and the mobile number. The invoice includes customer code, customer name, departure date, travel form, and salesman. Although this database is simple, there are only four tables. But in fact it later brought great convenience to my work. Whether it's customer tracking or customer categorization, it's no longer as troublesome as it used to be. This time I have a special sense of accomplishment. This may be the first time I have put my professional knowledge at work. And also achieved quite good results and was appreciated by the boss.

2.3 Using ppt to introduce the scenic spot

After receiving it, I received another task. I will use the 5 minutes to give the customer a further introduction to the situation in the company. We know that a scenic spot that takes more than an hour to visit is basically impossible for only 5 minutes. This can hardly beat me, just use ppt. Ppt is a great tool. Simple, clear, and straightforward. Plus my explanation, the customer doesn't know if they don't know. In this way, customers can better convince people around us to drift in our company. Since the ppt itself is relatively simple, I have put forward higher requirements for myself, and I have to comply with the customer's psychology at that time, from the color of the font to the wording, I have noticed from animation to music. Thanks to a lot of energy, this time was a complete success.

This is my second time using expertise in the company. I have a new understanding of my profession, and it is no longer the use that I always think I have learned.

Third, the feeling after the internship

A month's internship has also passed quickly, and there must be a lot of sorrow and grievances. But this is a great opportunity to exercise yourself.

3.1 A deeper understanding of the profession

My professional information management and information system is a multidisciplinary and marginal subject. Contents related to management science, economics, computer science, behavioral science, operations research, sociology, and other multidisciplinary information management and information systems are also applied disciplines. So learning professional knowledge is really crucial.

3.2 Cultivation is only important for professional literacy

What is needed in the salesman's team is not competition but cooperation. It takes a lot of spirit to do things outside. Therefore, the cultivation of college students' professional qualities is really important. Professional literacy includes professional ethics, professional awareness and professional attitudes. Most of today's college students are single children because of the lack of professional conditions and lack of professionalism. The spirit of hard work and hard work is poor, the performance of professionalism is not strong, the team spirit is lacking, the sense of honesty is weak, the interpersonal relationship is indifferent, and the humanistic quality is low. Therefore, I believe that in college, we must not only cultivate professional knowledge but also improve the overall quality. Through humanities education, students can understand themselves, understand society, understand nature and clarify their responsibilities to themselves, to human beings, to society, to the world, and to the natural environment. Only by combining professional knowledge and humanities education can we cultivate a society that is welcome. Have a high degree of political awareness, and elegant artistic accomplishment, have a high moral standard, have a healthy body and mind, have extensive knowledge, and have high-quality talents with strong adaptability.

3.3 The goal of the next internship

During the internship of the company, I found that the company did not make good use of the Internet. The company does not have its own website. So when I chatted with the company's boss, I said that I will bring back a website when I return to the company next year. In fact, I don't know if I can do it, but at least I have a new goal and I have a new direction.

In the future study, I will continue to improve, and always apply the knowledge I have learned to life and work, and strive to become the talents needed by this almost cruel society in three years.

In short, this internship gave me a lot of inspiration, but also let me have a new understanding of myself. In fact, we should participate in such an internship, which will greatly help us in our work and life.