Tourist scenic area work plan

The National Tourism Administration has identified 2019 as the “Cultural Tourism Year” and the tourism industry has been identified as a strategic industry by the state. The Su Ma Dang Scenic Area will focus on the requirements of the higher-level tourism departments , making full use of the low consumption of tourism resources, driving factors, and employment. With the advantages of many opportunities, comprehensive benefits, rich villages and rich people, and the advantages of sustainable development, this year will be the “year of cultural tourism construction” of Su Ma Dang. The general working idea is: "Do a good job in the festival, pay close attention to the two constructions, achieve three improvements, and achieve four breakthroughs."

First, do a good meeting. Namely: the traditional Chinese customary town, the town of Su Ma Dang, the third Du Fu Cultural Tourism Festival.

Time: early May 2019

Location: Sumatra Scenic Area

Theme: Developing Rural Tourism to Realize Rich Villages and Rich People

Walk into the green tourism and feel the ecological civilization

Second, pay close attention to two constructions.

1. Infrastructure construction: plan to expand the scale of the hotel, build a tourist reception center, construct a landscape pavilion, improve the parking lot, garage, scenic fence, scenic area signage, stepping road upgrade, greening, power supply, water supply, cable TV , internet, building a tourist shopping supermarket, medical office, etc.;

2. Cultural construction: plan to invest in the display of calligraphy works in scenic spots, build a library, film "Entering Su Ma Dang" mtv, hold a cuckoo festival, launch a special performance of "Shen Yun Su Ma Dang" Tujia song and dance, and hold the Su Ma Dang Photo Contest With the major media as the carrier: make full use of television, newspapers, periodicals, the Internet, etc. to vigorously promote Su Ma Dang, and capture the “six one” image project of the scenic spot:

1. A shocking publicity slogan: “Su Ma Dang, one of the most beautiful small places in China”;

2. An obvious image identity: Su Ma Dang;

3, a beautiful and beautiful Tujia song: "Into the Su Ma Dang";

4, a classic and unique scenery disc: "Su Ma Dang, the beautiful fairy tale world";

5. A unique tourist handbook: "Su Ma Dang, Eden in the Forest"

6. A distinctive cultural drama: "Shen Yun Su Ma Dang".

Third, achieve three improvements.

1. The level of the scenic area is upgraded: from the current aa level scenic spot to the aaa level scenic spot;

2. The improvement of the operation of the scenic spot: from the individual private sector to the corporate operation of the company;

3. Enhance the brand power of the scenic spot: Improve the popularity and reputation of Suma Dang, strengthen the construction of hardware and software, improve the service quality, and enhance the brand strength of Suma.

Fourth, achieve four major breakthroughs.

1. The number of visitors received was broken. In 2019, we will strive to receive 50,000 breakthroughs for tourists in 2019, reaching 50,000 times;

2. Achieve breakthroughs in profits and taxes. In 2019, Suma Dang Scenic Area strives to achieve a comprehensive tourism income of 5 million yuan, and profits and taxes exceeded 1 million yuan;

3. Breakthrough in operating profit model. From the current business diet, accommodation, entertainment to summer leisure, conferences, tickets and other profit models to break through;

4, breakthrough in quality and fine service. Further improve the service level, establish a quality awareness, and based on the satisfaction of tourists, fully implement the "Outline of Tourism Service Quality Improvement", with humanized, personalized and refined services as a breakthrough to enhance the service awareness and service level of employees.

In 2019, under the direct leadership of the government and tourism departments , Su Ma Dang Scenic Area will conscientiously implement the scientific development concept, actively explore the development path of rural tourism, protect the ecology, enrich the village and enrich the people, advocate green tourism, build ecological civilization and develop. Low-carbon economy, in the development of tourism, let the people increase employment opportunities, increase economic income, improve overall quality, provide tax revenue for the country, and make due contributions to local economic development.