2019 sales work plan

In order to achieve the goals of next year's project, combined with the actual situation of the company and the market, determine several priorities for next year:

1. Expand the sales team and strengthen business training.

The introduction and cultivation of talents is the most fundamental and core, and talent is the primary productive force. No one in the enterprise will stop, and the introduction of talents will greatly supplement the fresh blood of the company. The iron-clad battalion is a soldier, so he has to work hard to keep reasonable talents. Choose people, use good people, use right people. Strengthen communication with company office personnel, select and introduce excellent sales personnel, use their own relationships, integrate some business personnel, use the strategy introduced by salesmen, strive for more business personnel, increase the intensity of recruitment, and improve the company's personnel in the early stage. Configuration and sales team building. In addition, the market will recruit some mature technology and business personnel. My own plan focuses on the establishment of role models and the cultivation of new examples. First, I will set a good example for several examples. Because the power of the example is endless.

People are malleable and people are inert. Knowledge training for sales teams, training in professional knowledge and sales knowledge can never be relaxed. Training is an important means of building and consolidating business teams. Regular training is a great benefit to the mentality of the salesperson. And according to the development of business personnel, the selection and introduction of regional managers. The enthusiasm of the business staff will be higher.

2. The sales channel is perfect and the sales channels are sinking.

In order to ensure the completion of the annual sales task, we actively collect information and summarize in time, and strive to develop the market in the new region to expand the product market share. Reasonable and effective decomposition target.

In the three provinces of xxxxxx, the market is the core competition area of ​​the company, and the sales teams and sales channels should be improved in these three provinces. On the one hand, the configuration of personnel, on the other hand, the integration of customer resources, the key areas of customer employeeization. It is necessary to set a model for the company here and establish a model market. It is complicated to clone.

Other provinces and cities are mainly based on an existing business personnel, focusing on finding partners and some large agents. Companies that follow the wholesale route are appropriately relaxed in their sales policies.

If the business personnel develop their own market, the company will support it from the business in the early stage, focus on training in the first month, and support it in the latter stage with technical support for three months.

3. Product adjustment and product update.

The product is the lifeline of the company, not what we want to buy, but what the customer wants to buy. The customer we bought wants to buy it. Finding the customer's needs is fundamental. Therefore, product adjustment should be well integrated with the market. In addition, to consider the profit of the product, the product without profit, it has no living space. The same is true for customers. The customer does not buy the product, but buys the profit, which is the profit from the purchased product. The principle of reasonable distribution of the pursuit of the maximum profit of products is the only constant law. Enterprises are not welfare homes, so maximizing value for enterprises is the most basic requirement for management. From development is the last word to making money is the last word.

The life expectancy of a product is limited, and the continuous replenishment of new products shows the strength of the company on the one hand and the vitality of the company on the other. Eliminate products that are not profitable and unsuitable for the market. Combined with the professional quality of the company's business personnel, the product has to be adjusted in three favorable aspects: it is conducive to the development of the company, to the sales of business personnel, and to the needs of customers.

Products should reflect the company's characteristics and take the road of differentiation. On the one hand, there must be a company's branded products. A product can build a brand. Therefore, the product must go on a refined road.

4. Long-term publicity and key promotion.

The promotion is long-lasting and the promotion is short-lived. Promotions for a while, publicity I. The focus of the promotion activities to make products stand out in a market, is the brand meaning. Combining the market and the development of the epidemic, the products will be placed in the village and will achieve the purpose of marketing. Carry out various promotional activities according to local conditions in key products and key markets. Of course, the main focus of the work is on the promotion of products, and has a variety of knowledge lectures. Use the company's website to publish products in a timely manner, and use the Internet to publish information such as product launches.

5. Self-improvement and rapid growth.

In order to actively cooperate with sales, I plan to study hard. Learn more in management and study more in sales. While doing a good job of sales, we plan to earnestly study business knowledge, management skills and sales practice to improve our theoretical knowledge, and strive to continuously improve our comprehensive quality and lay a human resource foundation for the redevelopment of enterprises.

I will take responsibility for myself and lead the entire group to impact the project goals with practical actions.