Marketing plan of the marketing department in the first half of 2019

In the upcoming 2011 marketing year of the company, the marketing department will continue to upgrade and improve the market research work responsibilities and work structure, so that it will continue to deepen and refine, and play its due role on the basis of finding its own positioning.

My work concept for the first half of the year is mainly based on the following aspects:

Improve the existing work content and structure of the market research in the rich market. At present, the market research work of the marketing department, in addition to the targeted market adjustment work report for the project, mainly includes the regular sales analysis report of the sales project, the monthly market research report of major cities, and the special enterprise research report. In the future, we will be able to expand the research level and scope of research in a timely manner. Increase the national real estate periodic research report, periodic research reports on specific products, and promote regular media research reports. The geographical scope of the study will be expanded from the project area and major cities to the whole country, and the research level will be expanded from project and giant market to product and marketing promotion.

Expand the content and level of the special research. At present, market research is limited to the industry's macro policy, sales market, and land market. In the future, we should develop in the direction of products, marketing promotion strategies and techniques, and thematic classification studies of customer needs.

Expand the scope of the consultant's work. In addition to conducting professional market research work to provide reference for leaders, we should also actively participate in the new project pre-market positioning, product planning, project marketing strategy, promotion strategy, sales execution, etc. from the perspective of our work and professionalism. It is recommended to provide necessary forward-looking opinions for leadership decisions, reduce post- sales pressure, and avoid repetitive errors and problems. At the same time, it provides overall sales support for the whole process of the project, from the acquisition of land - pre-project and planning and design - from the mid-term to the opening - late sales stage, the professional regional research, product feasibility study, market forecast, sales analysis and other levels All aspects of support.

Improve the company's corporate brand. Set up a market column in the company's internal magazine <<Angle>>. Active corporate culture, enhance the company's professional capabilities and market sensitivity, and expand the company's brand influence. Each period provides 1-2 professional market analysis articles, which enables all employees of the company to enhance their professional information, and at different levels to face market dynamics to stimulate different levels of thinking and reference.

If I can have the good fortune to enter Xinlong Company, I think that to start a job as a sales clerk and a clerk, to really make a big difference and promote the smooth completion of the company's orders, you should gradually enter the role by following the following points:

One. Learn about the products produced in the factory within 7 days. Including its appearance, texture, characteristics, advantages, disadvantages, uses. Although the single clerk is not an engineering technician, it seems that there is no need to know more about the product. actually not. First of all, when you communicate with customers, if you only know a little about the product, then the customer's trust in you will be greatly reduced, and even doubt your ability to work. When the customer consults with you, you can only support me, or always ask the technicians, the customer can not give the order to you. There is no advantage to attract customers to place orders with you.

Although the orderer is not an official, his access control permission is very wide. He can enter and exit multiple departments. This provides us with a convenient channel for learning new products. As long as you are not afraid of hardship, you are not afraid of being tired, and you are diligent in the workshop. I am not ashamed to ask, there is nothing to learn. Spunbond nonwovens, meltblown nonwovens, etc., I believe will soon be familiar and skilled.

2. Understand the production process and process in the shortest possible time. At the beginning, the average person would think that the clerk only needs to know the progress of the production order. Just like a white-collar worker, sitting in the office, making a phone call and sending an email can control everything. An excellent documentary person will be very familiar with the product's process flow and the production time required to produce a certain number of products. Will personally enter the workshop to check the progress of the big goods. When you have accumulated experience for a long time, you can respond directly to customers, whether it is craft or delivery.

3. Familiar with the work processes of various departments and follow the company's regulations. Every company has its own working model. If everyone works according to their own processes, it will lead to confusion in the company's order, and the work of various departments will be blocked. Seriously, the company will suffer economic and reputational losses. For example, the company stipulates that receipt of customer orders requires the signature of the manager. One day, the merchandiser Zhang San received an order numbered a-001, when the manager was discussing the issue of product price adjustment. The following clerk has not received specific notice. At this time, Zhang San, directly sent the order to the production line, urging production. Not confirmed to the manager, at this time, a-001 products need to increase prices because of the price increase of raw materials. However, the bulk cargo is already in production, and Zhang San has not been able to adjust the price with the customer many times. If production is stopped at this time, then those semi-finished products will become waste. If you let the big goods be completed and not shipped to the customer, then you will violate the contract and lose your credibility. In the end, it can only be sold to customers at a loss. This directly caused the company to lose money.

4. Understand the transportation of goods. Goods going abroad are usually transported by ship and aircraft, and domestic goods are transported by the company through the company or by the logistics company. Before the order is completed, the clerk should carefully select the transportation company and examine his credibility and ability to deliver the shipment. The delivery of Xinlong's goods is mainly done through logistics, and I will be familiar with these logistics companies as soon as possible. Always communicate with logistics staff to ensure that goods arrive safely and on time.

5. Familiar with customers. Have a good understanding of the habits of customers' ordering products. When an abnormal situation occurs, decisive processing can be performed. For example, if a customer orders a product that has a slight flaw in appearance or packaging, the new merchandiser may ask the superior leader or negotiate with the customer to accept the non-standard product, if it is an old one. A single member can make his own judgment. Don't bother with others.

6. Treat customer service correctly. A single clerk is actually a window between the company and the customer. First of all, you are an employee of the company, you have to be absolutely loyal to the company, everything is on the company's position, for the sake of the company. On the customer side, you must adhere to the principle that "customer is God." To make customers feel that he is a customer, they are enjoying star service. The client will not pay attention to how the other departments of the company operate, and do not want to know more. He will only contact you to understand his order and understand his delivery date. So be a bright and clear window, look at the facts and calm down. I remember a colleague working in Dongguan. She always blindly met all the requirements of the client. She never dared to say "no". According to the actual production situation of the factory, the delivery time of the order could not be delivered according to the customer's time. Colleagues will say "ok". Later, I had to arrange the outsourcing of the order, and the delivery time and quality did not meet the requirements. Sometimes, the customer gave her a new development project, everyone knows that this product can not be completed with our current process, but this colleague always said: no problem! A new project came and went for two or three months, wasting time, offending customers, and finally throwing customers to other vendors. At this time, customers often call to complain that the company's service is not good, and the sales staff is not good. Slowly, this customer's order is getting less and less, and finally changed the supplier.

7. Strengthen communication with production lines and maintain good interpersonal relationships with workshop staff. The most important job of the documentary is communication and reminder. If the relationship with the workshop-related staff is not well handled, it is difficult to carry out the work with the order, and it is impossible to promote the production and ensure the smooth completion of the order.

8. Study hard on the relevant provisions of the "Contract Law of the People's Republic of China". In the past work, there was very little exposure to the law because it was all foreign orders. The company will draft a close-knit, fixed-contract format by professionals. All salespeople use a uniform format, just modify the customer name, name, price, delivery date, payment method, notes and so on. There are fewer economic disputes. In the case of customers who do not pay, in the case of e-mail or call dunning, it is sometimes sent to a foreign debt collection company or a company's resident staff to make a payment. In the process of documentary, as long as you pay attention to the written evidence when communicating with customers, there is generally no problem. I remember once, a French customer gave me an order. Their order was in French and there was no other description in English. There is no previous English cargo number. I judged the ring cotton with a ring by quantity and unit price. I found out the customer's previous order record, found out the photos that were shipped at that time, and emailed the customer to ask if he needed the product. The customer answers yes in the email. A few months after the shipment, I received a complaint from the customer saying that we did the wrong goods and asked us to pay. I immediately found out the email at the time, and the customer had to admit that there was no communication on their side. Then I placed another order. At the time, the production department was also very happy, because the goods in the previous order were easy to produce, and the unit price was high. Now, a similar order is coming, knowing that production and sales are tied to the bonuses of workers. In China, if the law is well learned, it can avoid a lot of unnecessary troubles, avoid loopholes in the contract, and others can be embarrassed and cause damage to the company.