2019 Tourism Office Annual Work Plan

In 2019, the tourism work of our town earnestly implemented the spirit of the provincial, municipal and district tourism development conferences, and closely focused on the goals of the modern international tourism city proposed by the municipal party committee and the municipal government, and actively overcome the factors such as snowstorms, holiday adjustments, and global economic impacts. Innovate and innovate, seize opportunities, further integrate tourism and culture, increase the intensity of the tourism market, and continue to maintain a good momentum of tourism development.

First, the tourism propaganda has been further increased, and the image of the construction of modern international tourism has emerged. One is to organize a Valentine's Day event to build a brand. In conjunction with the Beijing Olympic Games, in cooperation with the Olympic Travel Agency, the second China Huangshan Qixi Valentine's Day was held, and advertisements were held in 30 cities across the country. A press conference was held in Beijing, which was enriched by Olympic quiz, fun mountaineering, and photo contests. The content of Valentine's Day activities further enhanced the “Love” cultural brand of Emerald Valley. During the "Tomb" earthquake, the Mid-Autumn Festival carried out a "Love and Thousand Mountains". In the "China's First Tourism Commodity Design Competition", five units and individuals including Songshen, Wei Tejia, Chunqi, Pinhang, Jingtailong Tea Factory were organized, and the business gifts designed by Songshen won the silver medal. The second is to expand the influence of national marketing. Organized scenic spots, hotels, and travel agencies to go to the three major provinces of Northeast China, Beijing, Wuhan, Hefei, Guangdong, Henan, Yangtze River Delta and other major tourist destinations to participate in tourism promotion conferences, and actively participate in international and domestic tourism trade fairs, etc., and distributed more than 60,000 copies of publicity materials, causing Wide attention from the tourism market around the world. The third is to invite media activities to form a group to "**". The Jade Valley Scenic Area invites Korean travel agencies to step on the “**”. The “Love” brand has occupied the entire Korean market, and the scenery film is broadcast daily on Korean TV stations. Two 4a scenic spots set up 8 anti-aircraft advertisements at the Hefei-Huanghuang Expressway and Huihang Expressway to showcase the image of the tourism company. Many times, such as "Anhui Daily", "Huangshan Daily", "China Travel News", "Economic Daily", "Sina.com", "Xinhuanet", "People's Network" and other mainstream media to see "**", Jade Valley in Zhejiang Satellite TV Key highlights for the gold columns of major customers such as Jiangsu. The delegation received a delegation from the World Heritage Organization, the Huishang Conference, the Red Homeland, Anhui Branch, and the Chinese Music Association's “Spring of the Fields” to visit the town and receive the “Anhui Provincial Rural Tourism Promotion Conference and Farmhouse Publicity Conference”. Participants. The second edition of the Travel Guide was published, which further enhanced the popularity and reputation of the town.

Second, the construction of tourism projects will be further accelerated, and the infrastructure services will be fully functional. First, the project investment has been further increased. There are 30 tourism projects under construction throughout the year, with a total investment of 2 billion yuan, and a total investment of 1.34 billion yuan; Jiahua International Public Security successfully settled in **, and completed an investment of 17.5 million yuan. The Xiangxi rafting project has passed the review and is now intensifying its construction, and strives to complete the completion of the foundation project during the year. Second, the speed of projects under construction is accelerating. The 30 tourism projects included in the management are progressing smoothly. Huayi, Hotel and Tangzhen Hotel have been trial-operated and the Huangshan International Grand Stage has been successfully performed. **The impression is under construction and the shopping center is in use. By improving the service level and management level, Haizhou International Hotel successfully declared 4 stars, and the Wilderness Travel Agency entered the domestic top 100 clubs, and the tourism “six elements” service function was further improved. The work of “Revision of Tourism Planning in the Town of **” was launched, and the decision-making of the town of tourism in the next few years was made.

Third, the information technology project has been further accelerated, and the tourism service has been networked. The first is to launch the “Virtual ** Tour” website construction, establish a tourism database of the whole town, realize the rapid release of the Internet through digital maps and image maps, and provide comprehensive online travel comprehensive services for tourists based on online electronic maps. Visitors from all over the country can enjoy the beautiful scenery of the major scenic spots in the town by tapping the mouse on the Internet. The second is to launch the construction of “Digital Scenic Area”, complete the outdoor electronic screen release system and digital video surveillance system of the three scenic spots, upgrade and transform the Jade Valley Scenic Area, and implement the construction of the electronic access control system of the Jiulong Waterfall Scenic Area. Started the construction of multimedia system engineering. Through the construction of information technology, the farmhouse music in the town of ** also implemented the online marketing function.

Fourth, the comprehensive management has been further strengthened, and the level of social civilization has been comprehensively improved. The first is to strengthen daily management and create a satisfactory environment for tourists. At any time, we will clear up the mess and relocate, and resolutely dismantle and arbitrarily build up, effectively curb the paintings and chaos, and also make tourists a natural and fresh **. Resolutely crack down on "black clubs, black guides, black shops, black cars", regulate the tourism market, and reduce travel complaints. Second, continue to strengthen the management and inspection of the tourism market. In order to ensure the safety of tourism, ensure the quality of tourism, standardize the order of tourism, and enhance the efficiency of tourism, this year, under the guidance of 8 units including the District Tourism Bureau, the Safety Supervision Bureau, the Health Bureau, transportation, tobacco, and prices, at the “Huizhou Merchants Conference” and During the 11th Golden Week and the weekend, a random spot check was conducted on guest hotels, scenic spots and travel agencies to rectify the order of the tourism market. The environmental improvement of the scenic spots such as the Jade Valley and the Jiulong Waterfall, especially the level of reception at the record high of the “Eleventh” Golden Week this year, ensured the realization of the four goals of “safety, order, quality and efficiency”. The third is to attach great importance to tourism complaints. This year, a total of 48 complaints about tourism were received. According to the "Regulations on Tourism Management of Anhui Province", the lawful treatment of tourists is taken seriously, and the legitimate rights and interests of tourists are indeed protected, with the goal of satisfying tourists. Fourth, continue to strengthen the awareness of tourism safety responsibility. Add public information signs, scenic spots, and safety warning signs in the main scenic spots. The focus was on urging travel agencies to establish safety management systems for security agencies, signing safety responsibilities, and strengthening the management of through trains. There was no security incident in the past year. The fifth is to strengthen the training of employees. For the Korean market, a star-rated hotel, a 4a scenic spot, and a head of the top 100 domestic social cooperatives were held to participate in the Korean tourism market seminar. For the scenic spots, travel agencies, guest hotel management personnel level marketing, how to be a good corporate executives, etc. invited the University of Science and Technology professors to teach, hold summer training classes, improve management. In response to the service level of the farmhouse staff, Huangshan District Tourism School was invited to come to the town to carry out a training course on farmhouse music service etiquette. The sixth is to help the scenic area reduce risk. The town unified bidding for the "Landscape District Liability Insurance" to reduce and resolve the risk capabilities of the scenic area.

V. Establish standardization of tourism services and significantly improve the level of tourism services. Standardized service work was carried out in the whole town enterprises, and six industries of “six elements” of tourism were identified. 16 enterprises and one village were pilot units. The standardization of tourism service construction was promoted, service behavior was standardized, service level was improved, and overall improvement was made* * Town tourism management and service levels.

2019 work plan

First, further accelerate the tourism planning and detailed revision of the scenic spots, and enhance the tourism connotation of the town. Accelerate the implementation of the revision of the "Tour Town Tourism Planning", focus on the construction of "two important towns", further improve the construction of environmental tourism infrastructure, improve the spatial pattern and functional division, enhance the taste and connotation of the scenic spot, explore the tourism culture, and clarify the next few years. Development model, tourism focus.

Second, further accelerate the construction of information technology projects and implement full network coverage services. Accelerate the construction of "digital scenic spots", fully open the electronic access control system for scenic spots, multimedia for tourism enterprises, and improve the **Leyou network. At the same time, we will strengthen online promotion, expand the degree of openness, and promote ** through modern means.

Third, accelerate the standardization of tourism services. Among the 16 pilot enterprises in the town, we have established a standardized service system with ** characteristics, quantified service standards, and summarized pilot experience for the province's standardized service work.

Fourth, increase marketing efforts to expand the tourism market. First, continue to hold the third China Huangshan Qixi Valentine's Day, and fully create the “Love” cultural brand of the Jade Valley. The second is to speed up the production of "** Tourism" scenery film, and showcase the tourism style at the central level. The third is to innovate propaganda and promotion methods, accelerate the expansion of the tourism market, develop new tourist market in a targeted manner on the basis of the original market, and actively develop the “silver economy” and “student economy”. The fourth is to actively participate in large-scale tourism trade fairs. In conjunction with the third Valentine's Day event in the Emerald Valley, a large-scale tourism promotion event was held in the town.

Fifth, strengthen the regulation of the tourism market order. Taking the tourism market in the scenic spot as a breakthrough, cracking down on illegal operation and pulling passengers; thoroughly solving the dirty, chaotic and poor phenomenon around the environmental protection of tourist attractions; promoting the civilized and honest operation of scenic business operators; playing the role of the Huangshanfeng tourism complex and regulating the travel agency industry management. Focusing on tourists' satisfaction, innovating service concepts and shaping the best image of tourism services.

6. Establish a tourism management training system. Improve the quality of tourism managers and tourism service personnel, adopt conferences, field visits, exchanges and study to manage and train tourism business units and employees, and take tourism vocational education and training as the basic work of tourism, and persevere Tourism practitioners carry out on-the-job training to enhance the tourism image with first-class tourism services and first-class tourism environment.

7. Accelerate the construction of tourism products. On the basis of planning and revision, we will focus on the construction of the Xiangxi rafting project, enhance the cultural connotation of the Jade Valley and Jiulong Waterfall products, and increase the participation of scenic spots to participate in activities, planning leisure experiences, wilderness adventures, self-driving cars, folk culture and other new tourism products. Extend the tourism industry chain, strengthen the development and guidance of the development of local products and tourist souvenirs.

8. Actively integrate market resources. Through the establishment of scenic spots, travel agencies, hotel associations, integration of tourism resources, bigger and stronger tourism enterprises, through the "East Sea one-vote system", travel agency integration, hotel joint strengthening cooperation, enhance the overall publicity of the town, to create * * Town tourist destination.