Excellent entrepreneurship planning book essay

The junior year is about to end. At the end of the semester, the teacher of the employment guidance of the university student gave us an assignment, which is to write a business plan . The purpose is to let us find our own growth direction in the increasingly fierce competition, and let us have better development. After careful investigation and careful efforts, I decided to write my business plan :

First, entrepreneurship planning book

Is a written abstract of the business created by the entrepreneur program.

It is used to describe the internal and external environmental conditions and factor characteristics related to the proposed company, and to provide indicators for the development of the business and to measure the progress of the business.

Usually entrepreneurial planning is a combination of marketing, finance, production, human resources and other functional projects.

Write a good idea about the business plan book :

Focus on products

Dare to compete

Understand the market

Policy indicating action

Show your management team

Excellent project summary

Second, the content of the entrepreneurship plan

In general, the entrepreneurial plan should include the type of entrepreneurship, capital planning and fund sources, the proportion of total funds allocated, stage objectives, financial projections, marketing strategies, possible risk assessments, motivations for entrepreneurship, shareholder rosters, and scheduled employees. The number of people, the specific content generally includes the following eleven aspects:

Cover

The design of the cover should be aesthetically pleasing and artistic. A good cover will give the reader an initial good impression and a good first impression.

Project summary

It is the essence of a concentrated entrepreneurial plan .

The project summary covers the main points of the project, so that it can be seen at a glance, so that readers can evaluate the audit and judge in the shortest time.

The summary of the plan generally includes the following:

Company Profile;

Managers and their organizations;

Main products and business scope;

Market overview;

Marketing strategy;

Sales plan

Production management plan;

Financial plan

Capital demand status, etc.

Abstracts should be as concise and vivid as possible. In particular, explain the differences between their own companies and the market factors for their success.

Company Profile

The purpose of this section is not to describe the entire project, nor to provide another summary, but to introduce your company, so the focus is on your company philosophy and how to set the company's strategic goals.

industry analysis

In the industry analysis, the basic characteristics, competition status and future development trends of selected industries should be correctly evaluated.

Typical questions about industry analysis:

How is the development level of the industry now?

What role does innovation and technological advancement play in the industry?

How much is the total sales of the industry?

How is the price trending?

How does economic development affect the industry? How does the government affect the industry?

What factors determine its development

The essence of competition is what kind of strategy you will take

The barrier to entry into the industry is what will you overcome to overcome the typical rate of return in the industry?

product description

Product introduction should include the following: product concept, performance and characteristics; main product introduction; product market competitiveness; product research and development process; development of new product planning and cost analysis; product market prospects; Brands and patents, etc.

In the product introduction section, the entrepreneur should give a detailed explanation of the product, indicating that it is accurate and easy to understand, so that investors who are not professionals can understand it. Generally, product introductions must be accompanied by product prototypes, photos. Or other introductions.

Personnel and organizational structure

In the production activities of enterprises, there are human resource management, technical management, financial management, operation management, product management, etc. Human resource management is one of the most important links.

Because society has developed to the present day, people have become the most precious resource. This is determined by human initiative and creativity. To manage such resources, enterprises must follow scientific principles and methods.

In the business plan , it is necessary to clarify the key management personnel, introduce their abilities, their duties and responsibilities in the company, their past detailed experience and background. In addition, in this part of the business plan , The company structure should also be briefly introduced, including: the organization chart of the company; the functions and responsibilities of each department; the responsible person and main members of each department; the company's compensation system; the company's shareholder list, including stock options, proportions and privileges The board of directors of the company; background information of the directors.

Experience and past success are more convincing than a degree. If you are going to leave a particularly important position to an inexperienced person, you must give a good reason.

market prediction

Should include the following:

1, demand forecasting;

2, the market forecast market status overview;

3. Overview of competitors;

4, target customers and target markets;

5, the market position of the company's products, etc.

Marketing strategy

4. The understanding of market errors is one of the most important reasons for business failure.

In the business plan , the marketing strategy should include the following:

The choice of market institutions and marketing channels;

Marketing team and management;

Promotional plans and advertising strategies;

Price decision.

Manufacturing plan

The manufacturing plan in the business plan should include the following:

1, the status of product manufacturing and technical equipment;

2, the new product is put into production plan;

3, technical upgrading and equipment renewal requirements;

4. Quality control and quality improvement programs.

financial plan

Financial planning generally includes the following:

The focus is on the cash flow statement, the balance sheet and the preparation of the income statement.

Liquidity is the lifeline of an enterprise. Therefore, when a company starts or expands, it needs to have a detailed plan for the liquidity and strict control in the process.

The profit and loss statement reflects the profitability of the enterprise. It is the result of the operation of the enterprise after a period of operation. The balance sheet reflects the state of the enterprise at a certain moment. The investor can use the ratio indicator obtained from the data in the balance sheet. Measure the business status of the company and the possible return on investment.

Risk and risk management

What are the basic risks of your company in terms of market, competition and technology?

How are you prepared to deal with these risks?

In your opinion, what kind of additional opportunities does your company have?

How to expand on your capital base

How is your five-year plan performing in the best and worst situations?

If your estimate is not as accurate, you should estimate how big your error range is. If possible, make the best and worst settings for your key parameters.

Third, the steps to write a business plan

Preparing for a business plan is a prospect for the future of the project, carefully exploring the rational ideas, identifying the necessary resources for implementing the project, and then seeking the necessary support process.

It should be noted that not all entrepreneurial programs must fully include all the contents of the above outline. The difference in entrepreneurial content is also very different. The first stage: experience learning

The second stage: entrepreneurial ideas

The third stage: market research

The fourth stage: drafting the plan

Entrepreneurship plan

Write the full text, add the cover, draw the entire entrepreneurial points out and write them into a summary, and then arrange the full set of entrepreneurial plans in the following order:

Market opportunities and strategies;

Management;

Management team

Financial budget;

Others are directly related to the audience; information and materials, such as founders of companies, potential investors, and even family members and spouses.

The fifth stage: the final stage of modification

First of all, according to your report, make the most important thing into a 1-2 page summary, put it in front. Secondly, check it, don't have mistakes such as typos, otherwise people will doubt whether you are doing things rigorously. Finally, design a beautiful cover, write the directory and page number, then print and bind to a book.

Stage 6: Inspection

It can be checked from the following aspects:

Does your business plan show that you have experience managing a company?

Does your business plan show that you have the ability to repay the loan.

Does your business plan show that you have conducted a complete market analysis?

Whether your business plan is easily understood by investors. The business plan should be indexed and cataloged so that investors can easily access the chapters. It should also ensure that the information flow in the catalog is logical and realistic.

Whether there is a project summary in your business plan and it is at the forefront. The plan summary is equivalent to the cover of the company's business plan book . Investors will first look at it. In order to maintain investor interest, the plan summary should be written. Fascinating.

Is your business plan correct in grammar?

Whether your business plan can dispel investors' doubts about the product.

You can prepare a product model if needed.

Feasibility analysis and entrepreneurship plan written by me after investigation

First, market analysis

For a long time, due to the low standard of living, domestic residents have little consumption of small household appliances with "kitchen" and "toilet" as the main service targets. According to statistics, the average number of small household appliances in urban households in China is only three or four. According to statistics, there are at least 2.6 million households moving into new homes every year. With the improvement of people's living standards, the importance of "kitchen" and "toilet" is increasing, and the popularization and replacement of small household electrical appliances are accelerated. The upgrade will inevitably spur the amazing market driving force. The market development prospects of small household appliances are very broad. In the next two to three years, China's small household electrical appliance industry will enter the stage of gold development, and the annual growth of market demand may exceed 30%.

At present, there are only two kinds of small household appliances for bathroom heating. At present, there are 376 enterprises producing Yuba in the country. In XX, the domestic sales volume is estimated to be 4 million units, XX is 5.5 million units, and XX years is 7 million units. The sales volume exceeds 1 billion yuan. Among the urban households, the Yuba has a rate of less than 15%, and the domestic consumers have a recognition of Yuba 82%, and the market space is huge.

Yuba has an absolute advantage in bathroom heating equipment. Among them, Hangzhou Aopu Yuba has a sales volume of 260 million yuan in XX, and the market share is the first. At present, most manufacturers of Yuba and heaters are concentrated in Zhejiang and Guangdong, but small ones. Most of the factories are mostly imitation or oem, and their independent research and development capabilities are not strong.

In most of the Yangtze River basins in China, there is no heating in the residential areas. Bathing and heating in the winter has always been a big problem. Although there are Yuba and heaters, people are expecting a simple and effective heating device. According to my survey, people have a good impression of this product. The market potential is huge. Compared with the Yuba and heater market, the sales market of this product is at least 5-100 million yuan. We can fully take advantage of the patented technology to quickly occupy the bathroom heating equipment market and establish our own brand and sales network.

Second, our goal

Our goal is to produce samples into the market in XX, develop 10-15 agents above the city level, sales of more than 2 million yuan, XX annual sales of 5 million, 2019 sales of XX million The profit margin remains at 30%--50%.

Third, the use of funds

Since this product has never been seen before in the market, the initial sample trial production, mold development and other expenses are relatively large, estimated to be between 10 and 150,000 yuan;

Various certifications, licenses, trademarks: 50,000 yuan;

The company was established, purchased related office supplies, personnel recruitment, company website, etc.: 100,000 yuan;

Rent water and electricity fee, staff salary: 150,000 yuan;

Participate in the exhibition, advertising fee: 100,000 yuan;

Small batch production cost: 20--25 million yuan;

Working capital: 200,000 yuan.

Total: 1 million yuan.

Fourth, product cost and profit analysis

In order to save costs and reduce investment risks, the early small batch production is mainly based on outsourcing processing, and the production equipment is not purchased temporarily. This product mainly includes: barrel, cover, heating plate, leakage protector, anti-dry protector, switch , steam mediation board, base, sealing ring. Among them, heating plate 7-8 yuan, leakage protector 12 yuan, anti-dry protection 1.5 yuan, switch 0.5 yuan, the rest for plastic parts, price 15 yuan, additional product packaging, wiring Screws, freight, etc., the total cost is below 40 yuan.

The wholesale price is tentatively set at 80 yuan, and each gross profit is 40 yuan. It is estimated that the investment can be recovered in two years and it is slightly profitable.

V. Sales prospects

At present, there is no similar product on the market, and the sales pressure of the product is relatively small. It is recommended to use the ready-made sales network of local electrical appliance wholesalers to carry out agent sales. At present, we have contacted many merchants and initially reached sales intention.

Sixth, cooperation program

This patent project is a non-service invention, and the patent right is owned by the individual. The specific cooperation mode is negotiated by both parties.

Seven, raw material supply plan

Can be produced outside, no special requirements.

Eight, the future of the project

Because this product is easy to manufacture, the threshold is not high, it is inevitable to be copied. In addition to strengthening the anti-counterfeiting efforts, continuous upgrading of products is also a necessary means to expand the market. At present, two samples have been developed, ready to continue to launch 3-5 models next year. New products, with the upgrading of products, we will be able to firmly stand in the market.

Since I have not been exposed to such a planning book before, I have been unfamiliar with such a planning book after a lot of careful consideration, so I have always done this well. After a lot of careful consideration, I still feel that this planning book has a bad place and needs the guidance of the teacher.