Citywide Tourism Annual Work Plan

main target.

With the overall goal of building a strong tourism city and nurturing tourism into a pillar industry, we will start the construction of the Guangdong Eco-tourism Demonstration Zone, accelerate the pace of transformation and upgrading of the tourism industry, and strive to achieve a +1 year increase in the number of visitors to the city and total tourism revenue by xxxx. %the above.

Key work arrangements and main measures.

1. Taking the construction of the eco-tourism demonstration zone in Guangdong Province as the driving force, we will accelerate the pace of transformation and upgrading of the tourism industry. Mainly to re-edit the "Heyuan City Tourism Master Plan", and the Provincial Tourism Bureau to jointly strive for the provincial government to issue policies to support the eco-tourism demonstration zone, and to plan the construction of the core zone of the eco-tourism demonstration zone - "Wanlu Ecotourism" The resort area will expand the brand effect of Wanlu Lake, bring into play the agglomeration effect of tourism, promote the transformation and upgrading of tourism, and increase the contribution rate of tourism to the city's economy.

2. Taking the opportunity of hosting the "23rd World Guest Family Meeting" to improve the city's tourism function. The focus is on accelerating the pace of construction of new high-star hotels under construction and construction. Planning and construction of six five-star hotels in the urban area. Each county and county plans to build a four-star hotel. At the same time, improve the function of the tourist city. Increase the intensity of greening, beautification, purification and lighting of tourist cities. To improve the roads and traffic guidance of various tourist attractions, water supply, power supply, communication and health infrastructure, etc., it is important to expand and upgrade Wanlv Lake Tourism Avenue. Improve the functions of supporting facilities such as urban and county parking lots, accommodation, catering, shopping, sightseeing, entertainment, and tourist toilets. Accelerate the construction of a tourism consulting service center, a public welfare tourism service institution. Planning to build food, shopping, entertainment and other neighborhoods to improve reception capacity and service levels.

3. With the overall image of “Hakka ancient 邑·万绿河源”, increase the promotion and promotion efforts. In conjunction with the national economic situation of stimulating domestic consumption to increase household consumption, the tourism promotion and promotion work in XX year, on the basis of consolidating the province's source market, intensified the promotion of foreign provinces and overseas, and strive to achieve the source market outside the province and Hong Kong, Macao and Taiwan. A new breakthrough. Continue to run the 6th Hakka Cultural Tourism Festival of Heyuan City and the 4th Guangdong International Hot Spring Tourism Festival, and participate in tourism fairs and tourism fairs held by the state, province and Hong Kong. At the same time, it will increase the promotion and promotion of media such as mainstream TV newspapers and the Internet.

4. The quality rating is used as a starting point to strengthen the planning, construction and management of tourist attractions. We will conscientiously implement the spirit of the planning and construction management conference of the city's tourist attractions in XX, strictly implement the “Regulations on the Planning and Construction Management of Tourist Attractions in Heyuan City”, strengthen the planning and construction management of the tourist attractions in the city, and do a good job in the assessment of the quality of scenic spots. Focus on the quality grade assessment of Wanlu Lake to create national 5a scenic spot, Yulinmen hot spring, hot spring hot spring and national 4a scenic spot, standardize the construction, operation and management of scenic spots, and improve the management and service level of the scenic spot.

5. Focusing on the development of rural tourism, we will promote the development of county tourism economy and rural economy through “creating strong”. Pilot work on farmhouse and rural tourism in the city, through the pilot to promote the development of rural tourism in the city. Actively support Dongyuan County to create a strong county in China's tourism and peace county to create a strong tourism county in Guangdong. At the same time, we will continue to do a good job in tourism poverty alleviation and promote the development of county economy and rural economy.

6. In order to increase the total tourism revenue, we will vigorously develop tourism manufacturing. Grasp the development, production and sales of tourist souvenirs, handicrafts and native products.

7. With the goal of building a “park city”, we will accelerate the investment promotion and planning and construction of key projects. According to the suggestions and requirements of the Secretary of the Municipal Party Committee Chen Jianhua, the city will build a number of urban parks and become a "city of parks". On the basis of improving and upgrading the original new xx National Forest Park, Bijiashan Park and Yuewang Mountain Scenic Area, the new Hakka Culture Park, Dinosaur Cultural Park, Wutong Mountain Park, Dongjiang Cultural Park and Qizhai Lake Park will be newly planned. At the same time, accelerate the construction of other key projects, especially the Wanlu Lake International Conference and Resort Center, Lianping Jiulianshan Huangniu Stone Tourism Resort, Xiangshui International Eco-tourism Area, and the Hot Springs.

8. Focusing on improving service quality, rectifying the order of the tourism market and strengthening the training and training of tourism practitioners. Strengthen the management of non-star hotel industry, and strive to introduce the normative archives of the “Interim Provisions on the Management of Accommodation in Heyuan City” as soon as possible, and strengthen the management of social hotels. Strengthen the training of tourism practitioners with a focus on tour guides to improve the quality of employees.

9. Carry out in-depth study and practice of the scientific development concept, build innovative institutions, and ensure that all work in XX is completed in a timely and satisfactory manner.