Summary of hospital work in 2019

In 2019, Hefei Fuhua passed an extraordinary year. The establishment of Zeyun Company, the formation of the marketing team, the development and promotion of plastic surgery projects, the search for market direction, the choice of marketing objects, the international financial crisis, etc. A severe test. Great development has been made, and there are also shortcomings!

In 2019, under the new marketing system, through the hard work and hard work of all employees, all the work of our hospital was carried out in an orderly manner, economic income was steadily rising, and management work made certain progress. The current work is summarized as follows:

Comprehensively strengthen internal management and establish a scientific management mechanism

In 2019, we adhered to the "customer-centered, broad-based marketing approach as the theme", to improve the medical level and service quality as the main line, clear job responsibilities, work procedures, develop job specifications, implement target responsibilities, and make management The work has taken a new step, mainly doing the following work:

First, further improve management organization and standardize management system. Adhere to the daily routine system, research and implement corrective measures for specific problems, effectively reduce medical, nursing, marketing errors, and ensure the medical safety and normal operation of outpatients.

Second, put medical quality management in the first place, focusing on surgical safety and surgical results, simulation simulation before surgery, and effective communication of customers. Establish and improve the system of surgical follow-up and nursing, and strictly explore potential surgical items.

Third, insist on strengthening the first-time reception responsibility system, the consultants will register and track the telephone access in a timely manner, insist on the system of who to pick up, and transfer other consultants to customers who cannot be broken.

Fourth, strengthen the management of surgical records. Strictly follow the requirements of the "Code of Medical Record Writing" to write, sign the surgical agreement, timely infusion after the end of surgery, and inform the postoperative attention. Call back within one week and confirm the time of the follow-up visit.

Fifth, further strengthen the quality management of nursing work and disinfection and isolation measures. The nursing staff completes the nursing work according to the requirements, and conducts their own learning, enriching and enriching the nursing knowledge to achieve better work needs. At the same time, strict implementation of the control of disinfection and isolation measures in the hospital, the establishment of disinfection and isolation related systems and strict implementation to ensure the safety of surgery.

human resource Management

Human resource management is the basis of enterprise survival. The comprehensive and effective human resource management system plays an important role in the survival and development of enterprises. At the same time, cultivating a group of employees with high technology and high loyalty will be the necessary conditions for the company to grow. Mainly from the following aspects:

I. Several changes of management personnel: In 10 years, the senior management of Hefei Fuhua has undergone three changes, which has a certain impact on the entire operation. The changes in management personnel directly drive the changes in marketing methods and marketing measures, and bring a new vitality to a complete marketing idea, but also bring many drawbacks. An effective system of senior management work should be established.

Second, the middle management power is gradually growing. With the development of enterprises and the development of the market, the ability of middle management personnel will gradually be raised to a new level of understanding. We pay attention to the cultivation of this strength in the development process, such as The training of directors and head nurses of the consulting department fully reflects the talent pool of enterprise development.

Third, the flow of personnel: frequent personnel turnover is a drawback of enterprise development. In 10 years, the turnover of Fuhua's personnel is relatively stable, but there are also many problems, such as the departure of nursing staff for part of the time, resulting in the vacancy of nurses in the operating room, for daily life. Business has an impact. Establish an effective personnel recruitment system and employee management system to control the specific situation of personnel turnover in the hands of managers.

Fourth, the establishment of employee sense of belonging and loyalty: At present, there is a gap in the sense of belonging and loyalty of employees in Hefei Fuhua. Without effective management and corresponding measures, the establishment of management in this area should be strengthened. Bring stability and sustainability.

V. Marketing team construction: As a high-quality service enterprise, the overall quality of the marketing team is crucial. Fuhua always pays attention to team building, and reflects the overall quality of the service industry from the organizational structure of medical care, nursing and consulting. However, from the current point of view, the entire marketing team is still partially lacking, and it is necessary to further strengthen and implement sales team management, increase teamwork and enthusiasm.

Marketing management

Market marketing directly determines the survival of enterprises. The correct and appropriate marketing management is able to bring endless power and greater economic income to the enterprise. The marketing management of Hefei Fuhua is as follows:

I. Selection and promotion of plastic surgery projects: In the past 10 years, the project focused on the overall activity of wrinkles and children's skin in Korea, and the operating income accounted for more than 60% of the total annual income. The main promotion method is advertising + event promotion. In the second half of the year, facial and facial surgery were promoted, and its operating income accounted for about 20% of total income, and other projects were around 20%. For the promotion of the whole year, the promotion of wrinkle and facial items is the best choice.

Second, advertising promotion method: Print media advertising is the most basic and most direct and effective promotion method we adopt. The total investment of advertising in 10 years is about 300,000 yuan. Compared with the total turnover of the whole year, the basic input-output ratio of advertising is 1 :5, the effect is still very obvious.

From the point of view of the advertising content, the current comparison of the effect is combined with the text description to explain the effect and function of the project, and its dissemination is directly true and effective. From the perspective of advertising, the use of semi-pass bar size and stable placement, so that the continuity of advertising is well protected, continuing the brand's role and technical strength. From the perspective of the media, it is good to use the middle and high income groups to read newspapers and the mass media to respond to the launch, and to grasp the combination of projects and groups.

Third, the promotion of activities: regular academic promotion activities or networking events, on-site promotion to attract customers. The event uses real-time infections such as on-site signing preferential policies, membership points, and on-site academic lectures to attract customers, receive consultations and achieve surgical intentions. From the current summary of all activities, the activity itself has great limitations. The activity report and the implementation of the activity are more serious. The ideology of doing activities for activities makes the effect of the activity not obvious and cannot achieve the intended purpose. Moreover, the activity itself has similarities and does not have a good highlight to attract customers. Summarized as: the event is clearly defined, the activity is good, the activity is attractive, the activity organization is not strict, the activity is implemented without highlights, the activity is too much, and the tracking report is not emphasized. It's just an activity, no continuity and sustainability.

Fourth, the promotion of consultants: Whether it is advertising, or activities, it must be classified as the reception of consultants, so the reception capacity of consultants is particularly important. From the perspective of the entire consulting force of the current clinic, it is far from meeting the requirements. Although the consultants are highly motivated and have enough professional knowledge, the whole team is a young team, and there is no rich experience in consulting and reception. The market competition is not strong. . Most of the thoughts "do work, not do a good job"; the regular training of consultants can not achieve practical results, there is a disconnect between thinking and doing, so we must increase and value the introduction and training of consultants.

V: Establishment of other marketing ideas: Combine the limitations of current marketing methods, strive for greater market share, and further broaden the marketing ideas. In December, Hefei Fuhua’s website was established, the network department was established, and the website was promoted. Occupy part of the network market, but the slow start and slow effect of the Internet market have also affected the current target selection to a certain extent.

Financial Management

The financial management of Hefei Fuhua has always been relatively positive, regardless of the financial control of income and expenditure, or the daily turnover registration report. But there are also some problems, specifically analysis:

I. Financial income registration: The financial personnel carefully register the income of the outpatient business turnover and subdivide it into each project every day. However, effective statistics can be presented at the end of the quarter or at the end of the year, such as the number of receptions, the number of operations, and the number of operations per project. These figures are for reference by managers in the next work plan and should provide accurate and relevant figures in a timely manner.

2. Financial expenditure control: Financial expenditure control is the most effective economic means to ensure the normal operation of the unit. It is necessary to distinguish the priorities of expenditures. At present, the financial expenditures of the outpatient clinics are in good condition. There is no imbalance between income and expenditure in general, but because There are still some problems with individual projects on specific projects.

Third, fixed assets, material inventory management: financial personnel should carry out inventory management of fixed assets and materials of the unit twice a year, open source and reduce expenditure.

4. Financial evaluation: The financial department shall submit the year-end analysis report to the decision-making leaders for the financial situation of the whole year, for the next implementation plan to do reference analysis.

Diplomatic management

According to specific things, there are corresponding diplomatic activities and have achieved certain results. However, the clinics are all after the event, and an annual diplomatic management plan should be established to further publicize the public relations activities and ensure the smooth operation of the policies.