Ma Huateng’s letter to entrepreneurs, entrepreneurs need innovative thinking, entrepreneurship

Dear partner:

This summer, we just walked together for two years on the road to openness.

A large amount of data from Tencent's open platform white paper shows that the open platform is the best bridge for mutual benefit between users and content, users and developers. In the past two years, Tencent's open platform has seen a lot of interesting Internet applications, which are deeply loved by users. Not only did it earn income, but it also brought value to Tencent and achieved win-win situation in all three parties.

In the past year, in order to quickly respond to the needs of users, Tencent has adjusted its organizational structure. We need to change from a large company to a small team, fully embrace the mobile Internet, create excellent products and platforms, and create integrated services that are valuable to users. The entrepreneurial traits and entrepreneurial passion of the small company.

So, today, on the second anniversary of the opening, I want to share with you the feelings of entrepreneurs facing entrepreneurs:

Innovative thinking

The competition of the Internet is fast-moving, and it is competitive in an innovative way to break through.

In the PC Internet, QQ is the first to integrate communication, socialization and platformization. This is an innovation of our Asian Internet companies in the global Internet industry. In the mobile Internet, WeChat's introduction of the circle of friends and light APP is also the first in the world. We feel that the future Internet world may not need a domain name, do not need to register a web address, only need a number or QR code to sweep, all services can be provided and implemented.

Innovation is the way we keep our youth.

The Internet has never been a first-come-first-served person. Whether it is application or platform, whether it is employees or managers, they should dare to challenge and be brave. It is because of constant trials, failures, and in-depth study that can tolerate failure and understand diversity. New challenges bring new opportunities and new energy, inspiring our personal and team inspiration in real time.

2. entrepreneurship

Students who are interested in starting a business or preparing to start a business often think about this question: "Is it suitable for starting a business?"

Choosing “entrepreneurship” is actually choosing this lifestyle, and it has no special relationship with your family, position, platform and environment. Finding your own interests, desires, ideals, and focusing on what you are best at is the entrepreneur with dreams and action, where you can create and contribute your own value. This is also the entrepreneurial spirit advocated by our nation and our nation.

Among the millions of developers of Tencent's open platform, we see 70% of individual entrepreneurs, more than 96% of small and medium-sized enterprises, and small and beautiful small and medium-sized teams serve 300 million users. The spirit of innovation and entrepreneurship is deeply rooted in people's hearts, and entrepreneurship has become universal. Values.

Recently, I have been asked by entrepreneurs. I am often asked the question, "Is this the best time? Is there still a chance for entrepreneurship?"

Many media and entrepreneurs once believed that the existence of such a large enterprise like Tencent Baidu Ali has reduced the opportunities for entrepreneurship in China, and the risks and costs of starting a business are high.

We know that entrepreneurship is not an easy or easy task. Small and medium-sized entrepreneurs have limited resources in products, capital, talents, management, branding, marketing, etc., but they must compete directly with big companies. People use "nine deaths and one life" to describe entrepreneurship. difficult. Fortunately, we met an open platform. The open platform provides a risk-free and zero-cost opportunity for innovation and entrepreneurship, which greatly reduces the threshold for entrepreneurship, and also provides abundant capabilities and resources to double the success rate of entrepreneurship.

The open mobile Internet has evolved into a new business model and is the most popular entrepreneurial opportunity in 2019. Through the WeChat public platform and QQ life service platform, all offline merchants, individuals, and grassroots teams have become content and service providers, and truly ushered in the spring of entrepreneurs.

3. Create value

User value is the foundation of Internet products.

Starting with QQ's first product manager, we adhere to the principle of customer value first. When Tencent is an open platform, we not only pay attention to the value of the platform to the developer entrepreneurs, but also the health of the applied content, as well as the overall industrial ecological chain and entrepreneurial ecosystem.

For example, while improving the value-added services of the social platform, while developing the advertising model of the social platform, and doing the whole process of management and coordination, we can ensure the long-term balance of interests between users, entrepreneurs and platforms.

Creating a beautiful new ecology is a promise, but a commitment.

In the future, we are partners forever. Entrepreneurs and Tencent have more room for cooperation, and constantly realize product interconnection, business sharing, multi-network interaction or content mutual authorization.

In the future, we will do something about it. On the one hand, in the professional field, work hard to build the best user platform; on the other hand, cultivate the industry chain and let more Tencent partners succeed.

In the future, we will further open our minds. Move to the higher realm of the Internet industry and build a new ecosystem of cross-screen cross-border, and cultivate this forest with your partners.

The Internet's tomorrow, carrying the expectations of more than one billion users, the blue ocean of our business is unlimited. I hope that all partners and my colleagues will take root in China, look to the world, embrace change, embrace the future, create valuable Internet services, and make life better for millions of users!

Because we are young, we are passionate and interested in exploring, we have the ideal and confidence to work together.

thank you all!

——Ma Huateng