Shoes and clothing market marketing plan

Beginning in 2019, our region has started a new year's work plan. In this year, as a salesman, in order to do a good job in the new year, I am now planning a marketing plan to achieve beautiful results in 2019.

First, self-awareness. Do "go ahead, face talent." Market changes are as fast as the electronic update cycle, and are replaced with new products with care. If we don't learn, don't accept new knowledge, and don't self-examine, then it will be replaced by the market under the new environment. Therefore, we must follow the pace of the times in our self-knowledge, and even go beyond the pace of the times. Only understand what I do on the basis of self-awareness. Why do it, what can be done to be the best, and these understandings must be reflected in the work. In every store, we face dealers, face salespersons, face consumers, and must understand themselves. Under the conditions, to meet them and their needs, in order to solve problems, in order to improve performance and improve themselves.

Second, the mentality of cultivation. Do "four hearts." The philosopher said: "Your mentality is your true master." The great man said: "Either you are driving life, or life is driving you. Your mentality determines who is the mount and who is the jockey." Therefore, the level of mentality determines the direction of fate development. To face ourselves at work, we must have a heart that is willing to work and solve problems; in the face of dealers, we must have a heart that is willing to help carry out market work; in the face of the clerk, we must have a good guidance and Cultivate patience; in the face of consumers, we must have a heart that is tireless.

Third, professional marketing skills. Do "steve the key and generate sales." I remember that there is such a story saying: "One day a lady went to the store to buy shoes. After trying on a lot of pairs, she was still not satisfied. The service clerk found that the lady’s one foot was bigger than the other, so she The lady said that one of your feet is bigger than the other, so it is not very comfortable to wear, so...the lady left after waiting for the clerk to finish the conversation. Similarly, the lady entered another In a shoe store, under the same problem, the service clerk said to the woman that one of your feet is smaller than the other, and it may feel uncomfortable to wear it. Then the lady bought two in this store. Double shoes. This story tells us that only when we talk about the idea, the chances of successful sales will be even greater. This requires us to constantly study at work, to exercise eloquence, and to master the methods of dealing with people. Only on the basis of the accumulated skills, we can face the dealers, clerk and consumers in every job to achieve the marketing value.

Fourth, seize the market. Do "cut into the real, find a solution to the problem." In the market, our brand has been squeezed out in some places due to cooperation with dealers, losing the advantage, making the company unable to win the market after one-and-a-half hours of direct sales. So this requires us to think more in the region, work harder, and live the market. How to do a good job in the market, we must do an objective market survey, market analysis, use market strategies, change existing promotional tools, and bring live markets through store, facade, decoration, image effects, background music, and public relations advertising. For example, the market that needs these methods is Fuquan.

Five, store 5s. "Extremely respect the 5s theory." The 5s of sales guide is smile, quick, sincere, smart, and research. 5s specific content

1, smile,

Smile refers to a moderate smile. Smile can reflect the tolerance of heart and soul. It is cheerful, healthy and considerate. The guide must have a caring heart for the customer, and it is possible to send a true smile from the heart.

2, quickly

Quickly means quick action, there are two meanings here: 1 refers to the physical speed, everything you need to do at work should be as fast as possible, do not let the customer wait for a long time; 2 speed on the "performance", shopping guide The sincere action of the staff will cause the satisfaction of the customers, so that they do not feel that the waiting time is too long. Not letting customers wait is an important measure of good service.

3, sincere

Sincerity is working hard and earnestly in a sincere and non-false attitude. This is the basic principle of the guide. If the shopping guide has the sincerity to serve the customer with all his heart and soul, the customer will be able to understand it.

4, smart

Dexterity means “smart, neat, neat,” and it is a so-called smart service to receive customers in a clean and neat way. The guides need to package goods in a flexible and agile manner, and gain the trust of customers with an elegant and ingenious work attitude.

5. Research

Research refers to the efforts to seriously study the customer's shopping psychology, sales service skills, and learning commodity expertise, which not only can effectively improve the ability to receive customers, but also effectively improve sales performance.

The guides adhere to the 5s principle in the sales process, which not only makes the customers satisfied, but also makes the shopping guides grow, and at the same time makes the enterprises are bound to obtain profits, and the so-called 5s principle has a win-win effect.

The ideal of employees in 5s is to have a good working environment and a harmonious and harmonious management atmosphere. 5s management books create a safe, comfortable and bright working environment, enhance the quality of employees' true, good and beautiful, thus shaping the company's good image, winning a good positive social image, and gaining customers' recognition to realize a common dream.

Sixth, team awareness. Personal achievement is inseparable from a team that has the wisdom and the courage to fight. Therefore, to demonstrate personal value, we must first have absolute confidence in our team report, and then we can contribute to the team's operations, and finally we can go all the way with the team. When we look back, we will find that when we are closely connected with the team, the value is reflected. So personal value is not self-perception, but the team is measured by whether you can leave you or not. Therefore, I myself must be unconditionally integrated into this vitality team to create the brilliance of myself and the team.

New Year's new weather, the Year of the Dragon may be a bumper year. I believe that in this year, as long as we follow the company's marketing strategy, combined with our own plans, we will closely focus on and unite with Yan as the core leadership, pragmatic Working under the leadership of various departments, working hard in your own position, you will be able to make a leap.