Planning book sponsored by the Ministry of Foreign Affairs

Organizer: Huanong Association of Associations Organizer: Huanong Public Relations Association Co-organizer: Huanong Guitar, Dance Association Sponsor:

Activity Planning Book Catalog:
1. Foreword
2. Market analysis
3. activity description
4. Work plan
5. Publicity plan
6. Merchant compensation plan
7. budget

One. Foreword As a spokesperson for youth, college students are always full of youthful energy, full of passionate passion, and will be actively involved in the exciting activities of the new and exciting. This type of activity will greatly enhance the visibility of the hosting association, and at the same time allow the sponsored merchants to achieve the best publicity effect they want, so that everyone can have a bumper harvest. November of this year is the best time for the event, the best time for product promotion, and the best time for image planning. Because the new university life is on the right track, everything is relatively smooth, and the month's homework is less than other months, there will be more time to organize and participate in activities, not to mention the school's activity month is also complete at this time. Open and very active atmosphere. In the golden month of this publicity, which organization is the first to plan a very creative activity, which organization can establish a good public image in the new students, and which company can do the most effective publicity this month, which company can establish a stable The apartment brand, taking up this big market with over 20,000 people faster. Therefore, how can the Public Relations Association, as the most prestigious association of Huanong students, miss such a golden opportunity? ! So my association carefully planned this apartment carnival night party! The planning of this event was not only based on the experience of successfully hosting the Christmas party in the previous year, but also passed the analysis and discussion of the preparatory committee of the entire public relations association, which is extremely authoritative. Moreover, this event is the most distinctive signing event of Huanong Public Relations Association, and it is also the highlight of this school year. Therefore, it has been highly valued by the official organizations such as the Youth League Committee and Association of Societies, and has given strong support and cooperation. In addition, this activity has also been assisted and participated by the fraternal associations, student organizations, external school groups, and special guests of the school. It will surely make the participants of the event feel refreshed and excited; let the sponsors enjoy the fun of investing less and returning. The Huanong Public Relations Association will also fight for it!
two. Market analysis
1. Compared with TV, newspapers and magazines, there is a good price/performance ratio in school promotion, and the best publicity can be achieved with the least amount of funds.
2. School consumption is concentrated and targeted, and product brands are easy to penetrate the hearts of the people. Among them, college students, as modern youths, like to pursue fresh, exciting, romantic and individualized fashion activities. If the business can promote in the exciting wild activities of the party, the effect can be imagined.
3. Because there are new students every year, if conditions permit, the merchants can also establish a long-term friendly cooperative relationship with our public relations association. For example, planning a Christmas party together every year will make the popularity of the business inside and outside the apartment deeper and even deeper. To the various universities in Shipai, it has a long-term significance!
4. Convenient application for activities: Merchants must carry out a series of applications in the apartment or in the university for publicity or promotion activities. By cooperating with our public relations association, your company can obtain the approval of the school quickly and easily, and get the approval of our association. Strong cooperation and cooperation of the department.
5. Efficient and low-cost publicity: In the past school activities, we have accumulated a lot of publicity experience, and built a strong publicity network in the school, which can achieve good publicity effect in a short time. And there are enough human resources to complete the promotion for your company!
6. There will be 20,000 people in this event, and at least 500 people will be able to participate in the event and will be widely circulated in the Wushan University District.
7. If such activities can be successfully held again, our Huanong Public Relations Association will promote all the universities in Guangzhou to plan a larger Christmas party in the next Christmas, and the grand occasion will be unprecedented. This event is a key shot, with far-reaching meaning and unlimited business opportunities!

three. activity description
1. Objectives:
This event is a large-scale special event that enriches the apartment culture, activates the campus atmosphere, and enhances the enthusiasm of members.
2. organization:
Organizer: South China Agricultural University Association of Organizers: South China Agricultural University Public Relations Association Co-organizer: South China Agricultural University Guitar Association, Dance Association Sponsor:
3. Activity time:
2009-11-16, 7:30 pm - 10:50
4. Event Location:
Wushan University Apartment Apartment, 3rd Floor, Canteen
5. Site layout:
Stair chat 4
Chat 1 spectator 1

Main stage sound control items reserve non-members admission area chat 2 audience 2 Kyrgyz association members admission area audience 3

Chat 3
Doorway 1 doorway 2 canteen
6. Activities:
The details of the day's activities were planned by the Board of Directors. They had a detailed plan there, but they were not made public until the event was launched. As for the activity process, see the work plan "7. Activity process".
four. Work plan
1. Application for approval:
Implementation of planning approval and site application work before November 6, 2019
2. Find cooperative organizations to implement cooperation agencies and cooperation projects before November 1, 2019
3. Looking for sponsors to implement sponsorship before November 13, 2019
4. Invited guests to implement guest status before November 13, 2019
5. The preparatory funds will be prepared for the preparation of materials and money by November 15, 2019. Including: sponsorship funds, application funds and ticket collection.
6. The organization department and human resources department are responsible for the site deployment activities.
7. Activity process time content note
12:30 The layout of the site is fine, and the efficiency is high.
17:00 Eat and rest, pay attention to the protection of props and food
18:30 Clearance to ensure that non-workers leave
19:20 Directors keep their posts and pay attention to shift arrangements
19:30 Members, guests, non-members enter the queue in an orderly manner to prevent congestion and escape inspection
19:30 Speed ​​matching gifts and dancing in an orderly line
20:00 The host played, the opening remarks, the introduction of the guests, the introduction of the program and the environmental language is amazing
20:10 The president gave a speech and announced that the opening was discouraged and passionate.
20:20 Game 1 Matching Game
20;35 Jishang Association is ready to perform
20:50 Game 2 Matching Game
21:10 Dance Association performing 2 dances
21:20 Qi dance ballroom dance scene teach and jump
21:35 Game 3 Matching Game
21:55 Jingge Dance Dance Electrical Appliances
22:20 Chorus to prevent chaos
22:30 Gifts are sent out carefully and crowded
22:40 Step on the balloon and pay attention to the appliance
22:50 Director activities happy in the end
23:20 Clean up the scene with tails and tails
8. The division of labor is the responsibility of the Human Resources Department.
9. Clearing up all the directors responsible for the five. Publicity of the project's content time and frequency effect Remarks Network promotion to create a column or a large number of "watering" in the following URL:
Social Union website, various community pages, Red Mantang website, student apartment forum, other colleges, bbs
1-2 weeks before the party; staged in stages; follow-up after the party to use the power of the network to promote the company's image, not only to the company's products in the Huanong campus and student apartments, but also to the entire Guangzhou network World! The Huanong Hongmantang website is one of the most well-known websites in Guangzhou. The Student Apartment Forum is the most popular website for apartment students, and the website is free for the students in the school. Huanong Broadcasting Station: the first three days of the column party Two times a day from the campus media from all angles to carry out large-scale publicity, and lasted for a long time, so that the process of the event is deeply rooted in the hearts of the people, the company's brand image will affect the entire Huanong and apartment! Suggested company to prepare 1~2 minutes of recording , broadcasted in an exclusive interview with Huanong Broadcasting Station; and related materials, prepared for publication

The banner is hanged to the party one week before the party and the apartment aisle hanging party. The long-term company is unable to apply for the banner of the publication of the banner in a private name: the special edition party will stay in the Huanong Association for one week. Every new student knows about it. The voice of the Social Union is one of the well-known publications in the Huanong School. Posters are posted in the publicity columns of the school. The content is passionate and dynamic, and it is fresh and elegant. In this case, the sponsor's interests can be reflected. The party's major publicity columns and student apartment bulletin boards are posted twice a week before the party. Placed on the road with a large population of live and active people on and off campus, and the dormitory area recommended that companies participate in the design of poster flyers and make their own, in order to achieve the best and most comprehensive effect on the company's propaganda. Each dormitory in each dormitory area is distributed. The dormitory in front of the dining hall is sent to the dormitory three days before the party; the image of the company will be distributed twice in the previous week. The image of the company will be “intimate” with the flyers, together with the business flyers, the development board will be placed in the apartment dining hall and the teaching three. The party tracked the report one week before, and the updated position was highlighted every day. It was not affected by any other organization's publicity. The board was the exclusive publicity of the public relations association with the publicity of the publicity, and the promotion of the school was promoted. A poster will be posted in the column, and a week before the distribution of the flyers to its students, the company's image will be pushed to the stone schools and Guangzhou universities. This event will show the associations of the association and the company's brand image product exhibitions at the event venues. On the exhibition venue, the company's products will be displayed on the day of the small-scale exhibition of the company's products, attracting the insiders to visit and passers-by. The company suggested that the company prepares the audio-visual products with company features for live broadcast in order to achieve the best results. The on-site introduction of shpw Huashan dining hall and apartment dining hall entrance time three days before the event, the publicity effect is good, vivid image, such as handsome guy singing and pretty sexy girl pie The effect of this method is better. This method has proven to be extraordinary.

six. Merchant compensation plan name form remarks naming rights This event can be named "××Apartment Carnival Night". More than half of the total amount of sponsorship will have a naming rights flyer flyer on the company's sponsorship or the company's leaflets. The project can be independently booklet publicity. If the company has a new brochure, it can help distribute the posters provided by the merchants themselves. The merchants appear as sponsors, and can print the company logos and design the merchants themselves. If there is a roll-up, our association can assist in the placement of the exhibition on the day of the event. The posters can be posted on the board. Some of the sponsors’ own posters are not subject to other organizations’ propaganda. And the posters I have organized in the school and the apartment bulletin board to post two or three will be updated once the banner promotion, in the apartment and school aisle can hang banners with business features can not be too commercialized air balloon banner in the apartment and school aisle Hanging banners with merchant features can not be too commercialized. Websites that promote this event can be incorporated into the company culture. The best merchants have electronic data broadcasting stations to promote company information. Information can be broadcast on the school radio station column. The publicity fund live show can be on-site to introduce sponsors to provide some physical and information publications to promote in the publications society. In-sound tracking reports have historical value prizes. Promotional prizes are sponsored by the company or can be printed with patterns across regions. There are products with head-to-face products. The company's products can be used as the sole designated products for the event. Sponsored products must meet the needs of the site. Personnel can wear clothing with printed business logos, on-site props, etc. The project sponsors can introduce students to the company two days before the publicity activities of the semester. It is best to give the consultant a little money to return to the promotion point. The promotion can be carried out on the spot. The venue will be charged on the spot. Some venue fees will be collected. The site will be available for sale on the site with the features of the business. You can also do some guest games with company features. Speaking, your company can send representatives to participate in our activities, and can speak as a guest during the event. It is best to have a name in the form of a verbal thank-you during the start or middle live demonstration, and the host, performer, game Promote business slogans, slogans, etc. The effect is very obvious. The questionnaire survey can be conducted at the consultation office on the day of the questionnaire. It is best to have a lottery media to invite the major media in Guangzhou to interview if necessary. To sponsor a larger amount, the image planning company can negotiate and cooperate to plan an image show after this event. It can be used both inside and outside the school, but the cost is calculated. The product agent of your company can be long-term cooperation by Yunfeng Studio.

Seven. The total amount of the unit price of the budgeted project shows 20 posters of 5 yuan and 100 yuan. The company has a small flyer XX0, 0.06 yuan, 1200 yuan, folding leaflets, and strives for exquisite, the above can be used as the company and this time. Promotion of the event. A number is printed on it and a lottery is held before the event.
The exhibition board 2 free public association owns the propaganda column 10 free schools themselves but if it is too commercial, it is necessary to collect the money to enter the volume of 800 sheets of 0.05 yuan 40 yuan each style different brochures to be determined by the company to provide Yi Labao pending companies to provide banners 2 Article 64 yuan 128 yuan in the apartment one in the school broadcast station 120 yuan three days, twice a day website 100 yuan at least one week venue fee 2 200 yuan 400 yuan for the event site, one for the outside publicity photo photography 8 tube 80 yuan 640 yuan with film, battery, sun, flip digital photography 100 yuan with battery audio equipment 1 set of 200 yuan to rent a day props 100 yuan including cosmetics, games, performances and other equipment 50 yuan including transparent plastic, plastic thread, scissors and other prizes 50 2-5 yuan 200 yuan winners and guests staff drinking water to eat 100 5 yuan 500 yuan specific day set candles 100 0.2 yuan 20 yuan duration longer paper plate 200 0.1 yuan 20 yuan put food Food 500 yuan business can also provide air ball 1 500 yuan 500 yuan can be given to consider the fluorescent stick 1000 0.25 yuan 250 yuan can be changed to other items such as balloons, whistle, color spray and other drinks 800 1 yuan 800 yuan business offers A total of 5,968 yuan can also be added to the sponsorship program:
The exclusive sponsorship exclusive sponsorship has the naming rights of the event and all the business compensation plans for the event.
A number of co-sponsored sponsors can get the naming rights, and other sponsors appear as acknowledgments. The terms of the compensation plan for some merchants are determined by the amount of funds sponsored.
Merchants can choose their own propaganda methods, and different propaganda methods sponsor different funds and objects. Merchants can also provide their own solutions to us. If it is a win-win effect. We will be happy to accept.

In addition to sponsorship funds, companies can also consider gifts in kind, such as gifts for sponsorships. Provide your company's souvenirs to the admissions. If it is food, the beverage company can sponsor the food and beverages needed for the event.

The event “innovative form, strong lineup, wide range of objects, wonderful program, and large scale” is the most popular among farmers, and it will bring unexpected publicity effects and business opportunities to the business.

The South China Agricultural University Public Relations Association has the final interpretation right. South China Agricultural University Public Relations Association
2009-10-28 to 2009-11-16
President's signature: Guo Danrui 138********
Contact:
Contact information:

About the sponsorship teaching materials
1. Familiar with your own school, your own association.
2. Collect information about recent activities inside and outside the school. By collecting this information, you can make it clear what company is interested and what company is not interested.
3. After locking in the company, first have a preliminary understanding of the company, seeking topics and cooperation points.
4. Prepare some information before departure, which can be a good side of the same type of activity in the school or some historical classics of the association.
5. Choose your partner, and each time you sponsor a group of 2-3 people, men and women. Good work: Who makes the record, who explains it, and who answers the question.
6. Choose the route you want, clear the company address, and make an appointment with the person in charge of the company.
7. Going out to sponsor, in addition to sponsoring, your line of action represents the image of the association, so pay attention to words and deeds, attire.
8. The biggest asset of the sponsorship is not that Labrador is sponsored. You can reach a company or even a company executive. Understand their operations and thinking. Then turn it into your experience and wealth.