Real estate development example analysis plan

The real estate market has recently embarked on the right track from the unfavorable situation of the financial crisis in the country's constant regulation and control. In the continuous efforts, our development is slowly growing like this. Of course, it is impossible to be smooth sailing, and some of them will have some twists and turns. These are normal fluctuations in the market economy. As long as the overall control is good, the real estate market can do a good job.

I. Introduction
1.1 Preface
1.2 Research purposes
1.3 Research methods
l Detailed data collection and analysis
l Household survey
l On-site visit
1.4 Main conclusions and recommendations II. Summary of Guangzhou residential market summary: Guangzhou regional overview
1. Total area, urban area, and city area
2. Total households and households per household
3. Summary of economic development trends, living standards and purchasing power levels in recent years
4. The development characteristics of the Guangzhou residential market in recent years and the specific characteristics of the transaction market
2.1 Overview of Guangzhou's Economic Development
2.11 Economic development speed
2.12 Financial and real estate consumer markets
2.13 Residents' living standards and residential consumption
2.2 Characteristics of residential transaction volume, payment method and buyer characteristics in Guangzhou residential market
2.3 Development trend of Guangzhou residential market
2.31 Government policy
2.32 Financial loan amount
2.33 Guangzhou residential development trend
2.34 Resistance factors III. Project area market overview
3.1 Overall supply and transaction analysis
3.11 Overview of Market Development--Residential Supply and Transactions in Haizhu District
3.12 Active market reasons
3.13 Scale effect and price level
3.2 Market active area
3.21 Distribution and characteristics of active markets
3.22 Price movements and grade changes in active areas
3.3 Multi-layer, high-level market characteristics
3.31 Characteristics of supply and transaction of multi-storey residential buildings in recent years
3.32 Growth and supply of high-rise residential buildings in recent years
3.33 Comparison of supply and transaction of multi-storey residential buildings and high-rise residential buildings
3.4 Main features of the transaction
3.4.1 Transaction price intensive areas
3.4.2 Buyer Analysis
l Private purchase vs group purchase
l local buyers vs foreign buyers
l Buyers in this city: Haizhu District vs other old towns
l transaction unit area
l buyer age
l Total transaction volume, buyer affordability IV. Summary of project location characteristics analysis-1, the status of project land in urban development
a, project plot location analysis
b. The main development direction of the future city and the analysis of the status of the project
2. Regional characteristics of tree plots
a. Regional population analysis
b. Analysis of regional infrastructure and traffic conditions
c. Analysis of regional new development zones
d. Analysis of the characteristics of regional residential development
3. Location characteristics of the project plot
a. Analysis of project location and surrounding communities and living facilities
b. Analysis of traffic conditions around the project plot
c. Development analysis of the surrounding area of ​​the project
d. Development conditions and development characteristics of the project plot
4. Land use characteristics of the project plot
a. Scale of land for project plots
b. Land shape of the project plot
c. Analysis of the greening basis of the project plot
d. Analysis of the height difference in the project plot
e. Analysis of the road, water and electricity use of the project plot
4.1 Status of the project plot in urban development
4.1.1 Analysis of the location of the project plot in the city
4.1.2 Main development directions of future cities
4.1.3 Impact of the specific development process of the city on the development of the project
4.2 Characteristics of the area to which the project parcel belongs
4.2.1 Population status of the project area

4.2.2 Overview of urban development in the project area

4.2.3 Comparison of development conditions in competitive regions in the region

4.3 Location characteristics of the project plot

4.4 Land use characteristics of the project plot
4.4.1 Scale of the project plot
4.4.2 Analysis of land use shape of project plots
4.4.3 Green foundation of the project site
4.4.4 Analysis of the required height difference of the plot
4.4.5 Existing pollution of the project land
4.4.6 Views on the development of competitive properties in the vicinity of the project site roads, water and electricity base projects:
a. The number of similar development units in the vicinity of the project, the real estate grade, the total construction area, the total number of residential units, and the existing supply analysis;
b. Characteristics of similar buildings;
c. It is estimated that in the future, there will be no annual regional housing supply, unit units, and subsequent supply of developed properties;
d. The area of ​​the main competitors around the area, the total construction area, the residential area, and the number of sets;
e. The real estate with the same average sales rate and the largest volume of real estate in the same category;
f. Current price range of similar buildings in the region
g. Future housing supply growth, market acceptance, and competition;
5.1 Survey scope of similar property development property supply near the project:
Property scale:
Survey time:
5.1.1 The condition of the developed property has been developed
5.1.2 Development dynamics and future supply analysis of the surrounding plots of the project
5.2 Development status of similar buildings near the project
5.2.1 Analysis of selling price and sales rate

6.2 Project Development Proposal

6.2.1 Detailed survey of the demand characteristics of the buyers
6.2.2 Demand characteristics of potential buyers: Detailed investigation attached: 1. Table of large-scale construction projects in Guangzhou
2. The key urban construction project in Guangzhou in 1998
3. Regional population changes
4. Overview of residential market in the vicinity
6.2.3 Analysis of concentrated areas in nearby buildings

The above is how to get the best of our planning books . These are the most basic sales planning books . These are the tracks we have been growing all the time. These are the better we have been doing all along. Places, I believe that our real estate industry will definitely return to the bright road!