2019 company product marketing plan

In order to allow products to flow into commercial channels as soon as possible, further improve the various distribution networks of products, seize market share, increase product sales and market share, the special plans are as follows:

I. Distribution of the Jiuzhoutong system

Serial number

company name

Branch company

Agreement signing time

Purchase time

Remarks

China Jiuzhoutong Group Co., Ltd.

1

Hubei Jiuzhou Tong Pharmaceutical Co., Ltd.

Wuhan

Need strong support from the company

Match:

Preparation of advertising materials.

Corporate brochure,

Tote bag,

ball-point pen,

Advertising umbrella,

Notebook, etc.

Jingzhou

Xiangfan

Enshi

Jiangxi

Large pharmacy chain

Kyushu Fangyuan

Kyushutong Hospital

2

Beijing Fengkecheng Pharmaceutical Co., Ltd.

Beijing

Hohhot

Large pharmacy chain

3

Shanghai Jiuzhou Tong Pharmaceutical Co., Ltd.

Shanghai

Nanjing

Large pharmacy chain

4

Henan Jiuzhou Tong Pharmaceutical Co., Ltd.

Zhengzhou

Large pharmacy chain

5

Xinjiang Jiuzhou Tong Pharmaceutical Co., Ltd.

Urumqi

Yi pear

Large pharmacy chain

6

Shandong Yaoshan Pharmaceutical Co., Ltd.

Jinan

Qingdao

Linyi

Large pharmacy chain

7

Fujian Jiuzhou Tong Pharmaceutical Co., Ltd.

Fuzhou

Wenzhou

Large pharmacy chain

8

Guangdong Jiuzhou Tong Pharmaceutical Co., Ltd.

Guangzhou

Zhongshan

Large pharmacy chain

9

Chongqing Jiuzhou Tong Pharmaceutical Co., Ltd.

Chongqing

Large pharmacy chain

10

National Kyushu Tongda Pharmacy Chain Co., Ltd.

Large pharmacy chain

Second, the choice of distributors in Hubei market

1. Hubei Jiuzhoutong Pharmaceutical Co., Ltd. Its network is relatively complete, its distribution ability is very strong, and its radiation surface to the surrounding market is relatively wide, which is our preferred distributor;

2. Sinopharm Holding Xinlong Co., Ltd. Although most of its network is coincident with Kyushu, it is a powerful supplement to the network of Kyushu, and it is not worried that the company will collapse and bring risks to the purchase price;

3. Wuhan Tianxiaming Pharmaceutical Co., Ltd. is located in the north of Wuhan City. The customers from the 107 National Road south of the country cannot be admitted to the city due to traffic control. Most of them were intercepted. Secondly, his predecessor was “Wuhan New Special Medicine Co., Ltd., has strong distribution ability in Wuhan otc terminal;

4. Hubei Yangshuo Pharmaceutical Co., Ltd. Its third-terminal private terminal, community health service center, individual clinic, township hospital and other third terminals have strong distribution capabilities.

Third, promotional activities

1. Determination of the rebate of the purchase;

◆The relationship with the responsible person and purchaser of the procurement is cleared;

◆ In-depth communication with the dealer company owner.

2. Communication and implementation of the marketing department's invoicing staff;

◆ Distribute leaflets and business cards to promote the selling points of the company's products;

◆ Inform each billing officer and business personnel of our company's product policy;

3. Explain the company's corporate profile and products at the business meetings of each dealer;

◆ Grasp the opportunity for each company to hold a business meeting and explain the company's product policies and product knowledge in about 30 minutes;

◆ Introduce the company's profile and development prospects, and increase their confidence and enthusiasm in selling our products.

4. The distribution and communication of the marketing page of the marketing department.

◆We issue it ourselves;

◆ Issued through the distributor's internal promoters.

Fourth, the analysis of the surrounding market

The whole market around Hubei is divided into four main lines: Southwest Line, Enshi→Yichang→Jingzhou→Jingmen; Northwest Line, Shiyan→Xiangfan→Suizhou→Xiaogan; Southeast Line, Huangshi→ Huanggang→Ezhou→Xianning; Jianghan Plain Line, Qianjiang→Tianmen→ Xiantao. Among them, four core cities with strong radiation capacity are Yichang, Jingzhou, Xiangfan and Huangshi.

Fifth, the channel is dredged and merged

After the Spring Festival, relying on the strong first-class dealers such as Hubei Jiuzhoutong, fully utilize his network resources and distribute the products to Jingzhou, Yichang, Xiangfan, Huangshi, Enshi and other regions, first ensuring that the channels are in stock, and then proceeding. The terminal follows up. Among them, Hubei Jiuzhoutong branch in the province, Enshi Jiuzhoutong, Xiangfan Jiuzhoutong, Jingzhou Jiuzhoutong can lead the advanced goods, Yichang Kangxin Pharmaceutical Distribution Co., Ltd., Ezhou Wudu Pharmaceutical Co., Ltd. is also the first echelon of the channel.