11 years hospital work plan essay

According to the 11-year business model, we plan for 11 years as follows:

I. Determination of the annual task indicators

According to the 11-year business model and existing sales personnel and marketing channels, the total operating index for 11 years is determined to be 4 million. The specific breakdown is as follows: telephone marketing 2 million Internet marketing 1 million relationship marketing 600,000 market marketing 400,000

Focus on the above indicators to determine the responsible person of the corresponding marketing channel, the indicators are subdivided into each person, monthly, weekly, quantitative management, monthly assessment mechanism. Establish a reward mechanism to reward individuals and responsible persons who have completed the indicators.

Second, the expansion and improvement of marketing channels

1. Continue the advertising of print media: Select the combination of Hefei Evening News and Xin'an Evening News, and formulate a combination of plans based on the reading group. The Hefei Evening News is mainly based on wrinkle removal and body-building projects, and the Xin'an Evening News focuses on face projects and activities.

The specific method is: Hefei Evening News will be delivered at a fixed time every Tuesday and Thursday. In the case of wrinkle-removing projects, body advertisements are promoted on a seasonal basis using the experience of joining. Xin'an Evening News is mainly based on facial and facial items. It is promoted by activities and is not fixed for time. Strictly review media prices and strictly control media advertising costs.

2. Strengthen online marketing. Internet marketing has gradually become the main channel for the sales of plastic surgery industry. We are starting late and slow. Internet sales staff, technology and investment are insufficient. In the past 11 years, we will actively carry out Baidu keyword bidding, try to place online advertisements, consolidate and strengthen cooperation with all referral websites in the country, establish high-quality beauty forums, and strive to get involved in every effective way of online marketing. At the same time, increase online sales staff and improve online sales skills through active and continuous training.

3. Strengthen relationship marketing. At present, the development and utilization of intraoperative and postoperative resources in our hospital is relatively weak, and it takes a lot of effort and rectification.

Transforming the traditional concept of traditional medical care and light sales of medical staff, under the premise of ensuring medical quality and medical safety, actively carry out sales activities to customers in multiple ways.

Improve the overall quality of medical services, and put high-quality and excellent services throughout the medical activities. Receiving customers with the attitude of a friend, and completing the treatment with the mentality of a loved one.

Strengthen the training and learning of sales skills of medical staff, and improve the sales skills of medical staff through continuous sales skills training, nurse and counselor training.

4. Actively carry out marketing and marketing for all employees. The establishment of an effective cooperation program requires all employees of the hospital to actively explore the customer resources in the beauty salons, hairdressing clubs, and entertainment venues where the target population is concentrated. Strive to make everyone able to bear the indicators, everyone can produce results.

5. Further broaden the media. At present, the media we choose is relatively simple, and we should broaden the form of media delivery to attract more consumer groups and increase the income of outpatients. It is planned to conduct media inspections of radio and buses and prepare for the corresponding launch. College students and office workers are important consumer groups of facials, and it is planned to choose a promotion method in this group - dm direct investment magazine.

6. Change promotion methods. On the basis of the original activity mode, the form of joining experience, outdoor promotion, appraisal activities, guessing activities, academic conferences, etc. will be added, and jointly organized by relevant units to promote the image of outpatients and project promotion objectives, achieving authoritative and expert Organic unity increases credibility to reach more consumers.

Third, establish standardized daily work processes, improve departmental division of labor, and clarify individual job responsibilities

1. To ensure the regularization and standardization of hospitals by establishing a standardized daily work flow system, so that daily work can be followed by evidence, avoiding the chaos of chaos and chaos, and alleviating the contradictions that may occur before and after surgery. And the problem. Create an active atmosphere between counseling and medical care.

2. Through the establishment of a sound division of labor and clear personal responsibilities, all departments and individuals will perform their duties and perform their duties. In particular, it is necessary to clarify the job responsibilities of middle and senior management personnel, strengthen the quantitative assessment mechanism, and resolutely suspend the suspension of posts for those who fail to pass the examination.

3. Gradually implement the competitive employment mechanism from top to bottom. For those who are capable, they can be dismissed and appointed, and those who are incapable can be resolutely laid off and laid off.

Fourth, strengthen the construction of human resources team

1. Actively introduce high-quality, high-quality personnel from various departments, conduct targeted and systematic training for existing employees in various departments, and formulate training plans and prepare training courseware to highlight thinking.

2. Emphasis on strengthening the construction of the consultant team, and strive to improve the consulting ability and skills of the consultant through various means such as high-qualification consulting teacher training and internal self-study summing up experience.

3. According to the standards of star-rated hotels, strengthen the reception quality and basic etiquette of all employees, thus improving the overall image of the hospital .
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Hospital health education work plan '>2019 hospital health education work plan hospital planning department work plan '>2019 hospital planning department work plan hospital work plan '>2019 hospital work plan hospital medical education work plan '>2019 hospital medical education work plan 2019 obstetrics and gynecology nursing work plan hospital planning director work ideas '> hospital planning director work ideas hospital nursing work plan '> 2019 hospital nursing work plan 2019 nursing work plan Painting [return to the hospital work plan column list]

4. Adopt a number of employee welfare measures, establish a better personnel incentive mechanism, comprehensively mobilize the enthusiasm of employees and loyalty to the company, and maximize the potential of each person's work.

The above summary plan will be a programmatic archive of the past and the future. Summarizing the past is to inspire the future. In the new year, with the gradual implementation of the above plans, I hope that all departments and individuals will complete their work indicators in a serious, practical and efficient manner according to the 11-year plan, and strive to win the year 400. 10,000 sales performance.

In order to ensure the 11-year health education work is carried out in an orderly manner, the center's health education work will set up a health education leading group on the basis of last year, and contact with the neighborhood committees, enterprises, institutions and schools in the community to urge the health education work to be smooth. To proceed, this year's work plan is as follows:

First, set up a community health service on health education issues, and organize implementation, completed within the year.

Second, the planning arrangement center or the deputy director of the various departments of the hospital, the doctors in-depth lectures on the prevention of common diseases, health care for children, women and the elderly, family diet and health.

3. During the year, large-scale health education publicity activities will be carried out in places where residents' activities in the community are concentrated. The activities will also issue health education prescriptions, health knowledge brochures and other health education publicity materials.

4. This year, the Center Health Education Room will be used to broadcast relevant health education CDs to patients with chronic diseases such as hypertension and diabetes in the community. The infusion hall will be used to broadcast 52 videos of common diseases and frequently-occurring diseases in the community.

5. Continue to issue relevant health education prescriptions to patients who come to the center for treatment or consult residents.

6. This year, we will use the fixed blackboard of the Center Health Education Room to publish a health bulletin board once a month, and use the fixed bulletin board on the second floor of the outdoor and outpatient clinics to publish a quarterly knowledge about women, children and the elderly. At the same time, it will also actively use the publicity columns of schools, enterprises and institutions and business management departments in the community to publicize knowledge on health maintenance and health care.

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I. Overview of the project

1. Medical market analysis:

With the improvement of people's living standards, people have put forward higher requirements for medical and health consumption. From a single life-saving ambulance to the pursuit of health, the pursuit of quality of life and brand-oriented consumer activities. The hospital will face an era of rational consumption, the era of knowledge economy, the era of global economic integration and the era of low profit. These characteristics of the times determine that our hospital management will gradually enter the era of brand management centered on patient satisfaction, loyalty, hospital visibility and reputation. Only by strengthening brand building and implementing brand management strategies can hospitals create advantages and enhance their competitiveness. The importance of the great value of a brand in business operations is self-evident. China's annual health expenditure is close to 480 billion yuan, accounting for 5.3% of the gross national product. According to industry estimates, this figure will grow at a rate of more than 10%, and the market potential is huge. As the largest district in Shenzhen, Baoan has a population of nearly 2 million, and its scale is comparable to that of the medium-sized cities in the Mainland. For any medical service organization, it is an incalculable gold market. However, under the current medical market, public hospitals still occupy most of the market share for the time being. With the influx of private capital and foreign capital, the advantages of business model and service concept will be highlighted, and the situation of the medical market will be subverted. .

2. Hospital advantages:

Xx Medical is the largest private comprehensive modern hospital in Shenzhen that is built according to the requirements of the third-grade hospitals . It integrates medical treatment, teaching, scientific research, preventive health care and rehabilitation. It is a medical designated hospital in Shenzhen, a 120 emergency network hospital in Shenzhen, a designated hospital for industrial and commercial insurance in Shenzhen, and a designated hospital for commercial insurance in Shenzhen. The hospital is surrounded by mountains and seas, with beautiful scenery and elegant reports. With a variety of advanced medical equipment and excellent technical talent team.

3. The disadvantages of the hospital :

Compared with public hospitals , private hospitals lack credibility, the talent team is not stable enough, the start is late, the brand awareness is not high, the community environment is not mature, and the traffic is not convenient.

4, competition opponents analysis:

1. Advantages of Baoan People's Hospital

a. Advantages and long-term operation, it is one of the oldest hospitals in Baoan market.

b. Excellent geographical position, located in the old city of Baoan, with a large population density and convenient medical treatment.

c, high medical level.

d, have a stable medical population

2. Advantages of Xixiang People's Hospital

a, superior geographical position

b, better service quality

c, every Tuesday, Wubaoan Daily Health section

d, Bao'an old hospitals , there are relatively fixed service groups.

3. Advantages of maternal and child hospitals

a, expertise highlights

b, superior geographical position

4. Sunshine Group Spring Hospital

Advantages:

a, geographical advantage

b, strong advertising

5, propaganda goals: the first target group - Shenzhen Guanwai including Xixiang Town Xin'an Town and the most extensive customer base nearby, the second target group - the most extensive customer base in Guanzhong.

6. Advertising effect: Improve the popularity and reputation of hospital brands and form a good brand effect in society.

7. Sales promotion: Fully publicize the brand image of the hospital , including the brand image of the company and the brand image of each department. Highlight the medical advantages and service quality of all departments of the hospital. Enhance the hospital 's reputation in the minds of its customers through related public service activities.

8, the direction of advertising: in the choice of advertising, we must fully consider the hospital 's social image, the choice of media is less promising, refinement and excellence. There should be sufficient contrast considerations for each time period and each medium. Choose more advertising media with good image and high advertising effect.

Second, the specific content of the project

Xx Medical has been through the past one year since its establishment. Through the advertising of the past year, xx medical brand has a certain popularity in Baoan, and has basically completed an introduction period of its brand. In XX, our advertising will be a process of initial maturity of the brand. In this process our advertising program should focus on the following aspects:

1. Each quarter and the Social Security Bureau jointly host a large-scale public welfare lecture to establish the public welfare image of xx medical care in the public and improve the reputation of the society.

2, hospital image spokesperson: hired a hospital image spokesperson for the promotion of print media.

3. Contour lights are arranged on the periphery of the hospital to enhance the impression of nearby residents and the public on xx medical care.

4. Add a “Children's Joy World” on the fourth floor of the hospital clinic.

5. Add multiple customer suggestion boxes in the hospital “Your opinion is the strength of our progress”.

6. Employing or dispatching “Caring Ambassadors”, the main task is to bring “careful information” to each customer, such as volunteering to the patient, answering questions for customers, and recording opinions.

7. Bus body advertising: A certain bus advertisement will be placed on the main road section of Baoan.

8. Large outdoor billboards: Make an outdoor billboard near the Nantou Pass. Two or three large outdoor billboards are placed on the main section of Baoan. One is for publicity and the other is for street sign guidance.

9, broadcast: titled a traffic channel radio program, covered with car owners.

10. TV commercial: Play a 1-minute hospital advertisement on Baoan TV every day to strengthen the brand impression of xx medical care in people's minds. Such as the launch of a series of advertisements, the image of the hospital ---Honghou Capital and super-high-quality humanized service; hand sweat treatment center---------------------------------------------------------------------------------------------------------------------------------------------------------------------- Woman; otolaryngology----one hair treatment for snoring.

11. Baoan Daily publishes a health topic in soft text every week to deepen public awareness of xx medical care.

12, 1.1 New Year's Day, the hospital environment should be arranged accordingly, such as the two big lanterns at the gate, banners and so on to make a festive atmosphere.

13. Further improve the hospital 's guidance system.

14. In the week before Women's Day, we will do 3~4 episodes of obstetrics and gynecology in the Baoan Daily and Shenzhen Evening News.

15. 5.1 In the Baocheng District, a large-scale clinic will be held, and the media will be invited to make relevant reports, and a handbook on health and nursing common sense will be issued. To enhance the hospital 's visibility and reputation in the public.

In 2019, the hospital will further implement the scientific concept of development, conscientiously study and publicize, implement the spirit of the 17th Party Congress and the new medical reform policy, and focus on “taking patients as the center and quality as the core to provide patients with a safe and warm medical environment” The theme of the event, improve the quality of medical care, strengthen medical services, and make the hospital a new level, and then take a new step, mainly from the following aspects:

1. Further emancipate the mind, deepen reform, and accelerate the pace of hospital development.

Seriously organize the study and implement the spirit of the 17th National Congress of the Communist Party of China, and combine with the actual situation of the hospital to actively seek new ideas and new ways of hospital development. Deepen potential and create opportunities. We must vigorously carry forward the fine traditions of hard work and strive to establish the ideology of diligent hospitality.

2. Further strengthen management, rationalize mechanisms, and deepen hospital reform.

We will continue to strengthen institutional development, increase the reform of the personnel distribution system, further improve the rules and regulations, and improve the incentive mechanism. It is necessary to establish a modern marketing concept, continuously expand market share, continuously smooth service processes, and improve medical services, ultimately achieving the fundamentals of patient satisfaction.

3. Further strengthen the construction of key specialties, expand the scope of business, and create specialties.

To survive and develop, hospitals must be in an invincible position in the increasingly competitive medical market, and must continue to expand the scope of medical services. The expansion of the scope of medical services is inseparable from the construction of specialties and key specialties. Our next major projects are still placed on the construction of specialist and specialist specialties. We use specialties to broaden the market and use specialties to serve patients. We will increase the scale of specialties and strive to make it a brand in Xiangfan and even in the northwest of Hubei.

4. Further strengthen the connotation construction, attach importance to personnel training, and improve core competitiveness.

"Man is the most decisive force in productivity." Through the introduction and training in recent years, the hospital already has a team of professional talents. However, in the face of fierce market competition, talent competition is more prominent. Our talent team is not strong enough. In the future, we will shift the focus of training from individual academic leaders to outstanding young and middle-aged backbones; increase cohesiveness internally, enhance external appeal, and increase personnel training. The content of the in-house training courses should be more abundant and practical, and the multi-faceted and multi-channels should promote the professional level of technicians.

5. Further improve the quality of medical care, ensure medical safety, and improve the medical service system.

"Medical quality, medical safety, medical service system" is a systematic project that cannot be ignored at any time. In 2019, we will focus on "medical quality", ensure "medical safety", and improve the "service system" as the top priority of the hospital . Through system construction and personnel quality construction, we will focus on this system project. The hospital has become a "leading hospital " with a high quality of medical care and good social evaluation in Weicheng District.

6. Further strengthen the overall team building and comprehensively improve the overall quality of employees.

For the hospital to develop, the team is the key. Focusing on strengthening medical ethics and improving skills, the hospital will continue to emphasize the principle of “people-oriented”, vigorously strengthen the overall team building, and comprehensively improve the overall quality of employees through training, study, examination, assessment, and incentive mechanisms. Work hard from a small place, see the spirit in a subtle way, and provide patients with a full range of quality services. Create a team of employees with good mental outlook, strong work ability and ability to adapt to the development of the times.

7. Further accelerate the process of informatization construction and realize scientific and modern management.

It is an inevitable choice for hospitals to use the information-based approach to global management and make it one of the important infrastructures of the hospital . It is an important tool and means for hospitals to participate in competition and business management strategies. Therefore, it is not a problem to speed up the construction of information technology. Informatization construction should meet the needs as the standard, build a hospital information system, make it an important means of scientific management and modern management, and become a communication platform for patient and social communication.

We will make positive efforts to improve medical quality and promote hospital innovation and development with the spirit of reform and innovation, the spirit of seeking truth and being pragmatic, and the down-to-earth style. With the development of “better, faster and stronger”, we will provide better services to the citizens of Xiangfan City and inject new vitality into the development of medical and health care in our city!

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In 2019, the Department of Medical Education focused on hospital work plans, conscientiously implemented various program contents, and successfully completed the established tasks of the medical education department . In order to strengthen medical quality management, prevent medical safety, coordinate and handle medical disputes, do a good job in the management of internships and interns, and do a good job in continuing medical education, in order to make our medical work to a new level, our hospital in 2019 Texter has developed the following work plan:

First, we will focus on “medical quality and ensure medical safety” as the focus of medical and medical work, and monitor every quality link in the medical process.

1. Strengthen medical quality control as a means to conscientiously implement the core medical system, implement dynamic process management of medical quality, strengthen quality control of links, strict standards, regular inspections, combination of rewards and punishments, and practical rectification, provide quality and convenient medical services, and create quality brands. Advantage. Enhance quality awareness, establish a scientific medical service quality concept of modern medical model; carry out quality education, correct quality control attitude, and implement comprehensive quality management plan. Seriously complete the "Special Remediation of Medical Quality" launched on December 11, 2019, and actively rectify the problems found in the activities.

2. Prevent medical disputes and ensure medical safety. Practice in strict accordance with the law and standardize practicing behavior. We will conscientiously implement the industry access system and make it a good practice to enter the customs. Strictly implement medical disputes, medical accident handling plans, and implement a medical defect accountability system. Carefully organize and study and fully implement medical and health laws and regulations, medical systems and medical procedures, and carry out medical activities in strict accordance with medical procedures. Strengthen inspections of dispute-prone departments and strengthen key supervision of problem doctors.

3. Strengthen discipline construction, create discipline brand advantages, enhance core competitiveness, and strive to quickly realize the transformation of our hospital's strength from resource-dependent to capacity-dependent. Continue to use obstetrics and gynecology as the key discipline development of our hospital, speed up the pace of talent introduction and personnel training, cultivate a reasonable talent team, and prepare for the application of municipal key specialties. Secondly, do a good job in breast surgery construction and use it as our hospital. The special focus is on specialist training; the establishment of pain clinics, expanding the scope of orthopedics business; consolidating the work of the blood purification center and making the blood purification center bigger and stronger.

4. Strengthen the construction of outpatient clinics, standardize specialists, specialist outpatient clinics, improve the conditions of specialist outpatient clinics, and strive to standardize the outpatient clinics and diabetes specialist clinics.

5. To strengthen the management of resident doctors, focus on the work of “three basics and three strictes”, strengthen the connotation construction, tap the potential and increase efficiency, strengthen the internal quality, strengthen the image of the external tree, strengthen the doctor's business training and technical assessment, and explore the establishment of the post evaluation mechanism. And incentive mechanism to improve the technical level and enthusiasm of physicians in the hospital. From time to time, the basic theoretical knowledge and basic skills of the resident are tested and the results are recorded in the year-end assessment. The three-base knowledge closed book exam is conducted twice a year. Give rewards to those who have excellent test scores. Pre-employment training for newly admitted medical technicians, especially the training of laws, regulations and medical documents. Intensive training for undergraduates who take the examination of practicing doctors.

6. Strengthen the monitoring of the whole process of medical links. Every month, the hospital's medical documents are checked 2-3 times, and the medical process is randomly checked. The existing and potential problems in the inspection are promptly reported, and the handling opinions and corrective measures are proposed, and follow-up inspections are carried out. A medical quality control meeting will be held every quarter or half year to dispose of medical unqualified items and be published on the hospital's regional network.

7. Responsible for the command and coordination of public health emergencies. At the end of June, an emergency drill for public health emergencies was conducted.

8. Grasp the reporting, registration and management of infectious diseases and conduct an examination on infectious disease knowledge.

9. Responsible for the reception, registration and coordination of medical demolition. And strive to make a cause analysis and rectification measures for each dispute. Further improve the treatment of medical disputes and further clarify the treatment measures for medical disputes.

9. Strengthen the management of clinical blood work to ensure that the blood rate of ingredients is ≥95%

10. Strengthen the management of drug use, pay attention to the rational application of antibiotics, and regularly check whether clinicians rationally apply antibiotics. Found problems in time to rectify. Organize relevant professional knowledge lectures.

Second, the medical business target plan

content

Number completed in 2019

The number to be completed in 2019

Medical business indicators

Annual business income

Ten thousand yuan

Ten thousand yuan

Annual outpatient volume

People

People

Number of patients admitted throughout the year

People

People

Bed use rate

%

%

Average hospitalization day

day

day

Total number of operations

example

example

Medical quality index

Grade A case rate

98%

98%

Prescription pass rate

98%

【1】 【2】

The following contents are related to the 2019 hospital medical education work plan in this article, which can be consulted for reference: · Hospital planning director work ideas · 2019 hospital nursing work plan · 2019 nursing work plan · 2019 nurse care work plan · blood station Work plan, blood station blood department work plan, 2019 operating room nursing work plan, 2019 hospital head nurse work plan
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Another new starting point, a new beginning of another round of hard work, with new hopes, is full of the journey of the new year. The plan is also a new breakthrough:

First, strengthen the management of details and cultivate good work habits.

The details determine the quality, the obstetrics and gynaecology is random, the working habits are poor, the head nurse is busy with daily affairs, and neglects management. In 2010, he will focus on the daily quality control work, start from small things, and carry out the quality control work. In the daily work, one or two quality control per week, form a standard, so that the department staff gradually form good habits in the quality control, reduce lazy psychology and coping with psychology, truly from the convenience of work, convenient management as the starting point. In addition, the role of quality control personnel and responsible nurses will be brought into play, and some daily quality control work will be given to them to enhance their participation awareness, mobilize the general staff to participate in management, effectively improve self-management awareness, and improve the efficiency of department management.

Second, standardize business rounds and improve the effect of rounds.

To change the situation of ward rounds in previous years, the bed nurses are responsible for the selection of medical records, truly select the difficult medical records of the department, write the nursing plan, and the responsible nurses are responsible for discussing the suspected and difficult nursing problems of the disease, thinking about the broad sense, and proposing solutions to the problem. To achieve the goal of improving business standards and solving nursing problems. At the same time, the process of discussion is also the process of learning, learning the knowledge of specialist diseases, standardizing the nursing routine of specialist diseases, and standardizing the care routine of such diseases for daily work, and gradually improving the standardization of nursing work.

Third, strengthen business learning and improve the overall professional level.

Strengthen the knowledge learning of specialist business, systematically study obstetrics and gynaecology, perinatal knowledge, neonatal resuscitation, obstetric emergency care and emergency procedures, and participate in the whole class. Everyone takes turns to prepare lessons once a month. And carry out emergency obstetric rescue drills, everyone to pass, improve emergency response and specialist care.

Fourth, design and use the special health education manual to strengthen health education.

Design a special health education manual, which is divided into a newborn health manual, a puerperium health manual and a gynecological disease health manual. The health knowledge is expressed in a simple and clear language, and a fresh layout is designed to attract patients to truly understand the knowledge. At the same time, standardize the content of health education in the department, and create a health education manual for nursing staff to form an integrated health education content, back up the department, and master everyone to effectively improve health education.

5. Apply for nursing research projects and carry out scientific research work.

Has applied for nursing research projects: the observation and research on the effect of Chinese medicine application on promoting lactation. During the year, comprehensive observation and research were carried out, statistical analysis was carried out, research papers were written, and application materials were submitted. It also requires the whole department to participate in scientific research projects, learn the knowledge of scientific research, and improve the overall quality and professional level of all types of personnel.

Sixth, strengthen the management of the delivery room, complete the daily work and quality control work.

The management of delivery room is the weak link of department management. The delivery and check of delivery room can not be systematically implemented. In 2010, the management of delivery room is refined. Each person is assigned a responsible person. The team leader is responsible for comprehensive quality control and comprehensively improve the delivery room. Management work. At the same time, strengthen the hospital infection control and monitoring work, complete the quality control and management of various care.

At the beginning of the year, I am willing to make efforts to achieve higher goals. The nursing work is trivial and repetitive. The quality of care work is routinely performed every day. I am willing to use every day to exchange the work of the department and the daily work. Improve the standardization and practicality of management work, and use the efforts of each day to strive for the pleasant work of each nursing staff in the department.

References for the 2019 Obstetrics and Gynecology Care Work Plan:

2019 Hospital Care Work Plan | 2019 Nursing Work Plan | 2019 Nurse Care Work Plan | Blood Station Work Plan | Blood Station Blood Work Plan | 2019 Operating Room Care Work Plan | Head Nurse Work Plan | 2019 Nurse Work Plan |
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One: market research

1. Understand the status of the local medical market and the general characteristics of the media;

The survey includes: market saturation, market fatigue, the strength of competitors and the types of advertising media available locally, as well as the characteristics, market, price and various remaining medical advertising resources of each kind of advertising resources.

2, understand the operating mode of competitors

The research content includes: the competition of competitors, the comprehensiveness of media combination marketing and the weak links of market terminal marketing.

3. Understand the current business status of competitors;

The survey includes: the number of outpatient registration, outpatient treatment volume, outpatient infusion volume and other parameters to determine the market environment in which competitors are located, and provide reference data for the next step in formulating and adjusting media planning strategies.

Second: planning positioning

1. Market positioning

The local medical market's saturation, media fatigue, media credibility, sensitivity of medical advertising, and patient trust in private hospitals are measured to assess whether the medical market in the region is suitable for investment.

2. Advertising investment positioning

Based on market positioning and enterprise-level positioning, determine the amount of advertising funds and investment required to start the medical market in the region each month.

3. Copywriting and post-production positioning

According to the company's positioning, determine the direction of copywriting and the post-production quality and quality of various media advertisements.

4, media combination marketing positioning

1) The focus of various media “diversified launches”;

2) Focus on the positioning of various media “three-dimensional delivery”;

3) Positioning of various media "time period combinations";

Management:

First, understand the corporate culture of the new medical group company:

1. Management culture of subordinate hospitals ; including: organizational structure framework of subordinate hospitals , corporate diagnosis and treatment framework, human resource management system, medical work system and leadership art of various departments.

2. Brand culture of subordinate hospitals ; including: market research, planning and positioning, fixed brand promotion mode and operation mode of market terminal sales camp.

3. The management culture of the subordinate hospitals ; including: the leading ideas of the operation, the expected standards, the methods, steps and related skills for carrying out the business.

4. The financial management culture of the subordinate hospitals ; including: the general characteristics of the vertical management of the financial group company and the comprehensive management of the subordinate hospitals .

5. Logistics support culture of subordinate hospitals ; including: procurement, storage, escort and supervision of logistics and medical support materials, and basic modes of employee life support.

2. According to the company's corporate culture, formulate the structural framework of the subordinate hospitals :

1: Formulate a general framework for the organizational structure of subordinate hospitals ;

1) Hospitals are divided into three levels: decision-making, executive, and grassroots.

2) According to the scale of hospital investment, scientific integration: planning, management, medical, logistics, finance, human resources and other executive departments.

3) Scientifically establish grassroots departments according to the enterprise strategic planning and medical work system.

2: Formulate the business diagnosis and treatment framework of the subordinate hospitals ;

1) Hospital level positioning

According to the investment funds, the hospital area, the degree of decoration of the hospital , etc.

The hospital is scientifically positioned according to star hospitals , regular hospitals and community hospitals .

2) Diagnosis and treatment layout

The hospital's internal consultation desk, registration room, toll booth, pharmacy, clinic, inspection department, treatment department, operating room, inpatient department, infusion room, waiting room and other departments are rationally arranged according to the hospital 's level.

3) Medical treatment population positioning

According to the hospital 's level positioning, reasonable medical treatment and positioning are carried out for different consumption levels of the society and relatively special social groups.

4) Medical treatment project positioning

According to the hospital level and the positioning of the treatment population, scientifically introduce different grades of medical equipment, drug varieties, scientifically develop high-end treatment programs, 3, and set up various charging items for hospitals .

5) Medical treatment price positioning

According to the positioning of the medical treatment population, different levels of social groups are diagnosed and treated, and different grades of treatment plans and price systems are formulated, and the average prescription amount of outpatients is correctly guided.

6) Medical service positioning

According to the hospital level and the positioning of the medical treatment population, different quality medical service systems are formulated for different social groups.

Strategic staffing of all positions

1) The subordinate hospital establishes a general manager responsibility system;

2) Establish supervisors and professional staff for the integrated functional departments.

3) Rationally equip the grassroots personnel according to the positioning of the hospital enterprise.

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In the hospital , the nursing staff is the most contacted, the earliest and closest worker to the patient. The quality and image of the nursing staff directly affects the hospital image. People say "three-point treatment, seven-point treatment", although this sentence is not very accurate, it reflects the important role and status of nursing work. The nurses have made positive contributions to the health of the people and have been respected by the society. They are known as “white angels”. In the new year of 2019, we insisted on incorporating the “human-centered patient-centered” humanistic care concept into more practical and specific work details. In the management form, we pursued “customer-oriented service-oriented” and focused on business. Knowledge update actively absorbs multi-disciplinary knowledge, emphasizes knowledge-based, law-abiding, civilized and standardized services in the team building and creates a good cultivation environment for patients, and gradually trains nursing staff into patient health managers, educators, caregivers and researchers. Role. Specially formulated 2019 nursing work plan:

First, strengthen the on-the-job education of nurses and improve the professional quality of nursing staff

1. Strengthen the learning and mastery of relevant knowledge, regularly organize nurses to teach, implement rotating lectures, conduct rules and regulations and professional training. In case of special difficulties, you can update your knowledge and skills by asking a doctor to teach. Learn from each other and make a record.

2. Focus on strengthening the assessment of nurses and strengthening the awareness of learning. The Ministry of Nursing plans to strengthen the "three basics" nursing knowledge and specialized technology training. The senior nurses will flow out the questions, increase the assessment, pay attention to practical results, and do not flow in Forms, rankings, scores are included in the personal files, as an objective basis for individual assessments, competing with each other until reaching the standard.

3. Do a good job of the rotation of the employed nurses, combine the theory and practice of young nursing staff, and master multidisciplinary knowledge and abilities.

4. With the current situation of unbalanced development of nursing level and medical technology, some nurses who plan to send some out to study, improve the quality of nursing staff, and optimize the nursing team. Constantly update nursing knowledge.

Second, nursing safety is the focus of nursing management, and the safety work leader is persistent.

1. Nursing staff's link monitoring: strengthen management of newly transferred nurses and nurses with thoughts and emotions, and focus on confessing and focusing on shifts. Do a good job in the safety management of nursing, reduce medical disputes and hidden dangers of medical accidents, and ensure the safety of patients.

2. Patient's link monitoring: New admissions, new transfers, critically ill patients, and patients with potential risks of medical disputes should focus on supervision and monitoring.

3. Time link monitoring: holidays, weekends, busy work, fatigue time, handover classes, medical education network collection, consolidation, supervision and management.

4. Monitoring of the operation of the nursing operation: infusion, blood transfusion, injection, various allergy tests, etc. Although it is a daily work, if there is a problem, it is a major event of human life, as the focus of monitoring in nursing management.

5. The Nursing Department conducts inspections of hidden dangers of nursing safety from time to time, finds problems, solves problems, analyzes them from the perspective of themselves and departments, analyzes the causes, learns lessons, and proposes prevention and improvement measures. Departments and individuals who repeatedly appear on the same issue shall be held accountable for the occurrence of serious errors and accidents.

Third, change the concept of care and improve the quality of service

1. The Ministry of Nursing continues to strengthen the construction of medical ethics and enhance the responsibility of work. Cultivate nursing staff to establish a "patient-centered" concept, taking the patient's voice as the first signal, taking the patient's needs as the first need, taking the patient's interests as the first consideration, and treating the patient's satisfaction as the first criterion. Strengthen the awareness of active service, quality awareness, and safety awareness. On the basis of further standardizing nursing operations, improve the communication skills of nurses and patients, thereby promoting the quality of nursing and ensuring the safety and effectiveness of nursing work.

2. Pay attention to the collection of nursing service demand information. The nursing department will provide the satisfaction questionnaire through the interviews, interviews with outpatients and inpatients, obtain the satisfaction questionnaire, etc., and often listen to the doctor's opinions and promptly propose improvement measures. At the same time, they give incentives to nurses' work and mobilize their work enthusiasm, from ideological and action to true active service. Apply the service concept of “intentional service, creating and moving” to practical work.

3. Strictly implement the check-up system, emphasize the implementation of the second-level verification, strengthen the responsibility for safety management, and prevent serious errors and accidents. Improve the quality of our care on a safe basis. .

4. Deepen family service and improve service quality. On the basis of cultivating the daily etiquette of the nurses, the medical education network `collects and collects a step to standardize the nursing operation language and the communication skills. Train nurses to establish a good professional image.

The proportion of medical care in our hospital is unreasonable, and the number of nurses is small. The work is heavy. The head nurse should allocate human resources reasonably according to the patient's condition and the workload of the department, flexibly shift the class, increase the number of people working in the peak period, and the nurses in the hospital can get on the job when they need to work, so as to achieve the quality and quantity. The patient provides satisfactory care.

V. Establish legal awareness and standardize the writing of nursing files

With the improvement of people's legal awareness, the promulgation of medical accident treatment regulations, how to strengthen the legal system in nursing services, and improve the legal awareness of nursing staff, has become an important part of nursing management. The nursing department strictly follows the requirements of the provincial health department's nursing file writing standards, and the nursing records are complete and objective. Clarify the meaning of the nursing file writing, standardize the writing of nursing files, and consult with the peers of the higher-level hospitals to determine how to write the nursing files to meet the standard requirements. Combined with the actual situation of writing nursing files in our hospital, it summarizes and analyzes, proposes corresponding countermeasures, provides legal basis for proof, and protects the legitimate rights and interests of nurses. Organize the nursing records writing competition, and the winners will be rewarded.

Six, nursing indicators to achieve the goal

1. Basic care pass rate is 100%

2. The first-aid item has a good rate of 100%

3. The nursing file writing qualification rate is ≥90%

4. Nursing staff "three-base assessment pass rate of 100%

5. One person, one needle, one tube and one tube use sterilization rate of 100%

6. The pass rate of conventional equipment sterilization and sterilization is 100%

7. Disposable syringes and infusion sets have a 100% destruction rate

The following contents are related to the [2019 Hospital Care Work Plan], which can be consulted. Reference: 2019 Nurse Care Work Plan Blood Station Work Plan Blood Station Blood Work Plan 2019 Operating Room Care Work Plan 2019 Hospital The head nurse's work plan 2019 nurse work plan 2019 hospital care department work plan 2019 maternal and child health work plan
View more>> Hospital work plan

In the new year of 2019, our nursing work should be further upgraded. For this purpose, we will develop a 2019 nursing work plan:

First, strengthen the on-the-job education of nurses and improve the overall quality of nursing staff

According to the standardized training of nurses and the on-the-job continuing education implementation plan for nurses, the "three basics" of nurses and the training and assessment of specialized science and technology can be done.

1. Focus on strengthening the assessment of new admission nurses, employed nurses, and low-grade nurses, and strengthen their learning awareness. The Ministry of Nursing plans to strengthen basic nursing knowledge in the first half of the year, and increase the number of assessments until reaching the standard.

2, basic skills assessment: nurses who are standardized training targets, all of the 16 basic skills must be up to standard within the year, the assessment requirements in the actual work to take the test. Other levels of nurses plan to operate the exam once and the theoretical exam twice.

3. Strengthen the training of specialized science and technology: each department develops the training and assessment plan for the special theory and skills in the cycle. It organizes examinations and assessments 2-3 times a year. The theoretical examinations must have papers and the head nurses organize closed-book examinations. Pay attention to practical results, not in the form, to lay a solid foundation for the training of specialist nurses.

4. Strengthen the learning and mastery of relevant knowledge, organize an actual assessment of the rules and regulations, combine theoretical tests with clinical application, and check the implementation of compliance.

And update professional theoretical knowledge to improve the level of specialist nursing technology. With the current situation of imbalance between the level of nursing and the development of medical technology, the head nurses of various departments organize the study of specialist knowledge. In case of new technology projects and special difficult diseases, doctors can be taught, literature can be retrieved, and the nursing department organizes nursing ward rounds. Update knowledge and skills in the form of nursing consultations and other forms. At the same time, some of the nurses who plan to send some of them go out to study and study to improve their academic standards.

Strengthen the study of humanities knowledge and improve the overall quality of nurses

Organize the hospital service etiquette culture, strengthen the nurses' modern nursing culture awareness, first discuss at the head nurse level, and after reaching consensus, carry out the promotion literacy activities within the whole hospital, formulate training programs and specific implementation plans.

Arrange the whole hospital lectures and strive to send out, please come in to learn the nurses' social etiquette and professional service etiquette. Conduct a nurse etiquette competition, and use the "5.12" during the nurse's day to celebrate the etiquette and literacy activities, and organize a festive evening for educational and entertainment.