Travel agency marketing work plan
According to the current business status of the travel agency, if our company wants to have a place in front of a limited market share, we must have a new competitive idea that goes beyond pure price competition, win with innovation, win with quality, win with price, win with service, Win quickly, win with promotions, and more. Therefore, while strengthening our own construction next year, our company must increase the intensity of marketing work to promote the development of our society. Under the leadership of the group company, we will make the travel agency bigger and stronger.
First, the xxx travel agency is currently small in scale and has limited operational capabilities. Therefore, you can choose to have an absolute market share in these market segments. According to the survey, there is no travel agency in Nanchang City or even the tourism market in Jiangxi Province that specializes in business conference tourism and incentive travel, so we can give our travel agency through the blank spots in this tourism market. To be a market positioning, as the American scholar Ken Romanman Janes said: The essence of positioning lies in sacrifice, and only a few points can be abandoned to highlight. Therefore, it distinguishes itself from many competitors and avoids the operational pressure formed by market competition. By taking advantage of the advantages that the group company can bring us, we will quickly occupy the market and become the leading travel agency in this market. In order to host more than 10 conference groups next year, the following marketing plans can be adopted:
1. Set up a special business travel business group in the travel agency. For example, we can provide hotel reservations, charge d'affaires transportation bills and cultural bills, visit the tour and visit the tour, take care of travel insurance, tour guide services and pick-up and drop-off services at the transportation hub, etc., to help the conference organizers solve problems and do a good job in logistics support. Delegates provide a rich and thoughtful service.
2. Formulate a slogan for the tourism business, which can reflect the market positioning of our company through a slogan. I think it is more appropriate.
3. Obtain information about business meetings of government agencies and enterprises and institutions through all channels.
4. Take the initiative to undertake business meetings and travel business.
5. Provide thoughtful and rich series of services.
6. Strengthen contact with the organizers to form a stable repeat customer.
Second, in addition to doing a good job in the business travel market, the traditional leisure travel business of the travel agency should continue to do, and it must develop steadily, and strive to reach the expected target of XX people in the group and the next year.
1. Establish a leisure tourism business group in the travel agency.
2. Within the leisure tourism business group, it can be subdivided into two parts: group business and ground connection business.
3. According to different business characteristics, adopt non-faceted marketing activities. Strive to be a customer to retain a customer and build a complete customer profile, because maintaining an old customer is much easier than developing a new customer, and it is easier to form a customer's brand loyalty to us.
4. Strengthen contact and communication with foreign delegations, proactively provide them with the latest ground connection prices and changes in routes, and provide the required routes and services according to their requirements, and implement preferential offers and rewards. .
5. Actively walk out of the travel agency, visit the major organs, groups, schools, hospitals, enterprises, etc. in Nanchang, and even go deep into the streets and alleys to sell our tourism products, so that it is not only selling products, but also doing the cheapest. Advertising.
Third, cooperate with the Group to do a good job in sales of the Houtian Desert. Under the leadership of the group company, our company plans to use the preferential policies of the desert scenic spot to do the sales of the team and individual customers in the Houtian desert scenic spot. At present, it has obtained intentional contact with Hubei Overseas Tourism Group Co., Ltd., and the operation implementation plan is being planned.
1. The development of the Hutian Desert FIT is made every day. We can make full use of our current resource advantages to develop this product, and send our FITs daily to the major travel agencies in Nanchang and surrounding cities by fax. Thus, the FITs collected by the major travel agencies are formed into a team form, thereby occupying the market.
2. Focus on the marketing of enterprises and institutions in universities and colleges, as well as small and medium-sized colleges and universities, as well as small and medium-sized enterprises, and timely promote sales, so that the Houtian Desert will be organized into Nanchang major schools to organize student organizations for spring and autumn tours and development. A preferred place for health activities.
Fourth, develop new tourism products.
In the current Nanchang tourism market, the travel agencies provide citizens and the public to choose from a number of fixed lines that have remained unchanged in recent years. According to this situation, our agency can develop one or several new tourist routes in a timely manner, such as In Zhejiang Longyou Grottoes, Jiujiang Shimen Temple, etc., only by continuous innovation can we maintain a competitive advantage. Of course, the opening of new tourist routes must also have consumer groups that meet the needs of the future market. This is also a test that our company can try next year. Work plan.
5. The travel agency's marketing work should always be in a scientific and reasonable state. The business of each business group has its own focus, but at the same time other businesses can also do both, and there is no contradiction.
Sixth, strengthen after-sales service, which is essential for travel agencies to maintain existing customers and open up new sources of customers, in the form of greetings, comments, correspondence, greeting postcards.
First, the xxx travel agency is currently small in scale and has limited operational capabilities. Therefore, you can choose to have an absolute market share in these market segments. According to the survey, there is no travel agency in Nanchang City or even the tourism market in Jiangxi Province that specializes in business conference tourism and incentive travel, so we can give our travel agency through the blank spots in this tourism market. To be a market positioning, as the American scholar Ken Romanman Janes said: The essence of positioning lies in sacrifice, and only a few points can be abandoned to highlight. Therefore, it distinguishes itself from many competitors and avoids the operational pressure formed by market competition. By taking advantage of the advantages that the group company can bring us, we will quickly occupy the market and become the leading travel agency in this market. In order to host more than 10 conference groups next year, the following marketing plans can be adopted:
1. Set up a special business travel business group in the travel agency. For example, we can provide hotel reservations, charge d'affaires transportation bills and cultural bills, visit the tour and visit the tour, take care of travel insurance, tour guide services and pick-up and drop-off services at the transportation hub, etc., to help the conference organizers solve problems and do a good job in logistics support. Delegates provide a rich and thoughtful service.
2. Formulate a slogan for the tourism business, which can reflect the market positioning of our company through a slogan. I think it is more appropriate.
3. Obtain information about business meetings of government agencies and enterprises and institutions through all channels.
4. Take the initiative to undertake business meetings and travel business.
5. Provide thoughtful and rich series of services.
6. Strengthen contact with the organizers to form a stable repeat customer.
Second, in addition to doing a good job in the business travel market, the traditional leisure travel business of the travel agency should continue to do, and it must develop steadily, and strive to reach the expected target of XX people in the group and the next year.
1. Establish a leisure tourism business group in the travel agency.
2. Within the leisure tourism business group, it can be subdivided into two parts: group business and ground connection business.
3. According to different business characteristics, adopt non-faceted marketing activities. Strive to be a customer to retain a customer and build a complete customer profile, because maintaining an old customer is much easier than developing a new customer, and it is easier to form a customer's brand loyalty to us.
4. Strengthen contact and communication with foreign delegations, proactively provide them with the latest ground connection prices and changes in routes, and provide the required routes and services according to their requirements, and implement preferential offers and rewards. .
5. Actively walk out of the travel agency, visit the major organs, groups, schools, hospitals, enterprises, etc. in Nanchang, and even go deep into the streets and alleys to sell our tourism products, so that it is not only selling products, but also doing the cheapest. Advertising.
Third, cooperate with the Group to do a good job in sales of the Houtian Desert. Under the leadership of the group company, our company plans to use the preferential policies of the desert scenic spot to do the sales of the team and individual customers in the Houtian desert scenic spot. At present, it has obtained intentional contact with Hubei Overseas Tourism Group Co., Ltd., and the operation implementation plan is being planned.
1. The development of the Hutian Desert FIT is made every day. We can make full use of our current resource advantages to develop this product, and send our FITs daily to the major travel agencies in Nanchang and surrounding cities by fax. Thus, the FITs collected by the major travel agencies are formed into a team form, thereby occupying the market.
2. Focus on the marketing of enterprises and institutions in universities and colleges, as well as small and medium-sized colleges and universities, as well as small and medium-sized enterprises, and timely promote sales, so that the Houtian Desert will be organized into Nanchang major schools to organize student organizations for spring and autumn tours and development. A preferred place for health activities.
Fourth, develop new tourism products.
In the current Nanchang tourism market, the travel agencies provide citizens and the public to choose from a number of fixed lines that have remained unchanged in recent years. According to this situation, our agency can develop one or several new tourist routes in a timely manner, such as In Zhejiang Longyou Grottoes, Jiujiang Shimen Temple, etc., only by continuous innovation can we maintain a competitive advantage. Of course, the opening of new tourist routes must also have consumer groups that meet the needs of the future market. This is also a test that our company can try next year. Work plan.
5. The travel agency's marketing work should always be in a scientific and reasonable state. The business of each business group has its own focus, but at the same time other businesses can also do both, and there is no contradiction.
Sixth, strengthen after-sales service, which is essential for travel agencies to maintain existing customers and open up new sources of customers, in the form of greetings, comments, correspondence, greeting postcards.
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