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City Tourism Bureau's first half of the work summary and the second half of the work plan

In the first half of the year, under the correct leadership of the relevant departments of the provincial bureau and the party branch of the bureau, the market development department of the bureau, according to the unified deployment of the national and provincial tourism bureaus, closely focused on the theme of the Chinese people's living activities in 2006, and increased the tourism market. The promotion efforts have achieved good results. According to statistics, in the first half of the year, a total of 10,000 tourists from home and abroad were received, a year-on-year increase over the same period of the previous year. Among them, 10,000 people received overseas tourists, an increase of 10,000%; total tourism revenue was 100 million yuan, an increase of more than 10,000 US dollars. Increase by%. In the first half of the year, we mainly did the following work: First, increase publicity and promotion efforts, and continuously expand the tourist source market. In the first half of the year, we seized the opportunity of the ***** Tourism Resources Promotion Conference, the 5.15th International Tourism Investment Conference, the 2006 Straits Tourism Products Fair, and the Hangzhou Domestic Tourism Trade Fair. Promotion and promotion activities. From April 23 to 25, the ***** Tourism Resources Promotion Conference jointly sponsored by the Municipal People's Government and the Municipal Agriculture Committee was held in the Agricultural Exhibition Hall. The city's tourism enterprises have set up 47 booths in the **Agricultural Exhibition Hall. Among them, the special booth design of the *** booth and the resources of the exhibitors have been well received by the guests and the citizens. During the three-day promotion of tourism resources, 35 exhibitors distributed a total of 49,600 copies of brochures, brochures, VCDs, bookmarks, travel route quotations and other promotional materials at 47 booths. The travel agency signed 31 contracts for the group, 93 groups, 2422 people, and the group amount was 1.861 million yuan; 104 groups with 26 city travel agencies reached an intentional group, the number of intentions was 13,900, and the intention amount was 5.52 million. yuan. Received 28,700,000 visitors and travel agents and citizens. Some exhibitors also carry out various forms of tourism promotion activities during the exhibition period. For example, the *** Art Troupe performs a number of tea performances in the pavilion every day. **, ** and other scenic spots also take various forms such as attraction ticket lottery draws and travel knowledge prizes and answers, attracting audiences, active booth atmosphere, and stimulating the citizens to travel to **. From May 14th to 16th, the *** Tourism Products Fair, hosted by the ** Municipal People's Government and the ** Provincial Tourism Association, was held in the *** Hotel. At the event, a total of 87 travel agents from home and abroad were invited, including 65 overseas travellers, mainly from Taiwan, Kinmen, Matsu, Hong Kong and Macao; 22 domestic travellers, mainly from Shanghai, Jiangsu, Henan, Zhejiang, Anhui, Shandong, Guangdong and the province. During the event, 42 exhibition halls were set up in the hotel. The exhibitors were mainly from Singapore, Taiwan, Kinmen, Guangzhou, Shantou and **10 county tourism enterprises and tourism products manufacturers. A total of 473 tourist souvenirs and tourist handicrafts were exhibited in 42 pavilions, including 19 overseas. On-site sales of 53,600 yuan. Signed a tour group to receive 5 contracts, the number of group members reached 17,000, and the group received a group of 14.5 million yuan, of which 3 international companies signed three group contracts with Taiwan, Kinmen and Hong Kong travel agents. The number of group members was 12,000, and the group was worth USD 1.5 million. During the three-day event, 4,500 guests from home and abroad and ** citizens were received in 42 pavilions, and albums, folding pages, DVD scenery and travel routes were distributed. More than 50,000 copies of various promotional materials. The event was well received by the guests and the general public. This tourism product fair is the largest in scale, the most active, and the most popular showcase. The main manifestations are as follows: First, with the strong support of the Provincial Tourism Association, the number of overseas travel merchants invited is more than any previous one; the second is the first time to arrange the tourism product exhibition hall during the CIFIT, and the scale is one-off. More than 40, and more than 50 exhibitors across the Taiwan Straits, carrying nearly 500 kinds of tourist souvenirs and tourist crafts to participate in the exhibition; Third, during the event, the reception of guests and the public nearly 5,000 people, distributed a variety of publicity materials is the previous CIFIT The fourth is the first time to hold a ** symposium, which laid a good foundation for further expanding the tourism market and prospering the tourism industry. The fifth is the first time that the bureau will be at the opening ceremony of the Tourism Products Fair. And hosted two performances at the welcome dinner. From June 5th to June 6th, the 2005 China Domestic Tourism Trade Fair, hosted by the National Tourism Administration and the Zhejiang Provincial People's Government, hosted by the Zhejiang Provincial Tourism Administration and the Hangzhou Municipal People's Government, was held in the Hangzhou Peace International Convention and Exhibition Center. According to the unified deployment of the National and Provincial Tourism Bureaus, the city formed a group of more than 260 people headed by the Director of the Municipal Tourism Bureau, and went to participate in this large-scale tourism event. During the two-day trip, the city’s sub-group achieved gratifying results. According to incomplete statistics, during the travel and trade fair, 115 travel agencies, star-rated hotels, scenic spots, tourist goods manufacturers, tourist auto companies, airports, railway stations and other tourist units participated in the exhibition, and a total of 8 tourist booths were distributed. More than 37,000 copies of various promotional materials and tourist souvenirs, such as folding, guide maps, bookmarks, calendar cards, brief introductions to scenic spots, investment plans, and tea. Signed a tour group to receive more than 620 intentional agreement teams, the number of people more than 30,000 people, the intention group to receive more than 7.5 million yuan. It has received more than 80,000 people from the tourism industry, tour groups and Hangzhou citizens. In addition to the novel design, rich content and outstanding characteristics of eco-tourism, this year's tourism booth also focuses on the physical display. The environmentally-friendly battery car produced by **** Forklift Co., Ltd., attracted a lot of customers when it appeared on the booth. During the exhibition period, a total of 8 purchase contracts were signed, amounting to more than 400,000 yuan. During the travel and trade fair, we also actively communicated with the tourism bureaus, travel agents and investors in the neighboring provinces of Zhejiang Province, Zhejiang, Shanghai and Jiangsu, and introduced them to the special tourism resources and key tourism investment projects. Widely attracting guests, travel agents and investors from home and abroad to visit and invest in the industry. Some county tourism management departments and scenic spot leaders inspected some 3A and 4A-level tourist areas in Zhejiang Province, focusing on the construction of scenic spots and management experience. ** The city also fully utilized the travel platform of the Travel Fair to conduct tourism promotion activities in the form of caravans before and after the exhibition, and to conduct exchanges with local tourism and scenic area management departments. Learning their experience in scenic area management and marketing, and achieved good results. Second, in accordance with the characteristic tourist routes, organize the filming of the "China**" DVD TV scenery film. Prepare tourism publicity materials such as “**Travel Personalized Postal Book” that reflects the main scenic spots. Third, do a good job in the development of tourism projects and investment promotion, and strengthen the construction of tourism infrastructure. At present, he is negotiating with Beijing Lianzhou Group to discuss the transfer of the overall management rights of the scenic spot. Fourth, earnestly do a good job in the "Spring Festival", "May 1" two tourism Golden Week statistics, market analysis, publicity and other aspects of work, to promote the healthy and orderly development of holiday tourism. 6. Actively participate in the investigation and research on the development of tourism industry organized by the Municipal Party Committee; participate in the investigation of the tourism work of Yanping District organized by the Municipal People's Congress; and conduct research on the inbound tourism market organized by the participating bureaus. The second half of the work plan : First, organize relevant experts, complete the review of "********" and "********", and carefully do the "outline" according to the expert's review opinions Modification work. Second, actively participate in the tourism promotion activities of the Northwest Tourism organized by the Provincial Tourism Bureau in August. Fourth, organize relevant units to travel to Hong Kong for tourism promotion. V. Seriously do all the preparatory work for the “Eleventh” Tourism Golden Week.

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