2019 specialist hospital work plan

In the case of the foundation and business development of a specialized hospital to a certain stage, how to overcome the platform effect and find new business growth points is a problem we must face. In order to further unify the thinking and clarify the goals, the current hospital work plan is as follows:
I. Focusing on the grand goal of "building a well-off society in an all-round way", combined with the industry characteristics of the health system, we will do our job on the ground.
1. Studying conscientiously, thoroughly implementing the spirit of the "17th National Congress", focusing on the grand goal of "building a well-off society in an all-round way", and combining the characteristics of the industry, it is our unshirkable responsibility to formulate a practical and feasible hospital development plan.
2. Taking the important thinking of the "Three Represents" as a guide, taking the needs of the society, the satisfaction of the people and the needs of the hospital's own development as the standard, solidly grasping the job is the guiding ideology for the overall work of the hospital this year.
Second, advocate the "word of dedication, love the hospital, pragmatic, and forge ahead" of the eight-character training, and comprehensively improve the humanities quality of employees.
3. It is necessary to advocate the eight-character training of “Dedication, Love, Pragmatism, and Endeavor”, and strive to create a hospital culture that is united and warm, loving and dedicated, positive, and pragmatic.
4. The employees should be deeply aware that the defects of human quality have become the biggest obstacle to the development of hospitals . Comprehensively improving the humanities quality of employees is the basis and prerequisite for improving and improving the quality of medical care.
Third, actively adapt to the needs of the market and society, the people, change marketing concepts and service models. Reinventing its image and improving the competitiveness of the hospital .
5. With the development of the economy and the progress of social civilization, people have put forward higher requirements for the service concept and service model of life-related industries, and the connotation of medical quality has been greatly expanded. It is not limited to efficacy and safety. The problem, but the whole process and results of providing medical services. Therefore, changing the service model and putting humanistic care throughout the whole process of medical services should become the mainstream culture and mainstream thinking of the hospital . When the time is right, the hospital plans to set up a “customer service center” to coordinate the work of patients before, during and after the visit.
6. The construction of the wind and rectification should adjust the train of thought, select the entry point, change the passive beating to actively integrate into the whole process of medical quality monitoring, and recognize the problem and solve the problem from the height of reshaping its own image and improving the competitiveness of the hospital . Combine the comprehensive treatment with Aiwei and Chuangwei, and strive to create a warm and comfortable medical diagnosis and treatment environment. It is also an important part of the hospital 's work this year to comply with the law and continue to do well in planning and childbearing.
7. To update concepts, change marketing strategies, and strengthen self-promotion of hospitals , especially the promotion and reporting of “maternal and child health care institutions”. It is necessary to combine the functions of maternal and child health care institutions and choose a variety of marketing strategies to let the people of the city understand our work, technology and services. When necessary, the hospital set up a “market marketing department” to take charge of this work.
Fourth, in accordance with the "one, three, five, seven" concept, solidly promote the construction of disciplines and professions, and lay a good foundation for the new round of hospital development.
8. The main contents of the "one, three, five, seven" concept are: the academic level of several major disciplines in three years and the market share of critically ill and difficult diseases in Quanzhou City. Among them, pediatric surgery - a unique show, obstetrics and gynecology - three legs, ophthalmology - half of the country, pediatric medicine - seven points in the world.
9. Several specialties, such as children's health care, asthma and icu, should fully tap the potential and give full play to the advantages of specialties to find new economic growth points for the new round of hospital development. It is necessary to actively create conditions to carry out the breast surgery business.
10. In line with the construction of disciplines, the introduction of talents and the construction of departmental services in the corresponding auxiliary medical technology departments should be further strengthened. In particular, several newly-added medical technology projects should increase publicity and increase the rate of disease diagnosis. Improve equipment utilization.
V. Continue to carry forward the style of running a hospital that is brave in reform, exploration and innovation, and strive to maintain a stable momentum of economic growth, so that the "reform", "development" and "stability" will achieve organic unity.
11. Continue to carry forward the style of running a hospital that is brave in reform and innovation, and strive to make breakthroughs and innovations in expanding outreach services, revitalizing health resources, changing business concepts, strengthening cost accounting and opening bonuses. Strive to increase the annual income of the whole hospital by 30%, at least the total income is not less than 52 million yuan.
12, to completely solve the bottleneck restricting the development of hospitals . Should be multi-party, actively raise funds to build a maternal surgery building. The progress of the project is to be capped at the end of the year and the exterior decoration is completed.
In short, looking back in the past, a specialist hospital from scratch, from small to large, developed to today, the results are not easy to come, this is the crystallization of the joint efforts of all health care workers. If we want to sum up a little experience, it is our "foundation of the hospital" to do a good job in the quality of medical care; bold reform, development, and innovation are our "roads for the development of the hospital "; however, looking into the future, the hospital will develop to a certain extent. The scale and pattern of the scale have gradually increased, and it is very difficult to continue to maintain the original growth rate. In the future, the road to “strong hospital policy” is worthy of deep thought and exploration. I think, "To comprehensively improve the humanities quality of employees, mobilize all positive factors, rely on the people, let go of all the vitality of labor, knowledge, technology, and management." This is our "strong hospital policy." We believe that with the joint efforts of all of you, the future of Children's Hospital and Maternal and Child Health Hospital will be more brilliant and brilliant!
Related to the contents of this 2019 specialist hospital work plan :
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First, the guiding ideology

Guided by Deng Xiaoping Theory, implement the spirit of the Sixth Plenary Session of the 16th CPC Central Committee, implement the "Decision of the Central Committee of the Communist Party of China and the State Council on Comprehensively Strengthening the Work of Population and Family Planning to Solve the Population Problems", and combine the reality to provide faculty and staff with quality reproductive health care. Service is the main task, continuously improve the legal capacity and level of population and family planning, safeguard the legitimate rights and interests of faculty and staff, and create a good campus environment for building a harmonious socialist society.

Second, the work objectives

We will earnestly strengthen organizational leadership, further improve the leading institutions, and form the overall responsibility of the “top leaders”. The competent leaders will personally grasp the work pattern of the full-time family planning managers. Planned childbirth work must be an important part of the annual performance evaluation of the unit and individual.

With the theme of “Population Quality and One-Child Education”, the “Marriage, Breeding, and New Winds” campaign was launched.

Strictly follow the "Regulations" and the relevant provisions of the Provincial Family Planning Commission to review the planning of childbirth, and urge the couple who have given birth to a child to accurately and timely handle the "only child certificate" within one month after the birth of the child. The rate of single child certification is 100. %.

Based on the principle of “send love, do practical things, and seek practical results”, we will continue to carry out activities to care for girls. Advocate equality between men and women, eliminate the disadvantages of gender discrimination, create a good social atmosphere, improve the social status of girls and girls' families, and further transform the concept of marriage and child education.

Strengthen pre-pregnancy management and promote informed choice. All faculty and staff with fertility must implement a safe and effective contraceptive and birth control measure.

Do a good job of the "double love census" once a year, the rate of 100%.

Do a good job in the family planning management of employees and their families.

In accordance with the provisions of the State Administration of the Plan for the Administration of Floating Population Planning and Birth Work, we will do a good job in the planning and birth of the floating population of the unit and implement a two-way notification system.

Third, work ideas

Raise awareness and strengthen leadership over population and family planning work according to law

Implementing the "Decision of the Central Committee of the Communist Party of China and the State Council on Comprehensively Strengthening the Work of Population and Family Planning to Solve the Population Problem" and vigorously carrying out activities to learn and publicize the "Decision". Leaders must fully understand the long-term and arduous nature of stabilizing low fertility levels and strengthen We will do a firm job, initiative and creativity in population and family planning work, and improve the level of administration according to law and the effectiveness of law enforcement. Continue to fully implement the system of leadership responsibility for family planning, adhere to the overall responsibility of the party and government leaders, and personally grasp. It is necessary to understand the importance of population and family planning work from a global and strategic perspective, improve and implement the legal representative responsibility system for birth control, coordinate and resolve the difficulties in planning and childbearing work, and earnestly fulfill the responsibility and measures in place. , put in place.

Improve the system and provide targeted services for all types of people.

Establish and improve the service system for the growing contraceptive, eugenic and reproductive health needs of the reproductive age, meet the education, guidance and services of the reproductive age people in the various stages of life, and mobilize the majority of women of childbearing age Actively participate in the planning of childbearing, improve people's self-regulation and self-care in fertility and birth control, and plan to develop fertility work at a high level.

Incorporate the needs of faculty and staff in reproductive health into the focus of population and family planning work, and increase the promotion of knowledge of prenatal and postnatal care, informed choice, reproductive health, civic morality, family happiness, social morality, etc., so that faculty and staff can freely click to find Relevant knowledge required to meet individual needs; regular or irregular editing of the “Reproductive Health” special issue or plan for childbirth tabloids.

Vigorously carry out the activities of population culture into the campus, build a "school-family-community" harmonious psychological environment as the main line, further play the role of mental health education in school moral education, improve the overall quality of teachers and students, and maintain our school's Mental health education work is a leading position in the region.

Fourth, specific measures

1. Adhere to the propaganda work of planning for childbirth, manage the program birth column, publicize the family planning knowledge and related policies and regulations.

2. Do a good job in planning birth forecasting, encourage mobilization of women who have already given birth to the ring or take other effective birth control measures to prevent undocumented childbirth and plan the occurrence of outside birth.

3. Do a good job in propaganda and persuasion, and strive for a one-hundred-year license rate for one-child children.

4. Implement the policy of late marriage, late childbirth and birth control.

5. Teachers who are sick with the body should give more care to them and let them feel the warmth of the group.

V. Specific work arrangements

March:

1. Formulate an annual plan for family planning work.

2. Improve the supplementary work of family planning materials as soon as possible

3. Signing a plan for family planning responsibility.

4. Celebrate the "March 8" Women's Day.

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In the upcoming 2019, under the correct leadership of the hospital party committee, the Party Branch of the Infectious Diseases, Pediatrics, and Chinese Medicine Branch, under the guidance and help of the brother departments, carried forward the spirit of solidarity and assistance and successfully completed all the work throughout the year. With the coming of 2019, under the premise of the resurgence hospital to carry out the medical quality management year activities, our party branch will continue to hold high the great banner of socialism with Chinese characteristics and adhere to the guidance of Deng Xiaoping Theory and the important thinking of the "Three Represents" to learn, Propagandize and implement the spirit of the 17th National Congress of the Communist Party of China, take the scientific development concept as the guide, persist in focusing on economic construction and development, serve the overall situation, strengthen and improve self-sustaining construction; start from the creation of a harmonious and safe medical environment, consolidate and develop We will implement the long-term mechanism for the education of the advanced nature of party members and give play to the role of the party branch in the construction of departmental party. The meeting of employee representatives of our party branch was held on time to further enhance the influence, cohesiveness and affinity of the party organization in our hospital. Continue to play the core role of the party organization in the leadership of my branch, and strive to promote the party building in our school.

1. Strengthen theoretical study and improve the quality of all party members. Seriously organize all party members of the Party branch to study the spirit of the 17th National Congress and the new party constitution. The five special topics of "highly holding flags, emancipating the mind, scientific development, grasping the spirit of the hospital party congress, and learning modern comprehensive knowledge" are the main topics. Efforts will be made to improve the party members' Marxist theoretical level and apply the theory to guide the ability to solve practical problems.

2. Actively carry out in-depth study and practice of the scientific development concept. We will hold a forum for party members to carry out discussions on "liberating the mind and scientific development", strengthening the building of party members, and transforming the political and organizational advantages of the party organization into a powerful force for promoting the work of the staff of the whole hospital. Implement the theoretical learning mechanism, attach great importance to theoretical study, strengthen leadership over theoretical learning, and have theoretical plans for learning and organization. Every member of the party must have study notes and achieve the implementation of “personnel, time, content, and effectiveness”.

3. Implement the requirements of the party constitution and consolidate the self-construction of the party branch. In accordance with the requirements of the party constitution, the Party branch will be strengthened in organizing the life meeting system, and the construction of the branch will be strengthened in accordance with the basic requirements for maintaining the advanced nature of party members in the new era. In accordance with the "six persistences" proposed by xx and the obligations that party members must fulfill, educate, manage, and supervise party members and comrades, improve the quality of party members, strengthen party spirit, strictly organize party life, conduct criticism and self-criticism, and maintain and implement Party discipline, supervising party members to fulfill their obligations. Strengthen the construction of party members' database and guarantee the activities and work funds of party organizations. Do a good job in daily party affairs.

4. Strengthen the education and management of party members. Implement the "implementation of grassroots party organizations and two-way commitment system for party members." Based on the rights and obligations of party members as stipulated in the "Party Constitution", the principle of "emphasizing advanced nature, enhancing pertinence, grasping feasibility, and paying attention to effectiveness" is to "enhance the quality of party members, improve the execution of executive departments, and strive to build harmony." "Development" is the goal, with the core of the relationship between the party and the masses as the core, and the public commitment as the basic means, the specific requirements for maintaining the advanced nature are internalized and externalized, and the words must be done, the promise must be practiced, and the construction The platform for party organizations and party members to play a role has established a good image of the party's governance for the people.

5 Focus on improving the professional quality and execution of all party members. In-depth implementation of the central and hospital archives to maintain the advanced mechanism of party members' advanced nature, organize all party members to actively participate in various types of training organized by the hospital , and strengthen party members to play a vanguard and exemplary role in all work. Improve the party members' care and support mechanism. We will carry out the “hand in hand” donation and book-delivery activities, continue to contact and help the special hardship families, help party members with special difficulties to help them mentally, spiritually and materially, and encourage them to overcome difficulties and improve their lives.

6. In order to cater to the requirements of the Central Committee of the Communist Party of China to establish a "harmonious society" and determine the relevant public welfare and non-profit management measures for the medical industry, the hospital has increased efforts to benefit the people and strictly enforce the relevant charging standards, to a considerable extent. The income that restricts the direct economic benefits of the hospital has reduced the profit margin of medical care; in order to maintain its superiority, establish a brand, and remain invincible, the party branch of our hospital must review the situation, turn the interests, and guide the normal and coordinated medical work. Development, especially before the government's compensation mechanism is in place, in the face of operational difficulties, we will ensure that the reasonable basic income of the employees is not greatly affected, and continuously improve the hospital 's objectives. Cohesion, centripetal force, and attractiveness ensure the stability of the talent team; at the same time, increase income and reduce expenditure, control operating costs, and continuously improve the social and economic benefits.
7. Strengthen the building of party style and clean government, and further enhance the ability of party members and cadres to resist corruption and prevent change. The party’s discipline education was carried out under the theme of “speaking party spirit, imparting quality, and setting an example”. Constantly improve the consciousness of party members to strictly abide by the "Party Constitution" and party disciplines, and continuously improve the political quality, legal concept and anti-corruption ability of party members. In accordance with the "Regulations on the Inner-Party Supervision of the Communist Party of China", we must earnestly exercise our supervisory functions and do a good job in the implementation of the party's work style and clean government responsibility system.

According to the 11-year business model, we plan for 11 years as follows:

I. Determination of the annual task indicators

According to the 11-year business model and existing sales personnel and marketing channels, the total operating index for 11 years is determined to be 4 million. The specific breakdown is as follows: telephone marketing 2 million Internet marketing 1 million relationship marketing 600,000 market marketing 400,000

Focus on the above indicators to determine the responsible person of the corresponding marketing channel, the indicators are subdivided into each person, monthly, weekly, quantitative management, monthly assessment mechanism. Establish a reward mechanism to reward individuals and responsible persons who have completed the indicators.

Second, the expansion and improvement of marketing channels

1. Continue the advertising of print media: Select the combination of Hefei Evening News and Xin'an Evening News, and formulate a combination of plans based on the reading group. The Hefei Evening News is mainly based on wrinkle removal and body-building projects, and the Xin'an Evening News focuses on face projects and activities.

The specific method is: Hefei Evening News will be delivered at a fixed time every Tuesday and Thursday. In the case of wrinkle-removing projects, body advertisements are promoted on a seasonal basis using the experience of joining. Xin'an Evening News is mainly based on facial and facial items. It is promoted by activities and is not fixed for time. Strictly review media prices and strictly control media advertising costs.

2. Strengthen online marketing. Internet marketing has gradually become the main channel for the sales of plastic surgery industry. We are starting late and slow. Internet sales staff, technology and investment are insufficient. In the past 11 years, we will actively carry out Baidu keyword bidding, try to place online advertisements, consolidate and strengthen cooperation with all referral websites in the country, establish high-quality beauty forums, and strive to get involved in every effective way of online marketing. At the same time, increase online sales staff and improve online sales skills through active and continuous training.

3. Strengthen relationship marketing. At present, the development and utilization of intraoperative and postoperative resources in our hospital is relatively weak, and it takes a lot of effort and rectification.

Transforming the traditional concept of traditional medical care and light sales of medical staff, under the premise of ensuring medical quality and medical safety, actively carry out sales activities to customers in multiple ways.

Improve the overall quality of medical services, and put high-quality and excellent services throughout the medical activities. Receiving customers with the attitude of a friend, and completing the treatment with the mentality of a loved one.

Strengthen the training and learning of sales skills of medical staff, and improve the sales skills of medical staff through continuous sales skills training, nurse and counselor training.

4. Actively carry out marketing and marketing for all employees. The establishment of an effective cooperation program requires all employees of the hospital to actively explore the customer resources in the beauty salons, hairdressing clubs, and entertainment venues where the target population is concentrated. Strive to make everyone able to bear the indicators, everyone can produce results.

5. Further broaden the media. At present, the media we choose is relatively simple, and we should broaden the form of media delivery to attract more consumer groups and increase the income of outpatients. It is planned to conduct media inspections of radio and buses and prepare for the corresponding launch. College students and office workers are important consumer groups of facials, and it is planned to choose a promotion method in this group - dm direct investment magazine.

6. Change promotion methods. On the basis of the original activity mode, the form of joining experience, outdoor promotion, appraisal activities, guessing activities, academic conferences, etc. will be added, and jointly organized by relevant units to promote the image of outpatients and project promotion objectives, achieving authoritative and expert Organic unity increases credibility to reach more consumers.

Third, establish standardized daily work processes, improve departmental division of labor, and clarify individual job responsibilities

1. To ensure the regularization and standardization of hospitals by establishing a standardized daily work flow system, so that daily work can be followed by evidence, avoiding the chaos of chaos and chaos, and alleviating the contradictions that may occur before and after surgery. And the problem. Create an active atmosphere between counseling and medical care.

2. Through the establishment of a sound division of labor and clear personal responsibilities, all departments and individuals will perform their duties and perform their duties. In particular, it is necessary to clarify the job responsibilities of middle and senior management personnel, strengthen the quantitative assessment mechanism, and resolutely suspend the suspension of posts for those who fail to pass the examination.

3. Gradually implement the competitive employment mechanism from top to bottom. For those who are capable, they can be dismissed and appointed, and those who are incapable can be resolutely laid off and laid off.

Fourth, strengthen the construction of human resources team

1. Actively introduce high-quality, high-quality personnel from various departments, conduct targeted and systematic training for existing employees in various departments, and formulate training plans and prepare training courseware to highlight thinking.

2. Emphasis on strengthening the construction of the consultant team, and strive to improve the consulting ability and skills of the consultant through various means such as high-qualification consulting teacher training and internal self-study summing up experience.

3. According to the standards of star-rated hotels, strengthen the reception quality and basic etiquette of all employees, thus improving the overall image of the hospital .
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I. Planning work

1. Internal personnel carry out a clear division of labor, and formulate the daily work responsibilities of each member, and report to the department leaders on a weekly basis.

2. Every morning morning, each member needs to report his/her work at hand and assign new jobs to improve the efficiency of the planning department.

3. Formulate the internal work flow and assessment system of the plan, and improve the planning work system and planning process to further improve the efficiency of the planning work.

4. The main work of the Planning Department in August:

Further improve the image display of the in-house guide signs and departments

Making a laparoscopic five-minute TV feature film

Designing a handbook for uterine fibroids, a handbook for the "Youth to the Left" in colleges and universities, and a new issue of "Fashion Linyi" magazine

Reduce the advertising budget of Linyi's two sets, increase the number of Linyi's four sets of advertising, in order to expand TV advertising coverage.

To terminate the cooperation with the Linyi Evening News, try to invest the funds in dm advertisements such as "Consumer Plaza" which covers a wide area in the urban area of ​​Batu.

Continue to monitor TV and outdoor advertising

Continue to update the content of the website and promote the website

Second, single department marketing

1. Project Fertility Section:

a) Use the development team to develop terminal channels such as major pharmacies and sex health stores in the urban area of ​​Yaodu District, to monopolize the sales of early pregnancy test strips in the Yudu District, and to sell early pregnancy test strips with advertisements from the hospital. To directly target the target population, and guide their consumption behavior to choose Linyi Modern Women's Hospital for inspection and treatment to improve the outpatient volume of family planning.

b) Design a warm flow card for printing people, one can prevent the loss of customers, and second, increase the value-added service of family planning

c) As the summer is in the summer, the development of the campus crowd market has not yet started. In the early part of August, the campus “Youth to Left” manual will be produced to prepare for the school opening in September.

2. Inflammation:

Strengthen the investment in soft texts, combine multiple techniques to identify the treatment of flat advertisements, highlight the symptoms of gynecological inflammation, and adopt rational intimidation and appeal methods to attract target populations to our hospital.

3, gynecological tumors, endocrine:

a) Design and printing "Handbook of Uterine Fibroids", with a large number of uterine fibroids soft science combined with uterine fibroids pictures, highlighting the technical principles and advantages of laparoscopic surgery

b) Make a 5 minute TV feature film of laparoscopic laparoscopic surgery, and improve the public's understanding of this minimally invasive technique through the uterus laparoscopic technique to highlight the advantages and technical advantages of our hospital in gynecological laparoscopic techniques.

4, obstetrics:

a) Through the localization advantage of the staff of the hospital, each employee is required to actively distribute the “Mother's Handbook” to the pregnant women in the community near the home to meet the target population's knowledge of the obstetrics experts and the environment.

b) Intensify the soft text and hard advertising of the warm obstetrics, highlight the expert and technical advantages of the obstetrics department of our hospital , and the advantages of environmental services, and realize the brand differentiation of the obstetrics and Xianping maternity hospitals in our hospital .

5, breast department:

a) Using the message of Lin Daiyu, Chen Xiaoxu, due to the death of breast cancer, strengthen the soft text into the process of preaching, to arouse the attention of girls on breast diseases, adopt rational intimidation and appeal methods, and highlight the combination of Chinese and Western medicine techniques for the treatment of flat hard advertisements. In order to attract the target population to our hospital consumption.

b) Use the development department to try to cooperate with major underwear stores in the city.

6, plastic surgery department:

a) Increase the soft text and hard advertising promotion of plastic surgery and beauty department, highlighting that we are the first medical and beauty institution in Linyi City to pass the health department approval

b) Cooperate with Linyi's three sets of “Dynamic City” column, and continuously launch the topic of medical plastic surgery, and highlight the authority of the medical plastic surgery department in Linyi area through the techniques of experts and preaching.

c) In the propaganda of plastic surgery projects, the focus of the previous period is based on the image of comprehensive plastic surgery. The advertising of gynecological plastic surgery highlights the nighttime private medical treatment services. The focus of life beauty is to focus on photorejuvenation and photon hair removal.

Third, expand the promotion work:

Formulate the work responsibilities, processes and assessment of the development team

Initial exploration and establishment of a set of market expansion channels in line with the region

Initial exploration and establishment of an effective magazine terminal channel mechanism

Through the issuance of the "Fashion Linyi" channel to develop a group of more influential businesses in Linyi this area to form a business alliance

According to the characteristics of summer night residents going out for a walk, contact Pingyang Square and Gulou Square to organize 2-3 public welfare clinics to enhance the visibility and reputation of our hospital.

Develop terminal channels such as major pharmacies and sex health stores in the urban area of ​​Yaodu District

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In order to ensure the 11-year health education work is carried out in an orderly manner, the center's health education work will set up a health education leading group on the basis of last year, and contact with the neighborhood committees, enterprises, institutions and schools in the community to urge the health education work to be smooth. To proceed, this year's work plan is as follows:

First, set up a community health service on health education issues, and organize implementation, completed within the year.

Second, the planning arrangement center or the deputy director of the various departments of the hospital, the doctors in-depth lectures on the prevention of common diseases, health care for children, women and the elderly, family diet and health.

3. During the year, large-scale health education publicity activities will be carried out in places where residents' activities in the community are concentrated. The activities will also issue health education prescriptions, health knowledge brochures and other health education publicity materials.

4. This year, the Center Health Education Room will be used to broadcast relevant health education CDs to patients with chronic diseases such as hypertension and diabetes in the community. The infusion hall will be used to broadcast 52 videos of common diseases and frequently-occurring diseases in the community.

5. Continue to issue relevant health education prescriptions to patients who come to the center for treatment or consult residents.

6. This year, we will use the fixed blackboard of the Center Health Education Room to publish a health bulletin board once a month, and use the fixed bulletin board on the second floor of the outdoor and outpatient clinics to publish a quarterly knowledge about women, children and the elderly. At the same time, it will also actively use the publicity columns of schools, enterprises and institutions and business management departments in the community to publicize knowledge on health maintenance and health care.

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I. Overview of the project

1. Medical market analysis:

With the improvement of people's living standards, people have put forward higher requirements for medical and health consumption. From a single life-saving ambulance to the pursuit of health, the pursuit of quality of life and brand-oriented consumer activities. The hospital will face an era of rational consumption, the era of knowledge economy, the era of global economic integration and the era of low profit. These characteristics of the times determine that our hospital management will gradually enter the era of brand management centered on patient satisfaction, loyalty, hospital visibility and reputation. Only by strengthening brand building and implementing brand management strategies can hospitals create advantages and enhance their competitiveness. The importance of the great value of a brand in business operations is self-evident. China's annual health expenditure is close to 480 billion yuan, accounting for 5.3% of the gross national product. According to industry estimates, this figure will grow at a rate of more than 10%, and the market potential is huge. As the largest district in Shenzhen, Baoan has a population of nearly 2 million, and its scale is comparable to that of the medium-sized cities in the Mainland. For any medical service organization, it is an incalculable gold market. However, under the current medical market, public hospitals still occupy most of the market share for the time being. With the influx of private capital and foreign capital, the advantages of business model and service concept will be highlighted, and the situation of the medical market will be subverted. .

2. Hospital advantages:

Xx Medical is the largest private comprehensive modern hospital in Shenzhen that is built according to the requirements of the third-grade hospitals . It integrates medical treatment, teaching, scientific research, preventive health care and rehabilitation. It is a medical designated hospital in Shenzhen, a 120 emergency network hospital in Shenzhen, a designated hospital for industrial and commercial insurance in Shenzhen, and a designated hospital for commercial insurance in Shenzhen. The hospital is surrounded by mountains and seas, with beautiful scenery and elegant reports. With a variety of advanced medical equipment and excellent technical talent team.

3. The disadvantages of the hospital :

Compared with public hospitals , private hospitals lack credibility, the talent team is not stable enough, the start is late, the brand awareness is not high, the community environment is not mature, and the traffic is not convenient.

4, competition opponents analysis:

1. Advantages of Baoan People's Hospital

a. Advantages and long-term operation, it is one of the oldest hospitals in Baoan market.

b. Excellent geographical position, located in the old city of Baoan, with a large population density and convenient medical treatment.

c, high medical level.

d, have a stable medical population

2. Advantages of Xixiang People's Hospital

a, superior geographical position

b, better service quality

c, every Tuesday, Wubaoan Daily Health section

d, Bao'an old hospitals , there are relatively fixed service groups.

3. Advantages of maternal and child hospitals

a, expertise highlights

b, superior geographical position

4. Sunshine Group Spring Hospital

Advantages:

a, geographical advantage

b, strong advertising

5, propaganda goals: the first target group - Shenzhen Guanwai including Xixiang Town Xin'an Town and the most extensive customer base nearby, the second target group - the most extensive customer base in Guanzhong.

6. Advertising effect: Improve the popularity and reputation of hospital brands and form a good brand effect in society.

7. Sales promotion: Fully publicize the brand image of the hospital , including the brand image of the company and the brand image of each department. Highlight the medical advantages and service quality of all departments of the hospital. Enhance the hospital 's reputation in the minds of its customers through related public service activities.

8, the direction of advertising: in the choice of advertising, we must fully consider the hospital 's social image, the choice of media is less promising, refinement and excellence. There should be sufficient contrast considerations for each time period and each medium. Choose more advertising media with good image and high advertising effect.

Second, the specific content of the project

Xx Medical has been through the past one year since its establishment. Through the advertising of the past year, xx medical brand has a certain popularity in Baoan, and has basically completed an introduction period of its brand. In XX, our advertising will be a process of initial maturity of the brand. In this process our advertising program should focus on the following aspects:

1. Each quarter and the Social Security Bureau jointly host a large-scale public welfare lecture to establish the public welfare image of xx medical care in the public and improve the reputation of the society.

2, hospital image spokesperson: hired a hospital image spokesperson for the promotion of print media.

3. Contour lights are arranged on the periphery of the hospital to enhance the impression of nearby residents and the public on xx medical care.

4. Add a “Children's Joy World” on the fourth floor of the hospital clinic.

5. Add multiple customer suggestion boxes in the hospital “Your opinion is the strength of our progress”.

6. Employing or dispatching “Caring Ambassadors”, the main task is to bring “careful information” to each customer, such as volunteering to the patient, answering questions for customers, and recording opinions.

7. Bus body advertising: A certain bus advertisement will be placed on the main road section of Baoan.

8. Large outdoor billboards: Make an outdoor billboard near the Nantou Pass. Two or three large outdoor billboards are placed on the main section of Baoan. One is for publicity and the other is for street sign guidance.

9, broadcast: titled a traffic channel radio program, covered with car owners.

10. TV commercial: Play a 1-minute hospital advertisement on Baoan TV every day to strengthen the brand impression of xx medical care in people's minds. Such as the launch of a series of advertisements, the image of the hospital ---Honghou Capital and super-high-quality humanized service; hand sweat treatment center---------------------------------------------------------------------------------------------------------------------------------------------------------------------- Woman; otolaryngology----one hair treatment for snoring.

11. Baoan Daily publishes a health topic in soft text every week to deepen public awareness of xx medical care.

12, 1.1 New Year's Day, the hospital environment should be arranged accordingly, such as the two big lanterns at the gate, banners and so on to make a festive atmosphere.

13. Further improve the hospital 's guidance system.

14. In the week before Women's Day, we will do 3~4 episodes of obstetrics and gynecology in the Baoan Daily and Shenzhen Evening News.

15. 5.1 In the Baocheng District, a large-scale clinic will be held, and the media will be invited to make relevant reports, and a handbook on health and nursing common sense will be issued. To enhance the hospital 's visibility and reputation in the public.

In 2019, the hospital will further implement the scientific concept of development, conscientiously study and publicize, implement the spirit of the 17th Party Congress and the new medical reform policy, and focus on “taking patients as the center and quality as the core to provide patients with a safe and warm medical environment” The theme of the event, improve the quality of medical care, strengthen medical services, and make the hospital a new level, and then take a new step, mainly from the following aspects:

1. Further emancipate the mind, deepen reform, and accelerate the pace of hospital development.

Seriously organize the study and implement the spirit of the 17th National Congress of the Communist Party of China, and combine with the actual situation of the hospital to actively seek new ideas and new ways of hospital development. Deepen potential and create opportunities. We must vigorously carry forward the fine traditions of hard work and strive to establish the ideology of diligent hospitality.

2. Further strengthen management, rationalize mechanisms, and deepen hospital reform.

We will continue to strengthen institutional development, increase the reform of the personnel distribution system, further improve the rules and regulations, and improve the incentive mechanism. It is necessary to establish a modern marketing concept, continuously expand market share, continuously smooth service processes, and improve medical services, ultimately achieving the fundamentals of patient satisfaction.

3. Further strengthen the construction of key specialties, expand the scope of business, and create specialties.

To survive and develop, hospitals must be in an invincible position in the increasingly competitive medical market, and must continue to expand the scope of medical services. The expansion of the scope of medical services is inseparable from the construction of specialties and key specialties. Our next major projects are still placed on the construction of specialist and specialist specialties. We use specialties to broaden the market and use specialties to serve patients. We will increase the scale of specialties and strive to make it a brand in Xiangfan and even in the northwest of Hubei.

4. Further strengthen the connotation construction, attach importance to personnel training, and improve core competitiveness.

"Man is the most decisive force in productivity." Through the introduction and training in recent years, the hospital already has a team of professional talents. However, in the face of fierce market competition, talent competition is more prominent. Our talent team is not strong enough. In the future, we will shift the focus of training from individual academic leaders to outstanding young and middle-aged backbones; increase cohesiveness internally, enhance external appeal, and increase personnel training. The content of the in-house training courses should be more abundant and practical, and the multi-faceted and multi-channels should promote the professional level of technicians.

5. Further improve the quality of medical care, ensure medical safety, and improve the medical service system.

"Medical quality, medical safety, medical service system" is a systematic project that cannot be ignored at any time. In 2019, we will focus on "medical quality", ensure "medical safety", and improve the "service system" as the top priority of the hospital . Through system construction and personnel quality construction, we will focus on this system project. The hospital has become a "leading hospital " with a high quality of medical care and good social evaluation in Weicheng District.

6. Further strengthen the overall team building and comprehensively improve the overall quality of employees.

For the hospital to develop, the team is the key. Focusing on strengthening medical ethics and improving skills, the hospital will continue to emphasize the principle of “people-oriented”, vigorously strengthen the overall team building, and comprehensively improve the overall quality of employees through training, study, examination, assessment, and incentive mechanisms. Work hard from a small place, see the spirit in a subtle way, and provide patients with a full range of quality services. Create a team of employees with good mental outlook, strong work ability and ability to adapt to the development of the times.

7. Further accelerate the process of informatization construction and realize scientific and modern management.

It is an inevitable choice for hospitals to use the information-based approach to global management and make it one of the important infrastructures of the hospital . It is an important tool and means for hospitals to participate in competition and business management strategies. Therefore, it is not a problem to speed up the construction of information technology. Informatization construction should meet the needs as the standard, build a hospital information system, make it an important means of scientific management and modern management, and become a communication platform for patient and social communication.

We will make positive efforts to improve medical quality and promote hospital innovation and development with the spirit of reform and innovation, the spirit of seeking truth and being pragmatic, and the down-to-earth style. With the development of “better, faster and stronger”, we will provide better services to the citizens of Xiangfan City and inject new vitality into the development of medical and health care in our city!

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Go to the hospital work plan section to see more>>

In 2019, the Department of Medical Education focused on hospital work plans, conscientiously implemented various program contents, and successfully completed the established tasks of the medical education department . In order to strengthen medical quality management, prevent medical safety, coordinate and handle medical disputes, do a good job in the management of internships and interns, and do a good job in continuing medical education, in order to make our medical work to a new level, our hospital in 2019 Texter has developed the following work plan:

First, we will focus on “medical quality and ensure medical safety” as the focus of medical and medical work, and monitor every quality link in the medical process.

1. Strengthen medical quality control as a means to conscientiously implement the core medical system, implement dynamic process management of medical quality, strengthen quality control of links, strict standards, regular inspections, combination of rewards and punishments, and practical rectification, provide quality and convenient medical services, and create quality brands. Advantage. Enhance quality awareness, establish a scientific medical service quality concept of modern medical model; carry out quality education, correct quality control attitude, and implement comprehensive quality management plan. Seriously complete the "Special Remediation of Medical Quality" launched on December 11, 2019, and actively rectify the problems found in the activities.

2. Prevent medical disputes and ensure medical safety. Practice in strict accordance with the law and standardize practicing behavior. We will conscientiously implement the industry access system and make it a good practice to enter the customs. Strictly implement medical disputes, medical accident handling plans, and implement a medical defect accountability system. Carefully organize and study and fully implement medical and health laws and regulations, medical systems and medical procedures, and carry out medical activities in strict accordance with medical procedures. Strengthen inspections of dispute-prone departments and strengthen key supervision of problem doctors.

3. Strengthen discipline construction, create discipline brand advantages, enhance core competitiveness, and strive to quickly realize the transformation of our hospital's strength from resource-dependent to capacity-dependent. Continue to use obstetrics and gynecology as the key discipline development of our hospital, speed up the pace of talent introduction and personnel training, cultivate a reasonable talent team, and prepare for the application of municipal key specialties. Secondly, do a good job in breast surgery construction and use it as our hospital. The special focus is on specialist training; the establishment of pain clinics, expanding the scope of orthopedics business; consolidating the work of the blood purification center and making the blood purification center bigger and stronger.

4. Strengthen the construction of outpatient clinics, standardize specialists, specialist outpatient clinics, improve the conditions of specialist outpatient clinics, and strive to standardize the outpatient clinics and diabetes specialist clinics.

5. To strengthen the management of resident doctors, focus on the work of “three basics and three strictes”, strengthen the connotation construction, tap the potential and increase efficiency, strengthen the internal quality, strengthen the image of the external tree, strengthen the doctor's business training and technical assessment, and explore the establishment of the post evaluation mechanism. And incentive mechanism to improve the technical level and enthusiasm of physicians in the hospital. From time to time, the basic theoretical knowledge and basic skills of the resident are tested and the results are recorded in the year-end assessment. The three-base knowledge closed book exam is conducted twice a year. Give rewards to those who have excellent test scores. Pre-employment training for newly admitted medical technicians, especially the training of laws, regulations and medical documents. Intensive training for undergraduates who take the examination of practicing doctors.