2019 pharmaceutical sales work plan

First, the current pharmaceutical market situation

At present, the whole country is undergoing the rectification phase of the pharmaceutical industry, but it is only a stage that has just begun, so it is still under a specific rules and regulations, and the market is too messy. We must make the existing enterprise bigger and stronger before the rectification, in order to be based on the tide of the industry.

Now, there are more pharmaceutical companies and retail companies in various regions, but we should have a clear development direction. It is not very keen on the pharmaceutical companies to treat new products. And the varieties that are sold in the market are sold very well. However, there is a characteristic that it is better to buy a variety of hospitals, or to have a very low price on similar varieties, so as to stabilize the market. Grab most of the market share in the market.

Now, the drawback of the pharmaceutical industry lies in the fact that the prices of similar and similar drugs in the market are relatively chaotic. There is no uniform sales price in each region. Similarly, the sales prices of various manufacturers in Yanhuning are inconsistent. It has greatly impacted the sales work in adjacent areas. Make some customers who are loyal to the company lose confidence, identity and dependence.

In the past, inter-regional interspersed, each doing their own business, the salesman is not very familiar with the sales situation of the connected area, and will inevitably impact the sales area of ​​himself or others. In terms of the sales price of medicines, under the same proportion of conditions, the profit and the quantity of goods sold are directly proportional, that is to say, sales volume and profit are closely related.

Second, XX year work plan

Summarizing this year, it can be said that it is my own learning stage. It is xxx and xxx gave me this opportunity. I am a small brother in the unit. I have given me a lot of love, and I thank you here.

Since I was in charge of the xxx and xxx areas, I can say that xxx and xxx have given me these two very good sales areas. I have considerable expectations for me, but it is a considerable test for me. I learned a lot in this process. Including the talks and behaviors with the customers, their eloquence has been exercised, and their courage has been greatly improved.

I can say that I was not very satisfied with myself during the year. I didn’t make a big profit for the company first. Secondly, I didn’t make my customers convinced myself. Some customers didn’t maintain it very well. There is also a lack of understanding of the market and failure to grasp market information in a timely manner. These are the first things I want to improve in my XX years of work.

XX years, the new beginning, xxx since the xxx, xxx, xxx, xxx, xxx five large sales areas handed to my hand can also see that xxx and xxx made a great determination, because these areas are Our base. It has laid a solid foundation for the development of our company.

Third, the following is my thoughts on the next year's work:

1. For old customers and fixed customers, always keep in touch, send some small gifts or banquet customers when there are time and conditions, so as to stabilize the relationship with customers.

2, while having old customers, we must continue to obtain more customer information from various media, including the basic information of the cargo station.

3. To have good performance, you must strengthen business learning, broaden your horizons, enrich your knowledge, adopt a diversified form, and combine your business and communication skills.

Fourth, the comprehensive situation of each region

1, xxxx

There are many commercial companies in the xxx area, which are some of the large potential developers. The existing commercial companies belong to the first category of customers, the larger individuals belong to the second category, and the personal clinics belong to the three. Commercial companies in these categories of customers still need the help of xxx. Help me maintain these customer resources in a little bit of transfer.

2, xxxx

In addition to several businesses, there are some individuals in the existing customers in the xxx area. In the individual medicine, no large number of individual medicines have been developed in various regions. These small customers can actually create considerable profits for us. I should always look for new customer resources in the local cargo stations, pharmacies, etc., and strive to bring more than 100 customer resources in various regions.

3, xxxx

The xxx area is farther away from Shenyang, and the price of the goods is relatively low. Only when it communicates with the old customers frequently, the price of the existing goods is known. This will continue to attract old customers. In the development of new customers, we must talk about the varieties that have advantages, such as xxx, and xxxx. There is also a local business company must look tight, look at the prison.

4, xxx

The xxxx area has not been well understood, but from the side, the xxx area is the most difficult area to do, but it is also a big enough challenge. There are a lot of businesses, but they are made very few. This is a great regret. In the year, you must start with these businesses to add more fresh blood to your area.

5, xxx

Belongs to the xxx area, there are some varieties to pay attention to in this area, because it belongs to the xxx variety, but I will do my best to develop new customer resources, although this area is not good to run, but I must also take under. There is no wall that can't be turned over, and you can't walk away.

Combined with the above ideas, here are my requirements for myself this year:

1. Add at least 15 new customers per month and 5 to 10 potential customers.

2, a monthly summary, to see what work mistakes you have, and correct the next time do not commit again. And communicate with the internal staff in a timely manner, get the latest situation of the unit and policy support.

3. Before you see the customer, you need to know more about the customer's status and needs. If you are ready to work, you may not lose this customer.

4. Have a good working attitude for all customers, but for some unreasonable requests from customers, they must not be inferior. To establish a good corporate image for the company.

5, customers encounter problems, can not be ignored, we must do our best to help them solve. We must first do things and let our customers believe in our work strength to complete the task better.

6. Have enough confidence in the company and yourself. Have a healthy, optimistic, positive work attitude, in order to better complete the year-round task.

7. Communicate with other regions' business and back office, and have team awareness so that you can better understand the latest product situation and how they do it. To continue to grow business skills.

The above is my work plan for this year. There will always be various difficulties in my work. I will ask the leaders, discuss with other salesmen, and work with xxxx research clients to overcome and create a new one for themselves. The sky, make the biggest contribution to the company.