Jewelry sales work plan

Goal orientation is the key to marketing. In the marketing plan for the new year, the first thing to do is to formulate the marketing objectives, which are specific and data-oriented goals, including the overall sales target, cost target, profit target, channel development goal, and terminal construction goal. , staffing goals, etc., and refine the decomposition. For example, the sales target of the terminal products is decomposed into each region, each customer, each system, etc. according to the product; the circulation products are decomposed into each region, each customer, and the like.

The second is product planning. New product development plans and product improvement plans based on consumer demand analysis; analysis of regional leading products through sales data, production of regional product sales portfolios; production of regional products based on market characteristics of different regions and existing customer network resources Channel targeting. Then it is necessary to formulate a standardized price system, from the CIF price to the suggested retail price, including the price fluctuation range of all intermediate links. Sometimes it is necessary to formulate a price-level adjustment plan in conjunction with the product life cycle.

If the company still has a blank area to fill, or the existing distributor can not afford to sell new products, etc., you need to develop a regional investment plan or customer development plan. Terminal products also need to improve the Shangchao store development plan.

Then we will develop a brand promotion plan, aim to expand the brand influence, enhance the brand's well-known supervision, reputation, loyalty, and need to divide the terminal image construction, promotion activities, advertising, public relations activities, etc. to clearly promote the planning theme, promotion combination form

Finally, it is the marketing expense budget, which sets out the distribution ratio of each project cost, the distribution ratio of each product expense, and the proportion of cost allocation in each stage.

In this way, the overall annual work summary and the new annual marketing work plan can be considered complete and systematic. However, in order to ensure the smooth and efficient implementation of marketing, it is also necessary to cultivate organizational execution by strengthening key workflows and key systems from within the enterprise.