Secretarial knowledge > interview skills

Unveil the veil of P&G CMK

Part 1: Know CMK CMK, Chinese is the market research department, which is the core department of P&G. P&G's business and product initiatives are almost all from CMK. I studied mathematics and computers. Because I participated in the digital model, before I entered P&G, I thought that CMK's job is to analyze, calculate, summarize the rules and apply these rules to the market. Although I don't know anything about the market, I learned a lot of mathematics, so I thought it would be a lot easier to work at CMK. But after I really came to CMK and really handed a project, I discovered that the original professional in P&G is really not very important. In P&G, everything starts from 0. But not emphasizing professionalism does not mean that P&G does not want people with good professional performance. At P&G, at CMK, one's learning ability, logic and sense of the market are the most important. I remember that in the department training of CMK, trainer said that CMK is a voice of consumer, which directly deals with consumers and directly reflects the voice of consumers. At CMK, our main job is to understand the habits, behaviors and attitudes of consumers through qualitative and quantitative analysis, to draw some rules and phenomena, and to give relevant departments relevant advice to guide the next step. Market plan. CMK often works with Marketing, CBD, Finance, and R&D to conduct targeted research on specific issues. Every research is to add value to the business, not a simple digital game. So CMK is the core department of P&G. It looks mysterious, perhaps because it is important. It can be seen that data analysis is only one method in quantitative analysis, not all of CMK. We also have to deal with consumers and deal with the agency. In CMK, logic is the most important, good logic is the bridge of communication, and any research and report is about a logic. Leadership, self-confidence, and ability to solve problems are also emphasized by CMK. These are the personality and essential abilities of a person. In the recruitment interview of P&G, they also use this to screen talents. Similarly, the sense of data, the understanding of the market, the ability to write in English is also very important, but these can be slowly cultivated, and more will be done, naturally will be skilled. CMK people are not all from science, English, biology, real estate, architecture, nuclear physics, etc. So don't worry about professional issues, all the knowledge you need in P&G, It will be taught, and it is the church. You can always ask them to ask questions, everyone will be very nice to answer your questions.

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