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2019 marketing department work summary and 2019 work plan

After less than two months of hard work, the marketing department was set up to work quickly and received strong support from the dean. In particular, the head of the department directly led the marketing department, and with the cooperation of the whole hospital, it achieved great results.
The basic work of XX year includes: recruitment and establishment of marketing staff, determination of job responsibilities, update of various types of post promotional materials in hospitals; design and production of advertisements; design and production of websites; preparation and distribution of hospital dynamics Planned two large free clinic free activities. On December 28th, he and the street office jointly organized a large-scale cultural evening to promote the hospital culture. It has established friendships with various street offices, new city police stations, Jiahe police station, and Xinshi Guoxiao.
Data: 9 large-scale free clinics, more than 70,000 promotional materials, 30 public transport advertisements, 75,000 copies of health promotion small materials, 13 battery car advertisements, and 4 new market personnel.
The main problems:
1. Personnel: The market department still lacks 2 people. One person runs the community, the factory contacts the medical examination, and one person is engaged in text editing planning. The service center also lacks one person to collaborate with customer service.
2. Although the hospital services have improved, the overall service is still poor, especially the service attitude of medical staff still has problems.
3. The hospital customer workflow has not been established.
4. The patient customer database has not been established and the existing customer data has not been fully utilized.
5. Medical training is not in place.
6. The overall efficiency of the marketing department is not high. Individuals have no initiative, no enthusiasm, and are free and sloppy.

Main work in 2019
1. Establish a dynamic and innovative marketing team, which requires pragmatic, innovative and efficient work, and clarifies their respective responsibilities and specific tasks.
2. Establish a customer service system for the hospital's internal market, including customer data files for doctors and patients, return visit processing, openness to potential customers, and accurate interpretation of dissatisfied customers.
3. Establish a standard and standardized service system, including service standards, service etiquette, service language, and regulate the language behavior of medical staff.
4, the creation of "new health" half-monthly
5, the new city hospital website opened, timely update the latest content
6. Further expand the street intersection promotion and development of the occupation of Jiahe area and base 1 - 2.
7. Strengthen community publicity and plan to establish promotional windows in 10 communities and update the content regularly.
8. Cooperate with TV, newspapers and media to expand the hospital's publicity platform.
9. After the approval of the obstetrics department, organize a large-scale obstetrics and gynecology publicity plan.
10. Complete the construction of the hospital's cultural system and the preparation of the employee service manual.
11. Complete the vi image design system, the hospital publicity shall be carried out according to the vi specification, and the in-house publicity posters shall be updated in a timely manner.
12. Marketing department staffing plan: 1 director, 1 service center supervisor, 1 copywriter, 1 planning supervisor, 1 graphic design, 1 internet supervisor, 2 marketing executives, totaling 8. Another customer service center guides 10 people.

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