Hospital planning director work ideas

One: market research

1. Understand the status of the local medical market and the general characteristics of the media;

The survey includes: market saturation, market fatigue, the strength of competitors and the types of advertising media available locally, as well as the characteristics, market, price and various remaining medical advertising resources of each kind of advertising resources.

2, understand the operating mode of competitors

The research content includes: the competition of competitors, the comprehensiveness of media combination marketing and the weak links of market terminal marketing.

3. Understand the current business status of competitors;

The survey includes: the number of outpatient registration, outpatient treatment volume, outpatient infusion volume and other parameters to determine the market environment in which competitors are located, and provide reference data for the next step in formulating and adjusting media planning strategies.

Second: planning positioning

1. Market positioning

The local medical market's saturation, media fatigue, media credibility, sensitivity of medical advertising, and patient trust in private hospitals are measured to assess whether the medical market in the region is suitable for investment.

2. Advertising investment positioning

Based on market positioning and enterprise-level positioning, determine the amount of advertising funds and investment required to start the medical market in the region each month.

3. Copywriting and post-production positioning

According to the company's positioning, determine the direction of copywriting and the post-production quality and quality of various media advertisements.

4, media combination marketing positioning

1) The focus of various media “diversified launches”;

2) Focus on the positioning of various media “three-dimensional delivery”;

3) Positioning of various media "time period combinations";

Management:

First, understand the corporate culture of the new medical group company:

1. Management culture of subordinate hospitals ; including: organizational structure framework of subordinate hospitals , corporate diagnosis and treatment framework, human resource management system, medical work system and leadership art of various departments.

2. Brand culture of subordinate hospitals ; including: market research, planning and positioning, fixed brand promotion mode and operation mode of market terminal sales camp.

3. The management culture of the subordinate hospitals ; including: the leading ideas of the operation, the expected standards, the methods, steps and related skills for carrying out the business.

4. The financial management culture of the subordinate hospitals ; including: the general characteristics of the vertical management of the financial group company and the comprehensive management of the subordinate hospitals .

5. Logistics support culture of subordinate hospitals ; including: procurement, storage, escort and supervision of logistics and medical support materials, and basic modes of employee life support.

2. According to the company's corporate culture, formulate the structural framework of the subordinate hospitals :

1: Formulate a general framework for the organizational structure of subordinate hospitals ;

1) Hospitals are divided into three levels: decision-making, executive, and grassroots.

2) According to the scale of hospital investment, scientific integration: planning, management, medical, logistics, finance, human resources and other executive departments.

3) Scientifically establish grassroots departments according to the enterprise strategic planning and medical work system.

2: Formulate the business diagnosis and treatment framework of the subordinate hospitals ;

1) Hospital level positioning

According to the investment funds, the hospital area, the degree of decoration of the hospital , etc.

The hospital is scientifically positioned according to star hospitals , regular hospitals and community hospitals .

2) Diagnosis and treatment layout

The hospital's internal consultation desk, registration room, toll booth, pharmacy, clinic, inspection department, treatment department, operating room, inpatient department, infusion room, waiting room and other departments are rationally arranged according to the hospital 's level.

3) Medical treatment population positioning

According to the hospital 's level positioning, reasonable medical treatment and positioning are carried out for different consumption levels of the society and relatively special social groups.

4) Medical treatment project positioning

According to the hospital level and the positioning of the treatment population, scientifically introduce different grades of medical equipment, drug varieties, scientifically develop high-end treatment programs, 3, and set up various charging items for hospitals .

5) Medical treatment price positioning

According to the positioning of the medical treatment population, different levels of social groups are diagnosed and treated, and different grades of treatment plans and price systems are formulated, and the average prescription amount of outpatients is correctly guided.

6) Medical service positioning

According to the hospital level and the positioning of the medical treatment population, different quality medical service systems are formulated for different social groups.

Strategic staffing of all positions

1) The subordinate hospital establishes a general manager responsibility system;

2) Establish supervisors and professional staff for the integrated functional departments.

3) Rationally equip the grassroots personnel according to the positioning of the hospital enterprise.

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3. Strengthen the training of specialized science and technology: each department develops the training and assessment plan for the special theory and skills in the cycle. It organizes examinations and assessments 2-3 times a year. The theoretical examinations must have papers and the head nurses organize closed-book examinations. Pay attention to practical results, not in the form, to lay a solid foundation for the training of specialist nurses.

4. Strengthen the learning and mastery of relevant knowledge, organize an actual assessment of the rules and regulations, combine theoretical tests with clinical application, and check the implementation of compliance.

And update professional theoretical knowledge to improve the level of specialist nursing technology. With the current situation of imbalance between the level of nursing and the development of medical technology, the head nurses of various departments organize the study of specialist knowledge. In case of new technology projects and special difficult diseases, doctors can be taught, literature can be retrieved, and the nursing department organizes nursing ward rounds. Update knowledge and skills in the form of nursing consultations and other forms. At the same time, some of the nurses who plan to send some of them go out to study and study to improve their academic standards.

Strengthen the study of humanities knowledge and improve the overall quality of nurses

Organize the hospital service etiquette culture, strengthen the nurses' modern nursing culture awareness, first discuss at the head nurse level, and after reaching consensus, carry out the promotion literacy activities within the whole hospital, formulate training programs and specific implementation plans.

Arrange the whole hospital lectures and strive to send out, please come in to learn the nurses' social etiquette and professional service etiquette. Conduct a nurse etiquette competition, and use the "5.12" during the nurse's day to celebrate the etiquette and literacy activities, and organize a festive evening for educational and entertainment.

Second, strengthen nursing management, rigorous work plan for head nurses, improve the management level of head nurses

At the beginning of the year, we held a training course for head nurses in the hospital, mainly to update management concepts, management skills and humanistic spirit in nursing services, the demand for nursing services in today's society, the outlook for new year nursing work and the emotional communication of head nurses. Communication, etc.

Strengthen the target management assessment of the head nurse, combine the monthly assessment with the year-end assessment, and link the quality of the nursing care with the examination of the head nurse.

To promote the exchange of learning between nurses and departments, organize cross-checks on the quality of care every quarter, and hold a work experience exchange meeting for head nurses to learn from the level of care management.

Third, strengthen the quality control process to ensure that the nursing work is safe and effective

Continue to implement the secondary management system for nursing quality, especially the need to develop and improve the ability of the head nurse to find problems and solve problems. At the same time, it is necessary to give play to the quality control function of the quality control team of the department, clarify their respective quality control points, and enhance the participation of all employees in quality management. Awareness to improve the quality of care.

Establish inspection, evaluation, and feedback systems, and establish a traceability mechanism. The staff of the nursing department often go deep into the inspection, supervision, and evaluation of various departments. The assessment method is to evaluate the nurses on the spot and view the patients, view the records, listen to the doctors' opinions, find the problems in the nursing work, and propose corrective measures.

Further standardize the writing of nursing documents, start from the details, strengthen the three-level evaluation system of the quality control staff-head nurse-care department for each nursing document, regularly analyze and improve the defect of nursing records, and increase the defect of discharge medical records. Decentralization, emphasizing that unqualified nursing documents are not filed. The year-end nursing instruments were judged to be the first, second and third in the collective.

Strengthen safety management during care:

1. Continue to strengthen the three-level monitoring and management of nursing safety. The department and the nursing department conduct monthly investigations on the safety hazards and the attribution analysis of nursing errors and nursing complaints, and analyze them from the perspective of themselves and departments. Reasons, lessons should be learned, and preventive and improvement measures should be proposed. The departments and individuals who repeatedly appear on the same issue are responsible for the management of the head nurse and the individual responsibility.

2. Strictly implement the check-up system, emphasize the implementation of the secondary checkup, strengthen the management of nursing students, clarify the safety management responsibilities of teaching teachers, and prevent serious mistakes and accidents.

3. Strengthen the head nurse's awareness of the routine inspection of the hardware facilities of the department, and regularly strengthen the inspection of performance and safety, promptly find problems and repair in time, and keep the equipment intact.

Fourth, deepen family service and improve service quality

On the basis of cultivating the daily etiquette of nurses, further standardize the language of nursing operation and the communication skills of nurses and patients. Train nurses to establish a good professional image.

Focus on collecting information on the needs of nursing services. The nursing department will provide feedback on the status of return visit cards, interviews with outpatients and inpatients, issue satisfaction survey forms, etc., obtain patient needs and feedback information, promptly propose improvement measures, and give nurses work. Encourage and motivate their work.

V. Do a good job in teaching and research

The nurses who have the title of nurse or above are responsible for the teaching work of the interns, and the evaluation of the church is regularly held to listen to the opinions of the teachers and interns.

The head nurses of each department are the teachers who are the teachers. They attach importance to the teaching work. They often check the teaching attitude, responsibility and business level of the teaching teachers, arrange small lectures, understand the completion of the internship program, and do a good job in the theory of the subject. Operating the exam.

The nursing department will do the pre-job training for the interns, and the quality of the teaching will be checked from time to time. Before the end of each internship, an excellent teaching teacher selection event will be organized.

Enhance scientific research awareness and strive to introduce or launch 1-2 new technology projects during the year.

The project will create a network of nursing homes, upload the nursing dynamics of our hospital, timely transfer the nursing learning materials, and take advantage of the spatial advantages of the regional network to enrich the learning life of the nurses.

We believe that the above work plan for all nursing staff is strictly enforced, and we will certainly achieve good results in our work in mid-2019.