Palm Springs Marketing Department Work Plan

Recruitment: According to the market plan, the planning and health commissioner will be in place by October at the latest, and the media will be in place by November at the latest, to adjust the order and save company resources.

Corporate culture: The manpower, the market, etc. propose a draft of the corporate culture, which is integrated and confirmed by the senior management. Corporate culture is at the heart of market work.

Company logo: On the basis of the confirmation of the corporate culture, the planner design logo, and the three logos designed by the previous marketing department, are submitted to the senior management for confirmation.

Vi system: After the logo is confirmed, start the design of the vi system, and submit multiple drafts from various forms such as basic and application.

Website construction: The function of the previous website and the copying of the website began to be planned. After the confirmation of the vi basic system, the website design and construction will be fully started.

Market customer research: The preparatory work for the previous competitors began in September, including the confirmation of research items, which need to be confirmed with the relevant departments . After the market personnel were in place, they carried out their own division of labor and completed the project in mid-October.

Booth meeting: Based on the confirmation of the basic system of vi, design the company's booth style, attend the a4m meeting at the end of October and set up the booth construction work.

11 years of market planning: After the market personnel are in place, they will be familiar with the market in the survey and gradually start the planning of the market plan for 11 years.

Opening Ceremony: This is the top priority. After the market personnel arrive, they will start planning and submitting plans and budgets to the company for review. After the program is confirmed, the internal internal drills, the later rehearsals, the preparation of press releases, etc., the marketing department is responsible for organizational planning and supervision. This work involves the invitation of the media, journalists, and personnel. It is recommended to use external public relations forces.