Summary of the wine management work of the liquor production and marketing management office

We adhere to the scientific development concept as the program, conscientiously implement the spirit of the provincial and municipal wine management work conferences, implement the Ministry of Commerce's "Liquor Circulation Management Measures" and "Hunan Province Liquor Management Regulations", and carry out the wine management work in an orderly manner according to the plan at the beginning of the year. It is difficult to solve problems, seek truth and be pragmatic, and develop and innovate to ensure the quality and safety of the county's alcoholic products. In the whole year, 29 wine wholesale licenses were issued, and 43 new wine retail registrations were registered. More than 3,000 copies of various publicity materials were distributed free of charge, and more than 1,500 kilograms of bulk wine without the “Liquor Circulation Attachment” and quality certificate were sealed. There are 6 unlicensed alcoholic households, and 23 boxes of various fake and bad wines are sealed and seized. Punish the 30 “alcohol dealers who are not in place”; the door-to-door identification of alcohol for consumers 10 times. The county's wine management work is more solid, and the alcohol market is more purified.

First, use propaganda as a guide to further consolidate the foundation of wine management

Public opinion propaganda has always been the entry point and breakthrough point for us to carry out wine management work, which has always been valued by us. The main contents are: propaganda of wine management policies and regulations; promotion of liquor management dynamics; promotion of alcoholic scientific consumption knowledge; promotion of methods for identifying the authenticity of alcoholic beverages; promotion of alcoholic production enterprises and alcoholic products. The main means of publicity: First, the meeting. The county wine management work conference and wine vendor symposium were held. The format of the symposium is very popular among liquor manufacturers, focusing on how to do a good job in the marketing of the liquor market, consolidate and develop the sales market, promote the healthy development of the wine industry, and how to strengthen the supervision of the alcohol market and ensure the safety of drinking. The atmosphere was warm and the speech was enthusiastic. Alcohol manufacturers have put forward a lot of pertinent opinions and suggestions on how to do a good job in advertising and stimulating alcoholic products, coordinate the relationship between the relevant parties, and the system of claiming for the ticket, especially the implementation of the "Attachment" system. The second is to use the news media for publicity. The county TV station provided us with a special person and a video camera to vigorously promote the liquor management regulations, liquor management work, liquor manufacturers and alcoholic products, and broadcast it four times a day on the integrated channel and the film channel. At the same time, use newspapers for publicity. He has published more than 30 articles in the newspapers and work articles in the newspaper. At the same time, more than 10 work newsletters were adopted by Shaoyang Wine Management, and some were also adopted by relevant websites such as the Ministry of Commerce, the province and the city. The third is to distribute promotional materials. More than 3,000 copies of various promotional materials were distributed throughout the year. On March 15th, according to the unified deployment and arrangement of the County Food Safety Association, we will use the publicity vehicles, quality supervision, health, agriculture, animal husbandry and other member units to use the publicity vehicles, display cards, information distribution, on-site answering, etc. Promote the "Food Safety Law", crack down on illegal addition of non-edible substances and abuse of food additives, and anti-counterfeiting knowledge. During the event, we produced 2 exhibition cards, issued "To buy safe wine, please check "ID card"", and the Ministry of Health announced the list of non-food substances that may be illegally added in food.

Our wine management work has achieved some results, but there are still many problems and problems. With the deepening of the pilot work of commercial comprehensive administrative law enforcement, our wine management work has ushered in new challenges and ushered in new development opportunities. We will continue to work hard, be bold and innovate, and strive to achieve greater results.

[1] [2]