University event planning book

1. Customer Name: Peace Milk

2. Organizer: Student Union of Economic Management College of Anhui Electronic Information Vocational and Technical College

Time: October 13th to October 23rd, 2019

IV. Location: Anhui Electronic Information Vocational and Technical College

V. Activity objectives:

On the one hand, I would like to thank the students and friends who support the peace of milk in the school to strengthen contact; on the other hand, expand the influence and absorb more students to become consumers of peace milk.

VI. Overview of the activities:

Your company conducts peace milk promotion activities in our college. Our hospital hopes to cooperate with your company to carry out this promotion. On the one hand, it will expand its influence among students and promote its position; on the other hand, it can introduce the quality and nutrition of milk. To enable the students to eliminate the fear of being a milk incident, to buy and join, to become a client of Peace Milk, we will also set up personnel to help your company promote new business. In addition, we will also invite the band and the staff of the Arts Department to perform. program.

7. The specific content of the promotion:

Promotional pre-promotion:

1. Media promotion:

On October 13th - November 23rd, the school TV station will roll the subtitles every day, and the specific image and specific activities of your company will be directly introduced into the students' hearts through the TV in the cafeteria.

October 16th - October 20th, on the school radio station, broadcast propaganda, increase publicity.

2. Outdoor publicity:

Use three banners on the campus to help your company do slogan advertising

At the school's eye-catching position, strongly promote your company's name, logo and campaign slogan.

On the day of the event, 12 to 15 student members will be assigned to help your company send flyers.

Promotion day content:

Promotion time: October 13 or 14

Provide corresponding promotional venues and audio equipment

Promotional activities provided by our school: The main promotion time is from 9:00 to 11:00 on the same day. In the past two hours, our school will provide live performances, including Miss Theatre, Miss etiquette, and members of the Arts and Culture Department to expand the influence of publicity and provide one. Moderator, hosted the event. At the same time, our hospital suggested that a live sweepstakes could be held during this period.

Do a little publicity at the scene from 11:00 to 17:30, and send someone to assist your company's salesman.

Public objectives:

1 student.

2 School faculty and school leaders

IX. Analysis of activity effects:

Expand the publicity through TV stations, radio stations, posters, banners, etc., so that the public can increase the goodwill and trust of your company. Increase the atmosphere of promotional activities through live performances, which will help increase the amount of promotion and expand the influence of publicity. The public has a better understanding of your company and your company's products. This has greatly increased your company's competitiveness in schools and established a corporate image. Since the milk incident, it has affected the development of the dairy industry to a large extent. Now, the student market needs a kind of milk that makes everyone feel safe and nutritious. Both will largely satisfy the psychology of our college students' pursuit of nutrition. Propaganda will be more conducive to gaining the initiative to seize the initiative and enhance the competitiveness of products in the same industry.

X. The budget for the entire event is: 1700 yuan

1. The venue fee is 200 yuan

2. School TV station costs 200 yuan

3. School broadcasting publicity fee 100 yuan

4. School band fee is 300 yuan

5. Costumes and hostesses cost 500 yuan

6. Student Union support staff costs 200 yuan

7. Audio equipment and electricity costs 200 yuan

Note:

School TV broadcast time:

Afternoon: 5:00---6:30

Evening: 9:00---11:20

Play all day on weekends

School radio station play time:

2 times in the afternoon: 4:30-----5:30

2 times in the evening: 9:00-----10:00