Investigation report on the development of radio and television industry

In accordance with the spirit of the notice of the [200*]* file of the Standing Committee of the Municipal People's Congress, in the first ten days of September, we investigated the development of the radio and television industry in our city and listened to the radio and television business of the city. The development report was made and the on-site inspection of the municipal radio and television center under construction was carried out. The investigation is summarized as follows:

First, the basic situation and main work

*The Municipal Radio and Television Bureau is directly under the municipal government, and the internal organization is "five divisions and eight departments", namely: the human secret department, the administrative section, the propaganda section, the business section, the social management section, the broadcasting news program department, Radio special program department, TV news program department, TV special program department, advertising department, broadcast department, engineering construction department, Internet TV, cable TV, four transmission means. The broadcast self-run program call sign is "* City People's Broadcasting Station", which implements cable broadcasting. FM radio adheres to the important thinking of "three represents", continuously improves propaganda methods, improves program quality, and provides a powerful paradox for realizing the city's economic and social leap-forward development. power.

1. Improve the means of editing and broadcasting, and comprehensively enhance the propaganda ability. Over the years, the radio and television department has insisted on putting propaganda work in an important position, based on reality, self-pressurization, updating propaganda methods, and raising the level of propaganda. It is the first in the region to open TV "everyday news", and the number of TV special programs is large, broadcasting and television. The program broadcasts a total of 22 hours a day and broadcasts 30 sets of TV programs. The weekly broadcast of the radio news program has been advanced for the province for 4 consecutive years. The radio program "Rural World" was rated as the * city name column. Since the beginning of 200* years, major campaign reports have been increasing, live broadcasts have increased, and interviews from different places have increased. This “three more”, especially live broadcasts, can be said to have created a precedent for county groups.

2. Implementing a boutique strategy and continuously improving the quality of publicity. The radio and television propaganda team of our city is closely surrounding the center activities, actively participating in the trend of reform and opening up, participating in social life extensively, capturing the bright spots, promoting the main theme, and enhancing the appeal and persuasion of theoretical propaganda as an important means of improving publicity. The task is to adhere to the principle of "three closeness" as the fundamental way to improve propaganda, and to closely combine the will of the party with the wishes of the people, to produce a series of excellent radio and television programs, to continuously purify the screen sound screen, and truly realize the correct paradox. Guide people, shape people with noble spirits, and inspire people with excellent works. Since the year of 200*, a total of 105 works in the city have won various awards at various levels, 8 of which have won provincial awards, 83 have won the first prize of the city level, and the number of radio and television programs has been leading in the province and the city. The external publicity work has achieved remarkable results. The number of manuscripts used in the superior level is ranked at the top of the county level every year, and 21 TV feature films are broadcast on the Scola satellite cable network in the United States. The radio news program won the provincial advanced for four consecutive years in the provincial and * city radio and television news check and evaluation. The TV news program has been advanced to the city for two consecutive years.

3. Strengthen daily management, and the effect of publicity is increasingly prominent. In recent years, the city's radio and television work has ensured the high-level broadcast of all programs by strengthening publicity and management. The first is to strictly check and ensure that the guidance is correct. Improve the program review system, strengthen the guidance and check, and monitor and monitor to ensure that the program publicity center is prominent. The second is to pay close attention to the program to create excellence and improve the level of guidance. In recent years, with the program to create excellence, to issue manuscripts, to create "three" as the leader, adhere to the "three close" principle, and effectively enhance the pertinence, timeliness, attractiveness and appeal of news propaganda, and improve and improve as a whole. The quality of publicity has enabled the audience to continue to improve their ratings, which not only effectively promoted the city, but also enhanced the image of the broadcasting and television sector.

Firmly establish a scientific development concept, coordinate urban and rural development, accelerate the pace of facilities construction, and highlight the advantages of the construction of radio and television.

1. Built a dynamic speaker city. In order to consolidate and improve the quality of rural cable broadcasting, in 199*, the city increased the construction of towns and towns in the dynamic circle. In the whole year, the number of new developments was 120,000, with a total of 299,000. The city's dynamic rate reached 89. %, built the dynamic speaker city, became the province's ninth dynamic speaker market, stepping into the province first. To this end, the Municipal Radio and Television Bureau was awarded the special award for career construction by the Ministry of Social Affairs of the State Administration of Radio, Film and Television and the Provincial Radio and Television Department. In order to consolidate the response rate of rural cable broadcasting, in September 200, the Municipal Party Committee Office and the Municipal Government Office jointly issued the "Opinions on Stabilizing the Development of Rural Cable Broadcasting", and urged the towns and towns to attach great importance to this work and further implement it. Personnel, funds, management and other matters, the city's rural cable broadcasting household rate, the rate of response increased significantly, the household rate, the pass rate was stable at 85% and 99% respectively.

2. Speed ​​up the pace of cable TV entry into the village. In recent years, the city has always taken cable TV into the village as the top priority of business construction, and has been determined to make unremitting efforts and make unremitting efforts to take solid and heavy steps. In 199*, the expansion and reconstruction of urban cable TV was carried out. In 199*, the city's optical cable network was realized. In 199*, the implementation of the cable TV entry-to-village project began, and the overall plan for the development of cable TV in the city was formulated. It was listed as a practical project of the municipal government and included in the assessment objectives of the party building work of the municipal party committee. In the first half of the year of 200*, the municipal government set up a cable TV village entry project leading group composed of the Municipal Economic Planning Commission, the Construction Committee, the Land and Resources Bureau, the Finance Bureau, the Local Taxation Bureau, the Public Security Bureau, the Audit Bureau, and the Power Supply Bureau. Cable TV development work. In the year of 200*, the municipal party committee and the municipal government attached great importance to the construction of the Guangji Power Grid, and developed the cable TV as a rich rural spiritual life, improved the quality of life of farmers, promoted the construction of “three civilizations” in rural areas, accelerated the construction of information technology in the city, and improved the investment environment. A major move to connect with Shanghai. The study formulated the overall requirements of “smoothing the system, invigorating the mechanism, and pushing forward strongly, and the two years were in place”. The Municipal Cable TV Into the Village General Work Command was established, and the mayor of Cao Bin was appointed as the chief commander. The towns also set up leading groups accordingly, which strongly promoted the cable TV entry into the village. In August this year, the municipal government organized the township and township leaders to study and study the cable TV promotion work experience in Rudong County, and held an on-site promotion meeting. The goal is to have 328 villages in 23 towns except Qilong Township at the end of this year. All the cable TV cable “village to village” will be realized, and the number of new rural cable TV users in the city must reach 25,000 or more.

3. Construction of a radio and television art center in different places. The Radio and Television Art Center is an important project for urban construction in our city and a landmark project to improve the hardware and television facilities of the city. The construction of the Radio and Television Art Center is included in the overall planning of urban construction in the city. As one of the “16 projects of the economy and society” of the municipal party committee and the municipal government, the municipal city construction headquarters led by the main leaders of the municipal government will organize and implement Assets, integrated resources, overall planning, and comprehensive implementation of radio and television center construction. On May 22 last year, the new radio and television tower laid the first pile foundation. On June 8, a groundbreaking ceremony was held. At present, the radio and television towers with unique shapes, different styles, chic lights and full functions have been dressed up. As the largest urban square in the city, the West Gate of the city, the Guangdian Plaza has become the main front for people's entertainment and large-scale cultural performances. On October 8, the Municipal Radio and Television Bureau has been relocated, and the Radio and Television Art Center was officially opened. With the completion of the Radio and Television Art Center, the city will continue to increase investment, comprehensively build a TV non-linear network, a hard disk broadcast network, a broadcast production network and an internal regional network, and gradually realize the digitalization and broadcasting of broadcast and television programs. Road and automation.

4. Do a good job in network multi-functional development. On the basis of adjusting the cable TV network management system and focusing on the development of basic cable TV services, the city has launched cable TV value-added services such as telephone and TV songs and data broadcasting, and opened a city and township video conferencing system for further development and utilization. The cable TV network has made a useful attempt.

Improve the operating system, innovative operating mechanism, deepen internal reforms, strengthen team management, and continuously enhance the strength and competitiveness of the broadcasting and television industry.

1. Improve the operating mechanism and increase the income level of advertising operations. In recent years, the Municipal Bureau of Radio, Film and Television has strengthened its management and potential, created a business model for relatives and friends, implemented an open bidding system for advertising operations, and a responsibility system for risk-collateralized contracting operations. At the same time, it required the advertising revenue-generating department to conduct internal management, advertising planning, program production and customer attraction. In order to carry out standardized operations and implement the 17th Order of the State Administration of Radio, Film and Television, the enthusiasm and subjective initiative of the employees have been improved, and the operating income has maintained a relatively fast growth momentum.

2. Deepen internal reforms and achieve high efficiency in management and regulation. In recent years, the Municipal Radio and Television Bureau has continuously deepened reforms based on the new situation and new tasks, and strengthened the standardization and institutionalization. In terms of institutional reform, the city has taken the lead in completing the integration of three units and the platform in the * region; Implement enterprise reform and market operation. In the reform of the personnel system, the company has been streamlined and diverted through the recruitment of senior and middle-level cadres through the middle-level cadres, the elimination of the last position, and the competition for full-time staff members and two-way choice. Through reforms, the radio and television system has formed an atmosphere of “excellent first, capable, upper, mediocre, meritorious, and punishable” and an atmosphere of catching up and surging, which has stimulated the vitality of the development of radio and television. At present, the talent structure and knowledge structure of the city's radio and television teams are gradually optimized.

Second, there are problems and suggestions

Although the radio and television work in our city has achieved certain results, with the continuous improvement of the socialist market economic system and the continuous advancement of various reforms, various deep-seated contradictions in economic and social life are constantly emerging, and the cause of broadcasting and television must be greatly affected. Impact. Judging from the development of the radio and television industry in our city, there is still a gap between the level of development and the overall social and economic development. There is still a long way to go with the requirements of the higher authorities and the expectations of the advanced counties and the people. The main performances are: the gap in career development, the unbalanced development of cable TV; the level of programming and broadcasting, and the quality of publicity need to be further improved; institutional and institutional obstacles still exist; the quality of broadcasting and TV teams needs to be strengthened. In this regard, we suggest that the municipal government should further emancipate the mind, update the concept, and put the development of the radio and television industry on an important agenda in the future work, and vigorously promote the leap-forward development of the city's radio and television industry. To this end, we propose the following suggestions:

Further strengthen leadership and provide a good development environment for the radio and television industry.

The radio and television industry is a social and systematic project. The radio and television industry is not only an industry, but also a social welfare undertaking. Therefore, the development of the broadcasting and TV industry requires not only the joint efforts of the cadres and workers of the broadcasting and television system, but also the need for our government to think more about policy measures and management systems, strengthen coordination, and the municipal government and relevant departments must scientifically formulate plans for the development of radio and television, and strive to create Suitable for the large-scale environment of the development of radio and television industry.

Further increase investment and actively support the development of radio and television industry.

Insufficient investment is an important reason for restricting the development of public welfare undertakings in the city. With the expansion of the scale of radio and television industry and the improvement of the social work requirements for broadcasting and television, the city's radio and television industry, like other businesses, is also facing greater financial pressure. Therefore, on the one hand, the municipal government should further increase investment in radio and television public welfare undertakings to ensure the effectiveness of publicity and publicity. On the other hand, according to the particularity and development law of culture, education and power, it gives policy inclination to the development of broadcasting and television industry, adopts more flexible management methods suitable for the characteristics of broadcasting and television industry, and encourages the development of broadcasting and television industry.

Further deepen reform and vigorously develop the broadcasting and television industry.

The first is to take the reform of the management organization of Zhongguang Cable* Branch as an opportunity to invigorate the mechanism, through market-oriented operation and enterprise management, to implement unified management and unified operation of the whole city's cable television network throughout the whole network, and vigorously promote rural areas. Cable TV enters the village to enter the household project, using 500 years to achieve cable TV users 200,000 households, the household rate reached 50%, the goal of the province's cable TV advanced counties and cities; deep development of cable TV network business, as soon as possible to establish radio and television data Platform, open the party and government data network. Second, continue to improve the contract responsibility system for advertising business, earnestly organize business income generation, and achieve an increase in advertising revenue by an average annual rate of 15%. The third is to focus on the reform of the second round of public institutions in the city, increase the personnel distribution system reform, and through a series of measures such as assessment, assessment, inspection, supervision, reward and punishment, temper the quality of the team, shape the image of radio and television, and build a "political The radio and television team with strong, precise business, strict discipline and good work style provides strong human support and intellectual support for the development of radio and television.