2019 personal sales work plan essay

In the past one year, through the joint efforts of all the staff of the marketing department, our company's product popularity has gradually been recognized by customers in the Henan market. Good after-sales service and excellent product quality have won the praise of customers. Also gained valuable sales experience and some successful customer cases. This is a good aspect that I think we are doing, but in other aspects we still have big problems in our work. The analysis of the personal sales work plan is as follows:

The following is the total sales of the company in xx years:

From the above sales performance, our work is not good, it can be said that sales are very failure. In the Henan market, xx product brands are numerous, xx stars due to early entry into the Henan market, xx product prices are chaotic, which puts a lot of pressure on us to carry out the market.

Although some objective factors exist, other methods in the work also have great problems, mainly in

1) The most basic customer visits for sales work are too small. The marketing department started working in mid-April this year. At the beginning of the work, there are xx customer visit records recorded, plus no records are summarized as xx, eight months xx days, the overall calculation of three sales staff The number of customers visiting a day is xx. From the above figures, our basic access to customer work is not done well.

2) Communication is not deep enough. In the process of communicating with customers, sales personnel cannot clearly convey the situation of our products to customers, understand the true ideas and intentions of customers, and cannot respond quickly to a proposal made by customers. When communicating product information, we don't know how much the customer knows or accepts about our products. Luoyang Xun and Auto Transportation Co., Ltd. is an obvious example.

3) Work does not have a clear goal and detailed plan. The sales staff did not develop a habit of writing work summaries and plans. The sales work was in a state of laissez-faire, which led to a lack of unified management of sales work, unreasonable distribution of working hours, and chaotic work conditions.

4) The development of new business is not enough, the business growth is small, the responsibility and work plan of individual salesmen are not strong, and the business capability needs to be improved.

three. Market analysis

Now there are many brands in Henan xx market, but mainly those companies. Now our products are of superior quality in terms of product quality and function. In terms of price, the price is too high. In the process of selling products this year, the most involved is the price of the product. There are several customers who lose their orders because of the price. In the face of small customers, the price is not too important, but in the face of a large number of purchases, customers are very sensitive to the price of the product. In the sales work next year, I think that the price of the product should be properly floated, which can promote the sales staff to sell .

In the Zhengzhou area, because the xx market first started from Zhengzhou, the Zhengzhou market was highly competitive in the market. Signed in our company to enter the market late, the product's popularity and price have no advantage, the pressure to open up the market in Zhengzhou is very strong, so we put the main market in the regional market, where the market competition is relatively better than Zhengzhou smaller. The external factors have decreased, and with the flexibility of our sales staff, I believe we are doing better than the original.

The market is good and the situation is grim. In Henan xx market, we can use this sentence to summarize. In today's rapid technological development, next year is a year of great success. If we do not do well in the next year and do not seize this opportunity, we are likely to lose this opportunity. There is never a chance to be in this market.

four. 2019 work plan

The following work in the next year's work plan is the main work:

1) Establish a sales team that is familiar with the business and relatively stable.

Talent is the most valuable resource of the company. All sales performance originates from having a good sales person. It is the foundation of the company to establish a sales team with cohesiveness and cooperation spirit. In the next year's work, build a harmonious, lethal team as a major job.

2) Improve the sales system and establish a clear system of business management methods.

Sales management is the most difficult problem for enterprises. Sales personnel are on a business trip and see customers in a state of laissez-faire. The purpose of perfecting the sales management system is to let the sales staff play a subjective initiative in the work, have a high degree of responsibility for the work, and improve the sense of ownership of the sales staff.

3) Train the sales staff to find problems, summarize problems, and constantly improve themselves.

Cultivate the sales staff to find the problem. The purpose of summarizing the problem is to improve the overall quality of the sales staff. In the work, the problems can be summarized and the opinions and suggestions can be put forward, and the business ability can be improved to a new level.

4) Establish sales and service outlets in the regional cities.

According to a series of problems encountered during the business trip this year, the customer's appointment suddenly changed the itinerary, the contract was broken, and the vehicle was not at home, so that the planned trip was disrupted and the purpose of the business trip could not be completed smoothly. Cause time and waste of funds.

5) Sales target

The most basic goal of this year's sales target is to make a list of monthly and monthly income. According to the sales tasks assigned by the company , the tasks are decomposed according to the specific situation to monthly, weekly, daily; monthly, weekly, and daily sales targets are decomposed into various sales personnel to complete sales tasks in various time periods. And improve sales performance based on the completion of sales tasks. I think that the company's development next year is in line with the overall quality of the company's employees, the company's guidelines, the team's construction is inseparable. Improving the standards of execution, building a good sales team and having a good working model and working environment are the keys to work.

These are some of my immature suggestions and opinions on the 2019 sales work plan. Please understand if there are any problems.