Marketing Department Personal Work Plan

In the upcoming XX company marketing year, the marketing department will continue to upgrade and improve the market research work responsibilities and work structure, so that it will continue to deepen and refine, and play its due role on the basis of finding its own positioning.

My work concept for the first half of XX is mainly based on the following aspects:

Improve the existing work content and structure of the market research in the rich market. At present, the market research work of the marketing department, in addition to the targeted market adjustment work report for the project, mainly includes the regular sales analysis report of the sales project, the monthly market research report of major cities, and the special enterprise research report. In the future, we will be able to expand the research level and scope of research in a timely manner. Increase the national real estate periodic research report, periodic research reports on specific products, and promote regular media research reports. The geographical scope of the study will be expanded from the project area and major cities to the whole country, and the research level will be expanded from project and giant market to product and marketing promotion.

Expand the content and level of the special research. At present, market research is limited to the industry's macro policy, sales market, and land market. In the future, we should develop in the direction of products, marketing promotion strategies and techniques, and thematic classification studies of customer needs.

Expand the scope of the consultant's work. In addition to conducting professional market research work to provide reference for leaders, we should also actively participate in the new project pre-market positioning, product planning, project marketing strategy, promotion strategy, sales execution, etc. from the perspective of our work and professionalism. It is recommended to provide necessary forward-looking opinions for leadership decisions, reduce post-sales pressure, and avoid repetitive errors and problems. At the same time, it provides overall sales support for the whole process of the project, from the acquisition of land - pre-project and planning and design - from the mid-term to the opening - late sales stage, the professional regional research, product feasibility study, market forecast, sales analysis and other levels All aspects of support.

Improve the company's corporate brand. Set up a market column in the company's internal magazine <<Angle>>. Active corporate culture, enhance the company's professional capabilities and market sensitivity, and expand the company's brand influence. Each period provides 1-2 professional market analysis articles, which enables all employees of the company to enhance their professional information, and at different levels to face market dynamics to stimulate different levels of thinking and reference.