Social practice report for summer vacation advertising industry

Summer Social Practice Report--Some Understanding of Advertising Industry

A leaf belongs to a season, and young students have a beautiful youth. Who said that the spirit of the wind, we are young and frivolous, can not withstand the baptism of heavy rain? Who said that we don’t hear anything from the window in the ivory tower, and we only read the book of sages? Walking out of the campus and embarking on the society, we wrote a satisfactory answer...

Today, focusing on quality education, social practice activities have always been regarded as an important way for colleges and universities to cultivate cross-century talents with all-round development of morality, intelligence, body, beauty and labor. Summer social practice activities are an extension of school education to the outside of the classroom and an important means to promote the quality education process. It helps contemporary college students to get in touch with society and understand society. At the same time, practice is also an effective way for college students to learn knowledge and exercise their abilities. It is also a good form for college students to serve the society and return to society. Over the years, social practice activities have become a common practice in our school.

The university is a small society. We are no longer a small flower in the ivory tower that cannot be beaten by the wind. Through the practice of social practice, we deeply realize that social practice is a fortune. In practice, you can learn the knowledge you can't learn in books. It allows you to broaden your horizons, understand the society, go deep into life, and have an endless aftertaste. As the saying goes: A hard work, a harvest.

Society is a comprehensive university that can train people. Only by correctly guiding us into society, understanding society, serving the society, and plunging into social practice can we find our own deficiencies and step out of the school and step into the future. The society creates good conditions; it can make us learn useful, grow talents in practice, grow in service, and effectively serve the society, reflecting the value of college students. In the future work, based on the past experience of social practice activities, we will continue to expand the scope of social practice activities, tap the potential of practical activities to cultivate talents, adhere to social practice and understand the national conditions, serve the society, and comprehensively develop the country and society. Make suggestions. Adhere to the combination of social practice and professional characteristics, and contribute to the development of the local economy to create new wealth for the society. Adhere to the combination of social practice and college students' extracurricular scientific and technological research, cultivate and improve the academic research ability and level of college students, so we actively participated in it.

Our practice team consists of three people, with the following members:

School of Communication Engineering

School of Economics and Management

College of Humanities Wu Xinghu

In the course of practice, our team is guided by the important thinking of the "Three Represents" and the spirit of the 16th National Congress of the Communist Party of China. From the perspective of cultivating talents in the new century, we think about the significance of social practice for cultivating contemporary college students. The important thinking of the "three represents" put forward by xx comrades serves as an important theoretical basis for guiding our party in the new century. It is also the guiding ideology for us to carry out social practice activities. The "three represents" requires the party to represent the broadest masses of the people. The fundamental interests of the society, in terms of social practice, are to do practical things in the social practice, to be effective, and to seriously solve problems for the people. The "three represents" demand that the party represent the direction of advanced culture and advanced productive forces and implement it in society. In practice, the young students are required to use the advanced culture and scientific knowledge they have mastered to carry out effective social practice activities, and ultimately realize the common prosperity of the whole nation and the comprehensive rejuvenation of Chinese culture. As an important form for young students to contact the society, understand the national conditions and serve the public, social practice plays an extremely important role in the growth and success of young students.

The university is a holy place to educate me, train me, and hone me. I am very honored that I can live here. The school can learn the knowledge of the school, and the society is a good exercise base. Practice is the best way for students to contact the society, understand the society, serve the society, and apply the knowledge they have learned to practice themselves. Practice it yourself, not behind closed doors. A leap from theory to practice to theory has been realized. Enhance the ability to recognize problems, analyze problems, and solve problems. In order to understand the society, understand the society, and step into the society, it has laid a good foundation.

Xi'an Deepsight Advertising Co., Ltd. Background Information

Xi'an Shenshi Advertising Co., Ltd. is located in the 23rd floor of Beilin District Government, No. 69 South Second Ring Road, Xi'an. It was established in XX, and is an emerging professional advertising media organization. So far, the company has about 52 employees. The company adheres to the deep, professional, comprehensive and integrated business service concept. It deeply carries the local market and cultural pulse, and respects the international professional model of 4a. It has the “deep and comprehensive”. The new service concept and service model, after several years of "deep-seeing" elites, have grown into one of the most powerful and competitive advertising companies in Xi'an. At the same time, it attracted many local advertising veterans to join, and showed extraordinary work ability in the field of outdoor media publishing, exhibition display, graphic design, marketing planning, film and television newspaper media agency, large-scale event planning organization, etc., and won the excellent professional service. The respect of the Northwest counterparts and customers. The company has rich advertising resources and has grown into one of the well-known professional advertising media organizations in the northwest. It is the best partner for many well-known companies to open up the northwest market. The company is a small and medium-sized enterprise with more than 30 employees. The company has a relatively simple structure. The general manager has six departments, the administrative department, the business department, the planning department, the production department, the media department, and the engineering department. The company is a horizontal management mechanism. The overall structure is as follows:

The administrative department is mainly responsible for the daily activities of the company, such as receiving customers, file transfer, finance, etc.; the business department is responsible for business negotiations; then the planning department conducts online conception and design, and the production department conducts physical production based on electronic works; The Ministry and Engineering Department publish and repair. In terms of layout, it is simple and compact. Under the efforts of all employees, it has been lg, tcl, Canon, Intel, Nippon Paint, Tiefeng Real Estate, Xifang Shares, China Sports Lottery, Samsung Mobile Communications, Far East Cable, Hi-Tech Real Estate, Jinyu Real Estate, Bank of Communications , Blue Ribbon Beer, Guangdian Road, Ziwei Real Estate, Renheshun Real Estate and other companies provide quality services.

Business environment

Under the impetus of the good development momentum of the national economy, XX China's advertising industry grew rapidly and steadily in XX. According to statistics, at the end of XX, there were 113,508 advertising business units nationwide, an increase of 11,722 households, an increase of 11.5%; the number of advertising employees was 913,832, an increase of 42,466 over the previous year, an increase of 4.9%; advertising turnover reached 126.46 billion yuan. It increased by 18.59 billion yuan over the previous year, an increase of 17.2%, accounting for 0.93% of GDP and accounting for 2.9% of the tertiary industry's GDP. Among them, at the end of XX, the number of national advertising companies was 76,210, an increase of 9,857 over the previous year, an increase of 14.8%, and advertising companies accounted for 67.1% of the total number of advertising business units. The number of employees in the advertising company reached 641,654, an increase of 49,007, an increase of 8.2%, accounting for 70.2% of the total number of advertising practitioners. The turnover reached 56.52 billion yuan, an increase of 12.04 billion yuan, an increase of 27%. In XX, the advertising business of TV, radio, newspapers and magazines was 57.55 billion yuan, accounting for 45.5% of the total business of advertising business units. In terms of the basic pattern of the advertising industry, real estate advertisements ranked first in the industry for three consecutive years. In XX, the real estate advertising business amounted to 12.531 billion yuan, accounting for 10% of the total advertising business. Drugs and food advertisements are still in the second and third positions. The advertising business in XX was 12.239 billion yuan and 10.704 billion yuan respectively. In terms of regional distribution, the proportion of advertising revenue in coastal areas to the total advertising business in the country is still huge, and the focus of the advertising industry is still in the east. It is impossible to really change in a long period of time. Beijing, Shanghai and Guangdong occupy the top three, accounting for 51.14% of the total. It can be said that the development of the advertising industry has great potential. In the outdoor advertising industry, in XX, there were 69,386 outdoor advertising companies, and the outdoor advertising market in China reached 16 billion, an increase of 23.1% over the 13 billion in XX. It accounted for 9.15% of the total advertising industry. At the same time, outdoor advertising ranked first in terms of growth. .

Advice to the company

Since the reform and opening up, the rapid development of China's advertising industry has become a highlight of many industries. China has always been the fastest growing country in the world.

Nowadays, many well-known international advertising companies have entered China one after another. A series of malicious or intentional acquisitions will be rare, so it has brought great challenges to the survival of local advertising companies. It can be said that it is the key to life and death. Therefore, to maintain the company's survival and development, we need to make some adjustments to the company. In view of this we gave the following suggestions.

First, the company must be in line with international standards to make local advertising companies international. The best and fastest way to internationalize is to absorb huge sums of money to attract outstanding international advertising talents, and recruit talents as the focus.

Second, in view of the fact that the company's advertising business is still relatively simple, mainly based on the design and release of advertising; the media landscape is also relatively simple. So this is another bottleneck for the company to grow and develop, so it is necessary to broaden the market. Expand media resources and integrate existing resources.

Third, in practice, through our observations, our employees are very dedicated, but the efficiency is not high. We think that because employees lack goals, we propose to Shen Manager to let all the staff of the company implement the small note system. Of course, the leadership is To take the lead, that is, at the end of each day's work, write down all the work tasks listed by the next day, so that employees can be more clear that those things need to be dealt with in a timely manner, so that the ideas are clear and the direction is clear. There will be a mistake, and this method is simple and easy.

Introduction to self-experience

School of Communication Engineering

I like to challenge, always unwilling to be ordinary, in order to improve their own value. Realizing my own ideals, and I know that social practice is an effective carrier for cultivating outstanding students. It is also a stage for students to understand national conditions and public opinion, strengthen ideals and convictions, serve the development of society, and improve their own quality. Therefore, we often take advantage of the free time of the summer, summer and peace to take the initiative to go to the society to participate in social practice. On the one hand, we can exercise ourselves, so that we can learn how to live in the process of practice, how to face the difficulties and setbacks in life, and make ourselves stronger. Brave. On the other hand, due to family reasons, we have to consider the pressure of life. Although we are still students. Although in the eyes of other students, this does not constitute an annoyance at all, but after all, we are taking different paths.

initial preparation work

Therefore, since the school sang the social practice of XX summer vacation, I actively participated in the theme of XX social practice with “inspirational dedication and youth building a harmonious society”, because this social practice and the previous self-centered participation The social practice is very different. The reason why the positive response is that people can't survive because they leave the group as people in the society. This can exercise our ability of division of labor and cooperation, cultivate the spirit of collective cooperation, and see all successful people from all over the world. No one has reached the goal by single-handedly, and this kind of cooperation spirit is needed in this era of rapid changes in knowledge and knowledge.

Because we belong to the individual free team, all things have to rely on their own strength to solve. Of course, a lot of troubles are inevitable. At that time, because of the ignorance of the advertising industry, I felt the ad brought by advertising in my daily life. The creative charm of living alone and the rapid development of the advertising industry in China, the advertising division is more and more clear and meticulous. It gave us a desire to get a deeper understanding of its desire to touch it. So I chose an advertising company to do this social practice. Because of the end of the period, I am in a stressful review every day, but I have to take it out.