2019 Hospital Care Department Work Plan

First, strengthen the on-the-job education of nurses and improve the overall quality of nursing staff

According to the standardized training of nurses and the on-the-job continuing education implementation plan for nurses

"Three basics" and specialized technology training and assessment work

1. Focus on strengthening the assessment of new admission nurses, employed nurses, and low-grade nurses, and strengthen their learning awareness. The Ministry of Nursing plans to strengthen basic nursing knowledge in the first half of the year, and increase the number of assessments until reaching the standard.

2. Strengthen the training of specialized science and technology: each department develops the training and assessment plan for the specialty theory and skills in the cycle, organizes examinations and assessments 2-3 times a year, and has examination papers for theoretical examinations and organized by the head nurse to conduct closed-book examinations. Pay attention to practical results, not in the form, to lay a solid foundation for the training of specialist nurses.

3, basic skills assessment: nurses who are standardized training objects, all of the 16 basic skills must be up to standard within the year, the assessment requirements in the actual work to take the test. Other levels of nurses plan to operate the exam once and the theoretical exam twice.

4. Strengthen the learning and mastery of relevant knowledge, organize an actual assessment of the rules and regulations, combine theoretical tests with clinical application, and check the implementation of compliance.

Strengthen the study of humanities knowledge and improve the overall quality of nurses

1. Organize the hospital service etiquette culture, strengthen the nurse's modern nursing culture awareness, first discuss in the nursing doctor-study education-net collection-collecting the ranks of the chiefs, and after the consensus is reached, carry out the promotion of literacy activities and formulate training within the whole hospital. Program and specific implementation plan.

Arrange the whole hospital lectures and strive to send out, please come in to learn the nurses' social etiquette and professional service etiquette. Conduct a nurse etiquette competition, and use the "5.12" during the nurse's day to celebrate the etiquette and literacy activities, and organize a festive evening for educational and entertainment.

Update professional theoretical knowledge and improve the level of specialist nursing technology. With the current situation of imbalance between the level of nursing and the development of medical technology, the head nurses of various departments organize the study of specialist knowledge. In case of new technology projects and special difficult diseases, doctors can be taught, literature can be retrieved, and the nursing department organizes nursing ward rounds. Update knowledge and skills in the form of nursing consultations and other forms. At the same time, some of the nurses who plan to send some of them go out to study and study to improve their academic standards.

Second, strengthen nursing management and improve the management level of head nurses

At the beginning of the year, we held a training course for head nurses in the hospital, mainly to update management concepts, management skills and humanistic spirit in nursing services, the demand for nursing services in today's society, the outlook for new year nursing work and the emotional communication of head nurses. Wait.

Strengthen the target management assessment of the head nurse, combine the monthly assessment with the year-end assessment, and link the quality of the nursing care with the examination of the head nurse.

Promote the exchange of learning between nurses and departments, organize cross-checks on the quality of care every quarter, and hold a work experience exchange meeting for head nurses to learn from the level of nursing management.

Third, strengthen the quality control process to ensure that the nursing work is safe and effective

Continue to implement the secondary management system of nursing quality, especially the need to develop and improve the ability of the head nurse to find problems and solve problems. At the same time, it is necessary to give play to the quality control function of the quality control team of the department, clarify their respective quality control points, and enhance the participation of all employees in quality management. Awareness, improve the quality of care.

Establish inspection, evaluation and feedback systems, and establish a traceability mechanism. The staff of the nursing department often go deep into the inspection, supervision and evaluation of various departments. The assessment method is to evaluate the nurses on the spot and view the patients, view the records, listen to the doctors' opinions, find the problems in the nursing work, and propose corrective measures.

Further standardize the writing of nursing documents, start from the details, strengthen the three-level evaluation system of the quality control staff-head nurse-care department for each nursing document, regularly analyze and improve the defect of nursing records, and increase the defect deduction of discharge medical records. Weights, emphasizing that unqualified care documents are not filed. The year-end nursing instruments were judged to be the first, second and third in the collective.

Strengthen safety management during care:

1. Continue to strengthen the three-level monitoring and management of nursing safety. The department and the nursing department carry out monthly nursing care safety hazard medical education, network collection, sorting out the investigation and doing the attribution analysis of nursing errors and nursing complaints, mostly from themselves and The analysis of the department's perspective, analysis of the causes, the lessons to be learned, and the prevention and improvement measures. The departments and individuals who repeatedly appear on the same issue are responsible for the management of the head nurse and the individual responsibility.

2. Strictly implement the check-up system, emphasize the implementation of the secondary checkup, strengthen the management of nursing students, clarify the safety management responsibilities of teaching teachers, and prevent serious mistakes and accidents.

3. Strengthen the head nurse's awareness of the routine inspection of the hardware facilities of the department, and regularly strengthen the inspection of performance and safety, promptly find problems and repair in time, and keep the equipment intact.

Fourth, deepen family service and improve service quality

On the basis of cultivating the daily etiquette of nurses, further standardize the language of nursing operation and communication skills. Train nurses to establish a good professional image.

Focus on collecting information on nursing service needs. The nursing department will provide feedback on the return visit card, interview with outpatients and inpatients, issue satisfaction survey forms, etc., obtain patient needs and feedback information, promptly propose improvement measures, and give incentives to nurses' work. To mobilize their work enthusiasm.

V. Do a good job in teaching and research

The nurses with the title of nurse or above are assigned to take charge of the intern's teaching work, and the evaluation of the church is regularly held to listen to the opinions of the teachers and interns.

The head nurses of each department are the teachers who teach, attach importance to teaching work, often check the teaching attitude, responsibility and business level of teaching teachers, arrange small lectures, understand the completion of the internship plan, and do a good job in theory and operation. examination.

The nursing department will do the pre-job training for the interns, and the quality of the teaching will be checked from time to time. Before the end of each internship, an excellent teaching teacher selection activity will be organized.

Enhance scientific research awareness and strive to introduce or launch 1-2 new technology projects during the year.

Plan to create a network of nursing homes, upload the nursing dynamics of our hospital, timely transmit nursing learning materials, give full play to the spatial advantages of the regional network, and enrich the learning life of nurses.

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The new year, the new improvement, and new highlights. Once we worked hard, in the future, we must follow the guidance of the Dean's work report and follow the guiding ideology of the Ministry of Nursing. Do a good job in every job, and do a good job for the former and serve the hospital.

Care goals:

In 2019, we must improve the quality of service, determine the ability of quality, and better serve the former. Turn the former passive service into an active service. Strive to do the initiative to send and receive items with enthusiasm, no mistakes. Sterilization is accurate and complete without delay. Improve quality, strengthen learning, and strive for succession. The year-end job satisfaction rate is 100%, and the project completion rate is 95%.

Care plan:

One. Accept the latest knowledge and improve the quality of business.

Formulate a standardized learning plan, apply to study at a higher level hospital , check the latest disinfection infection knowledge online, and comprehensively train department nurses. Graded training is conducted once a quarter, and all training is conducted four times a month. Improve the quality of the business in an all-round way and do a better job of disinfection and sterilization.

two. Active and enthusiastic service to enhance the service concept.

Send and receive sterilized items to the door, timely and accurate. Carry out nursing operations according to the specifications, establish a good service image, strengthen communication skills with the former and diligently, and close the cooperation distance. Be more thoughtful and good service.

three. Strengthen department management and improve safety awareness.

Safety operations, work in accordance with the rules, and develop with quality. Strengthen the awareness of quality management in departments, strengthen the awareness of safety services for each nurse, and conscientiously do a good job in disinfection and sterilization. Strict aseptic technique operation, enhance the new concept of disinfection and isolation knowledge. Make the greatest contribution to the prevention and control of the hospital.

Different division of labor, different values. As long as we work hard, we will also reflect the style of our work. In order to achieve 90% of the completion rate of nursing work in the hospital, all nurses in the supply room will make unremitting efforts to achieve their work goals.

2019 Hospital Publicity Work Plan | Head Nurse Work Plan | Operating Room Teaching Work Plan | Hospital Health Promotion Work Plan | Hospital Marketing Department Annual Work Plan | Township Health Center Work Ideas and Work Initiatives | Township Health in 2019 School work plan|
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Propaganda is an indispensable foundation and prerequisite for the work of the new rural cooperative medical system. The relevant policies of the new rural cooperative medical system are formulated on the basis of full investigation, which is intrinsically consistent with the needs of the majority of farmers, and its implementation should also be supported and supported by farmers. In the specific implementation process, relevant policies must be understood by all relevant personnel. Because different groups have different understandings and satisfactions with policies, they need to have a unified understanding, improve the communication and understanding of the cooperative medical supply, needs, and management. Cooperative medical promotion work is an inevitable choice. The new rural cooperative medical care is an arduous and complicated task involving many farmers and rural medical and health institutions. Its normative development and benign operation are inseparable from propaganda work. In addition, the new rural cooperative medical system also involves the evaluation of the public. Therefore, in the implementation process of the new rural cooperative medical care, it is necessary to actively inherit and differentiate from the traditional cooperative medical publicity, and adopt various measures to carry out multi-angle and multi-level three-dimensional publicity and education. To make the cadres' people's cognition and behavior tend to be consistent, the in-depth and extensive development of cooperative medical work has a reliable foundation to promote the successful implementation of cooperative medical work.

First, the main body of propaganda

The main body of the new rural cooperative medical propaganda refers to the units and personnel responsible for organizing and implementing the cooperative medical propaganda. They are obliged to carry out cooperative medical propaganda work within their own functions and powers both in theory and in practice. Propaganda subjects generally include organizations and personnel of the government and relevant departments, cooperative medical management and supervision institutions, designated service agencies, and the majority of farmers themselves. Among them, the health department and the joint medical office are the most important and play the most important role. All the personnel related to the new rural cooperative medical care are the propagandists of the new rural cooperative medical care. They are also the target of publicity. The propaganda objects can be classified into four categories, namely, the leading cadres, farmers, and designated service agencies of counties, towns, villages and related departments. And co-management staff. Farmers, especially farmers in the joint management organization, are not only propaganda objects, but the propaganda of cooperative medical care should involve all those involved in cooperative medical care. Referring to the field practice, the following work content plan is proposed.

Second, the promotion of content arrangements

In order to achieve consensus, we aim to achieve consensus and support. Identify the content of the promotion for the focus of work in different periods so that the promotion can achieve the best results.

The first half of the year: mainly promote the good work experience of local and fixed medical units and promote the relevant practices of fixed-point medical institutions that have done well in service standards, service levels and farmers' convenience. Find and summarize the experience of well-established medical institutions that have done well in the following aspects: First, reduce medical expenses, prevent excessive medical services, adhere to basic medical principles and basic drug catalogues, adhere to rational use of drugs, reasonable inspection, and reasonable Into the hospital and other systems, the farmers' life-saving money is really used. The second is to in-depth publicize the cooperative medical rules and regulations related to the designated service agencies, ensure the implementation of the drug and treatment catalogue, referral and other systems, provide the specifications of the charging documents and fee lists, and promote the cooperation and coordination between the service agencies and the joint management agencies. The internal management of the organization is doing well. Thirdly, it has achieved remarkable results in the informationization of the new rural cooperative medical system. In the medical expenses control and the new rural cooperative medical system, the medical units that have done a good job in patient service are compensated. The fourth is to carry out the new rural cooperative outpatient service at the village health station.

In the second half of the year, it is mainly to summarize the effectiveness of the implementation of the propaganda policy, exchange the practices and experiences of new ideas and promotional values; timely inform the progress of the annual publicity and mobilization work, inform the progress of the participation, and accelerate the completion of the annual participation tasks. Improve the awareness of personnel in cooperative medical management institutions, accept opinions and suggestions humbly, patiently receive the people, promote the supervision of all parties, especially the public to supervise the openness of government affairs; conduct in-depth investigation and research, timely improve the system, and timely adjust the implementation of cooperative medical care In the case of incompatibility, it is necessary to strengthen the guidance and supervision of the propaganda of the township management office; it is necessary to focus on the promotion of local characteristics and practices in the field.

Third, form and method

The carrier of the promotion content is based on the cooperative medical work briefing. Achieve and complete the annual publicity work briefing for more than 10 issues. All localities are required to use propaganda carriers such as brochures, leaflets, TV public service advertisements, and feature films. "New Rural Cooperative Medical Knowledge Question and Answer", "New Rural Cooperative Medical Knowledge Brief", "New Rural Cooperative Medical Knowledge Leaflet", Cooperative Medical TV Feature Film, and publicity in newspapers and periodicals. The forms that can be adopted include verbal, conference, radio, television, newspaper, consultation, lecture, contract, publicity column, publicity column, health to the countryside, slogan slogan, internet, and entering the village. According to the actual situation of the cooperative medical work, various forms and methods of publicity are flexibly applied to the needs of different publicity targets. The theory is linked to reality, constantly reforming working methods, constantly overcoming difficulties, and promoting the in-depth development of propaganda work.

In addition, the implementation of the new rural cooperative medical propaganda needs financial support. According to the guiding ideology for alleviating the burden on farmers and the relevant policies and regulations of the higher authorities, the propaganda funds should be borne by the financial departments at all levels. In practice, it can also be supplemented by the form of self-raising and accepting social contributions from the unit to expand the source of funding. It is necessary to determine the scientific use plan for publicity funds, strengthen the management and supervision of the funds and expenditures, and ensure that the maximum publicity effect is achieved with the least amount of funds.

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2019 is a year of leaping development in our hospital, and it is also a year to promote the realization of the first-class modern comprehensive Chinese medicine hospital in the province. The start of the relocation of the Chinese medicine hospital , the reform of the national medical system, and the adjustment of the internal mechanism of the hospital are about to Implementation, the hospital 's propaganda work should also keep pace with the times, for which the following publicity plan is formulated:

First, the guiding ideology;

Under the leadership of the Party Committee of the Academy, earnestly implement the principles, lines, and policies since the 17th National Congress of the Communist Party of China, hold high the great banner of Comrade Deng Xiaoping's theory, and understand propaganda, publicity, and propaganda from the height of the important thinking of the 'Three Represents.' In practice, strengthen the political and ideological education of employees, fully mobilize the positive thinking of employees, and create a good public opinion atmosphere in line with the central work of the Party Committee in the ideological concepts and practical actions. Increase the intensity of advertising and publicity based on the advantages of Chinese medicine in this hospital, based on the Daqing medical market, based on the Daqing propaganda media. According to local conditions, focus on highlighting the promotion of key departments and key personnel, paying attention to the promotion of hospital image, and focusing on guiding and promoting the publicity of control departments and personnel.

Second, the background analysis

1 Advantages: Our hospital has achieved a good situation in which economic benefits have been rising for many years. The relocation of hospitals will surely achieve the sustainable development of this situation. At the same time, our hospital is the only comprehensive Chinese medicine hospital in the city with relatively complete equipment. The historical origins and traditions of traditional Chinese medicine are our characteristics and strengths. The non-toxic side effects of traditional Chinese medicine are extremely small. It can be called green therapy. It highlights the characteristics of traditional Chinese medicine and the public image of the hospital . It will have a greater influence in the market.

2 Difficulties: The competition in the Chinese medicine medical market in Daqing City is more intense than that in Western medicine. The traditional Chinese medicine clinics account for more than 70% of individual clinics. At the same time, individual Chinese medicine clinics have invested a lot of publicity funds. Their advertising campaigns are rapid, and the patient groups have opposite advertisements. Acceptability, at the same time, the relative funding of our hospital has brought certain challenges to the external publicity work.

3 measures

From point to area. In view of the current situation of our hospital, the medical level of the staff of the department is uneven. The publicity of public advertisement planning should change the mentality of seeking perfection and balance. It is inclined to the departments and personnel with outstanding performance, and does not invest in all departments, with a small amount of funds. Win this card of Chinese medicine characteristics.

Leveraged. After completing the prescribed project input, in order to mobilize the enthusiasm of each department, no matter which department wants to advertise the hospital , it is encouraged. The condition is that the department first advances the advertising funds, and the hospital encourages the advertising expenses. The purpose is to use small funds to incite greater publicity and make up for the lack of hospital funding.

Third, propaganda ideas:

Internal promotion:

1. Continue to promote the process of hospital culture construction; deepen the content of the "two for" love hospital education and "communication service" system.

2. Advertising collects information on medical activities in the first line of clinical practice, and plays the role of “light cavalry” in briefings, timely publicizes good people and good things and advanced typical cases in the hospital, vigorously promotes superb medical and typical medical cases, and cultivates the ideas of employees.

2. Grasp the first-line clinical medical materials and conduct publicity reports through the media.

3. Use the hospital website, electronic big screen, publicity column, etc. to carry out Chinese medicine publicity.

4. Assist the relevant departments of the government to carry out relevant employee activities and competitions, and teach and educate in the music, without losing the opportunity to carry out political and ideological propaganda.

5. Use camera and camera to record the contents of hospital medical activities and save them in time, and archive the film and television materials at the end of the year.

Publicity

1 Print media: Daqing Evening News and Daqing Science Life News mainly selected media and key capital investment.

1 Regular expert tips;

2 report on hospital medical activities news;

3Professional group of experts to promote the special edition;

The director of the 4 departments and the key personnel of the experts publicized the report;

5 collecting the classic medical records and telling them.

6 made love card: the background is the photo of the hospital medical activities, the telephone number of the department, the warm reminder after discharge and the language of care.

2. Stereoscopic media: Daqing TV Station: Others are selected according to specific daily medical work and columns.

3. Set up large outdoor signage advertisements in public places with large traffic flow or dense population.

4. Produce poker, small crafts, color pages, and vcd hospital's overall propaganda film with obvious advertising intentions of the hospital , and jointly present with the publicity activities within a certain scope.

6. Cooperate with relevant departments to use the summer leisure plaza to hold a large-scale clinic consultation, in the form: Chinese medicine experts, small simple equipment, mobile vehicles, and conditional square broadcasting hospital vcd propaganda film.

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Operating room with teaching work plan hospital health promotion work plan '> hospital health promotion work plan hospital marketing department annual work plan '> hospital marketing department annual work plan township health center work ideas and work initiatives 2019 township hospital Work plan view more>> Hospital work plan

New year, a new starting point. In order to further implement the "patient-centered" service tenet, realize the service goal of "providing high-quality and safe care for surgical patients, and matching surgery with excellence", according to the spirit of the Ministry of Nursing, combined with the reality of our department, this plan is formulated.

First, improve service attitude and improve the quality of care

1. The target of nursing work is extended from the simple surgery patient to the patient's family, medical, logistics, and equipment personnel. The head nurse should go to the relevant department at least once a week to strengthen communication with the doctor, collect patient information, and gain understanding, trust and support to better cooperate with the operation.

2. The nature of the nursing work extends from the care for surgical treatment to the overall care of the patient's body and mind. Always consider the patient, the main action is good for the patient's psychological care. Strict implementation of the protective medical system, the patient's condition, surgical results, surgical complications, etc., will not be discussed during the operation. Improve service attitude, ensure that patients are served with the best nursing work status, meet all reasonable needs of patients, create a warm and comfortable operating environment for patients, and achieve satisfaction of more than 95%.

3, the scope of nursing work from the surgery with surgery to the overall care of the whole period of surgery. Use morning meetings, nurses' regular meetings, nursing rounds and other forms to enhance the nurse's service awareness, take the initiative to serve, warmly welcome, and take the initiative to introduce the situation. To achieve four light, all treatments and treatments should greet the patients, using encouraging language, gentle movements, so that patients feel the warmth of our loved ones. Perioperative health education coverage reached 100%.

4. Formulate strict departmental rules and regulations and reward and punishment measures. Departments and nursing staff sign the quality of care and care safety responsibility. Organize an analysis of the error accidents every month, and put forward rectification opinions on the problems that arise repeatedly to prevent the occurrence of mistakes.

5, strict disinfection and isolation, disinfection and isolation rate of 100%. It is planned to apply for the purchase of UV disinfection machine, smoker box and autoclave to ensure the disinfection effect and timely supply of intraoperative items. And from once a month of bacterial culture to half a month. Further improve the work system of the middle class and strictly control the flow of personnel. Strict implementation of aseptic technique, timely correction of people and things that violate the principle of sterility, prevention of nosocomial infections, and ensuring a sterile incision infection rate of 0.5%.

6, the first-aid medical equipment integrity rate of 100%, carefully check when handing over the class, receiving emergency patients, can quickly start surgery in the shortest time, the rescue can be agile, flexible and skilled.

7. Reasonable fees, timely verification and handling of doubts and disputes, regular collection of medical and office supplies, reducing waste and loss. The person in charge is responsible for the maintenance of the medical equipment, so that the performance and use of the equipment are well known and the clinical operation is guaranteed.

8. Establish a sound nursing quality monitoring system, carry out quantitative and quality nursing evaluation, and improve and promote nursing work through statistical operation schedules, satisfaction surveys, errors and negligence and complaints, team spirit, and inspection of health districts. Select outstanding talents, care backbones, and select the most satisfactory nurses.

Second, strengthen nurses' cultivation and establish an "angel" image

1. Basic skills training combined with specialist technical training. The basic training content includes political thought, professional quality, medical ethics, clinical operation skills and so on. Specialist technical training requires continuous learning of new theories and techniques, deepening the understanding of nursing theory, and strengthening technical training in operating rooms.

2. The head nurse improves the ideological and political quality, delve into cultural science, professional practice and management scientific knowledge, strengthen the scientific and standardized nursing management work, and effectively improve the level of nursing management and quality of nursing management.

3. Change service concepts and improve service attitudes. No one can push a surgery under any circumstances. Promote "one-on-one full-service", a nurse is responsible for a surgical patient's preoperative visit, shuttle patient, intraoperative care, postoperative follow-up and other surgical-related physical and mental care.

4. Create learning opportunities for each nurse. Through nurses' lectures, self-study, online search and other means, nurses will continue to accept new ideas, new knowledge, new methods, master the development of nursing science, improve nursing ability and Level.

Third, study nursing research, do a good job in nursing teaching

1. Seriously organize small lectures, "three basics" theory, and operational training. Before starting a new operation or new business, ask a specialist to explain the relevant anatomy and surgical procedures in order to skillfully cooperate with the development of new technologies. Mobilize the enthusiasm of nurses, encourage new technologies and new methods, and make tvlc and tvrp projects more mature this year, alleviate the suffering of patients and continuously improve the quality of care.

First, the training of nursing students

1. The purpose of the training is to make a four-week internship, deepen the understanding of the theory, familiar with the duties and general rules of the staff at all levels in the operating room, and the requirements of aseptic technique, and complete the four-week internship according to the syllabus.

2. Training method

The lecture is given by the head nurse or the teacher. The content ranges from the operating system, environment and requirements to specific operational specifications.

Follow the teaching teacher as a tour and hand washing nurse, familiar with the environment, and master the operating procedures.

Under the guidance of the teacher, participate in the cooperation of small and medium-sized surgery.

3. Theoretical examination and operational assessment

The theoretical examination is prepared by the head nurse to test the basic theory of the operating room such as aseptic concept, disinfection and sterilization.

Appraisal basic skills such as washing hands, wearing sterile clothes, wearing sterile gloves, and delivering instruments.

The theoretical examination and skill assessment time are conducted in the last week of the internship, and the opinions of the teachers are sought to improve the teaching methods and improve the teaching level.

Second, the training of new graduate nurses

1. The post training is one year; the purpose of the training is to enable the new nurse to comprehensively improve the ideological quality, psychological quality and professional quality within one year, and to study the theory while working.

2. The training content is theoretical study, the specific study is spare time; the designated senior nurse is the instructor, responsible for the comprehensive teaching of business technology. The second is practice, mainly participating in surgery to work as a hand washing nurse and a roving nurse.

3. The head nurse regularly checks the completion of work indicators, such as regular assessment operations and theory, not less than three times a year. Regularly check the notes, go to the stage to wash hands and the number of rounds of surgery, and check the deductions in the monthly nursing work summary, as a summary of the work performance and various work standards in the past year, and report to the nursing department.

Third, the training of nurses

1. The training requirements for nurses are 1 to 5 years after graduation. They have high enthusiasm for work and strong ability to accept. They should create conditions as soon as possible to reach the level of promotion to the higher level.

2. Examinations and assessments are not less than 2 theoretical examinations and operational assessments per year, and the head nurse sets standards and prepares papers. Before the promotion of the nurses, the performance of the basic skills management of each nursing should be up to standard.

Fourth, the training of nurses

1. Responsible for the management of undergraduate business quality and guide and help nurses to learn undergraduate business knowledge.

2. Responsible for the use and guidance of specialist equipment.

3. The senior nursing teacher is responsible for teaching and guiding the work of the intern nurse.

4. Write an academic paper and write a specialist summary to the department at the end of the year.

V. Training of supervisors

1. Serve as a mentor or teaching leader.

2. Part-time quality control nurses work.

3. Write a specialist paper and write a special summary every year, including the development of new specialist business, new technology, and research on new topics.

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·The annual marketing plan of the hospital marketing department ·Work ideas and work initiatives of township hospitals ·2019 township hospital work plan
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Health is the basic right that everyone should enjoy, and it is an important symbol and potential driving force for social progress.

"Health is the foundation of all-round development of people, and it is related to the happiness of thousands of families." This is the statement about health in the report of the 17th National Congress of the Communist Party of China. It is also the first time to define a healthy position from the party's guiding program. It reflects that the party and the government regard the protection and promotion of people's health as an important livelihood project. It also reflects that people's health and happiness are not only the ultimate goal of social progress and economic development, but also an important condition for social progress and economic development. .

Hospitals have always been an important place for health education and health promotion. Health education is an important part of the creation of spiritual civilization. It is not only related to the physical health of the employees, but also to the normal development of various tasks. In order to continuously improve the health awareness of employees, develop a civilized life, scientific eating habits, and constantly improve the health level and quality of life, according to the requirements of the higher authorities and the actual situation of our hospital, the 2019 hospital health promotion work plan is now as follows.

First, strengthen leadership and sound institutions

1. Under the leadership of the competent dean, play the role of the Health Promotion Committee, implement various health policies, increase management, and actively mobilize the staff of the hospital through the active cooperation of various functional departments, and work hard to create a promotion throughout the hospital. A healthy and healthy environment enables the majority of employees, doctors, and inpatients to continuously increase their health knowledge, acquire more healthy skills, and build a healthy lifestyle.

2. Formulate the hospital health promotion work plan for 2011-2019; focus on the implementation of "Chinese citizens' health literacy" and medical personnel's tobacco control, combine the public health environment, pay attention to health and food safety, and master infectious diseases. The trend of popular prevention and control, clear the key tasks of health promotion and health promotion work.

3. Adjust and implement the health education publicity network, fully mobilize the enthusiasm of the publicity network personnel, cooperate with the clinical medical work, and carry out targeted health education and health promotion activities.

4. Relying on the trade unions to carry out cultural and recreational activities, promote the self-consciousness of employees to participate in physical exercise, improve the health knowledge and health awareness of employees through health talks, and promote the development of health intervention activities.

5. Actively participate in community health promotion work, disseminate health knowledge, popularize disease prevention knowledge, build a harmonious community, and make everyone pay attention to health, everyone speaks health, and everyone has a healthy body.

6. Formulate plans for the use of health education funds, strive for support from hospital leaders for health education and health promotion, and implement necessary health education activities.

Second, improve thinking and understanding, and ensure daily work

daily work

1. Ensure that health promotion and health promotion work has plans every quarter, with summary and reasonable work practices.

2. Do a good job in the adjustment of the health education propagandists at the beginning of the year, so that the leaders of the hospitals and departments should pay attention to them and actively participate in them. Give full play to the role of the health education network, deepen the layers, cooperate with departments, and promote the promotion of health promotion.

3. Based on the “Beijing Health Promotion Hospital Work Assessment Standards” and “Dongcheng District 2019 Health Education and Health Promotion Work Points”, further improve the outpatient and ward health promotion assessment standards, and incorporate health promotion into medical management planning, and strengthen The medical department and administrative department participate in the guidance, supervision and management of health promotion work.

4. Regularly hold health promotion committees and health education promoters meetings, and use the weekly meeting to effectively communicate new information on health promotion to employees in the hospital.

Two health promotion work committee meetings were held during the year.

A regular meeting of health education promoters is held every quarter.

5. Actively participate in various training activities organized by the municipal and district health education centers, and attend regular meetings on time.

Outpatient, ward work

1. Plan to complete the publicity and consultation activities of the large-scale publicity day throughout the year, vigorously advocate and popularize health knowledge, and advocate people to adopt a scientific, civilized and healthy lifestyle to create a healthy environment. Complete the promotion of no less than 16 health promotion days throughout the year, sum up in a timely manner, and report the activity statistics on time.

2. Rely on the publicity and education of the outpatients by the propaganda staff of each department, and the outpatient departments will issue health education prescriptions to the patients in a targeted manner. Nurses and doctors provide guidance on the knowledge of specialist diseases at the appropriate time for patient waiting and treatment.

Obstetrics and Gynecology broadcasts two videos of "Medical Health Knowledge" for pregnant women every week.

3. The electronic display screen of the outpatient hall regularly plays the knowledge of health science. The waiting area broadcasts health knowledge through the TV media.

4. Continue to do a good job of measuring the blood pressure of the 35-year-old first-time patient in the outpatient clinic, and check it regularly.

5. Various forms of health education work are carried out in the ward. A weekly health education mini-broadcast is used to promote health knowledge to inpatients, and a monthly patient-seat symposium is held every month. Propaganda column, health knowledge field to provide patients with health knowledge, health behaviors and other content of the mission materials. Nurses and doctors spread health knowledge to patients, and strive to promote content that is easy to understand, improve the quality of missions, and cover 100% of missions.

6. Conduct health education work according to the different stages of the patient's hospitalization period. All wards will conscientiously carry out patient admission and discharge guidance, so that patients can adapt to the ward environment as soon as possible, reduce the patient's strangeness and fear to the hospital , reduce the psychological burden, clearly understand the precautions of the disease recovery period, and reduce the disease recurrence rate. To improve patient satisfaction with the hospital .

7. The operating room continues to do preoperative and postoperative visits to the missionary work of the patient, to alleviate the patient's anxiety before surgery and to guide the recovery of the postoperative patient.

8. Do a good job in collecting health education summary materials, and complete a variety of health education records.

9. Communicate with the organizer of the “Health Tips Bar” in a timely manner, and combine the situation with the characteristics of the department, and regularly replace the contents of the health education promotion column in the hospital.

Community work

Cooperate with the community to carry out health education dissemination and guidance among residents in the area, conduct health education lectures, publicity and consultation, publicize infectious diseases and chronic diseases through health promotion day, epidemic trend of infectious diseases, public health emergencies, and improve residents' prevention and control. The level of knowledge of the disease and the health awareness of self-care.

Third, with health management as the theme, carry out in-depth and meticulous activities

1. In the year, the project will hold two lectures on health education that are comprehensive in the hospital and incorporate credit management.

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[Back to the hospital work plan column list]

First, according to the actual situation of the hospital , find the function of the marketing department, and give full play to the role of the marketing department.

What role should the hospital marketing planning department play in the entire functional system of the hospital ? How to position it is very important for the marketing department to play an effective role. Therefore, our functional positioning of the marketing department is: strategic planning, market expansion, Brand promotion, customer management, department guidance, service training. Its main tasks are:

1Strategic planning: Make full use of various information, analyze the advantages, disadvantages, opportunities and threats of the hospital , make the marketing development plan of the hospital from a strategic perspective, provide the basis for the hospital management decision-making, and do a good job of the hospital leadership staff and assistant.

2 Market expansion: Actively expand the market by visiting customers, market research and other forms, increasing the number of hospital customers and improving customer loyalty. Through the introduction of advanced medical technology, equipment and capital, or exporting our technology and management brand, we will extensively cooperate in medical technology project cooperation or other related projects to increase the hospital market share.

3 Brand promotion: Close cooperation with hospital propaganda and medical departments, make full use of various media, health lectures, free clinics, joint activities and other integrated marketing models, do a good job in the promotion and promotion of medical service projects, and continuously improve the hospital 's social reputation and Brand.

4Customer Management: Establish key customer files and do all kinds of tracking services and information feedback. Use a variety of forms to develop and maintain good relationships with customers and build a loyal customer base. In particular, it is necessary to strengthen the marketing relationship management of large customers, improve the relationship level with major customers, and form a community of interests. We will do a good job in the management of customer service centers, and provide customers with comprehensive, comprehensive and high-quality integrated services before, during and after diagnosis. To guide the clinical departments, clinicians and nurses of the hospital to use the database to carry out the whole process of service and management for the customers, to form a customer group of the hospital, department and individual, and to manage the three-level customer group of the hospital, department and individual. Eliminate blind spots in services and increase customer satisfaction with all aspects of medical services.

5 department guidance: often communicate and coordinate with various functional departments and clinical medical technology departments, guide the medical service marketing activities of the whole hospital, coordinate the medical service behaviors and competition behaviors of various departments, make the medical process more reasonable, and shorten the waiting time of customers. Wait.

6 Service training: Do a good job in marketing training for medical staff and other personnel, cooperate with relevant business departments to do service skills training, guide departments to conduct marketing skills training, and improve the marketing level of all employees.

According to the above functions, the scope of work and the related systems of the marketing department will be formulated. In the future, the Marketing Department will conduct marketing work in a standardized manner in accordance with the terms of reference.

2. Investigate and understand the marketing and customer service work of other hospitals in this city, and understand the service strategies and tactics of peers and competitors.

The marketing department personnel should collect intelligence on the marketing and customer service of other hospitals in this city, and understand the service strategies and tactics of peers and competitors. In contrast to our operational methods, we conducted a comparative analysis with the information we have learned, actively absorbed the good practices of our brothers' hospitals , and continuously improved our work. On the basis of comprehensive investigation and understanding, it is necessary to write the investigation report to the leadership of the hospital and make an analysis report within the appropriate scope. The specific arrangement is to investigate all the hospitals in Haizhu District in the first quarter. In the second quarter, we investigated the large hospitals in the city. In the third quarter, we selected and investigated other hospitals in the city, and made a summary report in the fourth quarter.

Third, the use of integrated marketing tools, increase brand promotion efforts, and constantly improve the hospital 's visibility and reputation.

Integrated marketing refers to the effective integration of various available marketing methods to improve marketing effectiveness. We must take effective measures to increase the promotion of hospital brands, and improve the hospital 's reputation while continuously improving the hospital's visibility. Specifically, do the following:

1. Do a good job in the hospital's webpage, hospital newspapers, various publicity materials, and other media in the hospital, so that more people can understand the hospital and know the hospital .

2. Proactively establish extensive contacts with relevant medical and hospital management academic groups and academic journals, publish articles in the media in the industry, exchange articles at academic conferences, and use as many opportunities as possible to introduce hospital technology and management. , reform and development.

3. Actively participate in various academic activities, and organize or co-organize relevant training, academic exchanges, forums and other activities to show the brand image of the hospital without increasing the economic burden on the hospital .

4. In accordance with the hospital's "clear advantage project, build brand department", do a good job in the promotion and promotion of hospital brand departments, key specialties and special projects, and strive to establish several well-known departments and well-known majors in the society.

5. Guide experts to understand the importance of expanding their own visibility and establishing academic status. The marketing department should closely cooperate with the business department to increase the opportunities for our experts to show up in various public occasions, and create conditions to make them become professional of different levels of academic groups. Member, member of the editorial board of this professional academic journal, member of the government or community-related health committee, etc. If we can refer to the name of an expert, we will know our hospital , or we can know an expert by referring to our hospital . The name, that shows that our hospitals and experts have a brand image.

6. Collaborate with the medical department and the clinical department to carry out the “Health Education Promotion Action” in the surrounding units and communities, develop a number of health education courses in a targeted manner, and organically combine with the characteristics and advantages of our hospital. The marketing department is responsible for the course contact and teaching arrangements, the medical department and the clinical department provide support and support, and expand the awareness of hospitals and experts while popularizing health and health knowledge. The basic approach is to select an expert or specialist—determine the course name—manufacture courseware—determine the course, establish a health course menu—marketing department and health department recommend to the client—to hold a lecture.

Fourth, strengthen customer relationship management, establish a customer database, and manage different customers hierarchically.

Hospital customer relationship management refers to the use of information technology by hospitals , and through the full exchange and communication, to obtain, maintain and increase the marketing process of profitable customers. By effectively integrating human resources, medical business processes and medical expertise, CRM can ultimately enable hospitals to meet customer needs at a lower cost and with greater efficiency, allowing hospitals to maximize customer satisfaction and loyalty. To save lost customers, retain existing customers, continuously develop new customers, and find and firmly grasp the customer base that brings the most value to the hospital . Customer relationship management is the core of hospital marketing management. We need to establish a customer database to manage different customers in different levels. Database marketing refers to the marketing strategy of collecting and accumulating a large amount of information of customers, processing, accurately grasping, determining target customer groups, and making promotional tools targeted.

Under the new situation, township health work is facing serious challenges. How to make health centers out of the predicament is an important issue facing all of us. After more than 20 years of experience in health work and the past five years of dean's work experience, and for the actual situation of our hospital, talk about several initiatives and future efforts:

First, the current status of medical and health care in our hospital

Up to now, our town has established a relatively sound rural three-level health service network with township health centers as the hub. The town has a central health center, 12 rural health centers, and 36 health workers. The total population of the town is 13,000, the number of doctors in the thousand population is only 2.76, the number of open beds is 12, and the population of 1,000 is 0.92. Judging from the situation in recent years, in addition to providing basic outpatient medical services, the overall medical service capacity of our hospital is low, and the survival of health centers is still difficult. In 2019, the total business income of the hospital was 432,000 yuan. Among them, the medical income was 122,000 yuan, accounting for 28.9%; the drug income was 309,000 yuan, accounting for 71.1%; according to the annual final report, the total expenditure was 1.04 million yuan. After making up for the drug balance of 80,000 yuan, the annual loss was 120,000 yuan.

Second, the main factors that cause difficulties in the survival of health centers

The government’s investment in rural health care is insufficient, and the phenomenon of medicine supplementation is still outstanding. Township hospitals undertake public health functions, lack of health investment policies, backward hardware facilities, and poor medical conditions, which affect the completion of normal prevention and control tasks.

The layout is not reasonable enough, and the problem of “small and poor” scale is outstanding. Health centers and village health centers all have small scale, weak functions, unreasonable layout and low quality of personnel. From the perspective of "small" characters, although the hospitals have begun to take shape, they are relatively small, and most patients go to health centers. Just look at the outpatient service; from the perspective of the word "poor", housing, equipment, personnel, technology, lack of medical service capabilities, especially in some remote villages in my town, such as Weijiang, Xinping Village, there are only young and old The status quo of "empty shells", the people lacking medical care and medicine, forcing patients to lose most of their hometowns, resulting in a decrease in income. ?

The township hospital system is not alive. Mainly in the following two aspects: First, there is a phenomenon of “medical supplementation” in operation. Pharmaceutical income accounts for an absolute proportion of total business income, accounting for 71.7%. Under the current management system, it still relies on selling drugs to maintain The status quo of the hospital ; second, the concept is lagging behind, management is backward, and people are overstaffed. There is no institutional incentive and restraint mechanism from top to bottom in the hospital. The leadership lacks innovative consciousness, the management level is not high, and the operating mechanism is not live. The general staff are comfortable with the status quo, waiting for the patient to come to the door, still sticking to the "big pot rice, iron rice bowl" "Ideological, unwilling to reform, afraid of competition, sitting still."

The health technology team is seriously unsuitable for the requirements of the new era. The overall performance is: the quality of personnel is low, and the structure is not reasonable. Among the 20 employees in the hospital, 65% of the medical staff are junior titles, 5 are intermediate titles, accounting for 25%; only 2 of senior titles account for 10 %. The low education level and the low technical level are not only directly affecting the healthy development of township hospitals, but also further restricting the medical consumption needs of rural people. Secondly, in the past 10 years, there have been no high-tech and high-quality professionals to enrich and strengthen township hospitals. The mechanism of personnel entry and exit has become rigid, and people's trust in “small hospitals ” has been greatly reduced.