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This year's pharmaceutical sales summary and sales work plan

In the first half of this year, a total of LL:227,336 cases were sold, an increase of 87,251 cases compared with 140,085 cases sold in the same period of last year, which was 1.62 times of the same period; among them, 190,936 cases were sold in March-June 2005, an increase of 75,321 cases from 115,615 cases sold in the same period last year. 1.65 times over the same period.
In the first six months of 2005, the new market sold 116,000 boxes and the old market was 115,736 boxes.
The main completion points of the first half of the year:
1. Market network construction:
Newly developed provinces such as Guangdong, Guangxi, Yunnan, Hubei, Hunan, Beijing, Tianjin, Jiangsu, Anhui, Liaoning, Henan, Shanxi, Inner Mongolia, Zhejiang, Xinjiang, etc., completed the recruitment and inspection of regional managers, and reached the network layout. The effect has laid a certain foundation for the development of the second half of the year.
2. Market control:
Through the company's strong support, the Taihe market was closed, the sales price was raised, the market development cost was released, and the low-priced goods and goods were basically curbed, and the market was further protected. The salesman provided a certain confidence that the market is developing steadily.
3. Cost and payment recovery:
In the first half of the year, in addition to the cost of the Wuhan Conference, the Wuhan pilot conference, and the travel expenses, the company invested less in the market, but the payment recovery basically achieved more than 90% in 60 days.
In 2005, the company plans to sell 700,000 boxes and strive for 1 million boxes. It needs to conduct necessary analysis on market issues, conduct more detailed division, and carry out necessary work guidance and requirements.
First, the current market analysis:
At present, there is basically a point of sales network construction in the country, but because the retail price is too low, 18.00 yuan / box, the average sales price is 11.74 yuan, the total price is 3 - 3.60 yuan, equivalent to 19-23 buckle, part The retail price of the area is 17.10 yuan / box. Because it is a new brand, a lot of development work is needed, and the profit margin of the unit box is too small, which makes the agent business or salesman unwilling to invest without the necessary market expansion.

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