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2019 sales work plan

With the leadership, assistance and support of the head office, the company has a preliminary scale and laid the foundation for the overall development of the domestic market. Especially in the market expansion, the opening of new customers, Shengtian brand has been deeply impressed in the country. Sales increased month by month, the number of customers increased month by month, and the market share has been extended from the former East China region to the northeast region, and has begun to expand to the southwest and northwest regions. Shengtian product sales and Shengtian brand have greatly improved their domestic reputation, which has laid a good foundation for Shengtian Company's domestic market expansion. Due to subjective and objective factors, there is still a considerable distance from the requirements of the head office. On the basis of summing up the work in 2008, the company is determined to focus on the goals of the 2008 head office, adhere to the principle of “in-house management and outsourcing the market”, and implement the work in a serious and solid manner in a “target management” manner.
First, the development of the market:
Innovate and seek truth and develop the domestic market. Based on the foundation of last year, the Shanghai company has a deeper understanding of the domestic market. Products need a market, and the market needs more suitable products. Therefore, in response to the characteristics of the domestic market, the Shanghai company specifically invites people to make sales image design for the company and improve the unified image of Shengtian Company in the Chinese market. Cooperating with high-quality products, it will lay a stable foundation for enhancing the popularity of Shengtian in China in the future.
At the same time, the establishment of a sound sales network system, so that Shengtian opened up the Chinese market to establish a sales point. The Shanghai company plans to recruit 7-8 salesmen in early March to comprehensively train business knowledge and focus on market development, instilling Shengtian implementation philosophy.
Second, the annual target:
1. The annual sales income will be 25 million yuan. Profit: 100-1.5 million yuan;
2. Shengtian products occupy more than 10% in the domestic market;
3. The management fees are reduced by 10% simultaneously;
4. Set up a product development department to complete the development tasks under the guidance of the head office;
5. Actively cooperate with the head office to do well in Shanghai Shengtian Development Zone and other matters assigned.
Third, the implementation requirements:
The refinement and standardization of the sales market is beneficial to operations. According to the total sales target of 25 million, sub-regional indicators, clear responsibilities, implementation to people, performance-linked.
1. Divide the sales area. The country is divided into 7-8 regions, and each region issues indicators, which are linked to actual performance by means of assessment, and the rewards and punishments are clearly defined;
2. According to the layout of the sales network, it is required to vigorously promote the agency system, and strive to open up sales agents in 15-20 provincial cities within the year;
3. Sales expenses and travel expenses shall be subject to sales contract responsibility system;
4. Established the R&D department of the development product, and strived to form a new product development capability in the second half of the year based on the introduction of 3-5 technical developers, and complete the task plan number issued by the head office;
5. Strengthen internal management and improve economic efficiency:
1 Financial sales cost: Accounting is the key to the domestic market. Import, sales, and deposits should be clear, and monthly reports should be reflected. The quarter must have an assessment, and strive to achieve annual sales of 25 million yuan, and the cost will drop by 5%;
2 Human resource management: According to the requirements of the head office, the corresponding personnel of each post are actually combined with the work of the Shanghai company. With scientific incentives, people will do their best, love their jobs, and each employee will reflect his personal value.
3 product development expense management.
There is still a lot of work to be done by the company, and there are still many things to be implemented. To this end, we must focus on the main points of the work of the head office, combined with the actual situation of the company, assume the responsibility in the 2019 year, and make due contributions to the realization of the strategic goals of the head office.

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