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L'Oreal needs poets and farmers

L'Oréal Group, the world leader in the cosmetics industry, was founded in 1907 by the French chemist Eugen Schuler, who invented the world's first synthetic hair dye. In 1996, L'Oreal officially entered the Chinese market, and successively introduced its top ten star brands such as Lancome, Maybelline and L'Oreal Paris to China. At present, L'Oreal has more than 3,000 employees and its business scope covers more than 600 cities including Beijing, Shanghai, Guangzhou and Chengdu. L'Oreal Training Manager He Jun talks about L'Oréal Talents L'Oreal's most famous selection criteria is the perfect combination of "poet + peasant". The winners must have the same imagination as poets and be as hard-working as the peasants. "In fact, it is not for you to go to poetry and poetry, nor to let you farm in the fields. This is the most vivid metaphor of L'Oréal's employment values, which represents innovation and execution. These two points are related to whether companies can become competitive in the fierce market competition. An important factor for the winner.” He Jun said that when L'Oréal recruits, it is more inclined to have young people who are proactive, creative and able to accept the rules, rather than those who are too self-satisfied and do not like to do some specific work. “L'Oreal has never used certificates and qualifications as the sole criteria for recruitment, especially for students who have no work experience, and more emphasis on personality, hobbies and internships. It is judged by a comprehensive evaluation of various aspects to meet the requirements of L'Oréal.” Standards: Integrity + Potential + Interests “L'Oréal attaches great importance to the integrity of employees in the recruitment process. L'Oreal believes that employees are honest and will not be treated with suspicion, but if there is certain evidence to prove that employees are crossing the mine pool in good faith, L'Oreal will 'Reluctantly cut love' and give up decisively." "The potential is one of the important criteria for L'Oréal to recruit every employee." He Jun, for example, said that as a marketing assistant position for the grassroots managers of the marketing department, the work includes the processing of files. Although coordination, liaison, and file management are all relatively basic tasks, L'Oreal has always attached importance to the recruitment of these basic positions. “L'Oreal believes that recruiting a suitable person is like planting a sapling in this vacancy, and growing into a towering tree in L'Oréal's employment environment. Therefore, L'Oréal hopes that the talents recruited will not only meet the basic requirements, but also have the potential. The ability to take on the responsibility of greater responsibility.” About the profession “There are often students who ask whether the company will value professional counterparts when recruiting. In fact, professional requirements are based on posts. For some highly technical positions, we may emphasize professionalism. Counterpart, but in general, the company hopes that young people from different cultures and educational backgrounds will form a creative force, so we will pay more attention to the basic qualities of candidates and dilute professional colors." About foreign languages ​​" Although L'Oréal's headquarters is in France, French is not a necessary condition for many positions. As the world's largest cosmetics group, English is our working language, which facilitates communication between different regional departments. Specifically, foreign language Requirements vary by department and position. Like secretary, etc. These positions, because of the need to contact the French headquarters directly, so naturally need bilingual students in French and English. Similarly, if you are applying for the marketing department, you often need to report to colleagues abroad, then your spoken English will be spoken. Must be very fluent. For certain positions in the sales department, finance department and personnel department, L'Oreal does not require the candidate's foreign language level, only you need to pass the English level, such as the ability to send and receive emails in English. Basic oral communication, etc.. Suggestions for the corresponding graduates: “Now college students may lack the quality of 'farmers', which is a practical ability. Many college students understand fashion very interesting, but they are really implemented. There will be problems when it comes to communication with customers, so we will try to find people with two qualities, and we will shape them through various trainings.” Campus recruitment practical information is currently among the nearly 3,000 employees of L'Oreal China. More than 95% localized. The rejuvenation of personnel is even more obvious in China. Nearly 80% of the company's employees are new graduates or newcomers with work experience of less than two years. Applicants L'Oréal has a variety of ways to select talents: recruit students, actively cooperate with universities and colleges, and adopt online recruitment methods. In addition, for the recent college graduates, mainly through campus recruitment, campus planning competitions, online business strategy games and other activities, to examine whether candidates are suitable for the company, which positions are suitable. It is reported that in China, one-third of L'Oréal's recruits from campus each year are from students who have participated in these events. The interview reminds L'Oréal's candidates to go through an interview with the Human Resources Department. After the initial screening, the interview will be conducted by the supervisor and manager of the applicant department. “Our interview questions usually start from the job requirements. For example, if you are applying for finance, then you should examine the candidate's professional knowledge and ability to handle the corresponding affairs.” “At the interview, we will ask the candidate for past study. Experience, social practice experience, performance and gains and losses, getting along with people around you, etc., through these seemingly regular conversations to discover, examine candidates, and tap their basic characteristics, including communication, teamwork and other aspects of the ability And personality.” He Jun explained that the so-called common criteria, such as clearly articulating ideas during communication, answering questions succinctly, can quickly understand the requirements of the interviewer. “The differences in these personal qualities often play an important role in the interview. ""

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