Hospital Marketing Department 2019 Work Plan

In XX, our department actively cooperated with the hospital's scientific development concept, cooperated with the completion of the "provincial nursing teacher hospital" set goals, and built a harmonious medical and patient environment, and completed several aspects of work:

Under the premise of hospital network update, improve the network system update of our department and synchronize with it, collect, organize and summarize the inspection information of relevant departments quickly, and take out the case "physical examination report and medical treatment in the first time." Health and hygiene consultation advice. Realize the data, standardization and continuity of health records.

According to the financial information that can be read, analyze the market and summarize the market rules. Under the premise of not violating medical regulations and professional ethics of doctors, in line with the purpose of “implementing medical services and spreading health care concepts”, timely correcting market development work. Operational strategy.

When appropriate, conduct marketing training for all staff in the hospital and gradually improve the overall marketing level of the hospital. Medical service marketing is different from the marketing of tangible products. Product marketing may be a job that has little to do with producers; and the medical service process is the specific medical behavior of patients after they come to the hospital, involving all aspects of medical services, and contacting all medical personnel who provide medical services. How to let patients come to the hospital to receive satisfactory medical services naturally involves the marketing concepts of relevant medical personnel and specific marketing behaviors. It is sometimes more important to improve the marketing and marketing level of medical staff in our hospitals, and to carry out marketing training and marketing work within the hospital.

The window image of customer service is established. The company adheres to the principle of “serving customers with enthusiasm, dignity and rationality, adhering to professional ethics, and observing the code of professional physicians” throughout the service. Standardize medical services, carry out a certain degree of customer service work according to the actual situation of the hospital, improve the satisfaction and loyalty of the existing customers of the hospital, and promote the good reputation of the hospital, thus promoting the economic benefits of the hospital. Customer service work is also a convention for sales work. This is also the common work of all medical staff.

Clear job functions, and plan to carry out market development work efficiently.

Organize and arrange the public welfare and health related public welfare work of the surrounding communities in a timely manner.

We use a series of social welfare activities such as “send three rural service activities”, “International AIDS Day”, “TB Day”, “Smoking Smoking Day”, and a large-scale free medical examination and health assessment consultation program for urban and rural markets. This work itself involves the market personnel's ability to communicate with the relevant government functions, as well as the ability to effectively carry out activities, analysis of the effectiveness of activities, and statistical capabilities.

After years of proof, the success of such activities is not only the promotion of hospital image and hospital brand, but also directly promotes the economic benefits of the hospital.