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Learn about P&G's Market Research Department

Sender: boss, Title: Do you know P&G's market research department? Back to a netizen's letter First of all, I am not a big cow, but now I am enjoying my work. My boss said in a sentence, if you can't enjoy your work, why do you still do the job? Let me talk about the status of CMK as a whole in the company. If you put a unit of P&G, CMK is the military division of this unit. We are doing more strategic thinking and playing an internal consulting role in the company. We will have a better understanding of the company's overall situation and make an objective analysis based on the actual situation in the market. The object of our work. Internally, we are a consulting role, giving guidance or reference to the marketing department, sales department and even research and development department. Externally, we are more dealing with market research companies, they provide raw data according to our requirements, and even analyze the results. For example, ACNielsen, such as Marketics in India and MarkeTools in the US, are our suppliers, from data collection to data analysis. Get these results, according to the actual situation of our company, CMK people analyze, develop a plan that is in line with the company's strategic significance, and affect the overall business development. Looking at the career development of CMK, first of all, if the marketing department of P&G is the Whampoa Military Academy, the market research department is the originator of the Chinese market research industry. There is such a consensus in the industry that P&G is gradually enlightening and nurturing the Chinese market research industry. Of course, this industry is also making rapid progress, but undoubtedly, in many aspects, P&G is still in the status of a teacher. Here, you will become an expert in a certain field of the industry, and you can speak without humility. For example, I have been working for more than a year, and I have already given some training to the outside world. I mean to train others and share what I have learned. Within the company, P&G is using an internal promotion system. CMK is a department with relatively high opportunities for improvement. You can have the opportunity to learn the knowledge of various fields. In the words of one of our directors, you will have two senses of identity, scholars and professional managers in CMK.

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