2019 Advertising Department Business Work Plan

2019 is the beginning of the business of our magazine's advertising department. Doing a good job in revenue creation in 2019 is of vital importance to the creation of market and media operation management. It is also very good for me to create income in 2019. Important special significance. Therefore, I have to adjust my work ideas, enhance my sense of responsibility, and fully understand and do a good job in advertising revenue generation this year.

Through the summary of the work carried out in the first half of 2019, I fully realized the shortcomings of my own existence and summarized the practical problems existing in the current and future advertising revenue-generating work. I now show the 10-year work plan as follows:

1. Develop monthly and quarterly work plans. Make full use of existing resources and make the best efforts to maximize the advertising market. In view of the fact that our current limited number of terminals is striving for launch, we will also pave the way for future markets, and strive for more large-volume, long-term customers to participate. According to the growth of the number of terminals, the work strategy is adjusted and new areas are developed.

1. In the first quarter, we will use the market to pave the way and promote the market, and expand the visibility and speed of the company. Because of the special period of the two festivals, many units’ publicity plans are completed and will be in the post-holiday period. During the low tide of an advertisement, I will make full use of this time to supplement relevant knowledge and step up contact with customers to form a strong customer base. Appropriately looking for smaller delivery customers to put ads in, but I expect the other party to have a very low discount or to pay for advertising.

2. In the second quarter, because of the "May Day Labor Day" relationship, the advertising market will usher in a small peak period, and as the weather turns hot, summer drinks, toiletries, anti-mosquito Advertising such as supplies will be developed as a focus.

3. In the third quarter of the “Eleventh” and “Mid-Autumn Festival”, the advertising market will bring a good start to the second half of the year. Some products such as liquor, health products and gifts will be added to the advertising ranks. Moreover, with the increase in the number of terminals installed in our company, some long-term customers with large volume can gradually infiltrate and make full preparations for the advertising campaign at the end of the year.

4, the advertising work at the end of the year is the peak period of the year, coupled with our one-year terminal laying, customer promotion, I believe that our advertising department is the hottest time. As the number of married people increases in the winter, some wedding services and wedding supplies will also join the ranks of advertising, and the advertising atmosphere of the two festivals will follow in this environment.

I will do a good job in customer development based on actual conditions and time characteristics, and adjust my work ideas in time according to market changes. Try to maximize your advertising quota!

Second, develop a study plan. To do market development is to constantly adjust the business ideas according to the changing situation of the market. Learning is very important for business people, because it is directly related to the pace of business people's progress and the vitality of business. I will adjust my learning direction to supplement new energy as needed. Product knowledge, marketing knowledge, delivery strategies, data, media operations management and other related advertising knowledge are all things I have to master, knowing ourselves and knowing each other.

Third, strengthen their own ideological construction, enhance overall awareness, enhance sense of responsibility, and enhance team awareness. Proactively put the work to the point and implement it. I will do my best to ease the pressure of leadership.

The above is some of my ideas for 2019, and may still be immature. I hope that the leaders will correct me. The train is running fast by the headband. I hope to get the correct guidance and help from the company leaders and department leaders. In the second half of 2019, I will put myself into the work with a new spirit, do a good job in the second half of the year, study hard, and improve my work and business skills.