Unpack the website

1. Background introduction

In modern society, as the pace of work and life becomes faster and faster, the psychological pressure faced by modern people is also growing. China’s economic system is undergoing a period of great change. There are countless opportunities in the society. People will not live and work as they have in the past. They will start to feel uneasy about the status quo, want to change, and want to succeed. People struggle for the upper reaches, work overdraft, competitive overdraft, emotional overdraft, academic and employment difficulties, work and family are difficult, both physically and mentally exhausted. With the pressure, people need a place to vent. Today, when the Internet is developed, people go online almost every day. Decompression network is such a place, using the Internet to relieve and relieve people's pressure and make people have a better and healthy body and spirit.

2. Market positioning

According to the report of the China Psychological Association, the pressure of Chinese people is mainly between the ages of 18 and 40. They are in prime time in their study or work, and the pressure on all aspects is also great. The number of people on the Internet is also mainly these people. The target population of the decompression network is these young and middle-aged. The market positioning is to provide a decompression window for young and middle-aged people.

3. Website content

The URL of the website is:

The main modules of the website:

Home Module: This module is mainly the interface that users see when they log in to the website, providing various services for users. This module also has a function: if it is a registered user login, it will display the user's favorite decompression method, which makes the user more convenient and more direct decompression.

Decompression Module: The functionality of this module is at the heart of this website. Have it unzip the user. The module has a lot of decompression methods, such as picture area, music area, graffiti area, game area, etc. These areas are used to relieve pressure for users.

Picture area: The area has beautiful scenery, funny pictures, etc., which makes people relax.

Music area: The area is mainly divided into: classical music, rock and so on, users can choose the music they like to adjust.

Graffiti area: This area is mainly for users to write and draw. In this area, you can write some unhappy things, or you can draw some venting pictures, but after 2 to 3 minutes, the area will be refreshed. The content inside will also disappear, so that users can write and draw with confidence, in this way to achieve the purpose of decompression.

Game area: This area mainly provides small games. The game can be played at any time, so that users can enjoy the game. The area is mainly for the user to vent the purpose by constantly typing the keyboard and the mouse, so that there is a decompression effect.

Product Module: This module is mainly for selling some decompressed products and books on decompression. Centralized decompression products include: organizing face-to-face communication with people with common pressure, or relaxing together, such as tourism.

Forum module: This module is mainly for direct communication to users, as well as collecting some information and methods for decompression.

Service module: mainly the information of the operator of the website

4. Marketing

The promotion of the website, the main strategies used are:

Linking strategy: Combine search engine strategy, try to find more names and links of company websites in various webpages, industry websites, professional catalogs, interchangeable links, signed articles, etc., in order to provide access and improve The line is extensive.

Traditional method promotion strategy: adding website links in various media of the company, such as business cards, letterheads, brochures, etc., although it can not directly improve the importance of the website in the network, it is very effective to generate website brands for potential customers. influences.

Search Engine Optimization: Use tools or other means to match your site to search engine search rules to get better site rankings.

5. Ways of profit

The previous website focused on the website's click-through rate and the number of registered users. When the website reaches a certain level of click-through rate, with a certain number of registered users, it can attract more other users. At the same time, you can connect some ads on the website to get benefits.

When the website has a certain number of users, you can focus on launching product modules to benefit from them.