Market annual work plan

Marketing Department Annual Work Plan Outline

1 Marketing department functions
2 Marketing Department Organizational Structure
3 Marketing Department Work Plan
4 Marketing Department's 2006 sales plan implements strict management, optimized sales organization structure, implements rigorous training, enhances team combat capability, scientific market research, urges and assists marketing and sales coordination functions, establishes a good corporate culture, grasps market opportunities, and develops sales promotion information. Collect feedback and correct sales plans in a timely manner

A marketing department function:
The marketing department is directly responsible to the sales general manager. It is the soul of the company. Its role in production, sales and service is very important. It is a core component of the sales process. As the marketing department, the important task is to assist the general manager in collecting Formulated and implemented. The criteria for measuring the work of the marketing department are: whether the sales policy, the promotion plan are scientific, and whether the implementation is rigorous.
1. The role of the marketing department:
Responsible for the general manager directly, assisting the general manager in the development and implementation of marketing planning and sales planning.
Supervise the sales department to make facts about the sales plan.
Comprehensive coordination of the work functions of various departments.
It is the soul of the company.
2. Marketing department work standards:
Accuracy, timeliness, coordination, planning, planning, execution
3 Marketing Department's job functions:
Develop annual and quarterly sales plans and assist sales department to implement.
Coordinate the coordination of various departments, especially the R&D and production department.
Organize the sales department for a series of training.
Monitor sales costs, guide the increase, decrease, and regulation of sales area personnel
Formulate, supervise and implement the necessary sales promotion.
Management of the image, management, shopping guide, and supervision of the store image.
Sales customer file statistics, induction, and organization.
Collecting sales and market information comprehensively, screening and sorting and forming plans to turn over relevant departments

Three marketing department work plans
1 Formulate the 2006 sales plan: scientifically and rigorously analyze the existing market conditions and sales status, develop strengths and circumvent weaknesses, seek opportunities, and formulate the 2006 marketing and sales department work tasks and work plans.
2 Implementing a simple and simple administration and optimizing sales organization structure: Conscientiously analyze and understand the current organizational structure of the sales department, rationalize the market conditions, and improve the local personnel, control the sales costs, tap the potential of personnel, and stimulate the work under the premise of market intensive cultivation. Enthusiasm, feel the pressure of work, and work hard to make sales in their respective markets.
3 Strictly implement training and improve team combat capabilities:
Focus on training and strive to make all employees fully grasp the company's sales policies, product knowledge, technical knowledge, marketing theory knowledge, and form a learning team, a competitive team, and an innovative team.
Product knowledge system training sales knowledge system training industry implementation standard training "from excellent to left excellence" - business people in the enterprise self-discipline code training sales staff professional ethics training sales staff essential quality training technology and company product training
4 Scientific market research, supervision and assistance to market sales:
The core work of the marketing department is to assist and guide the sales department and regions to continuously enhance their brand power and consolidate their sales force. Therefore, the marketing department only has a constant understanding of the market, visiting the market, investigating competing products, analyzing the causes, identifying gaps, reporting the general manager to the actual situation of each region, and giving each region a clear guidance on sales ideas, ideas and methods. All of the above are in tabular form and the regional managers must complete on a monthly basis.
5 Coordinating departmental functions and establishing a good corporate culture:
Administrative Personnel Department: The functions and duties of the administrative personnel department are directly responsible to the general manager, coordinate the work of various departments, establish a complete personnel file, formulate a scientific talent competition reward and punishment mechanism, examine the work of the various departments, and recommend and science in the marketing department. Under the digital, event, and market conditions, we constantly reserve talents for enterprises, tap the potential of sales personnel, and commit to sales improvement and market development.
Production department of R&D department: The responsibility of R&D and production department is based on market demand. Through market demand, we constantly optimize product structure and product functions, grasp product quality, strictly implement ISO-2000 quality system, and introduce competitive products to the market. Therefore, the marketing department will give market information, competing product information and sales information every month, so that the department can grasp the new market dynamics and navigation marks in a timely, objective and scientific manner, while constantly adjusting the shortcomings of its own products, and for the enterprise. Develop and produce good products suitable for customers and market needs to win the market and customers.
Sales Department: The sales department is the pioneer of the enterprise, the scout close to the market, and the hard weapon for the development of the enterprise. Their duty is to continuously develop sales channels, seek strategic partners that are most suitable for enterprise development, and constantly bring the products of the company to the market while providing scientific frontier information to the market, while the marketing department captures market information. In combination with the actual situation of the enterprise, we will formulate a strong market plan and sales strategy, and will most effectively establish the role of the enterprise "soul".
Finance Department: Directly responsible to the general manager. If the marketing department is “soul” and the sales department is “pioneer” or “bomber”, then the finance department is the “big gate” of the enterprise, which is the operation of the enterprise and the healthy development. The arteries, its role is to formulate the annual budget and settlement of the enterprise science, to make the profit of the house enterprises, and to provide the general manager with a reasonable estimate of the production cost budget, marketing budget, sales cost budget, risks and benefits in a timely manner. As the marketing department, in combination with the actual situation of the enterprise, the actual situation of the market, the actual situation of the customer, the formulation of reasonable promotion plans and expenses, the general manager or the financial department is communicated to make it feasible and feasible for the development of the enterprise. maximize.
Market stay, logistics department: directly responsible for the sales department, their duty is to timely understand the order information, and timely transfer to the production step, with the fastest speed, the lowest logistics cost, safe delivery of products to the destination and customers , for the sales department to do the best quality service. As the marketing department, we should advise, guide, supervise and assist them.
6. Grasp the market opportunities, develop and implement sales promotion:
7. Information collection feedback, timely revision of sales plan