Electrical sales work plan

According to the company's 2008 annual sales of 100 million yuan in Shanghai, the total sales target of 50,000 sets and the company's 2007 channel strategy, the following work plans are made:
First, market analysis
The price war in the air-conditioning market has been gradually started for several years. The low-end demand in the second and third-tier markets, along with the continuous improvement of urban construction and people's living standards and the arrival of product replacement period, led to the continuous growth of the primary market, which led to the expansion of the overall market capacity. In 2004, the total domestic sales reached 19.5 million sets, an increase of 11.4% over 2003. In 2005, it is expected to reach 25 million to 30 million sets. According to industry data, the global market capacity ranges from 55 million sets to 60 million sets. The capacity of the Chinese market is about 38 million sets. According to the regional market share capacity, the capacity of the Shenzhen air-conditioning market is about 400,000 sets, and the sales target of 50,000 sets accounts for about 13% of the market share.
At present, Galanz's market share in the air-conditioning market in Shenzhen is about 2.8%, but according to industry data, it has been in the “shuffle” stage in recent years, and the brand market share will be highly centralized. According to the strength of the company and the product line in 2007, the company's 2007 sales target is completely possible. In 2000, there were about 400 air-conditioning brands in China, down to 140 in 2003, and the annual average elimination rate was 32%. Under the “encirclement and suppression” of first-line brands such as Gree, Midea and Haier, there are less than 50 active brands in China's air-conditioning market, with a elimination rate of 60%. In 2005, lg was accused of dumping by the United States; Kelon encountered financial problems and its market share declined sharply. Shinco, Changhong and Oaks have also been adversely affected by enterprises and brands, and their market share has also declined. Japanese brands such as Panasonic and Mitsubishi were affected by the strong resistance of the Chinese people in 2005, and the market share was larger. Galanz air conditioners showed a rapid growth trend in the Guangdong market. However, the market foundation in Shenzhen is relatively weak, the team is still relatively young, and the brand influence needs to be consolidated and expanded. Based on the above situation, do the following work plan.
Second, work planning
According to the above situation, in the 2008 plan, the main task is to capture six tasks:
1. Sales performance
According to the company's annual sales task, monthly sales tasks. Decomposed according to market specific conditions. Decomposed into monthly, weekly, and daily. The monthly, weekly, and daily sales targets are broken down into various systems and stores to complete sales tasks at various times. And on the basis of completing the task, improve sales performance. The main means are: improve the quality of the team, strengthen team management, carry out various promotional activities, formulate rewards and punishments system and incentive programs. This work is not the same as the peak season. In the sales season, we will promote large-scale terminals for large-scale sales promotion activities for professional home appliances systems such as Gome and Suning.
2, k / a, agent management and relationship maintenance
Effective management and relationship maintenance for existing k/a customers, agents or k/a and agents to be expanded, establish customer files for each k/a customer and agent, understand pre- sales and strength, and conduct company Corporate culture communication and the company's new product dissemination in 2008. This work was completed at the end of August. After the end of the peak season and before the arrival of the peak season, it will spread from time to time. Understand the basic situation of each k/a and agent responsible person to conduct regular visits and communicate effectively.
3. Brand and product promotion
Brand and product promotion In 2005-2008, we cooperated with and implemented the company's regular brand promotion and product promotion activities, and planned some input costs, lower public relations promotion activities, and improved brand image. Such as "Galanz air conditioning health, environmental protection, love my family" and other public welfare activities. If possible, joint promotion with each k/a system will not only expand the influence, but also establish a good customer relationship. Product promotion mainly carries out some “road show” or outdoor static display for some product promotion and normal business promotion.
4. Terminal Arrangement According to the company's sales target for the year of 2008, the popularity of channel outlets will increase significantly. According to this situation, actively cooperate with the work of the business department at any time and place, and actively cooperate with the image building of shop-in-shop, park-in-the-garage, and shop-in-the-box. ,. Actively arrange for promotion, sample tracking and product display. This work is carried out according to the needs of the company's business unit. The layout standards are strictly in accordance with the company's uniform standards.
5. Planning and execution of promotional activities
The planning and execution of the promotion activities were mainly carried out in the sales season from April to August 2008. The first strictly implemented the company's sales promotion activities, and the second was to flexibly plan some sales promotion activities based on the market conditions at that time and the sales promotion activities of competitors. . The theme of the idea is to avoid its advantages, attack its disadvantages, and focus on planning and execution according to the company's product advantages and resource advantages.
6, team building, team management, team training

· Sales executive work plan href="/fanwen/xiaoshougongzuojihua/20080812121210200.html" target=_blank> sales executive work plan · sales department work plan href="/fanwen/xiaoshougongzuojihua/20080812113823117.html" target=_blank> sales Ministry of work plan, sales work plan, href="/fanwen/xiaoshougongzuojihua/20080125150237951.html" target=_blank>property sales work plan, sales work plan href="/fanwen/xiaoshougongzuojihua/20080125145020377.html" target=_blank >2008 sales work plan

Team work is carried out in four phases:
The first stage: August 1st - August 30th a, some promoters carry out key investigations and conduct quantitative assessments. Remove some of the personnel under the ability, focus on retaining around 40 people, and focus on training. b. Formulate relevant team management systems, clearly define the rights and responsibilities, and clearly define the scope of work, and improve the work report of the promoters. c. Complete the training materials of Galanz air conditioning system.
The second phase, September 1st - February 1, 2008, is the second phase of the system to strengthen the training of the main team, cooperate with the company's brand and product promotion activities and plan a series of brand and product promotion activities, and collaborate with the business department. Carry out network expansion, actively carry out terminal layout construction, and maintain effective communication with the original terminal to maintain the terminal relationship.
1 Training system arrangements for grading and intensive training
Business staff → promoters
Training instructor <promoter
2 Use the weekly case to conduct intensive training for all promoters
September 1st - October 1st: 4 sections of corporate culture training and industry knowledge training
October 1st - October 31st: 4 sections of professional knowledge training
November 1st - November 30th: 4 sections of promotional skills training
From December 1st to December 31st: Conduct four levels of mentality guidance, training, and regular mentality.
January 1st - January 31st, 2008: Four sections of promotional activities and terminal layout training
February 1st - February 29th, 2008: On-site simulation sales training and on-site testing of all members. At the end of each month, we conduct quantitative assessments and follow up sales.
The third stage: February 1st - February 29th, 2008
1 Use one week to conduct recruitment and promotion work according to the number of outlets, and use 10 days to systematically train, evaluate and screen new on-the-job promotions. After a one-week trial of the qualified personnel, the sales promotion will be re-evaluated. The final decision will be made to ensure that all the terminal posts will be available before March 1.
2 All work is based on basic work
The fourth stage: March 1st - July 31st, 2008
In the fourth stage, the entire Shenzhen market was fully launched, and the main focus of sales was to increase sales .
First: follow the source of purchase, ensure sufficient supply, proportional coordination, to achieve the most optimal inventory, exercises to avoid out of stock or out of stock.
Second: Recruitment training temporary promoters, in preparation for activities, to create a team that is more combative in all aspects.
Third: Strictly implement the company's sales strategy and promotion activities, and plan to implement sales promotion activities to drive the market and increase sales.
Fourth: follow up the rational distribution of promotional gifts and gifts.
Fifth: carry out the construction of the layout and enhance the brand image. Follow-up counseling and executive supervision.
Sixth: monthly quantitative assessment
Seventh: Decompose the monthly tasks, and strictly decompose the work tasks according to the wbs method to achieve interlocking, clear rights and responsibilities, responsibility to people, and the work details can not be subdivided.
Eighth: the use of team management four major means: weekly work meetings; follow-up counseling; debriefing conversation; report management. Strictly control the team and maintain the stability of the team.
Ninth: Conduct market research, market dynamic analysis and information feedback from time to time to be a good transmitter of the enterprise and the market. Strive to create a mechanism for rapid response.
Tenth: Coordinate the relationship between agents and dealers. According to the technical and personnel support, go all out to complete the terminal task.
The above is the work plan for 2008. If you have any considerations, please give guidance to the leaders!

Summary of work this year

With the efforts of all staff, the Nanjing office has basically carried out the work of regional business. The annual return amount is 257,000 yuan. In the fourth quarter, the amount of money returned was 145,000 yuan, accounting for 56.4% of the whole year. The distributor 31 was successfully developed. Home, 53 terminal hotels, the payment is as follows:

January-March April-June 7-September 10-December

58304 yuan 35120 yuan 19,000 yuan 144,961 yuan

Sales Review: The structure of the company's products is multi-level, series combination, relying on its own goodwill advantages, in terms of product positioning and market strategy, inbreeding and expanding the road. From 4 brands, 8 categories of products, from the beginning of November 2005 in the circulation field, the horseradish king, juice, sushi soy sauce, chicken juice, until the late stage gradually entered the market sushi vinegar, chili oil, mustard oil, etc. The consumer sector has gained partial recognition. The product sales process is a strategy to guide the end consumer, thus driving product circulation. We also provide quality products, supreme services, direct and effective supply and demand resources and network information for sellers and consumers. The whole work is in consumption and circulation. The two areas are synchronized to integrate the sales force - the seller - the consumer.

management analysis:

1. The positioning of the dealers, two existing dealers in Nanjing: A and B, A's existing sales network is concentrated in the city's hotels and restaurants, mainly engaged in high-end dry goods, food distribution business. B's customer base is oriented to the circulation market, and it also concurrently operates the terminal business. The sales networks of A and B have certain complementarities and lack of certain growth. They are limited by their objective factors, and their business development capabilities are not strong. Failure to extend the business based on the original network.

2, the product digestion cycle is different, the product digestion cycle is completely dependent on the amount of consumer use, which is closely related to the food culture of each region. The company's mustard, sushi vinegar, mustard oil digestion cycle is slower, year-on-year, chicken juice, juice, is in the stage of mature market growth, we need to accurately locate the choice of incremental products for the company.

Source of performance: The concept of the seller is to consider the self-interested behavior and risk factors, the promotion effect of our terminal sales team in the consumer sector, dispelling the seller 's concerns about risk factors, and thus choosing our products as a substitute for the meager profitable brand products. Products, chicken juice products compete for the share of Jinba's products, juice replaces the new brand, mustard is to seize the local market, while sushi soy sauce and vinegar tend to lead sales . In addition, the products of the company's products in the consumer sector are classified according to different levels of nature: large catering companies or star-rated hotels, mid-range restaurants, professional Cantonese restaurants, cafes, etc. The annual sales ratio of product categories is as follows: [First Scope § The article is organized by the net, and the copyright belongs to the original author and the original source. 】

There is a problem:

1. Dealer violation

The former dealers in Nanjing had a divergence from the company's strategic direction and sales strategy, and the company terminated the dealer's product distribution rights for some reason. However, the dealer was ashamed of this, and opened the fuse, and the Nanjing sales team as an enemy, the strong smell of gunpowder will drop the price of chicken juice and mustard products. Even, he spared no expense, and Yu Jinqiuyuan, from other regions, the company's products were low-priced and impacted on the Nanjing market, which made our sales team have a bad influence on the reputation and product promotion in front of customers.
2. Blank market has not been developed

The focus of the preliminary work was in Nanjing. Due to time reasons, some markets in central, northern and Anhui provinces could not be developed in time. The industrial industries in these regional markets were low in intensity, and the consumption level and the development of the catering industry were also inferior. The degree is also obviously low. From a strategic point of view, these areas should be developed early, as a standby market, pre-emptive.

Summary of experience, on December 18, 2005, Nanjing Office in the Shuangmenlou Hotel Tianzhiwei products "Culinary Grand View" activities, the benefits, the use of the visitor resources, not only improved the visibility of the products in the kitchen industry At the same time, it also collected a lot of information and dynamic information of the industry, so that later communication and cooperation.

Analysis of the catering industry giant: In the second half of 2005, bird flu brought food and beverage turmoil. The annual retail sales of the catering industry in Nanjing was 7.869 billion yuan. The retail sales in the second half of the year was only 3.575 billion yuan, down 27.9% year-on-year. The dining rate of large and medium-sized catering customers was higher than that of the same period of last year. With a 22.3% reduction, avian flu has become a major factor leading to the depression in the restaurant industry in the second half of this year.

Micro-analysis: Consumers are required to maximize utility under budget constraints, based on consumer preferences. Under the technical constraints, the producers maximize the profit and achieve the market equilibrium under the interaction of the self-interested behaviors of the two parties. From the perspective of the existing equilibrium ratio, the following are the proportion of consumers' choice purchase behavior:

The trend of modern marketing is more reflected in the field of production, down to the consumer sector, rather than just limited to circulation.

2006 work plan

In 2006, it is estimated that the annual return will be more than 1 million yuan, maintaining a growth of 345.9%. It is expected to complete the refund of 150,000 yuan in the first quarter, 250,000 yuan in the second quarter, and 300,000 yuan in the third quarter. Ten thousand yuan, the number of end users in Nanjing is expected to increase to 150, and the number of distributors will increase to 70.

working direction:

1. Management of dealers

Regularly check and verify the high inventory of products, cooperate with the company's delivery time and logistics work, ensure that the dealer's inventory is digested in the short term, there is no backlog of products and out of stock, and the channels of various distributors are coordinated. There is a sales network. Overlap phenomenon, to avoid causing product price wars.

2. Solve the problem of product rushing and stocking

Implement a reward and punishment system management system to solve the market threat caused by large fluctuations in product prices, find the root cause of the rushed goods, and cancel the product promotion qualification of the illegal dealers after verification, the time is one year. Conversely, for sellers who provide valid information and hold vouchers, the company grants a corresponding promotional subsidy policy.

3. Sinking sales channels

Further deepening the product distribution, from the original wholesale market to the farmer's market, in the terminal visit, for the collection of information, looking for a large consumer group demand for products. At present, the demand for concentrated juice products is concentrated in cafes and tea houses. We also need to find corresponding entry points in terms of product quality and price.

Targeted market:

It will develop the local markets of Yangzhou, Taizhou, Yancheng, Huai'an, Zhenjiang, Lianyungang, Wuhu, Ma'anshan, Anqing, Huainan, Huaibei, etc. in Suzhong, Subei, and Anhui, and collect and set up special dealers, enjoying the same advantages as Nanjing dealers. The distribution policy, the implementation of natural sales , special areas depending on the situation, whether to send sales staff.

Key promotional products:

Chicken juice and fruit juice will be promoted in 2006. The digestion cycle of the two products is short, but the advantages in market competition are not obvious. It is planned to stop the promotion of sushi vinegar, mustard oil and chili oil with long digestion cycle. The promotion of chicken juice and juice products can increase the effect of key products.

Sales team human resources management:

1. Staff appointment

The Nanjing Office has a fixed number of 5 people, 4 terminals, and 1 circulation. It is ready to dispatch one person from the terminal and run the circulation market. The former person in charge of circulation runs the surrounding cities in the province and opens up a blank market.

2. Coordinated operation within the personnel system

The daily morning meeting will report the work of the previous day, and the end personnel will tabulate the regional business work, and the circulation personnel will provide the market information and competing product dynamics to the terminal personnel. The supply and demand information and network information of the terminal will be arranged and arranged by the circulation personnel. Everyone exchanges opinions, communicates information, and does a good job in sales .

3. Key job definitions, skills and competency requirements

Terminal personnel are sold to hotels, hotels, coffee shops, etc. In the face of direct consumers, the demand for negotiation skills and standardization of Mandarin is improved. There must be actual terminal business development rate, and sales targets for circulation personnel. It is to open distribution channels for products, and finally reach consumers through the distribution process. Circulating personnel must have clear thinking, long-term strategic vision, good communication, analysis, serious consideration of the inspiration of the problem and the logic behind the routine, open each one. The circulation of products ensures the smooth distribution of products.

4. Training

Regular training is given to all office staff to conduct practical exercises in sales techniques and negotiation processes.

Divide the target market and vigorously carry out multi-level and three-dimensional marketing promotion activities.
The customers responsible for the xx department can be broadly divided into four categories, namely cash management customers, company non-loan households and e-banking customer customers. Combining the development goals of the whole year, adhering to the market-oriented, customer-oriented, account-based, and grasping the big and small, adopting the strategy of “guaranteeing large customers, striving to transform small customers, and actively expanding new customers”. Formulate detailed marketing plans, and carry out a series of media promotion, outlet sales , large-scale product promotion meetings, key customers' door-to-door promotion, organization of bidding and centralized marketing activities throughout the company to form a continuous marketing campaign.

Consolidate the leading position in the cash management market. Continue to level and deepen the promotion of cash management services, and strive to improve the customer value of products. It is necessary to increase the market influence by focusing on key customers and enhance the brand effect of cash management. All branches must investigate key customers, industry players and group customers in their jurisdictions, analyze their business characteristics and models in depth, design practical cash management plans, and proactively conduct marketing. For the cash management stock customers to explore deep-seated needs, solve existing problems and improve customer contribution. This year, we are seeking 185,200 new cash management customers. . The "Work Plan for the Second Half of 2007" was originally created by Fan Wenwang. The confidential data is purely fictitious. Please indicate the source.

In-depth development of the company's non-loan market. SMEs have no creditors, which is also the basic customer of the Bank and provides an important source for asset business and intermediary business development. In 2007, based on the marketing activities of the “Hongye Settlement” of small and medium-sized enterprises last year, we summed up our experience, deepened marketing and enhanced marketing results. It is necessary to maintain the company's non-prime market marketing growth in volume and focus on improving quality; to optimize the structure, increase the proportion of quality customers, reduce the cost of financing, and increase the sales of high value-added products. It is necessary to focus on the company's account-free marketing without creditors, and strive to expand market share. It is necessary to strengthen the maintenance and management of the company without loans, analyze its settlement characteristics in depth, conduct product marketing, and expand the Bank's settlement market share. In 2007, we will strive to achieve 358,001 new settlement accounts, with a net increase of 272,430 settlement accounts.

Do a good job in marketing and maintenance of large system users. In view of the fact that there are still some township financial offices in the city that have not opened an account in our bank, we will use various resources to conduct marketing and strive for full bloom. It also took advantage of the trend to launch marketing campaigns against other government branches in various townships and strive for a larger share of deposits. At the same time, for more than 10 key customers such as large and medium-sized enterprises, famous enterprises, the world's top 10, 8,000 before tax payment, and 7343 before import and export, they will be listed and subscribed to target customers and carry out key research.

Strengthen the management of service channels and carry out the “Billing Quality Service Year” activities in depth.

Customer resources are a vital resource for the whole company. For the public customers, they are quality customers and potential customers of the whole company. They should use the unified view system of the public to further reflect the personalized and diversified services based on the comprehensive provision of quality services. .

To build three channels:

First, according to the requirements of the head office, “the second-level branch settlement and cash management department should have at least three account managers; each of the public service outlets should be equipped with at least one account manager according to the business development. The outlets with rich customer resources should be appropriately increased. Match, "Build a high-quality marketing team.

The second is to strengthen the construction of physical outlets. At present, due to the variety of public settlement business methods and the differences in the company's management model, the most commonly used for public customers is still the counter service channel. We must strengthen the construction of outlets. In the renovation of VIP financial centers, we must fully consider the business needs of public customers and meet the needs of customers. Each department must formulate a detailed network-to-business marketing guide, and provide guidance on service content, service requirements, service behavior specifications, and service processes of different business outlets.

The third is to expand the e-banking business channels and expand the proportion of out-of-the-box business. This year, while e-banking continues to expand its market share, it will also be “intensive and intensive” to expand its target customers. All branches should pay full attention to the list of target customers issued by the branch office, focus on and carry out marketing work in a targeted manner, and occupy an absolute advantage in the market of high-quality customers. At the same time, we do a good job in customer service and in-depth marketing. Through the establishment of corporate customer e-banking accounts, and as an important basis for customer support and services, we will promptly solve the problems encountered in the process of using our e-banking products, and recommend new e-banking products to customers in a timely manner. Improve “mobility rate” and customer usage.

In-depth development of the "Billing Quality Service Year" campaign. It is necessary to establish a customer-centric modern financial service concept, sort out the system, integrate the process, and target the needs of the target customers. Accelerate product innovation, improve service efficiency, deal with problems in a timely manner, strengthen service management, improve customer satisfaction, and build a customer-centric service model. Improve the service quality of the xx department in an all-round way, and achieve the goal of good and fast development throughout the company.

Accelerate the pace of product innovation and increase the application of new products

As the product department, the Settlement and Cash Management Department undertakes the responsibility of product innovation, maintenance and management to strengthen the construction of the marketing support system. Do a good job in the promotion of the three core systems of corporate travel, corporate information management and unit bank settlement account management of the head office, and provide technical means for implementing scientific marketing management.

Improve the settlement product innovation mechanism. The first is to implement a product manager system, with each line equipped with a product manager. Product managers should be the main bearers of collecting and developing products. The second is to establish an information feedback mechanism. Each department will summarize the customer's needs and report it to the branch settlement and cash management department. The branch regularly organizes contact lines and key lines to hold product innovation business seminars to focus on solving customer concerns.

Improve the market awareness of Caizhi account brands. This year, we will continue to implement the settlement and cash management brand strategy, with the “Qizhi Account” as the core, expand the brand connotation under the unified brand and enhance the brand value. It is necessary to timely design the brand of newly developed settlement and cash management products, and formulate appropriate brand strategies into the unified brand system. Strengthen the promotion of Caizhi account brand, do a good job of brand maintenance, and maintain brand influence.

Develop third-party depository business. Seize the opportunity of multi-bank third-party depository business, expand the proportion of banking license business, give play to the convenience and convenience of our bank's e-banking, and increase the promotion and application of new products. All branches must strengthen the collection of product requirements and the organization and management of new product promotion, clarify responsibilities, strengthen assessment, form a wide-ranging and responsive market demand feedback network, and task-specific, incentive-effective new product promotion mechanisms to enhance the market. The fast resilience capability really enables the new products to be launched to capture the market and make profits as soon as possible. This year, we will launch new products such as the domestic and foreign currency integration fund pool, unit customer newsletter notification, financial service certificate, and national automatic clearing system.

Grasp the team of account managers and product managers, and train talents in the xx department

It is necessary to strengthen personnel management, implement daily work practices, formulate codes of conduct, establish and improve work log systems, customer file systems, visit customer systems, and information feedback systems.

Strengthen business training. This year, the branch will continue to organize various settlement and cash management businesses, e-banking training and marketing skills training, try more diverse training methods, expand the scope of trainees through in-depth training at the grassroots level, and strive to improve the quality of business personnel to adapt to modern business. Banking market competition demand.

Strengthen process management and improve risk control

"The article is organized, and the copyright belongs to the original author and the original source. 』

It is necessary to take the risk prevention and control as the main line and actively improve the settlement system. In product innovation, adhere to the system first. It is necessary to regularly report the movements of settlement cases, formulate practical preventive measures, and resolutely curb settlement cases. Strengthen the management of settlement intermediary business income and increase the intensity of account management. To further strengthen supervision, accounting inspectors and post-supervision supervision should pay attention to the role of daily business inspection and supervision, timely discover and block business errors and loopholes, and each network should rectify existing problems.

According to the company's 2007 total sales in Shenzhen area of 100 million yuan, the total sales target of 50,000 sets and the company's 2007 channel strategy to make the following work plan:
First, the market analysis of the air-conditioning market for several consecutive years of price wars gradually started. The low-end demand in the second and third-tier markets, along with the continuous improvement of urban construction and people's living standards and the arrival of product replacement period, led to the continuous growth of the primary market, which led to the expansion of the overall market capacity. In 2007, the total domestic sales reached 19.5 million sets, an increase of 11.4* compared with 2007. In 2007, it is expected to reach 25 million to 30 million sets. According to industry data, the global market capacity is between 55 million sets and 60 million sets. The capacity of the Chinese market is about 38 million sets, according to the regional market share capacity, the capacity of the Shenzhen air-conditioning market is about 400,000 sets, and the sales target of 50,000 sets accounts for about 13% of the market share.
At present, the market share of ** in the air-conditioning market in Shenzhen is about 2.8*, but according to industry data, it has been in the “shuffle” stage in recent years, and the brand market share will be highly centralized. According to the strength of the company and the product line in 2007, the company's 2007 sales target is completely possible. In 2007, there were about 400 air-conditioner brands in China, down to 140 in 2007, and the average annual elimination rate was 32*. Under the “encirclement and suppression” of first-line brands such as Gree, Midea and Haier, there are less than 50 active brands in China's air-conditioning market, with a elimination rate of 60*. In 2007, LG was accused of dumping by the United States; Kelon encountered financial problems and its market share declined sharply. Shinco, Changhong and Oaks have also been adversely affected by enterprises and brands, and their market share has also declined. Japanese brands such as Panasonic and Mitsubishi were affected by the strong resistance of the Chinese people in 2007, and the market share was larger. And ** air conditioning in the Guangdong market shows a rapid growth trend. However, the market foundation in Shenzhen is relatively weak, the team is still relatively young, and the brand influence needs to be consolidated and expanded. Based on the above situation, do the following work plan.

Second, work planning
According to the above situation, in the 2007 plan, I will focus on six tasks:
1. Sales performance
According to the company's annual sales task, monthly sales tasks. Decomposed according to market specific conditions. Decomposed into monthly, weekly, and daily. The monthly, weekly, and daily sales targets are broken down into various systems and stores to complete sales tasks at various times. And on the basis of completing the task, improve sales performance. The main means are: improve the quality of the team, strengthen team management, carry out various promotional activities, formulate rewards and punishments system and incentive programs. This work is not the same as the peak season. In the sales season, we will promote large-scale terminals for large-scale sales promotion activities for professional home appliances systems such as Gome and Suning.
2, K / A, agent management and relationship maintenance for existing K / A customers, agents or the expansion of K / A and agents for effective management and relationship maintenance, for each K / A customers and agents to establish customers Archives, understand the pre- sales situation and strength, carry out the company's corporate culture and the company's new product dissemination in 2007. This work was completed at the end of August. After the end of the peak season and the peak season

· Sales executive work plan href="/fanwen/xiaoshougongzuojihua/20080812121210200.html" target=_blank> sales executive work plan · sales department work plan href="/fanwen/xiaoshougongzuojihua/20080812113823117.html" target=_blank> sales Ministry of Work Planning and Sales Work plan href="/fanwen/xiaoshougongzuojihua/20080125150237951.html" target=_blank> Property sales work plan

5. Planning and execution of promotional activities
The planning and execution of the promotion activities were mainly carried out in the sales season from April to August 2008. The first strictly implemented the company's sales promotion activities, and the second was to flexibly plan some sales promotion activities based on the market conditions at that time and the sales promotion activities of competitors. . The theme of the idea is to avoid its advantages, attack its disadvantages, and focus on planning and execution according to the company's product advantages and resource advantages.

Electrical sales work plan

recommended article

popular articles