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Suning: Fully launching the 3C campus elite training program

What is the feeling of working in the top 30 chain enterprises in the Ministry of Commerce? What types of talent do these companies favor? How can we adapt quickly and develop in these enterprises? ... This is a strange, full of mystery and yearning for most college students who have never stepped onto a job. Suning Appliance is undoubtedly one of the most highly regarded companies in this category. Recently, the reporter got the message from the Suning Appliance Market Department. Suning’s “3C Campus Elite Training Program” has entered a comprehensive start-up phase. The main goal is to dig up the jadeite suitable for the long-term development plan of the university students. "Elite" marketing planning talents. Since September 3, Suning will recruit volunteers from 11 universities in Beijing, Nanjing, Tianjin, Guangzhou, Wuhan, Jinan, Changsha, Shenzhen, Zhengzhou, Changchun and Shijiazhuang to participate in Suning and more than 100 Chinese and foreign names. The joint training of enterprises accepts the challenges of campus marketing. In addition to the “elite certificate” jointly issued by Suning and the manufacturer, the winners of the event will receive the exquisite gifts provided by Suning and the manufacturers. They will also have the opportunity to enjoy the preferential treatment of the trial management and direct rating management when they enter Suning. According to the reporter, as early as the end of 2002, Suning Appliance launched the "1200 Project" for selecting talents in colleges and universities. Each year, no less than 1,200 fresh graduates are introduced from colleges and universities. Through comprehensive and systematic training, they become the core backbone of the company's middle management team in two years. As of July 2005, nearly 5,000 fresh graduates have joined Suning through the 1200 project, and many outstanding performers have entered the room and entered the management. However, with the continuous expansion of Suning's enterprise scale, the Group's large-scale marketing system has gradually increased the demand for “elite-level” marketing planning talents, especially the “matching” talents with both interest and potential are more likely to meet. The 3C campus elite training program, which is tailored to the theme of “manufacturing” talents, is undoubtedly an extension of the Suning 1200 project and an inevitable move for the company's talent selection model to move forward. After all, the 15-minute interview is definitely not comparable to a month of genuine professional training, real knife marketing, rigorous and objective selection. The leader of Suning Appliance's marketing system has already conducted in-depth communication with the enterprise human resources center. The “elite talents” selected in this training program can save the two-month probationary period and directly enter the work of Suning. Those who perform extremely well have the opportunity to enjoy the preferential treatment of the direct grading supervisor and deputy minister. According to the person in charge of the marketing department of Suning Appliance: "In preparation for this event, Suning Appliance's digital, computer, communication, small appliances, audio and video five major business units have communicated with hundreds of high-level manufacturers, and invited more than 100 brands of 200 A number of middle-level and above managers participated in the “elite project” volunteer product training. The Suning Appliance Market Planning Center also dispatched more than 300 ministers and supervisors from each branch to conduct marketing skills training for volunteers. With the joint training of Suning and the manufacturers, the volunteers will have a week to independently plan the marketing details and design the 3C campus express layout plan. On the three weekends from September 10th to September 25th, the volunteers will enter the campus with the Suning 3C Campus Express and receive marketing tests under the guidance of the store supervisor. During the event, Suning, the factory's managers and on-site store supervisors will also score the volunteers' full performance in addition to the volunteer guidance tasks, as the final team and individual “elite planning” and “elite marketing” awards. The basis for the selection. Every one of your valuable ideas will be appreciated, and every perfect performance will be reflected. Participate in the Suning 3C campus elite project, combat MBA forging elite marketing planning skills, and get out of the future CEO's first step. Friendly reminder: Due to the differences in the start of school, the type of best-selling products, and the overall market situation, volunteers can contact the local Suning Marketing Department for enrollment and other related matters.

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