Summary of the work of the hospital planning department

One: About publicity

July is the first month since the clinic was opened. The work of the Planning Department has been gradually promoted from a relatively independent and comprehensive publicity in the previous period, and has been targeted to meet the needs of various departments and targeted publicity.

In the scope of publicity: the propaganda in July is still based on the consolidation of the Yudu District, gradually absorbing the surrounding counties and cities.

analysis:

1. Among the 261 consultants who can determine the source of information, except for TV, newsletter, internet, radio and other media that cannot determine the location of the customer group, they are available in the Batu district: public transportation, outdoor, nearby, newspapers, etc. Information consultants accounted for 61.7%.

2. From the comparison of telephone consultation and registration number: from July 4th to July 23rd, the telephone consultation was 424, and the actual registration number was 604. The reason for this phenomenon is that the patient is a nearby household without consultation. Come to the treatment.

Summary: The actual situation of patients coming to the clinic and consultation is in line with the promotion of advertisements: the residents of Yaodu District are the main groups of consultation and outpatient clinics.

In media selection: from the clinic and consulting practice, the main source of information for patients is TV advertising. Adjusting the proportion of advertising in a timely manner increases the share of TV commercials. Transfer funds from the more limited "Linyi Evening News" to the dm advertisements such as "Consumer Plaza" which covers a wide area in the urban area of ​​Yaodu District.

analysis:

In July and July, among the 261 telephone consultants who could determine the source of advertising information, 141 were the source of TV commercials, accounting for 54.0%, while the evening newspapers were 6 sources, accounting for only 0.23%. The effective rate of TV commercials is 0.0007, and the effective rate of newspapers is 0.0004. Compared with newspapers, the effect is very small.

2. In the radiation range, Linyi's four sets cover the entire population of 600,000 people in the Yaodu District, and the Linyi Evening News circulation is about 20,000.

3, from the target group: the target group of the evening newspaper is locked into the government department, males are mostly, women also enjoy medical insurance, not the main target group of our hospital.

Summary: The evening newspaper advertising fee will be transferred to dm advertisements such as “Consumer Square”, and the effect will be determined by the situation in August.

Three: Establish a new propaganda carrier: 114-turn business

From the point of view of consultation, from July 19th to July 31st, 23 consultants in 13 days were transferred from 114 to our consulting room, and the daily transfer volume showed an increasing trend.

Four: July Publicity Key Department: Plastic Surgery

Judging from the amount of consultation in July, the consultation volume of plastic surgery department was 93, accounting for 21.9% of the total consultation volume.

Five: Outpatient structure analysis:

1. Analysis of key outpatient visits and advertising focus:

The number of family planning accounts accounted for 18.5% of the total number of registrations, the number of registered inflammatory diseases accounted for 34.7%, the number of uterine fibroids accounted for 2.8%, and the number of infertility registrations accounted for 8.1%.

1) Countermeasure: Uterine fibroids are frequently occurring in women, and are closely related to departments such as laparoscopic and infertility. In the next month, as a key publicity department, a book called "Uterine Myoma Handbook" was designed and printed.

2) The guide wire of the infertility department is involved in the income-generating project, but it has not yet been carried out. The next month, the publicity will be increased by the form of soft papers.

3) The number of daily registrations of the Family Planning Department is not large, and the advertisements will be increased in Linyi's four sets next month. The issue of the concession card and the opening of the school in September, printed the campus "Youth to the Left" album.

2, patient age structure analysis and advertising content focus:

1) In conjunction with the local actual family planning program in Linyi, 24 years old, among all the age-determinable patients, 19 were married at the age of 24 and above, and 21 were unmarried.

This year is the Year of the Pig, people are generally eager to get the "Golden Pig" baby, the phenomenon of married people doing a flow of people is reduced. Therefore, the flow of people's advertising mainly targets unmarried people, including a large part of the student group. The soft text mainly adopts the method of intimidation and appeal and carries out campus activities for students.

2) Among the patients registered with uterine fibroids, the minimum age is 24 years. Uterine fibroids are common and frequently-occurring diseases. The reason why there are fewer people coming to see a doctor is that many patients have fibroids that do not affect their lives. Therefore, in the next step of propaganda, the same method of rational intimidation is used.

3) In the promotion of infertility, add the content of the guide wire intervention.

Another: The first issue of "Fashion Linyi" has been delivered for printing, ready for the terminal marketing that will be fully launched in August.

The spot check and monitoring of bus advertisements, community advertisements, TV advertisements, etc., which have been carried out in the early stage, have been carried out. From the actual analysis of the outpatient service and consultation, the advertising effects have achieved the intended purpose.

Two: About the department

During the four months, the planning department successfully passed the running-in period. The positions were closely coordinated and the work enthusiasm was very high. Due to the small number of people and heavy tasks, there was no complaint of overtime work, which guaranteed that the work in July was basically completed according to the original plan.

Three: There is a problem

Due to the large amount of work and the large amount of materials, the office environment is disorderly. It has been emphasized that the sanitation work should be strengthened and the health value schedule should be arranged.

In summary, in July, the Planning Department basically completed its own work in accordance with the requirements of the higher level and the plan of the previous month, laying the foundation for the smooth start of the next step.