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Summary of the work of the hospital publicity department


Since the beginning of this year, with the great attention and strong support of the party committees and leaders in the hospital, with the help of the relevant departments, the publicity work has been carried out around the tasks of the central committee of the party committee and in accordance with the requirements of the implementation plan of the work plan.
First, earnestly investigate and research, establish a hospital propaganda network. First, listen carefully to the opinions and suggestions of the leaders and various departments on the propaganda work. Through the recommended forms of each department, an information correspondent was set up in each department, and a hospital information correspondent was held in July. The meeting established a hospital information and communication network. The second is to establish contact with the district community health service center, health treaty, radio and television newspaper, television station, evening newspaper, weather forecast, etc., laying a preliminary foundation for the publicity work.
Second, the organization and distribution of the work of the newspaper reported monthly preparation and organization of the manuscript, assisted in proofreading after the typesetting, post-published, post-published, distributed, and distributed to the city, urban areas, and various wards and outpatient departments from April to November. Reported 16,000 copies.
Third, actively carry out publicity activities.
Closely cooperate with the central task of the hospital to carry out propaganda work. The activities organized by the hospital can be reported in the first time, and publicized on the website and the hospital. For the first time, in the hospital website information report, the news photos were added to improve the visibility of news information.
Cooperate with the various departments to carry out targeted publicity activities. First, cooperate with the various departments to carry out the consultation consultation activities, and distribute the hospital newspapers and hospital brochures to the public, and report them on the website of the hospital. Second, the Department of Endocrinology will hold a diabetes clinic, conduct a special report on the publication of the newspaper, and take photos and organize relevant text materials. The third is to cooperate with Huxiaoke to accept the interviews of Baoding TV reporter on the "three-volt paste" winter disease summer treatment, "summer autumn and autumn spleen", and published in the TV newspaper, at the same time in our newspaper, website report; on the surgical branch system Rescuing the destitute patients and donation activities in the hospital newspapers and websites for publicity, "Urban News" > News > Social Vientiane column reported this. The fourth is to comprehensively count the situation of the experts in various departments of our hospital and the time for consultation, and send it to the health section, so that the people in the city can understand the characteristics of the specialists in the hospital and the time of consultation, and achieve the purpose of publicizing our hospital.
Participated in the "Science Culture Week" In September this year, our hospital was invited to participate in the "Cultural Science Publicity Week" large-scale Chinese medicine exhibition held in the park. According to the requirements of the hospital leadership, we have developed relevant programs, produced a hospital publicity board, and designed and printed a hospital exhibiting brochure to promote the key specialty of our hospital, the characteristics of medical treatment, and the hospital culture. In the exhibition activities, the vice president, director and deputy director are the people's clinics; we introduce the hospital and specialist characteristics to the staff who come to the consultation, issue the hospital's propaganda materials, show the development achievements and characteristic advantages of the hospital to the people of the capital, and get the relevant leaders. And the public praise. The basic situation of our school has also been included in the special issue of Cultural Science Publicity Week, which has achieved the expected results of the exhibition.
Fourth, strengthen the construction of hospital websites, play a propaganda role to update part of the hospital website, and add a newspaper column to expand the reading range of the newspaper.
In order to enable the hospital website to effectively publicize and display the overall image of our hospital, we will provide comprehensive, reliable and timely medical and health information to the community as well as convenient and fast online medical consultation and doctor-patient communication channels. .
Make full use of the hospital website propaganda platform to carry out propaganda activities. First, publish the important activities of our school in the news section of the website, such as the speech contest of the Party Committee and the Communist Youth League, the “Striving for Excellence” activities, and the in-hospital and out-of-hospital clinic activities. The second is to help each department to publish medical information, recruitment information, etc. on the website.
V. Actively promote the construction of hospital culture to meet the hospital management year activity inspection and evaluation. First, according to the relevant requirements of Chinese medicine culture construction, the implementation plan was formulated, including the hospital spirit, hospital purpose, concept, strategic policy and other value concept systems. Staff Code, "Question and Answer on Hospital Traditional Chinese Medicine Culture Construction", summary of cultural construction, etc. Second, with the full support and cooperation of the director and the staff of the office, the courseware for the management of the Chinese Medicine Hospital was produced.
The renovation of the internal environment of the original inpatient ward building of our hospital has been completed, and the new comprehensive building will be put into use. In order to establish a hospital brand, foster hospital culture, and make the hospital identification system reflect the hospital image, history and humanistic spirit. With the high attention and support of the hospital leadership, the work of the logo and signage guidance system of our hospital has been fully launched. In order to do this work well, a detailed implementation plan has been developed and sent to all relevant departments to ensure the implementation of the work. The first batch of signs will be completed and installed in place.
Actively preparing the relevant content of hospital culture construction, actively planning the hospital training, hospital concept, spirit, purpose, and Chinese medicine knowledge publicity column, exhibition board, slogan, advertising column, hospital propaganda album, etc., and strive to put traditional Chinese medicine classics, medical ethics warnings, warnings, etc. The philosophy of rich Chinese medicine has penetrated into the construction of hospital culture, enabling people to accept the cultivation of Chinese medicine culture, and to feel the cultural atmosphere of Chinese medicine, reflecting "humanistic care."
Sixth, completed the tasks assigned by the leadership, and completed the tasks well with the help of the leaders of the hospital and everyone. However, the work of the Publicity Section has just started, and there are still some shortcomings. For example, the propaganda channel is relatively single, and there are not many highlights of the propaganda. In the new year, we will closely focus on the hospital center, the service will be subject to the overall situation, and we will do our best to promote the scientific management, department building, technical service, personnel training and hospital development.

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