Summary of tourism activities

Summary of tourism activities

In order to further promote the “100 billion tourism industry” action plan of Nanping City and the tourism work in the era of high-speed railway, we will make every effort to build China's ecological food city and build a beautiful xxxx. This year, our county will adopt the form of “the county magistrate will take you on the occasion of the blooming of pears”. The comprehensive promotion of xxxx boutique tourist routes and specialties has effectively promoted the development of characteristic rural tourism in our county and achieved certain results. The first joint celebration activities are summarized as follows:

First, the basic situation of the activity

Activity development

After the cooperation between the county and Fujian Sina.com in the end of 2019, we successfully planned the “Minister's New Year's Day Festival”. At the beginning of this year, we joined hands with Fujian Sina.com to launch the “Minister's Travel with You” series of tourism festivals. First, on March 22, Zhao County magistrate of xxxx County launched five “xxxx micro-tourism” boutique lines through Sina Weibo “Away for De”. Secondly, on March 29th, carefully planned and launched the “Mayor Takes You Tour xxxx” Festival Activities, from March 29th to April 29th, mainly using online promotion and offline stepping on the joint promotion method, through the Sina Weibo platform in March, the full bloom of the pear flower in the xxxx day tour, two 3 day trips to the boutique line; at the same time invite more than 10 Fujian Weibo people to swim xxxx, deep experience in the field of xxxx beautiful scenery, unique human landscape and special food production. According to statistics, the daily average number of tourists in xxxx County reached a record high. On the 29th, the number of tourists received reached 6,000. The number of tourists who took self-driving day trips reached more than 4,000, accounting for 67% of the county's visitors. The number of travel agency groups is more than 1,000. The number of visitors to the catering and accommodation receptions of Hongjian Mountain Villa, Yifan Water Town Fishing Village, Guanmi Liyuan Scenic Area, Shenshan Farmhouse has exceeded 4,000. The income of farmhouses alone has reached 10,000 yuan. The local villagers have become The biggest beneficiary.

Main results and experience

Through this tourism festival, more people inside and outside the province understand and participate in the development of xxxx tourism, expand the degree of xxxx opening up, and enhance the tourism popularity of the county; the first time to hold large-scale tourism festival activities, accumulated experience of tourism festivals; Seriously summed up the successes and shortcomings of the event and further clarified the ideas of tourism development.

1. Leadership is a prerequisite. Without the attention of county leaders, there would be no tourism festivals, and there would be no more successful tourism festivals. From planning, preparation, organization, implementation, and summarization of the tourism festival, the main leaders of the county party committee and the county government personally care about and pay attention to it. The county magistrate personally directs and guides the event through his own Weibo “avenue for morality”. The county leaders in charge of the county held a number of preparatory meetings for tourism and festival activities, clarified the responsibilities of relevant departments, and arranged the deployment of related work. In addition, special funds for festival activities were arranged from the special funds for tourism development, and three outstanding personnel were recruited from the Youth League Committee, the County Cultural and Sports Bureau, and the County Economic Research Center to enrich the tourism team, mainly engaged in festival logistics reception service management consulting and other work, ensuring The activities were carried out smoothly.

2. Careful planning is the key. What to swim, how to swim? A well-planned event plan is the key to the success of the festival. At the beginning of March, 10 micro-tourism boutique lines in xxxx County launched in 2019 were reorganized into 5 pieces, and the well-known scholars of the county were invited to write standard and standardized line introductions and guide words, and more than 400 photos of scenic spots were collected from photographers. Organize the travel agency to step on the line in the tourist route. At the same time, relying on the xxxx county famous special product exhibition center, combined with the function of the visitor center, it will carry out temporary renovation and simple decoration, set up the county tourist service center in time, and produce and print tourist electronic maps, route propaganda folding, Dawuyi tourism map, tourism law, etc. Propaganda materials, production of tourist reception system, tour guide inquiry system, tour guide supervision desk, complaint acceptance signboard, etc., in the tourist hall to post thousands of acres of pear garden propaganda printing large prints, xxxx county travel route electronic map, add some visitors to rest tables and chairs, The xxxx county tourism scenery propaganda film is played continuously.

3. Departmental collaboration is a guarantee. The tourism festival is not only the tourism resources of xxxx, but also the government image of xxxx County. This tourism festival is an activity led by the government, involving tourism, public security, transportation, security, health, publicity and other departments and towns. In order to ensure the smooth development of tourism festivals, the county government has set up a leading group for the preparatory work of the XXXX County Tourism Festival. The county party committee and the disciplinary committee secretary are the group leaders, and the county government is the deputy county head, the deputy head of the county. Man-made members, the leading group consists of a publicity report group, a safety group, a road traffic group, a vehicle deployment group, a health safety group, an environmental remediation group, a comprehensive coordination group, and an inspection team. The work preparation group consists of the county government and the tourism bureau. Coordinate specific issues. Each member unit shall work in accordance with its respective responsibilities, refine the work plan, and fully cooperate to effectively ensure the normal development of the festival.

4. Propaganda is the foundation. Without strong propaganda, no one is concerned about xxxx tourism, and no one is coming to participate in tourism festivals. First, make full use of xxxx travel website to promote and promote, timely contact and communicate with Internet companies, integrate website travel resources, update website content, and simultaneously promote travel routes, tourism goods, folk customs and so on with Fujian Sina. Secondly, after the launch of the “Mayor Takes You” campaign, the news media such as Fujian TV Station, Nanping TV Station and xxxx TV Station were invited to visit the scene to conduct comprehensive tracking and reporting on the festival activities. The newspapers and magazines such as the Taipei Daily News and the XXXX Newsletter were also awarded. A large amount of space is continuously reported. Third, in the early stage of the festival, the “I Love the Kitchen” section of the Fujian News Channel also made a special trip to the county fishing area of ​​Yifanshui Township and Shenshan Liyuan Scenic Spot to promote and promote the specialties and production of rural tourism in our county.

Deficiencies and problems

Through this tourism festival, it is fully exposed that there are some shortcomings and problems in the development of tourism in our county, which deserves careful combing, summarization, research and improvement.

1. The tourism elements are not well-equipped. First, the ability of tourism, catering and accommodation is seriously inadequate. Shenshan Mountain Scenic Area, Yifan Water Town Fishing Village and Hongjian Farms can only accommodate 1,050 people, and accommodations are more than 200 people, which is far from the difference of 6,000 visitors. Second, the tourist road facilities are weak. Stop Ma Ma Jung Street - the road with tight roads is narrow and damaged, there is no fence along the river, the road standard is not high, and there are also vehicles for the Shengnong chicken industry every day, which makes it impossible for vehicles to meet during the Pear Blossom Festival, and can only rely on the traffic police or the traffic department. The use of one-way streets to maintain normal order has potential safety hazards. The road at the fork of the fishing village of Yifanshui Township is steep and the road surface is narrow. It is not easy for tourist vehicles to pass through. At the same time, it also sets up a garbage incinerator, which affects the safety and beauty of the scenic spots. There are no street lights installed on the tourist roads of Hongjian Farms connecting urban areas, which is not conducive to tourists going to the city for shopping and entertainment at night. There are no road signs for scenic spots in the main roads of national highways or county roads. The contents of tourist indication signs are not standardized and not specific. There are also no road signs in some scenic spots, causing some foreign tourists to go wrong. At the same time, the parking lot capacity is not enough, so that the vehicle is parked on the already blocked one-way street, it is difficult to meet the parking of tourists such as self-driving tour and self-help tour. Third, the tourist attractions are not detailed enough and are not very attractive. Tourist attractions such as Shishan, Dongguangyan and Baishuijia Waterfalls are currently natural ecological landscapes. The flowering period of a thousand acres of pear gardens is only 10 days. The time is short and the attraction is not enough. Therefore, it is necessary to carry out in-depth development through investment promotion. The agricultural creative park and folk culture street of Hongjian Farm are still under construction. The management personnel of the scenic spot are insufficient and the management is chaotic. At the fishing village of Yifanshui Township, fish and fishing are currently only available, and tennis courts, folk museums, golf courses and other projects are still under construction. Fourth, the tourist shopping center is not up to standard. The shopping venues of Liyuan, Hongjian and Yifan Water Townships are affected by the usual tourist traffic, and basically no business is open. In order to cooperate with the county tourism festival, the county government carried out simple renovation and decoration of the famous special product center, increased the function of tourism consulting service, and established the county tourist service center. However, the main functions of the county are mainly the exhibition of famous products, mainly based on agricultural products such as exhibition tea. The handicrafts, handicrafts and other tourism products are less developed and the products are relatively simple. At the same time, the passenger center does not have the overall planning and design, parking lots, tourist public toilets and other supporting infrastructures are incomplete, resulting in a single function of the tourist service center, unable to play the external service consultation of the travel center. Features. Fifth, entertainment activities cannot meet the needs of tourists. The tourism activities of Liyuan's scenic spots are single and the management can't keep up. For example, although Lifang Liyuan Scenic Spot has been rated as a three-star rural tourism unit, the usual visitor center is not open to the public, which causes the bicycle experience project to be open only during the pear blossom period. Beware of the incident of tourist complaints. Hongjian farming culture and entertainment experience activities are mainly concentrated in the summer, such as fruit and fruit picking, swimming and water, catching fish and other recreational activities. At present, only crocodiles and ostriches can be seen. The water children's entertainment park project and tennis courts in Yifanshuixiang Entertainment are still under construction. At present, there are only simple farming experience projects such as barbecue, bag dumplings and snoring.

2. The tourism promotion is not enough, and the form of publicity is single. At present, with the rapid development of network information, the publicity channels are constantly updated. To this end, we must change the way and adopt various methods to publicize.

3. The tourism management system is not perfect and the tourism talents are in short supply. At present, the tourism administrative department of our county has only 2 incumbent management personnel in the public service, and it is responsible for the daily supervision of four travel agencies, three-star hotels and three star-rated rural tourism business units. There are only 5 full-time tour guides with national tour guide certificates in the county. The number of tour guides is lacking and the quality is uneven. It is difficult to adapt to the development needs of tourism. At the same time, the service management level of various tourist spots needs to be further improved. Most of the tourist receptionist waiters have not undergone professional training by the tourism administrative department, and their quality is not high and unstable. In addition, there is currently no preferential policies for tourism promotion and promotion. The county tourism agencies cannot enjoy the one-day policy subsidy, which has caused some owners to promote xxxx day trips with low enthusiasm, low initiative and limited atmosphere.

4. There is a shortage of special vehicles for tourism. At present, there are only 2 tourist vehicles with qualifications for tourism operations registered in the county. They can only temporarily rent tourist traffic vehicles from other counties, which cannot meet the tourism development of our county and the demand for passenger vehicles. Certain hidden dangers.

5. Tourism investment is limited, and tourism support should be strengthened. Tourism is a long-chain industry, involving all aspects of “food, lodging, travel and entertainment”, involving more than 20 departments and more than 110 industries. At present, our county has set up a special fund for tourism development of 1 million yuan in 2019, mainly for tourism. Planning, personnel training, brand building, infrastructure construction, etc., local investment is limited, so all departments need to cooperate and support in order to better coordinate and solve related problems in the development of tourism industry.

Second, several suggestions

Xxxx's first tourism festival was successfully closed. How to seize the opportunity to build a pilot project for urbanization of China's eco-food city, and to make a travel article to meet the arrival of the high-speed rail era, it is recommended that:

Improve tourism management innovation capabilities. Re-enact the implementation opinions to accelerate the development of the tourism industry in the county, clarify the county's tourism leading institutions and work functions, and clarify preferential policies on finance, taxation, finance, land, and talents, and expand the degree of opening up. The scale of special funds for tourism development will increase to 3 million yuan in 2019, establish a normalization mechanism with an annual increase of more than 20% in funds, expand the scope of use of funds, and concentrate funds to build 1-2 key projects each year. Establish a tourism investment evaluation assessment mechanism, the county departments, towns and towns to participate in tourism investment. The establishment of a tourism quality supervision office, increase the number of career establishments, and at the same time strengthen the training of on-the-job tour guides, actively recruiting tourism talents from colleges and universities to enrich the tourism team, and continuously improve the professional skills of visitors through training courses.

Improve tourism public service capabilities. Focusing on the eight elements of tourism, we plan to generate a number of tourism supporting projects, and count down the project construction to meet the needs of the high-speed rail era. Accelerate the construction of a professionally designed xxxx county tourist service center covering an area of ​​500 square meters and an investment of 6 million yuan, including reception, complaints, service acceptance, order reservation, traffic guidance, weather information release, etc., and strive to be completed before the end of the year. Taking the lead of Shenshan Scenic Spot, integrating the tourism resources of Shicheng Village and Guanmi Village, the farmers with high enthusiasm around the village will be encouraged to develop farmhouse music, and enhance the catering, accommodation capacity and management service level of Shenshan Liyuan Scenic Area, Yifan Water Town Fishing Village and Hongjian Farm Village. At the same time, we will promote the catering, accommodation capacity and service management level of Shantouguan Family Farm, Tie Niu Guan Shanzhuang, Gankeng Forest Farm, Shanguan Farmhouse, etc., and add more than 500 beds per year to make the township youth hostels and family hotels in the county. The budget apartment-style resort is able to meet the basic needs of tourists. The county tourism bureau will take the lead in coordinating the departments of transportation, highways, etc., and set up the xxxx county tourism vehicle operation company as soon as possible, and purchase some of the new tourist vehicles, and strive to complete the relevant qualification procedures for the approval of the tourism vehicles to the province, and accelerate the opening of the tourist line vehicles to meet It is difficult for tourists in our county to use a car.

Improve the tourism infrastructure. First, the integration and reorganization of the micro-tourism boutique routes in our county, increase the investment of tourism funds, continue to the roads, bridges, ancient roads, pavilions involved in the ecological natural landscape, historical and cultural tourism resources and red tourist attractions in the micro-tourism routes. Protective trails, etc. for protective repair, rescue and construction. The second is to speed up the total investment of 34 million yuan, the Shenshan Scenic Area is 11.1 kilometers long and the Majingya Street-Lifang Shenshan tourist road construction. According to the construction standard of the third-class highway, the roadbed width is 7.5 meters and the width of the roadway is 6.5 meters. Put into use. Speed ​​up the construction of the red tourist road in the former site of Xiaosizhou to the continent, and strive to complete the partial opening of the year at the end of the year. The third is to set up road traffic signs for Shenshan, Yifan and Hongjian provincial-level star-level rural tourism business units on the main roads of national highways or county roads as soon as possible. New large-scale ecological parking lot will be built in Guanmiqiaotou, and the tourist roads and migration waste incinerators at the entrance of Yifanshui Township fishing village will be widened as soon as possible, and the road construction of Hongjian Farms' tourist roads will be started to meet the needs of different tourists.

Improve the ability to create tourism brands. Accelerate the promotion of the establishment of A-level scenic spots and provincial rural tourist spots, give full play to the enthusiasm of tourism, housing construction, transportation, agriculture, forestry, water conservancy and other departments, and combine the construction of beautiful villages to create water town fishing villages, forest families, famous towns and villages, forests Tourism brands such as people's homes, water-level scenic spots, A-level scenic spots and provincial-level rural tourist spots, strive for superior policy support and financial subsidies, optimize the investment environment of our county, provide external help for the economic development of our county, and promote the development of tourism.

Improve tourism promotion and promotion capabilities. Increase publicity and create an atmosphere. Adopt multi-form, multi-channel and unconventional measures to vigorously promote the tourism resources of our county and increase the visibility of the tourism economy. First of all, we must carefully create and create excellent photography tours of scenic spots and scenic spots. By recording scenic scenery films, compiling tourism publicity materials, increasing publicity and promotion, and promoting tourism resources of our county. Secondly, we must give full play to the role of television, microblogging, newspapers and other news media, highlighting the special resources of xxxx, characteristic industries, featured products, characteristic humanities landscape, and creating special tours. Further improve the construction of tourism websites, vigorously carry out online investment promotion, and promote the promotion of xxxx unique natural landscape through the Internet to raise awareness. Accelerate the introduction of preferential policies for tourism promotion and promotion, and increase the enthusiasm of tourism enterprises.

Summary of tourism activities

In order to thank all colleagues for their unremitting efforts and selfless dedication to the company's development process, and to promote employee communication, strengthen the seamless connection between the teams, enhance friendship and enhance cohesion; at the same time, in order to promote the company's corporate culture, enrich employees' amateur Cultural life, broaden your horizons. The company organized the Guangzhou z Group XXXX New Year's Day tourism event on December 30, XXXX, and January 3, XXXX.

XXXX New Year's Day Tour

During the travel process: colleagues help each other and work together closely. The company is integrated into the atmosphere of “harmony and friendship”. When traveling, there will always be many unpleasant collisions. Internal education loyalty; teamwork, honor principle.” Established an excellent corporate image in the tourism process. Especially in Zhangjiajie, the terrain was steep and the rain was still drizzling. We used a time of about 50 minutes to collectively cross the Yuanjiajie, which takes 1.5 hours for other teams. As one of them, I am very proud and proud. . Of course, in the process, as the organizer, there are many places that I have not done well, summarized as follows:

1. When negotiating the itinerary and selecting a travel agency, there is a lack of negotiation skills;

2, preparation before the trip, the mind is not delicate enough, resulting in inefficiency;

3. There was no momentum before the trip, and many colleagues failed to join the event;

4. During the journey, I did not take care of the travel experience of leading colleagues.

Summarizing the past, in order to better grasp the future! 2019 New Year's Day tourism has drawn a circle in Hunan, leaving a bright smile on the z people; 2019 is a beautiful and beautiful future, I believe we will do in 2019. better!

XXXX annual travel will focus on improving in the following matters:

1. Select the route: Communicate with the travel agency, ask them to provide as many suitable attractions and itineraries as possible for the leaders and colleagues.

2, choose a travel agency: the salesman is responsible, the travel agency has the strength, attach importance to our company.

3, negotiate the price has skills, three around the competition, let them reduce their own prices. Prepare a budget schedule and a travel subsidy list in advance to determine the list of participants.

4. Travel plan production: The trip is reasonable and compact. The person in charge must be very familiar with the selected itinerary, and the internal staff division is clear. The security team is especially important, so be sure to choose a man with a strong sense of responsibility.

5, the momentum: propaganda line pleasant scenery, and unique customs. Carry out award-winning essays, photo contests, etc., to enhance the enthusiasm and enthusiasm of colleagues to participate in travel. Advance preparation of promotional items;

6, matters needing attention: 1) safety 2) weather; 3) taboo; 4) drugs.

7. Travel process: 1) Safety work should be done well, emphasizing emphasizing and emphasizing, and arranging the person in charge of the first and the second; 2) The internal part of the work mainly consists of clearing the number of people and calling the person to be clear; 3) knowing the tour guide and telling I am the main coordinator, communicate some basic information, familiar with each other, introduce the company's relevant leaders; 4) The driving process is rather boring, need to communicate well with the tour guide, create a good atmosphere, provide entertainment programs; 5) organize activities need to see the venue early , to inform the best group information; 6) the situation should be prompt, the solution process should be timely feedback to the leadership.

8. Travel Closing: To ensure the safety of the furthest colleagues to go home, this should be considered before the trip begins, and must be included in the contract.

Summary of tourism activities

I. Achievements: The activities sold a total of ton of Shuijingfang, and the name of the “Shuijingfang Wine Tour” was created. During the period of the event, the sales situation is as follows: from December 10th to December 28th, 2019, the sales volume will be 25, and the number of tourist places will be 25, and the sales volume will be from January 10th to February 2nd, 2019. The development of the application for additional tons of sales, resulting in the name of the tourist quota.

Second, the total cost of the event: the relevant verification procedures for the activity approval fee are provided by our sales and marketing department.

III. Summary of the activity process: When the event is launched, it is in the peak season of liquor sales before the Spring Festival. The major liquor brands have launched various forms of promotional activities to attract dealers to stock up. After fully understanding the information and market information of the competition products, In order to increase the cohesiveness between the dealers at all levels and the Shuijingfang brand, and to reward the dealers at all levels for their support for the development of Shuijingfang brand for many years, they applied to the factory for the purchase reward for the dealers. After the event started, the dealers were actively stocking and the sales enthusiasm was high. Compared with the sales data in the same period of last year, most of the market sales reached new highs. In view of the great success of the event, we had to return to the factory on January 7, 2019. Additional application for the event fee to meet the needs of marketing work.

Third, the summary of successful activities:

1. Promotional themes and creativity have effectively promoted the target sales task. After the event, each prefecture market completed 100% or even higher estimated sales plans;

2, the theme of the promotion campaign "Shui Jing Fang Wine Tour" seized the market selling point and customer demand points. 3. The choice of promotion form is correct. In response to the economic situation and consumption capacity of Shuijingfang dealers, we decisively choose European boutique tours to meet customers' demand for good quality of tourism activities;

4. The arrangement of tourism activities is humanized. At present, our company has organized customers to participate in the “Shuijingfang Wine Tour – European Six Countries Tour” in batches from May 17th to June 1st, 2019. The event has achieved great success and customers are visiting Europe. At the same time, it has greatly deepened the relationship with the Shuijingfang brand, and stimulated the enthusiasm of dealers at all levels to distribute Shuijingfang products. This event has promoted the relationship of customers.

Fourth, the proposal

At present, it has become an important position for high-end liquor competition. The liquor brands such as Guojiao 1573, Shede, Zhenjian Jiannanchun and Yanghe Mengzhilan are constantly changing and increasing in order to win the initiative in the fierce competition. . At present, we are facing the impact of competing products, and the sales pressure is increasing. It is recommended that the factory increase the support for Henan promotion activities and give more valuable guidance to our promotion activities to enhance the promotion effect.