Work Report > Internship Report

[Boutique] Marketing Marketing Internship Report


This article directory 1 marketing marketing internship report 2 marketing marketing internship report 3 marketing marketing internship report the first: marketing internship report

The one-month marketing internship was over. I learned a lot of knowledge that I couldn’t learn in class during this month’s internship. Now I will make a summary of the work for this month's internship.

During the first two weeks of the internship, I was mainly familiar with the company's various products, the ordering process, and the training in corporate culture, business etiquette and business representative workflows and key business indicators. The end of the paper is so shallow that you have to know how to do it. Something that I have already learned in the textbooks, because I have not touched the physical objects, makes me feel that I have more than enough energy when I first work. Therefore, in the later practical study, I have worked hard and concentrated, but I have also received the effect of getting twice the result with half the effort.

After a general understanding of the company's product type, according to a printed product catalog to compare the product book to deepen the understanding of the product, this time to understand not only the product shape, but more importantly, product materials, size, life and the like. , to put the product a pair of numbers. These are very simple to read, but the real thing is clear and it may take a while. After that, I went to the workshop assembly line and the company samples to see the actual product and increase the understanding of the product. In order to ensure the success of the last step, the basics of each step must be laid. When you get used to it, you will become more and more comfortable. From the details of the communication, the customer will see your work attitude, whether the work is rigorous and can be trusted.

Some time has passed, and the seniors of the unit have been timid from the beginning, and they are familiar with it. For me, I was learning about e-commerce. One week of contact sales has given me a certain understanding of the sales in practice. After that, I gradually became familiar with the various sales processes. The seniors will let me introduce myself to the client. At the time, I was a little bit vomiting, but the client was still quite awkward. To be honest, I couldn't listen to anything at the time. Some products were talking about them. I always felt very familiar, but the specific ones were a bit confused. I feel that they are just joking and talking like chat, but the content is still following the product. After a word, the business of this customer has been promoted. I feel that this kind of business communication needs to work hard and be well. Work hard.

A person in a new environment, dealing with new interpersonal relationships, facing a new life, of course, there is, but enjoy it. Because any knowledge comes from practice, it takes time for the internship to put the theoretical knowledge learned by the school into practice and let it test what it has learned. However, we can't just define the meaning of practice. We need to draw lessons from practice and lay a solid foundation for how to work better in the future. People tend to be like this. If they haven’t experienced it, they never know what it is like. It’s really that difficult, or not. So, no matter what, even if it’s completely strange, just have the opportunity. Must try and try to do it well. Because there is no experience, then more preparation is needed. The other is not to be afraid of failure, just do it with your heart. When you are proficient, success will be a matter of course. Only through continuous efforts, constant trials, and continuous accumulation of experience, can we find our own shortcomings, and then when we make up for the shortcomings, we actually improve ourselves.

The next two weeks are the internship business phase, which is the popular “running business”. The key to "running business" is to "run", requiring us to endure hardship, persistence, and resilience. At the same time, we must also say that not only must we say the right thing, but we can also say that we can attract the interest of our customers, so that we can successfully create a business. This is also a huge challenge for me, because I am not good at words, there is no more speaking skills and eloquence, and for me as a northerner, the dialect of the South is really difficult to understand, only more Listen to more practice. Because the business skills have been trained, the products themselves can be seen in the chest, but how to correctly express to the customer, you also need the actual teaching of the masters. The first contact with a stranger and the beginning of a formal conversation was a bit cramped and inseparable. The expression of the discourse was not very fluent, clear, and meticulous. After following the actual instructor and imitating the teacher several times, I basically overcome it. For the first time, the teacher said that it was much better than before and praised me for making rapid progress.

After ending the stage of the master's "banding", he personally played independently and performed himself. This is my last few weeks of work. Although there is already experience on the spot, but after all, I am alone, and there is still a lingering in my heart. Because my job is mainly to introduce and promote our new products to customers "10 points V", and people are obviously prepared, and the newcomers who are dealing with me are the first-time newcomers to me. Set it flat. I didn't use three sentences. I easily lost it. I didn't find a message that was useful to me. After a contact, I didn't know who the boss was, whether there were branches, how many employees, or even no one left. The more tragic thing about the contact method is that I forgot to ask his name. Back to the company, the director asked me about the situation of running the business. I was self-sufficient, but I also vowed to get this home. This time of failure, in my report to the director, I made a deep introspection and asked the director some practical skills. After the first misfortune and failure, I knew that I was still very tender, and there was really a lot to learn and practice. Therefore, I fully realized this in my future internships and reminded myself to study, so after a whole week of no performance, I finally ushered in my first spring - my first Bucket of gold. This first bucket of gold was picked up from where I fell when I first went on the road alone.

"Emperor has no one to pay attention to". Through hard work, I finally made a two-stop business in the last week. Although there is a block that is sold to the relatives of the store, the business success is always happy. The other block is the result of your own efforts and more proud. This block business is a retail store. I have done a lot of work for this business: memorizing the information, market research, inquiring about the actual situation of the store, summing up the reasons for the previous failures and so on. Through these two weeks of sales practice, I deeply understand that the importance of marketing and marketing is a very difficult thing, not at all as simple as I imagined. It also made me realize that it is important to learn professional knowledge at school, but it is more important to apply the learned knowledge to practice.

During the one-month internship, I have my own work card like a real employee. I feel that I am not a student. I wake up at 7 o'clock every day and then go to work like a real office worker. In the course of the internship, I followed the various systems of the factory and humbly learned from experienced colleagues. One month of internship made me understand a lot of things I didn’t know before. I also had a deeper understanding of the Lechang paper mill. There are some problems in the plant: due to the objective factors and subjective efforts affected by the market, the product quality is not stable enough, so that the sales work is passive, which directly affects the normal operation of the factory production; the sales business management is not perfect enough, sometimes the funds are returned. Not timely enough, directly affecting the normal operation of the factory; market information feedback is slow, and the work of developing new customers is not detailed enough.

Internship is an experience that every college graduate must have. He enables us to understand society in practice, let us learn a lot of knowledge that we can't learn in class, and open up our horizons and gain insights for us to further. To lay a solid foundation for the society, the internship is an attempt to apply the theoretical knowledge we have learned in practice. I think that as a college student who is about to graduate, it is extremely urgent to establish his own ten-year development plan, isn't it? Believe in a widely circulated sentence in Harvard:

If you can dream it, you can make it!

Although it is already a senior graduating class, it is still awkward for actual social work. After all, books are just a concept, and the specific operation does not teach you. A rare internship opportunity, I want to do it well. During this time, I learned some trivial things, but I really realized the bitterness of my work. I felt that my professional knowledge in school was seriously inadequate and I could not adapt to the fierce work requirements, like those with very practical work. Those who have just had no work experience, and who have not studied the school's professional courses themselves, can't compete with the veterans. Sometimes they feel that they can't start. Although this is just a company selling cosmetics, during this internship, I have devoted myself to the work from training to merchandising and to on-site marketing of products.

Internship is a familiar and unfamiliar word for me, because I have experienced many internships in my ten-year career, but this time it is so different. It will comprehensively test my ability in all aspects: study, life, psychology, body, thought and so on. It is like a touchstone to test whether I can apply the theoretical knowledge I have learned in practice. It is also the key to building confidence in my future whether I can successfully settle in this challenging society. Therefore, my investment in it is also 100%! The intense two-week internship life is over, in these two I still have a lot of gains in many months. It is necessary to sum up after the internship.

This is the first time that we have officially joined the society and set foot on the job, starting a life completely different from the past. Going to work at the prescribed time every day, during work, you must complete your work tasks on time and in a timely manner, and you can't rush to perfuse things. We begin to take civil responsibility on our shoulders, and we must be cautious in everything. Otherwise, we may have to pay a huge price for a small mistake. It is no longer a matter of sorry and a apology.

After a general understanding of the company's product type, according to a printed product catalog to compare the product book to deepen the understanding of the product, this time to understand not only the product shape, but more importantly, product materials, size, life and the like. , to put the product a pair of numbers. These are very simple to read, but the real thing is clear and it may take a while. After that, I went to the workshop assembly line and the company samples to see the actual product and increase the understanding of the product. In order to ensure the success of the last step, the basics of each step must be laid. When you get used to it, you will become more and more comfortable. From the details of the communication, the customer will see your work attitude, whether the work is rigorous and can be trusted.

Some time has passed, and the seniors of the unit have been timid from the beginning, and they are familiar with it. For me, I was learning about e-commerce. One week of contact sales has given me a certain understanding of the sales in practice. After that, I gradually became familiar with the various sales processes. The seniors will let me introduce myself to the client. At the time, I was a little bit vomiting, but the client was still quite awkward. To be honest, I couldn't listen to anything at the time. Some products were talking about them. I always felt very familiar, but the specific ones were a bit confused. I feel that they are just joking and talking like chat, but the content is still following the product. After a word, the business of this customer has been promoted. I feel that this kind of business communication needs to work hard and be well. Work hard.

The three-month graduation internship is coming to an end. I recall the three-month life. One person is in a new environment, coping with new interpersonal relationships, facing a new life, and of course suffering, but enjoy it. Because any knowledge comes from practice, it takes time for the internship to put the theoretical knowledge learned by the school into practice and let it test what it has learned. However, we can't just define the meaning of practice. We need to draw lessons from practice and lay a solid foundation for how to work better in the future. People tend to be like this. If they haven’t experienced it, they never know what it is like. It’s really that difficult, or not. So, no matter what, even if it’s completely strange, just have the opportunity. Must try and try to do it well. Because there is no experience, then more preparation is needed. The other is not to be afraid of failure, just do it with your heart. When you are proficient, success will be a matter of course. Only through continuous efforts, constant trials, and continuous accumulation of experience, can we find our own shortcomings, and then when we make up for the shortcomings, we actually improve ourselves.

After a long month of social practice, I have a basic understanding of society and a basic assessment of my ability to adapt. As society progresses with time, people grow up with time, but the progress of society is the result of the joint efforts of all human beings. It is not something that individuals can do, so I must prompt myself as soon as possible. Through this practice, I understand that to understand a thing, you must first contact it, although it may fail, but if you do not touch, you have no chance of failure, failure does not mean the end, failure is only for the next Success has provided a valuable experience.

Practice makes us grow, I also gain something from practice, and pay attention to details when doing things. Even if it is small, just like a smile in my practice, it will change a lot. The chain effect is often beyond our expectation. When you get the results of your own labor, you can't help but sigh. Modern society, wanting to live, especially wanting to get a good life, the effort that needs to be done is immeasurable. People can fight for something new, but people are often There is no confidence to fight for failure. This determines that there are not many successful people in this society. Success is not accidental. It must have all kinds of good qualities, and psychological resistance is also very important.

During this internship, I had exchanges and discussions with the managers of these companies.

“Creating a brand” is the ultimate goal of enterprise development. In the case of increasingly detailed social division of labor, if a company has its own brand, it can entrust production, transportation, sales and other links to others.

Seize the opportunity. Young people should be good at seizing opportunities in the process of their work. If they have the opportunity, they must dare to challenge themselves and not be too conservative.

Have your own point of view. Dare to express different opinions, do not attach to the boss, as long as your point of view is after your deliberation, then you have to express it, which at least can play a reference role in the decision of the boss. At the same time can cause the boss to pay attention to you.

If you want to succeed and get good results, you must keep in mind one rule: you can never put your personal interests above the team's interests. In the team work, you will benefit from your own assistance and benefit from it. Oneself, oneself benefits, which is one of the most important factors to ensure your success.

In addition, there are many ideas that affect my consciousness. I know that the three-month internship has limited my marketing level. I can only gradually improve my ability and cognition by continuously learning and applying the learned knowledge to the actual situation. Levels can be adapted to the fierce competition in marketing.

The long-awaited internship soon came to an end. During this period, I saw a lot of things that I couldn't see in textbooks and schools, and I thought a lot. Through this internship, I broadened my horizons, increased my knowledge, and deeply realized that work is often not a person's business. It is a team that is completing a project. In the process of working, how to maintain communication with other colleagues in the team. Communication is also very important. A senior HR expert has had a view on the ability of teamwork to have the ability to communicate and communicate with others and the ability to work with others. A reasonable division of labor can enable everyone to do their best in their work, unite and cooperate, and cooperate with each other to achieve success.

I have lived more than half of my college life. I have been thinking about what I have learned in the past two years, how much work I have now, how many things I am planning to graduate, and so on. Through this internship, I vaguely experienced the cruelty of social competition, and I felt that my knowledge and experience were lacking. I found that my requirements for talents with modern enterprises are far from far. I must study hard and acquire more knowledge, especially in my life, by combining knowledge and practice to gain more experience. This will increase my capital in the fierce competition.

At the same time, I also felt that the internship was also a happy time. The whole process sometimes has a bit of hard work, but I am happy to be there. Every time I find my own defects and deficiencies, I will continue to improve myself in the exercise and running-in. When I see my own achievements, I really feel happy from the heart. I found that through this period of exercise, I have made great progress.

I have always liked the words of Genghis Khan: Don’t be embarrassed because of the road, as long as you work hard. When the internship is coming to an end, sitting in front of the computer to write your own internship report and feelings is also a time to summarize your performance throughout the internship process. There will be advantages, and shortcomings will be found. While feeling fun, they will also improve their abilities. I feel that only a good grasp of the business skills within the scope of my duties, so that is a qualified marketing staff.

Although I am very satisfied with this internship, I still feel that there are places worth improving. Here are some suggestions for me:

1. Increase the practice. One of the common experiences of the students is that "there is less hate when the book is used." From the sales terminal

Commodity management, price determination, channel control, advertising, new product development and market research all require a broad theoretical knowledge support. Many students regret that they are not working hard enough. A common problem is that students hope to participate in an actual marketing planning campaign to systematically understand the business process and enhance their practical ability. Increasing the social practice link is indeed an important way to achieve the goal of training professional talents, especially for students. It is recommended that schools incorporate professional social practices into their teaching plans.

2. Increase the intensity of teaching reform. Guide the social needs and adjust the curriculum. I learned in the internship

The former society needs a large number of marketing talents, but our students have difficulty finding suitable positions. The objective performance is that the company generally recruits people with several years of work experience. In fact, what enterprises really need is talent. What is reflected here is that recent graduates are not considered talents. We can't change the conditions of recruitment, we can only make ourselves a talent. How students can become talents is an urgent issue we face. First, we must study the connotation of marketing talents, and then adjust the training objectives, curriculum settings, teaching objectives, teaching plans, student knowledge and quality requirements. It is necessary to strengthen employment guidance and attach importance to the employment rate. The employment rate is an important basis for the survival of the college.

3. Graduation practice is standardized. Focusing on the internship materials, the requirements are clearly specified in the internship outline, and the internship summary is in place. Take the internship results as the entry point and strengthen the internship effect. Incentives for teachers to invest in internships

Part 2: Market Marketing Internship Report

First, the internship unit

1. Name of the internship unit: Southwest Branch of Anbo Group - Chongqing Yuzhong Oriental Education and Training School 2. Internship Address: 20F, Renhe Street Creative Building, Daxigou, Yuzhong District, Chongqing 3. Internship Unit Nature: Listed Company 4. Intensive Unit Size Size: 1000 or more 5. Internship position: Marketing Specialist 6. Introduction to the internship unit:

Founded in Silicon Valley, USA, Ambow Education Group is committed to the IT software service industry. It returned to China in 2000 with financing of RMB 1.3 billion, fixed assets of RMB 3 billion, and successfully entered the New York Stock Exchange on August 5, 2019. NYSE code AMBO. At present, Ambow Education Group has built 6 IT training bases in Suzhou, Dalian, Kunshan and Chongqing Xiyong. There are 7 subordinate organizations and 26 branches in the country, with more than 10,000 employees. The business involves basic education services and vocational education. Services, corporate training and other fields, Anbo college entrance examination and synchronization training institutions, Ambow International School, Ambow Training Base, Ambow Vocational Education College, Ambow Learning Experience Center and other institutions have spread to more than 20 key cities across the country, forming a regional education service The center and the training base are based on the service system of the teachers, courses, service processes, IT support, and network learning services as the carrier. The standard quality service guarantees the individualized needs of users all over the country.

Second, the internship time

May 14, 2019 - August 31, 2019

Third, the purpose of the internship

Marketing is a very practical professional course, and the combination of theory and practice is particularly important. There is a big difference between the school's learning environment and the social work environment. The school mainly focuses on cultivating students' learning ability and professional skills. The society mainly focuses on the professional knowledge and business skills that students have. Whether it can adapt to the survival requirements of the society and achieve the application of learning, in addition to strengthening the knowledge of marketing in the classroom, it is also necessary to personally contact the society, participate in social practice, and consolidate, understand and deepen through the understanding of social work. Classroom theoretical knowledge, so as to achieve self-summary, self-improvement, self-sublimation.

The purpose of this internship is mainly to contact the society through internship, to understand the differences between the social work environment and the school learning environment, to use classroom knowledge to guide social work and internship experience to feed back theoretical knowledge, so as to achieve theoretical connection and reduce the gap between the two. For the purpose of the difference, we will strive to forge ourselves as the talents needed by the society and the enterprises!

Fourth, the internship content

It mainly collects, organizes and analyzes market data and produces market data analysis tables.

The collection of market data is mainly carried out by means of a combination of talent market collection and collection of major talent websites.

The talent market collection mainly refers to the collection of specific talent market, that is, the adoption of human resource development mechanism to recruit JAVA interns and embedded trainees. The main talent market sites are the large-scale job fairs held by Jiangbei Zhicheng Talent Market, Shapingba Warwick Talent Market, Jiefangbei Huawei Talent Market and major talent markets.

The collection of major talent websites is mainly to guide a specific number of people's website to receive the resumes of our company's application, and to understand the basic situation of the candidates through preliminary conversations and invite them to interview, so as to collect relevant market data. The main talent websites are Chongqing Talent Network, Zhilian Recruitment Network, United Kingdom Talent Network, and Future Worry.

The target group we collect market data is computer related majors, have certain basic knowledge of JAVA or C/C++, have a strong interest in software development, and hope to be engaged in software development, with strong learning ability and strong logic. The method of collection mainly uses the method of applicants to actively submit resumes, collects the basic information of the applicants through inquiry, analyzes the advantages and disadvantages of their own software development, and gives them preliminary ideas and invites them to interview at home. Transforming into the purpose of our further target customers.

There is also a part of the work that belongs to channel construction. The clients of our company are mainly junior and senior students from major cooperative universities. They are internships through direct application, orientation, and pre-job training. Our company cooperates with companies such as Zhubajie.com, Yade Technology, Shangsoft Co., Ltd., Nuohuai Technology and NTT to screen junior and senior students in the channel. Among them, 15% of the outstanding students can apply directly to the post; 80% of the technically-skilled students conduct targeted training and pre-employment training, and sign a tripartite agreement with students and cooperative enterprises to directly train the talents needed for the enterprise. Go to a cooperative enterprise; and re-learn and direct the 5% of the students with poor skills to enter the cooperative enterprise.

For the channel construction, we mainly invite junior students to participate in the previous JAVA, embedded related lectures, and issue questionnaires after the lectures to collect basic data. Then, according to the collected data, the students will be invited to participate in the one-month public welfare training course. This month is a free experience course, in order to let the students experience the beauty of the training course, and after the public welfare training class is over, Continue to stay and plan to participate in paid training.

V. Internship experience

Through this period of internship, I have learned from ignorance to cognition and in-depth understanding. I have a new understanding of the profession and a new understanding of the society. I feel that the process of learning and growth is good, and during the internship, I have new experiences and new gains every day. Sometimes I have a lot of sentiments. Sometimes I only have a little bit. I write them all into the day. In the internship log, let these seemingly bland words record the bits and pieces I harvest every day.

For this internship, I have gained a lot. First of all, not to mention the internship process, the process of contacting the internship unit alone is worthy of my aftertaste and experience. On May 14th, when all the classmates in the class had arranged for their internships at the school, I was still preparing my resume in the dormitory. I am not a lazy person. Before the rumors, I declined the good intention of Teacher Pang to help me contact Mrs. Jin’s internship unit. I decided to contact myself. The purpose of my internship is not only to complete the task of 6 credits in the school, but more to find a job in October this year. I didn't have the experience of doing resumes before, nor did I have experience in delivering resumes, but I didn't try my experience in interviewing units. I hope that through this experience of contacting the internship unit, I will lay the foundation for finding a job in the next semester. At the same time, I also try to find a large-scale internship because it will bring me more opportunities. I tried to search for various resume templates online, tried to do a 5-page resume, and registered accounts on the major talent websites, and pay attention to the company. At the beginning, the resumes of major companies such as Coca-Cola and Chongqing Times were delivered, and they all had no news. Later, I read a lot of pen and face on the Internet, combined with some notes on the production of resumes, I changed my resume, condensed it into 1 page, and continued to deliver resumes without discouragement. I pushed off the interview offer of some small companies and chose the invitation of AMB Group. I think it is a listed company. The company is large. I think this will be an opportunity for me. I should take it easy!

I passed the two rounds of interviews before I passed the interview. I searched the AMB Group for information on the Internet before the interview, read the script and then waited an hour before the company to wait for the company downstairs. I know that the company doesn't like to be late or early too many people. I ended up choosing to arrive at the office of the unit five minutes earlier, so that it will not affect the normal office of HR. The interview is not as group-like as the face-to-face interview. My two interviews were interviewed by one person, but the first time was interviewed by the old staff of the department. The second time was interviewed by some managers of the company, and there was no legend. The self-introduction is estimated because I have been carrying my resume twice, and my resume is clearly written. They asked me why I chose marketing professionalism? What courses have I learned? What are the learning experiences? What do you think is the biggest advantage of the market? Have you ever seen the computer training industry before? How do you think about overtime? How to treat your salary? Treatment? Wait, in fact, all are okay, before I have prepared, the answer is still very handy, and finally finally entered the Anbo Education Group for an internship.

I know that as an intern, the most important thing is to learn to sink in the heart and learn with humility. After all, the gap between school and society is very big. Enterprises may not care much about how good you are in school and how rewarding they are. They care more. The most important thing is whether you can really create value for you after you arrive at the company. On the first day of work, I was a little confused. I just entered the company. I am not familiar with everything about the company. Unfamiliar people, unfamiliar environment. Of course, I am not a person who is afraid of life. I like to accept and challenge strangers. environment of.

When I arrived at the office on the first day, I was helpless because I didn't know what I should do. The task of the first day was very simple. I did some small things like simple entry lists. I accepted it frankly. I think after I arrived at the company, I was just a student intern. Well, they don't care if I have won a scholarship at school. I have been a student council president. The only thing I can do is to learn with humility, learn with humility, and work hard and work hard. Only in this way, the old employees in the company. I will be willing to contact me and willing to train me and teach me some things that should be paid attention to in my work.

After the internship life, I continued to get in touch with the company's market business, and I was fully recognized and affirmed by the company's Xiaoli sister, brother, Yuan teacher and Peng Peng in the continuous efforts, and always expressed hope. The desire to stay in the company after graduation. I know this is a kind of award for me. For me, there is nothing more ecstatic than the recognition and affirmation of the company's internal staff and leadership. I know that at this time, I only work harder. Work, in order not to let them down, in order to be able to take advantage of my brother's meticulous cultivation.

Throughout the internship, I experienced the process of unfamiliar → understanding → familiar → skilled → tired → habit, at the same time, my psychological changes are also carried out at the same time, when I gradually learned about the company's business, and after proficiency, I I started to feel bored and tired. I suddenly felt bored. I did the same job every day. The difference was that the people I met every day were different. Every day I said the same thing to different people. But later, slowly, I am used to it, not to be willing to be disturbed by the world, but to feel that this is life, life may be repeated every day, day after day. In fact, we can get different feelings in the basic work of the day. The daily work matches different people. Perhaps it is a combination of different combinations, which will bring different harvest and sentiment.

I often say that the work taught me is: often smiling, diligent, responsive, and persistent! These twelve words should be a kind of enrichment of my internship experience. Frequent smile means that internships will inevitably encounter one or two difficult customers, who may be harassing you thousands of times, but no matter what, always smiling can always ease this tension, sometimes even There is room for maneuver to help negotiate business. Being diligent means that you should be good at finding problems at work, be good at thinking about the shortcomings in your work, and be good at correcting them. If necessary, help leaders and colleagues solve problems in work and life. Good response means occasionally encountering unexpected situations in the work. At this time, we must be good at contingency, be calm and courageous, calmly deal with and maintain the public image of the company. This is the cultivation of resilience. Understanding persistence means knowing how to be persistent after being familiar with the company's work and business. It must stand up for the recognition of leaders and colleagues, and always adhere to the excellent practice!

During this internship, I would like to thank my professional teachers, who gave me the opportunity to contact the internship unit, and also asked me about my experience during the internship, which gave me a lot of inspiration. In addition, I would like to thank the leaders and colleagues of the AMB Group, especially the brothers who brought me, who gave me quick access to the company's related business and grown into a qualified intern. In the next internship, I will, as always, maintain a rigorous work attitude, work hard, and make greater and more contributions to the company!

Part 3: Market Marketing Internship Report

Foreword

The two-week marketing internship ended satisfactorily and returned to school with fullness. In the two weeks of training, I learned a lot of real knowledge, such as skills to get along with others, teamwork spirit, ability to deal with others. The following is the summary report of my internship.

Internship purpose

The purpose of this internship is to further develop your business level, skills to get along with others and teamwork skills through the combination of theory and practice, personal and social communication. More importantly, let us observe, analyze and apply professional knowledge in the internship to solve the improvement of practical work ability. To lay the foundation for future employment and work.

Internships

The first sales department of Dili Cyberport in Nanning. The first department of Danning Cyberport in Nanning is located in Nanning Food Street, which is commonly known as “Zhongshan Road” and is adjacent to Yuefa Digital Port. Mainly sell electronic digital products, computers, digital cameras, discs, cameras and so on. All kinds of spare parts are available and complete, so the first department of Danning Digital Port in Nanning is a good company. The school has specially arranged for us to work in this place to provide a platform for exercising our living environment and working environment.

Internship Content

Our internship content is separated in three steps so that we can complete the learning in two weeks.

The first step: this step is more about the understanding of the market environment and commodities, and familiar with the work schedule. The understanding of the market environment is mainly to keep in mind through our own observations, and the other is to ask the boss or the company's personnel. After that, it is the understanding of the product. We mainly consult the company's masters through the product manuals and advertisements. Our internships are mainly electronic digital products, computers, digital cameras, discs, cameras, etc., which is inseparable from computer-related knowledge. Familiar with the market environment is to understand the price, performance and after-sales service of different products in various supermarkets. The work schedule is easier to master, and you can find out after a day in it. In order to let us know the relevant knowledge as soon as possible, the master also gave us a careful explanation of the different series of configurations of various brand computers and the same brand of computers, which made me more deeply impressed. Slowly, I became interested in computers and interested in computer sales. Bigger.

The second step: Our main direction is to load and assemble the computer. Because the company is mainly engaged in the operation of computers, it is necessary to let us know the most basic structure of the computer in order to enrich the knowledge of promoting sales. A computer needs to have a display, a mainframe, a host, a display card, a memory, a hard drive, a CD player, a keyboard, a mouse, and the like. Under the guidance of the master, we understand the problems that are not usually noticed, such as the size of the display, contrast, display card, etc. Then the master teaches us how to install the system and install the basic operation of the software.

The third step: This is to let us use professional knowledge combined with actual market analysis. This step is the last step and the most difficult and important step. It can be said that the first two steps are the premise and basis of this step. Through the first two steps of internship, I have some basic skills to install, understand the internal components of the computer and how to install the machine, as well as a general understanding of the overall operation of the computer city. However, there is still a lack of computer sales. The sales of computers and computer hardware are technically demanding. Therefore, sales personnel must be proficient in the indicators of each computer hardware and the whole machine assembled by these hardware. The overall indicators, and our understanding of the detailed indicators and performance of these hardware is not very detailed. Thanks to the guidance of the proprietress, the proprietress’s means of selling is still very high. She often said that patience, enthusiasm and smile are the magic weapon for sales. In her sales, she received a single business on average one day, which also gave us a sales class.

Internship summary

By participating in social practice, I have implemented the knowledge of textbooks learned in the university, linking theory with practice, consolidating the knowledge I have learned, improving my ability to deal with practical problems, understanding the main content of my major, and applying computer applications. In conclusion. 1. Chassis power supply

I know the common power sources are Lenovo, Buffalo, Phillips, Samsung, etc. Their powers range from 380W, 400W, 450W, etc. There are quite a few chassis manufacturers on the market that are sold with power supply. Mounting accessories include copper column screws, insulating gaskets, white plastic mounting posts, fine-tooth screws, coarse-tooth screws, and ATX-specific rear panels. 2. Motherboard

The motherboards I know include: Asus, MSI, Gigabyte, Elite, ASRock, Lenovo and other well-known brands. Among them, the three most popular ones, and the most famous of "ASUS", commonly known as: "Board boss", because of its strong performance Named for its fine workmanship and durability. 3. CPU and heat sink

Talking about the CPU, I can say that because the CPU is constantly being refurbished, the P4 and PD of Intel are now hot on the market. The latest Core 2 CPU has become a bright spot; this is AMD's 3000, 3200. 3600++, 3800++ is a hot buy, among the two major CPU companies, AMD's CPU is the first choice for many users. Now many Internet cafes use it to function as a processor, while Intel's processor performance. Strong wins have also become the object of many people's favor.

Internship experience

At school, I mainly study the knowledge in textbooks, such as consumer behavior analysis, consumer purchase motivation analysis, consumer purchase decision-making process and many other market marketing expertise, but after all, there is still a gap between theory and practice. This knowledge is only invisible throughout the practice, it is to feel on its own, there is no place where the knowledge is written in practice let us see. We have learned a lot of theoretical knowledge in textbooks, but it is very difficult to apply them in practice. Marketing is a very broad subject, based on economic science, behavioral science and modern management theory. Many aspects of our daily life involve the basics of marketing.

Most of the experience and knowledge I have learned during this period comes from the teachings of the company's bosses and colleagues. This is a valuable asset in my life. This internship also gave me a deep understanding that it is important to maintain a good relationship with colleagues at work. To do things first, you must learn to be a human being. It is necessary to understand the truth of being a human being. How to get along with others is one of the most basic problems in the modern society. At the same time, I understand that I really understand how important self-confidence is as a salesman. For a person who is about to enter the society, there is a lot to learn. They are the best teachers.

recommended article

popular articles