Simple steps to develop a sales work plan

First, market analysis.

The basis for the formulation of the sales plan is the analysis of the market situation and market status in the past year.

Second, marketing ideas.

The marketing idea is a "spirit" program that guides the sales plan based on market analysis. It is the direction and "soul" of marketing work, and is also the marketing operation concept that the sales department needs to instill and implement.

Third, the sales target.

The sales target is the starting point and the foothold of all marketing work. Therefore, scientific and reasonable sales target setting is also the most important and core part of the annual sales plan.

Fourth, marketing strategy.

Marketing strategy is the tactical decomposition of marketing strategy, which is a powerful guarantee for the successful realization of corporate sales targets.

Fifth, team management.

1. Personnel planning, that is, according to the annual sales plan and reasonable staffing, personnel recruitment and training plans have been formulated.

2, team management, clearly put forward the slogan of building a team. Really create a "iron team" with cohesiveness, centripetal force, combat effectiveness, explosive power and strong deterrence.

6. Cost budget.