2019 Hospital Work Plan

In 2019, our school will continue to take the important thinking of the "Three Represents" as the guiding ideology, continue to study and implement the principles and policies of the Sixth Plenary Session of the 16th Party Congress, advance with the times, and conscientiously complete the tasks assigned by the higher authorities. Continue to carry forward the humanitarian spirit of treating and saving people and saving lives in our hospital. This year, our school will focus on the quality of medical services, strengthening disease control and epidemic prevention, strengthening community health services, and purchasing new facilities and equipment. The work in XX is scheduled as follows:
First, strengthening medical management, improving the quality of medical services, and reducing the quality of medical accidents are fundamental to the benefits. In XX, our hospital will pay close attention to the quality of medical services, establish a medical quality management committee, conduct medical quality evaluation in the hospital, and regularly publicize the results of the evaluation on the wall, accept the supervision of the whole hospital, and strengthen the training of “three basics” and “three strictes”. Strengthen the study of the "Occupational Physician Law" and "Medical Accidents Processing", establish a sense of responsibility of medical personnel, continuously improve medical technology, and improve themselves; continue to promote the "Reassuring Pharmacy" project; increase efforts to publicize the characteristics of Chinese medicine, Give full play to the role of famous Chinese medicine practitioners. Strengthen the medical staff's business level and the quality of medical records. For each operation, preoperative discussion, intraoperative coordination, and postoperative summary should be done to prevent the occurrence of medical liability accidents; strengthen hospital infection management and establish a major medical negligence reporting system. Improve medical disputes, medical complaints, and reduce medical disputes and medical accidents.
Second, strengthen the epidemic prevention of diseases, and do a good job in the prevention and treatment of infectious diseases
1. Prevention and care of diseases, especially maternal and child health care For non-infectious chronic diseases such as cardiovascular and cerebrovascular diseases, malignant tumors, etc. should be based on prevention, supplemented by prevention and treatment, and vigorously strengthen the prevention, treatment and daily treatment of non-infectious chronic diseases. Health care in life. The maternal and child health work in our hospital still adheres to the health care as the center, the work policy for the purpose of ensuring reproductive health, and the implementation of the "Mother and Infant Health Care Law" to fully implement the "Two Outlines", focusing on reducing maternal mortality and death of children under 5 years old. For this year's maternal and child health work focus, continue to strengthen maternal system management and children's system management, comprehensive popularization of new law delivery, improve hospital delivery rate, reduce postpartum hemorrhage, sorghum fever and neonatal tetanus, the occurrence of neonatal mortality, ensure The mother and child are safe and promote breastfeeding, so that the exclusive breastfeeding rate of infants within four months is over 98%. This year, our hospital will continue to conduct census and general treatment for women aged 15-49 years old in the jurisdiction to provide reproductive health services for the majority of women.
2. Continue to promote the work of planning and childbearing. Our hospital will continue to implement the Law of the People's Republic of China on Population and Project Birth and the Regulations on the Birth of Chongqing, and adhere to the certificated examination, the birth of a certificate, the operation of a certificate, and the strict implementation of surgical procedures. To improve the quality of family planning surgery, reduce the complications of birthing surgery, strictly prohibit the sham surgery, false proof, and plan to promote the birth promotion.
3. Strengthening the program immunization work, creating a vaccination demonstration clinic to continue to study the spirit of the “Three Represents” and the Sixth Plenary Session of the 16th CPC Central Committee, standardize immunization clinics, improve the quality of immunization programs and vaccination rates, and continue to strengthen prevention. Inoculation management system, carefully check the vaccinated children, strictly control the contraindications of the vaccine, temper the children who do not meet the vaccination, strengthen the management of biological products, and do the accounting, use, and record of all kinds of vaccines. Miao match, strictly control the temperature of each vaccine storage, adhere to the daily practice and fill in the freezer temperature record, strictly implement the safe injection operation procedures, carry out compartmental inoculation for various vaccines, eliminate the wrong species, miss seed, replant, and avoid the occurrence of vaccination. This year, our hospital vaccination clinic is no longer limited to 15-20 days of the month, as long as it can be vaccinated at any time during working hours, which will greatly facilitate the parents and children. We will continue to improve the quality of our services, improve our facilities, overcome all difficulties, and strive to create a vaccination demonstration clinic in Chongqing.
4. Strengthening the prevention and management of infectious diseases This year, our hospital will conscientiously implement the Party's work principles and policies, actively carry out infectious disease work, improve the construction of infectious disease systems, further implement various effective measures to prevent and treat atypical pneumonia, and standardize the fever in our hospital. Outpatient clinic, to prevent the epidemic of SARS epidemic. Further improve the AIDS prevention and treatment mechanism, establish a AIDS prevention and control leading group with the dean as the core, and put the knowledge of AIDS transmission and prevention methods on the wall. The hospital will strengthen the AIDS epidemic monitoring report and do a good job in AIDS prevention and treatment. Continue to earnestly study the "Emergency Treatment of Sudden Human Avian Influenza Epidemic Situation in Nanchuan City" and the "Handbook for the Prevention and Control of Cholera" to strengthen the monitoring, prevention and control of major infectious diseases and prevent their spread. Do a good job in the management of tuberculosis. B-type hepatitis, type B meningitis, etc. should be built in time, report cards, to avoid false negatives, late reports.
Third, strengthen community health service construction Community health services continue to adhere to health as the center, family as the unit, community for the scope, demand-oriented; continue to adhere to the focus on women, children, the elderly, chronic patients, disabled people. This year, we will further strengthen the construction of community health services, and do a good job of the “six-in-one” primary health services for community residents in prevention, medical care, health care, rehabilitation, health education, and family planning. Strengthen the training of the community medical staff, continuously improve the medical service level of medical staff, and strive to meet the requirements of general practitioners, so that the community medical service center truly becomes the "110" of the residents of the jurisdiction. This year, our school will actively carry out the acceptance work of two community service stations.
Fourth, strengthen the construction of professional ethics, resist the unhealthy trend in medical services, resolutely oppose the billing of the medical process, accept the drug rebate, do not accept the red envelope, do not open the drug, do not push the patient, do not open a large prescription, Do not eat the card.
V. Deepening the reform of the personnel system and the distribution system This year, the hospital will implement the reform of the personnel system and the distribution system with the employment system as the core. The staff will be appointed and appointed, and the whole school will be employed, and the middle and above will be competitively employed, and they will be inclined to excellent talents and key positions. Gradually form a performance-based pay system and mobilize the enthusiasm and creativity of the whole hospital.
6. Strengthening financial management of hospitals and rationalizing financial relations This year, our hospital will continue to conscientiously implement policies, regulations and financial work management systems in financial management, further improve the theoretical level, business capability, organization and coordination capabilities of financial workers, and achieve departmental accounting. Timely and accurate, the accounting subjects are accurate, the figures are true, the documents are complete, the bindings are neat, and the department accounts are set up.
VII. The purchase of facilities and equipment will invest a certain amount of ambulances this year. This is an important measure for emergency medical treatment in our hospital; the elimination of a batch of old and aging equipment will purchase a batch of high-quality, sophisticated equipment. Improve the accuracy of auxiliary inspections. As the old city is about to be rebuilt, this year our school will be ready to temporarily move to the hospital.
8. Adhere to both hands and promote the construction of spiritual civilization, political civilization and material civilization. Continue to implement the "Outline for the Implementation of Citizen's Moral Construction" to promote the spiritual civilization, political civilization, and material civilization of our work. This year, our school will actively declare the city level. Spiritual civilized unit. We will strengthen the building of the Party branch of our school, strictly implement the regulations for the selection of party and government leading cadres, and strictly implement the responsibility system for party style and clean government building. Improve the hospital management system, improve work efficiency, and establish a good image of pragmatic and efficient. Strengthen the leadership of the workers and women, improve the political and living conditions of retired comrades, earnestly do a good job in security and stability, prevent major accidents, prevent all kinds of cross-level petitions and collective petitions, and strive to maintain good unity and stability. situation.

According to the requirements of the Municipal Health Bureau and the Municipal Maternal and Child Health Hospital on the goal of women's health work, in order to continuously optimize the maternal and child health work environment, further strengthen the basic work of maternity and child health in the village, strengthen the education of employees' ideological concepts and service concepts, and earnestly grasp their own Connotation construction, strive to build a dynamic working mechanism, continuously improve the quality of maternal and child health services and two benefits, actively complete the quality indicators of maternal and child health work, and develop the work plan of the Institute from the actual situation of the Institute.
First, the work objectives:
The new birth rate is >99%; the maternal system rate is >97%;
Hospital delivery rate >98%; high-risk maternal screening rate >95%;
High-risk pregnant women hospital delivery rate >98%; efforts to control maternal mortality;
The rate of tube management for children under 3 years old is >88%; the health coverage rate for children under 7 years old is >90%;
Neonatal mortality <10‰; infant mortality <12‰;
The mortality rate for children under 5 years old is <16‰; the death rate of neonatal asphyxia accounts for <12% of infant deaths;
The screening rate of neonatal diseases is >88%; the physical examination rate of child care in child care institutions is >98%;
XX person-times of women's diseases; health care rate of child care institutions>98%.
Second, the main work:
Active communication and collaboration to continuously optimize the working environment for maternal and child health care.
First of all, we must face up to difficulties, seize opportunities, and vigorously publicize the important role of maternal and child health work in promoting social and economic development and safeguarding people's health through various channels and methods, enhance the social consensus on maternal and child health work, and actively strive for the government to pay more attention to, care for and support women and children. Health development. Second, we must continue to take the initiative to be a good government technical staff, consolidate and improve the implementation of the "mother and child health project" project results, especially for the work priorities and difficulties, to formulate and implement the corresponding work measures to ensure the orderly development of all work. Third, it is necessary to further strengthen the ideological understanding of maternal and child health work in the village health station through the guidance of the village business and hold symposiums, and integrate the maternal and child health into the important agenda of the unit work, and pay more attention to and support the women and children in doing the job. The organization guarantees the implementation of various tasks.
Pay attention to the effectiveness of health education and increase investment in health education.
Constantly improving the health awareness of women and children, attaching great importance to and consciously participating in health care work is the basis for doing a good job in health.
1. Health education should be regarded as its own professional characteristics and service brand with great development potential. In terms of personnel, equipment and funds, the investment should be further increased. According to the requirements of unified planning, joint participation, division of labor, and coordination, Do a good job in health education.
2. Gradually standardize the education of “pregnant women's schools and child-raising schools”, continuously improve the education methods, and improve the actual effect of education. The urban maternal health knowledge and parental child-child knowledge education rate reaches 90%, and the health education effect evaluation and education registration work is done well.
3. Continue to use radio, newspapers, blackboard newspapers, etc. to carry out health knowledge and education, further develop the advantages of telephone communication and convenience, and provide health education consultation services for health care targets.
4. Focusing on the physiological and psychological development characteristics of girls in primary and secondary schools and the main factors affecting women's health, we will further attach lectures on maternal and child health knowledge in schools and communities, popularize health care knowledge, and improve self-care ability.
5. While further distributing the health education materials for outpatient health care, we will use the village maternal and child health care network, marriage registration window, and child care institutions to distribute various types of health education materials and strive to expand the coverage of health education.
Pay close attention to work priorities and improve the quality of maternal and child health management.
According to the basic requirements of “grasping two systems, strengthening two screenings and controlling two deaths”, we will continuously improve the quality of maternal and child health management and ensure the health and safety of pregnant women and children.
1. Grasp the implementation of the routine work of maternal and child health management, pay more attention to the whole-course health management of pregnant women and children, constantly standardize health care technology services, and improve the quality of health care services. Strengthen inspection and guidance on the implementation of various work systems, make timely work recommendations, and consolidate the quality indicators for maternal and child health.
2, maternal health care should continue to use high-risk screening as a starting point, the maternal high-risk screening management as a top priority to work, and effectively implement each pregnant woman screening and high-risk screening. High-risk screening should be based on health care routines to ensure good quality, timely detection of health hazards, and efforts to avoid the phenomenon of missed screening. To timely report or feedback on high-risk pregnant women who have been screened out, implement their work responsibilities according to the principle of hierarchical management, continue to implement township and village management, special person management, project management for serious high-risk, and conscientiously implement follow-up follow-up, referral escort, fixed-point delivery, and pick-up Measures such as diagnosis and treatment, and efforts to control the adverse consequences caused by high-risk factors.
3, child health should focus on the screening of frail children, pay attention to the discovery of health problems and health problems, improve the attractiveness and recognition of child protection work. At the grassroots level, the weak children who are screened out should be mobilized as much as possible to accept a more comprehensive review, and do a good job in health management according to health care routines. It is necessary to seize the favorable opportunity of the "Children's Health Archives" for the admission of the National Primary School and further improve the health care work of the child care institutions.
To face the rural foundation and strengthen the basic work of grassroots maternal and child health care.
Rural maternal and child health care is the focus of the entire work and the main factor affecting the level of maternal and child health work in the town. It must continue to be given high priority.
1. The leadership is fully responsible for the inspection and guidance of grassroots maternal and child health care, and guarantees the work of grassroots work in terms of manpower, system, and distribution to ensure the implementation of various tasks. Women and children's insurance department shall be responsible for the specific business and technical guidance work according to the existing personnel, and the business guidance for each village health station shall be no less than 4 times throughout the year.
2. Continue to implement the grass-roots system for women and children in the grass-roots level, to regularly summarize the work of the exchanges and arrange the tasks at each stage. At the same time, we must pay more attention to the concept of purpose and responsibility, and constantly improve the initiative and sense of responsibility of the work, and do a good job in the post.
3. Take special training and conduct training on grassroots women and children for more than 2 business knowledge training, focusing on training high-risk pregnant women screening and management, screening and correction of inferior children, maternal and child health routines, obstetrics Business knowledge such as the handling of complications continues to improve their business.
4. In the second quarter, a quality inspection was conducted on the quality of obstetrics in the hospital, and suggestions for improvement in the quality of obstetric quality were proposed. In the fourth quarter, a sample survey was conducted on the basic conditions of maternal and child health care to analyze the difficulties and weak links faced by maternal and child health care work and further improve work measures.
5. Further improve the contact mechanism with the village health station and improve the two benefits of maternal and child health services. At the same time, we must pay attention to the work and study of the village health station personnel, try our best to provide services and help the village health station to overcome the difficulties encountered in the work.
Related to this 2019 hospital work plan:
2019 Infectious Diseases, Pediatrics, and Traditional Chinese Medicine Party Branch Program 11 years of hospital work plan model 2019 Hospital Planning Department Planning Work Plan 2019 Hospital Health Education Work Plan 2019 Hospital Planning Department Work Plan 2019 Hospital Work Plan Painting 2019 hospital medical education work plan 2019 obstetrics and gynecology nursing work plan
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First, the guiding ideology

Guided by Deng Xiaoping Theory, implement the spirit of the Sixth Plenary Session of the 16th CPC Central Committee, implement the "Decision of the Central Committee of the Communist Party of China and the State Council on Comprehensively Strengthening the Work of Population and Family Planning to Solve the Population Problems", and combine the reality to provide faculty and staff with quality reproductive health care. Service is the main task, continuously improve the legal capacity and level of population and family planning, safeguard the legitimate rights and interests of faculty and staff, and create a good campus environment for building a harmonious socialist society.

Second, the work objectives

We will earnestly strengthen organizational leadership, further improve the leading institutions, and form the overall responsibility of the “top leaders”. The competent leaders will personally grasp the work pattern of the full-time family planning managers. Planned childbirth work must be an important part of the annual performance evaluation of the unit and individual.

With the theme of “Population Quality and One-Child Education”, the “Marriage, Breeding, and New Winds” campaign was launched.

Strictly follow the "Regulations" and the relevant provisions of the Provincial Family Planning Commission to review the planning of childbirth, and urge the couple who have given birth to a child to accurately and timely handle the "only child certificate" within one month after the birth of the child. The rate of single child certification is 100. %.

Based on the principle of “send love, do practical things, and seek practical results”, we will continue to carry out activities to care for girls. Advocate equality between men and women, eliminate the disadvantages of gender discrimination, create a good social atmosphere, improve the social status of girls and girls' families, and further transform the concept of marriage and child education.

Strengthen pre-pregnancy management and promote informed choice. All faculty and staff with fertility must implement a safe and effective contraceptive and birth control measure.

Do a good job of the "double love census" once a year, the rate of 100%.

Do a good job in the family planning management of employees and their families.

In accordance with the provisions of the State Administration of the Plan for the Administration of Floating Population Planning and Birth Work, we will do a good job in the planning and birth of the floating population of the unit and implement a two-way notification system.

Third, work ideas

Raise awareness and strengthen leadership over population and family planning work according to law

Implementing the "Decision of the Central Committee of the Communist Party of China and the State Council on Comprehensively Strengthening the Work of Population and Family Planning to Solve the Population Problem" and vigorously carrying out activities to learn and publicize the "Decision". Leaders must fully understand the long-term and arduous nature of stabilizing low fertility levels and strengthen We will do a firm job, initiative and creativity in population and family planning work, and improve the level of administration according to law and the effectiveness of law enforcement. Continue to fully implement the system of leadership responsibility for family planning, adhere to the overall responsibility of the party and government leaders, and personally grasp. It is necessary to understand the importance of population and family planning work from a global and strategic perspective, improve and implement the legal representative responsibility system for birth control, coordinate and resolve the difficulties in planning and childbearing work, and earnestly fulfill the responsibility and measures in place. , put in place.

Improve the system and provide targeted services for all types of people.

Establish and improve the service system for the growing contraceptive, eugenic and reproductive health needs of the reproductive age, meet the education, guidance and services of the reproductive age people in the various stages of life, and mobilize the majority of women of childbearing age Actively participate in the planning of childbearing, improve people's self-regulation and self-care in fertility and birth control, and plan to develop fertility work at a high level.

Incorporate the needs of faculty and staff in reproductive health into the focus of population and family planning work, and increase the promotion of knowledge of prenatal and postnatal care, informed choice, reproductive health, civic morality, family happiness, social morality, etc., so that faculty and staff can freely click to find Relevant knowledge required to meet individual needs; regular or irregular editing of the “Reproductive Health” special issue or plan for childbirth tabloids.

Vigorously carry out the activities of population culture into the campus, build a "school-family-community" harmonious psychological environment as the main line, further play the role of mental health education in school moral education, improve the overall quality of teachers and students, and maintain our school's Mental health education work is a leading position in the region.

Fourth, specific measures

1. Adhere to the propaganda work of planning for childbirth, manage the program birth column, publicize the family planning knowledge and related policies and regulations.

2. Do a good job in planning birth forecasting, encourage mobilization of women who have already given birth to the ring or take other effective birth control measures to prevent undocumented childbirth and plan the occurrence of outside birth.

3. Do a good job in propaganda and persuasion, and strive for a one-hundred-year license rate for one-child children.

4. Implement the policy of late marriage, late childbirth and birth control.

5. Teachers who are sick with the body should give more care to them and let them feel the warmth of the group.

V. Specific work arrangements

March:

1. Formulate an annual plan for family planning work.

2. Improve the supplementary work of family planning materials as soon as possible

3. Signing a plan for family planning responsibility.

4. Celebrate the "March 8" Women's Day.

11 years of hospital work plan model 2019 hospital planning department planning work plan 2019 hospital health education work plan 2019 hospital planning department work plan 2019 hospital work plan 2019 hospital medical education work plan 2019 maternity Department of Nursing Work Planning Hospital Planning Director's Work Ideas
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In the upcoming 2019, under the correct leadership of the hospital party committee, the Party Branch of the Infectious Diseases, Pediatrics, and Chinese Medicine Branch, under the guidance and help of the brother departments, carried forward the spirit of solidarity and assistance and successfully completed all the work throughout the year. With the coming of 2019, under the premise of the resurgence hospital to carry out the medical quality management year activities, our party branch will continue to hold high the great banner of socialism with Chinese characteristics and adhere to the guidance of Deng Xiaoping Theory and the important thinking of the "Three Represents" to learn, Propagandize and implement the spirit of the 17th National Congress of the Communist Party of China, take the scientific development concept as the guide, persist in focusing on economic construction and development, serve the overall situation, strengthen and improve self-sustaining construction; start from the creation of a harmonious and safe medical environment, consolidate and develop We will implement the long-term mechanism for the education of the advanced nature of party members and give play to the role of the party branch in the construction of departmental party. The meeting of employee representatives of our party branch was held on time to further enhance the influence, cohesiveness and affinity of the party organization in our hospital. Continue to play the core role of the party organization in the leadership of my branch, and strive to promote the party building in our school.

1. Strengthen theoretical study and improve the quality of all party members. Seriously organize all party members of the Party branch to study the spirit of the 17th National Congress and the new party constitution. The five special topics of "highly holding flags, emancipating the mind, scientific development, grasping the spirit of the hospital party congress, and learning modern comprehensive knowledge" are the main topics. Efforts will be made to improve the party members' Marxist theoretical level and apply the theory to guide the ability to solve practical problems.

2. Actively carry out in-depth study and practice of the scientific development concept. We will hold a forum for party members to carry out discussions on "liberating the mind and scientific development", strengthening the building of party members, and transforming the political and organizational advantages of the party organization into a powerful force for promoting the work of the staff of the whole hospital. Implement the theoretical learning mechanism, attach great importance to theoretical study, strengthen leadership over theoretical learning, and have theoretical plans for learning and organization. Every member of the party must have study notes and achieve the implementation of “personnel, time, content, and effectiveness”.

3. Implement the requirements of the party constitution and consolidate the self-construction of the party branch. In accordance with the requirements of the party constitution, the Party branch will be strengthened in organizing the life meeting system, and the construction of the branch will be strengthened in accordance with the basic requirements for maintaining the advanced nature of party members in the new era. In accordance with the "six persistences" proposed by xx and the obligations that party members must fulfill, educate, manage, and supervise party members and comrades, improve the quality of party members, strengthen party spirit, strictly organize party life, conduct criticism and self-criticism, and maintain and implement Party discipline, supervising party members to fulfill their obligations. Strengthen the construction of party members' database and guarantee the activities and work funds of party organizations. Do a good job in daily party affairs.

4. Strengthen the education and management of party members. Implement the "implementation of grassroots party organizations and two-way commitment system for party members." Based on the rights and obligations of party members as stipulated in the "Party Constitution", the principle of "emphasizing advanced nature, enhancing pertinence, grasping feasibility, and paying attention to effectiveness" is to "enhance the quality of party members, improve the execution of executive departments, and strive to build harmony." "Development" is the goal, with the core of the relationship between the party and the masses as the core, and the public commitment as the basic means, the specific requirements for maintaining the advanced nature are internalized and externalized, and the words must be done, the promise must be practiced, and the construction The platform for party organizations and party members to play a role has established a good image of the party's governance for the people.

5 Focus on improving the professional quality and execution of all party members. In-depth implementation of the central and hospital archives to maintain the advanced mechanism of party members' advanced nature, organize all party members to actively participate in various types of training organized by the hospital , and strengthen party members to play a vanguard and exemplary role in all work. Improve the party members' care and support mechanism. We will carry out the “hand in hand” donation and book-delivery activities, continue to contact and help the special hardship families, help party members with special difficulties to help them mentally, spiritually and materially, and encourage them to overcome difficulties and improve their lives.

6. In order to cater to the requirements of the Central Committee of the Communist Party of China to establish a "harmonious society" and determine the relevant public welfare and non-profit management measures for the medical industry, the hospital has increased efforts to benefit the people and strictly enforce the relevant charging standards, to a considerable extent. The income that restricts the direct economic benefits of the hospital has reduced the profit margin of medical care; in order to maintain its superiority, establish a brand, and remain invincible, the party branch of our hospital must review the situation, turn the interests, and guide the normal and coordinated medical work. Development, especially before the government's compensation mechanism is in place, in the face of operational difficulties, we will ensure that the reasonable basic income of the employees is not greatly affected, and continuously improve the hospital 's objectives. Cohesion, centripetal force, and attractiveness ensure the stability of the talent team; at the same time, increase income and reduce expenditure, control operating costs, and continuously improve the social and economic benefits.
7. Strengthen the building of party style and clean government, and further enhance the ability of party members and cadres to resist corruption and prevent change. The party’s discipline education was carried out under the theme of “speaking party spirit, imparting quality, and setting an example”. Constantly improve the consciousness of party members to strictly abide by the "Party Constitution" and party disciplines, and continuously improve the political quality, legal concept and anti-corruption ability of party members. In accordance with the "Regulations on the Inner-Party Supervision of the Communist Party of China", we must earnestly exercise our supervisory functions and do a good job in the implementation of the party's work style and clean government responsibility system.

I. Planning work

1. Internal personnel carry out a clear division of labor, and formulate the daily work responsibilities of each member, and report to the department leaders on a weekly basis.

2. Every morning morning, each member needs to report his/her work at hand and assign new jobs to improve the efficiency of the planning department.

3. Formulate the internal work flow and assessment system of the plan, and improve the planning work system and planning process to further improve the efficiency of the planning work.

4. The main work of the Planning Department in August:

Further improve the image display of the in-house guide signs and departments

Making a laparoscopic five-minute TV feature film

Designing a handbook for uterine fibroids, a handbook for the "Youth to the Left" in colleges and universities, and a new issue of "Fashion Linyi" magazine

Reduce the advertising budget of Linyi's two sets, increase the number of Linyi's four sets of advertising, in order to expand TV advertising coverage.

To terminate the cooperation with the Linyi Evening News, try to invest the funds in dm advertisements such as "Consumer Plaza" which covers a wide area in the urban area of ​​Batu.

Continue to monitor TV and outdoor advertising

Continue to update the content of the website and promote the website

Second, single department marketing

1. Project Fertility Section:

a) Use the development team to develop terminal channels such as major pharmacies and sex health stores in the urban area of ​​Yaodu District, to monopolize the sales of early pregnancy test strips in the Yudu District, and to sell early pregnancy test strips with advertisements from the hospital. To directly target the target population, and guide their consumption behavior to choose Linyi Modern Women's Hospital for inspection and treatment to improve the outpatient volume of family planning.

b) Design a warm flow card for printing people, one can prevent the loss of customers, and second, increase the value-added service of family planning

c) As the summer is in the summer, the development of the campus crowd market has not yet started. In the early part of August, the campus “Youth to Left” manual will be produced to prepare for the school opening in September.

2. Inflammation:

Strengthen the investment in soft texts, combine multiple techniques to identify the treatment of flat advertisements, highlight the symptoms of gynecological inflammation, and adopt rational intimidation and appeal methods to attract target populations to our hospital.

3, gynecological tumors, endocrine:

a) Design and printing "Handbook of Uterine Fibroids", with a large number of uterine fibroids soft science combined with uterine fibroids pictures, highlighting the technical principles and advantages of laparoscopic surgery

b) Make a 5 minute TV feature film of laparoscopic laparoscopic surgery, and improve the public's understanding of this minimally invasive technique through the uterus laparoscopic technique to highlight the advantages and technical advantages of our hospital in gynecological laparoscopic techniques.

4, obstetrics:

a) Through the localization advantage of the staff of the hospital, each employee is required to actively distribute the “Mother's Handbook” to the pregnant women in the community near the home to meet the target population's knowledge of the obstetrics experts and the environment.

b) Intensify the soft text and hard advertising of the warm obstetrics, highlight the expert and technical advantages of the obstetrics department of our hospital , and the advantages of environmental services, and realize the brand differentiation of the obstetrics and Xianping maternity hospitals in our hospital .

5, breast department:

a) Using the message of Lin Daiyu, Chen Xiaoxu, due to the death of breast cancer, strengthen the soft text into the process of preaching, to arouse the attention of girls on breast diseases, adopt rational intimidation and appeal methods, and highlight the combination of Chinese and Western medicine techniques for the treatment of flat hard advertisements. In order to attract the target population to our hospital consumption.

b) Use the development department to try to cooperate with major underwear stores in the city.

6, plastic surgery department:

a) Increase the soft text and hard advertising promotion of plastic surgery and beauty department, highlighting that we are the first medical and beauty institution in Linyi City to pass the health department approval

b) Cooperate with Linyi's three sets of “Dynamic City” column, and continuously launch the topic of medical plastic surgery, and highlight the authority of the medical plastic surgery department in Linyi area through the techniques of experts and preaching.

c) In the propaganda of plastic surgery projects, the focus of the previous period is based on the image of comprehensive plastic surgery. The advertising of gynecological plastic surgery highlights the nighttime private medical treatment services. The focus of life beauty is to focus on photorejuvenation and photon hair removal.

Third, expand the promotion work:

Formulate the work responsibilities, processes and assessment of the development team

Initial exploration and establishment of a set of market expansion channels in line with the region

Initial exploration and establishment of an effective magazine terminal channel mechanism

Through the issuance of the "Fashion Linyi" channel to develop a group of more influential businesses in Linyi this area to form a business alliance

According to the characteristics of summer night residents going out for a walk, contact Pingyang Square and Gulou Square to organize 2-3 public welfare clinics to enhance the visibility and reputation of our hospital.

Develop terminal channels such as major pharmacies and sex health stores in the urban area of ​​Yaodu District

2019 Hospital Planning Department Work Plan | 2019 Hospital Work Plan | 2019 Hospital Medical Education Work Plan | 2019 Obstetrics and Gynecology Care Work Plan | Hospital Planning Director Work Ideas | 2019 Hospital Care Work Plan | Year Care Work Plan | 2019 Nurse Care Work Plan |
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In order to ensure the 11-year health education work is carried out in an orderly manner, the center's health education work will set up a health education leading group on the basis of last year, and contact with the neighborhood committees, enterprises, institutions and schools in the community to urge the health education work to be smooth. To proceed, this year's work plan is as follows:

First, set up a community health service on health education issues, and organize implementation, completed within the year.

Second, the planning arrangement center or the deputy director of the various departments of the hospital, the doctors in-depth lectures on the prevention of common diseases, health care for children, women and the elderly, family diet and health.

3. During the year, large-scale health education publicity activities will be carried out in places where residents' activities in the community are concentrated. The activities will also issue health education prescriptions, health knowledge brochures and other health education publicity materials.

4. This year, the Center Health Education Room will be used to broadcast relevant health education CDs to patients with chronic diseases such as hypertension and diabetes in the community. The infusion hall will be used to broadcast 52 videos of common diseases and frequently-occurring diseases in the community.

5. Continue to issue relevant health education prescriptions to patients who come to the center for treatment or consult residents.

6. This year, we will use the fixed blackboard of the Center Health Education Room to publish a health bulletin board once a month, and use the fixed bulletin board on the second floor of the outdoor and outpatient clinics to publish a quarterly knowledge about women, children and the elderly. At the same time, it will also actively use the publicity columns of schools, enterprises and institutions and business management departments in the community to publicize knowledge on health maintenance and health care.

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I. Overview of the project

1. Medical market analysis:

With the improvement of people's living standards, people have put forward higher requirements for medical and health consumption. From a single life-saving ambulance to the pursuit of health, the pursuit of quality of life and brand-oriented consumer activities. The hospital will face an era of rational consumption, the era of knowledge economy, the era of global economic integration and the era of low profit. These characteristics of the times determine that our hospital management will gradually enter the era of brand management centered on patient satisfaction, loyalty, hospital visibility and reputation. Only by strengthening brand building and implementing brand management strategies can hospitals create advantages and enhance their competitiveness. The importance of the great value of a brand in business operations is self-evident. China's annual health expenditure is close to 480 billion yuan, accounting for 5.3% of the gross national product. According to industry estimates, this figure will grow at a rate of more than 10%, and the market potential is huge. As the largest district in Shenzhen, Baoan has a population of nearly 2 million, and its scale is comparable to that of the medium-sized cities in the Mainland. For any medical service organization, it is an incalculable gold market. However, under the current medical market, public hospitals still occupy most of the market share for the time being. With the influx of private capital and foreign capital, the advantages of business model and service concept will be highlighted, and the situation of the medical market will be subverted. .

2. Hospital advantages:

Xx Medical is the largest private comprehensive modern hospital in Shenzhen that is built according to the requirements of the third-grade hospitals . It integrates medical treatment, teaching, scientific research, preventive health care and rehabilitation. It is a medical designated hospital in Shenzhen, a 120 emergency network hospital in Shenzhen, a designated hospital for industrial and commercial insurance in Shenzhen, and a designated hospital for commercial insurance in Shenzhen. The hospital is surrounded by mountains and seas, with beautiful scenery and elegant reports. With a variety of advanced medical equipment and excellent technical talent team.

3. The disadvantages of the hospital :

Compared with public hospitals , private hospitals lack credibility, the talent team is not stable enough, the start is late, the brand awareness is not high, the community environment is not mature, and the traffic is not convenient.

4, competition opponents analysis:

1. Advantages of Baoan People's Hospital

a. Advantages and long-term operation, it is one of the oldest hospitals in Baoan market.

b. Excellent geographical position, located in the old city of Baoan, with a large population density and convenient medical treatment.

c, high medical level.

d, have a stable medical population

2. Advantages of Xixiang People's Hospital

a, superior geographical position

b, better service quality

c, every Tuesday, Wubaoan Daily Health section

d, Bao'an old hospitals , there are relatively fixed service groups.

3. Advantages of maternal and child hospitals

a, expertise highlights

b, superior geographical position

4. Sunshine Group Spring Hospital

Advantages:

a, geographical advantage

b, strong advertising

5, propaganda goals: the first target group - Shenzhen Guanwai including Xixiang Town Xin'an Town and the most extensive customer base nearby, the second target group - the most extensive customer base in Guanzhong.

6. Advertising effect: Improve the popularity and reputation of hospital brands and form a good brand effect in society.

7. Sales promotion: Fully publicize the brand image of the hospital , including the brand image of the company and the brand image of each department. Highlight the medical advantages and service quality of all departments of the hospital. Enhance the hospital 's reputation in the minds of its customers through related public service activities.

8, the direction of advertising: in the choice of advertising, we must fully consider the hospital 's social image, the choice of media is less promising, refinement and excellence. There should be sufficient contrast considerations for each time period and each medium. Choose more advertising media with good image and high advertising effect.

Second, the specific content of the project

Xx Medical has been through the past one year since its establishment. Through the advertising of the past year, xx medical brand has a certain popularity in Baoan, and has basically completed an introduction period of its brand. In XX, our advertising will be a process of initial maturity of the brand. In this process our advertising program should focus on the following aspects:

1. Each quarter and the Social Security Bureau jointly host a large-scale public welfare lecture to establish the public welfare image of xx medical care in the public and improve the reputation of the society.

2, hospital image spokesperson: hired a hospital image spokesperson for the promotion of print media.

3. Contour lights are arranged on the periphery of the hospital to enhance the impression of nearby residents and the public on xx medical care.

4. Add a “Children's Joy World” on the fourth floor of the hospital clinic.

5. Add multiple customer suggestion boxes in the hospital “Your opinion is the strength of our progress”.

6. Employing or dispatching “Caring Ambassadors”, the main task is to bring “careful information” to each customer, such as volunteering to the patient, answering questions for customers, and recording opinions.

7. Bus body advertising: A certain bus advertisement will be placed on the main road section of Baoan.

8. Large outdoor billboards: Make an outdoor billboard near the Nantou Pass. Two or three large outdoor billboards are placed on the main section of Baoan. One is for publicity and the other is for street sign guidance.

9, broadcast: titled a traffic channel radio program, covered with car owners.

10. TV commercial: Play a 1-minute hospital advertisement on Baoan TV every day to strengthen the brand impression of xx medical care in people's minds. Such as the launch of a series of advertisements, the image of the hospital ---Honghou Capital and super-high-quality humanized service; hand sweat treatment center---------------------------------------------------------------------------------------------------------------------------------------------------------------------- Woman; otolaryngology----one hair treatment for snoring.

11. Baoan Daily publishes a health topic in soft text every week to deepen public awareness of xx medical care.

12, 1.1 New Year's Day, the hospital environment should be arranged accordingly, such as the two big lanterns at the gate, banners and so on to make a festive atmosphere.

13. Further improve the hospital 's guidance system.

14. In the week before Women's Day, we will do 3~4 episodes of obstetrics and gynecology in the Baoan Daily and Shenzhen Evening News.

15. 5.1 In the Baocheng District, a large-scale clinic will be held, and the media will be invited to make relevant reports, and a handbook on health and nursing common sense will be issued. To enhance the hospital 's visibility and reputation in the public.