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Writing of a typical business plan book


Company name address postal code contact and job telephone fax website / e-mail 2, business plan book content summary Part I Abstract 1. A brief description of the company II. The company's purpose and objectives three. The company's current shareholding structure IV. Funds and uses already invested. The company's current main products or services are introduced. Production overview and marketing strategy. Main business unit and performance profile. Core management team nine. Company advantage description ten. At present, the company needs to increase its capital to achieve its goals: reason, quantity, method, use, and repayment. Financing plan XII. Financial analysis Financial history data 2. Financial forecast is expected 3. The second part of the balance sheet overview Chapter I Introduction to the company The company's purpose two. Company introduction materials III. Wisdom and business objectives of each department IV. Company management Board of Directors 2. Management team 3. External support Chapter II Technical products Technical description and technology II. Product status 1. Main product catalogue 2. Product Features 3. Product development under development / to be developed 4. R&D plans and timetables. Intellectual property rights strategy Intangible assets III. Product production Resources and raw materials supply 2. Existing production conditions and production capacity 3. Expansion of facilities, requirements and costs, production capacity after expansion 4. Original equipment and equipment 5. Product standard, quality inspection and production cost control Packaging, Storage and Transportation Chapter III Market Analysis I. Market size, market structure and division II. The setting of the target market is three. Analysis of product consumer groups, consumption patterns, consumption habits and major factors affecting the market IV. At present, the company's product market conditions, product development stage, product ranking and brand five. Market trend forecasting and market opportunities. Industry Policy Chapter IV Competition Analysis I. There is no industry monopoly. See the market share of competitors from the market segmentation. Main competitors: company strength, product situation IV. Analysis of potential competitors and market changes. The fifth chapter of the company's product competitive advantage market marketing one. Outline marketing plan II. The formulation of the sales policy III. Sales channels, methods, marketing links and after-sales services. The main business relationship status, the standard of qualification certification at all levels. Sales force situation and sales benefit distribution policy VI. Promotion and market penetration 1. The main promotion method 2. Advertising / public relations strategy, media evaluation seven. Product price plan Pricing basis and price structure 2. Factors and countermeasures for changes in marketing prices. Sales data statistics and sales record method, sales cycle calculation IX. Market development planning, sales target, sales estimated sales, occupancy rate and calculation basis. Chapter VI Investment Description 1. Description of funding requirements II. Fund use plan and progress III. Investment form four. Capital structure five. Return / repayment plan six. Capital original debt structure description VII. Investment mortgage eight. Investment guarantee nine. After absorbing the investment, the shareholding structure is ten. Equity cost XI. Investors involved in the management of the company Chengdu. Report XIII. Miscellaneous fees paid for Chapter VII Investment Remuneration and Exit 1. Equity listing II. Equity transfer III. Equity repurchase IV. Dividend Chapter VIII Risk Analysis I. Resource two. Market uncertainty risk III. R&D risk IV. Production uncertainty risk Cost control risk six. Competition risk seven. Policy risk eight. Financial risk nine. Management risk ten. Chapter IX of Bankruptcy Risk Management 1. Company organization structure II. Management system and labor contract III. Personnel plan four. Fundraising and welfare program V. Shareholding Allocation and Stocks Plan Chapter 10 Business Forecasts 3-5 years after the capital increase, the company's sales volume, sales, gross profit margin, growth rate, return on investment estimate and calculation basis. Chapter 11 Financial Analysis I. Financial analysis notes II. Financial data forecasting Sales income schedule 2. Cost breakdown schedule 3. Salary level schedule 4. Fixed assets schedule 5. Balance sheet 6. Profit and profit distribution schedule 7. Cash flow statement 8. Financial Indicators Analysis Indicators reflecting financial profitability a. Financial internal income statement b. Investment recovery table c. Finance

Net present value d. Investment income statement e. Investment profit and tax statement f. Capital income tax table g. Uncertainty analysis: breakeven analysis, sensitivity analysis, probability analysis indicators reflecting project liquidity a. Asset-liability ratio b. Ratio c. Quick ratio d. Fixed assets investment loan repayment period Part III Appendix 1. Subsidiary file Business license photo 2. List of Board of Directors and Resume 3. The main business team list and resume 4. Description of the terminology 5. Patent certificate / production license / identification certificate, etc. Registered trademark 7. Corporate image design / promotional materials 8. Briefings and reports 9. Proof of site rental 10. Process flow chart 11. Product market growth forecast Figure 2. Schedule 1. Main product catalogue 2. List of major customers 3. List of major suppliers and distributors 4. Main equipment list 5. Market survey table 6. Estimated analysis table 7. Various financial statements and financial estimates

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